Top 6 Home Decor Direct Sales Companies (2025)

 
Updated on Apr 25th, 2025
11 Mins Read
Top Home Decor Direct Sales Companies

Everyone loves to decorate their homes, making them special and comfortable. Home decor direct sales companies saw this trend early and stepped in to offer high-quality products while helping people start their own businesses.

If you're planning to launch your own home decor direct sales company or refine an existing one, understanding how the top players operate is the key. The leading home decor MLM companies have adapted to market shifts with flexible strategies, strong branding, and customer-focused product lines.

In this blog, we’ll take a look at the best home decor direct sales companies and the secrets behind their success.

The Best Home Decor Direct Sales Companies (2025)

We picked the best home decor direct sales companies using a clear, research-driven process. First, we ranked them by annual revenue, giving priority to brands with consistent sales growth.

The next step was to examine company longevity, ensuring that only those with proven stability are included in the list. We also evaluated distributor support, transparency in compensation plans, and the quality of training resources.

Public reviews and overall customer sentiment played a key role, along with how well each brand’s product line meets current market trends. The final selection includes companies that deliver value to both customers and sellers while staying relevant in 2025.

S.No Company Name Year Founded Company Size Revenue
1 Hy Cite Enterprises 1959 1,001-5,000 employees $487 Million
2 Scentsy 2003 (Relaunched 2004) 1,001-5,000 employees $472 Million
3 Faberlic 1997 501-1,000 employees $368 Million
4 Princess House 1963 51-200 employees $320 Million
5 Noonday Collection 2010 501-1,000 employees $17 Million
6 Signature HomeStyles 1971 501-1,000 employees $8 Million

Disclaimer:The information provided in this table is based on data from 2024 and is subject to change.

1. Hy Cite Enterprises

Hy Cite Enterprises

Hy Cite Enterprises, one of the best home decor direct sales companies, operates in the home and kitchen direct sales segment through its Royal Prestige® brand. With over 10,000 independent distributors and 12,500 entrepreneurs across more than 20 countries, the company has scaled steadily.

The brand also reports an over 80% first-year retention rate, a strong indicator of its distributor support and system stability. Notably, Hy Cite promotes no barriers to entry.

Distributors don’t have to buy inventory or starter kits, and there’s no pressure for personal consumption. For business owners evaluating scalable models, this approach offers insight into lowering friction while maintaining long-term distributor engagement.

Founder Peter O. Johnson
CEO Paulo Moledo
Year Founded 1959
Company Size 1,001-5,000 employees
Headquarters USA
Global Reach 20+ Countries Worldwide
Revenue $487 million

2. Scentsy

Scentsy

Scentsy, founded in 2003, is a top home decor MLM company. It sells wickless candles, fragrances, and decor items. Their products include wax warmers, oils, diffusers, and more. Independent consultants sell them through home parties and online.

The brand has launched an updated compensation plan, effective April 1, 2025, with improvements focused on structure and clarity. While commission percentages and rank qualifications remain unchanged, the updated plan simplifies earnings breakdowns, enhances transparency, and provides better guidance for new and existing consultants.

Scentsy offers the consultants a 20% commission on Personal Retail Volume (PRV) up to their first 1,000 lifetime PRV. They earn this commission in any month they do not meet Active status, which requires 250+ PRV.

It also provides an additional 5% bonus to active consultants when monthly sales exceed 2,500 PRV. Depending on their rank, consultants are also eligible for a bonus of up to 9% on Personal Wholesale Volume, along with leadership bonuses tied to their downline sales.

The company also determines incentive trip eligibility based on each promotion cycle, providing additional earning potential linked to consistency and growth.

Founders Kara Egan and Colette Gunnell
CEO Heidi Thompson and Orville Thompson
Year Founded 2003 (Relaunched 2004)
Company Size 1,001-5,000 employees
Headquarters USA
Global Reach 15 Countries
Revenue $472 million

3. Faberlic

Faberlic

Faberlic is a leading home decor MLM company based in Russia. It offers a wide range of products, including home care items, cosmetics, and clothing. Faberlic helps individuals become independent sellers by offering the resources and guidance necessary for success in direct sales.

Its compensation plan follows a clear structure built around personal sales, group performance, and leadership development. It offers representatives up to a 26% profit from direct sales. Once they begin building teams, they receive a Performance Commission based on Personal Group Volume (PGV), starting from 3% (100 points) and reaching up to 23% (3,000 points).

In Faberlic, income increases through a differential commission system; higher-ranked leaders earn the difference between their level and that of those below them. It offers additional income sources, including Director Bonuses and advanced rewards such as Quick Start and Fast Growth bonuses.

The brand developed this tiered plan to encourage steady sales and leadership mentoring, establishing a structured model for long-term growth.

Founder Alexey Nechaev
CEO Alexey Nechaev
Year Founded 1997
Company Size 501-1,000 employees
Headquarters Russia
Global Reach 24 Countries Worldwide
Revenue $368 million

4. Princess House

Princess House

Princess House is a renowned direct sales company. It offers a variety of home products. These include cookware, dinnerware, glassware, and home décor. Its independent consultants sell through home parties and online platforms, supported by flexible schedules and a clear path to earnings. With over 30,000 active consultants across the United States and Mexico, the company has established a sizable network in the past 60 years.

The reported average commission earned by active Princess House consultants was $1,103, with top-tier organizers earning significantly more. The brand’s consultants operate with minimal overhead costs, paying a one-time $199 starter kit fee and modest ongoing support costs.

Founder Charlie Collis
CEO Lynne Coté
Year Founded 1963
Company Size 51-200 employees
Headquarters USA
Global Reach 4 Countries
Revenue $320 million

5. Noonday Collection

Noonday Collection

Noonday Collection is one of the best home decor MLM companies, offering a curated selection of ethically crafted home goods, jewelry, and accessories. Unlike corporations that often exploit local crafts, Noonday collaborates directly with artisans from underserved communities worldwide.

The brand pays 50% of the cost of goods upfront, months in advance, to support material purchases and provide steady income. The remaining payment is made promptly upon product delivery, in line with Fair Trade standards that ensure fair wages and dignified working conditions.

From a compensation standpoint, Noonday Ambassadors earn a 20% base personal commission, with the flexibility to increase earnings through monthly and lifetime incentives. For instance, hosting two trunk shows in a month, each generating $650 in sales, results in a total of $1,300 in sales. Therefore, its ambassador can earn an estimated $260 in commission at the 20% base rate.

Founder Jessica Honegger
CEO Jessica Honegger
Year Founded 2010
Company Size 51-200 employees
Headquarters USA
Global Reach 15 Countries
Revenue $17 million

6. Signature HomeStyles

Signature HomeStyles

Signature HomeStyles offers a wide range of home decor and organizing products, including wall art, pillows, baskets, and candles. These items are sold through a network of independent consultants across the U.S. The company’s compensation plan is structured around both sales and leadership development, starting with a 25% base retail commission on all items.

It reinforces trust in its consultants by offering additional cash bonuses ranging from 2% to 6%, depending on personal sales volume, from $2,000 to $5,000+ per month. For instance, a representative with $5,000 in personal sales may earn an additional 5% bonus, raising their effective commission to 30%.

Signature Homestyles offers a range of leadership ranks, from Team Leader to National Director, each accompanied by additional bonuses. These bonuses include monthly activity rewards, generation retail overrides, and a $250 team sales bonus.

To qualify for the team sales bonus, a group volume of $8,000 must be maintained, along with the addition of eight new recruits. Personal sponsoring bonuses of 3-10% also apply, depending on title. The brand also felicitates its top earners by distributing annual Top Personal Achievement Awards.

Founder Madolyn Johnson
CEO Madolyn Johnson
Year Founded 1971
Company Size 501-1,000 employees
Headquarters USA
Global Reach 1 Country
Revenue $8 million

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Conclusion

The success of home decor direct sales companies lies in their ability to adapt and innovate in response to ever-changing customer demands. By staying true to their brand, leveraging smart e-commerce, and building strong networks of independent sellers, these companies have built lasting businesses.

Their customer-centric approach and adaptability to market trends have kept them ahead of the curve. As more people look for unique and well-made home decor, these companies are set to keep growing.

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Our software simplifies your business operations and helps boost sales by providing data-driven insights for improvements. Choose our software and effortlessly scale your home decor business.

FAQs

1. What is a home decor direct sales company?

A home decor direct sales company sells home products like candles, wall art, and furniture through independent sellers. These sellers earn commissions by selling products directly to customers, often through home parties or online platforms. This business model allows individuals to start their own businesses with flexible hours.

2. What are the best home decor direct sale businesses?

Scentsy, Princess House, and Faberlic are among the top home decor direct sales companies. They stand out for offering diverse product lines and maintaining a solid base of independent sellers. Their focus on quality and ongoing consultant support has helped distributors grow steadily.

3. Do MLM home decor companies have a large product catalog?

Yes, many MLM home decor companies offer extensive product catalogs. They offer a variety of items, including candles, fragrances, furniture, and wall art. This wide selection helps meet a diverse range of customer preferences and trends.

Disclaimer: Global MLM Software do not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.

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