Do you know a commodity whose demand is still increasing despite its rising price? Yes -You guessed it right- Jewelry. Almost all of us try to secure our money in different kinds of jewelry. However, some businesses think a step ahead of traditional investments and incorporate the MLM business model in jewelry and make significant profits.
In this article, we are going to discuss top MLM jewelry companies in detail. We will also share deep industry insights into their success factors. But before that, it falls upon us to tell you how these MLM Jewelry companies work.
Jewelry multi level marketing companies refer to a business that sells jewelry products through IBOs and earns commissions on their sales and the sales of their recruited team members.
Now, we can get started!
This Article Contains:
List of Top Jewelry MLM Companies
But the question is how can we evaluate the top 11 Jewelry MLM companies? Well, for this article, we ranked them on the basis of a number of things. These include the company's revenue, performance, and industry-specific achievements.
1. Avon
Avon is a well-known direct sales company with a long history of empowering women through entrepreneurship.
Founder: David H. McConnell
CEO: Kristof Neirynck
Headquarters: USA
Year Founded: 1886
Company Size: 10,000+ employees
Products: Avon is one of the best MLM jewelry companies in the world. It offers a wide range of beauty, household, and personal care products.
Revenue: $2.77 Billion
Achievements: Avon Philippines won Smart Parenting Awards 2023 in 3 different categories.
Website: avon.com
2. Paparazzi accessories
Paparazzi Accessories is a popular MLM that offers affordable, trendy jewelry and accessories. Their mission is to provide women with fun and fashionable pieces at an affordable price. They also empower individuals to build their own businesses through their sales model.
Founders: Misty and Trent Kirby, and Chani and Ryan Reeve
CEO: Paula Ingle
Headquarters: USA
Year Founded: 2011
Company Size: 1001-5000 employees
Products: It deals in hair and fashion accessories, as well as some premium jewelry sets. Necklaces and bracelets are some of their unique products.
Revenue: $1.3 billion
Website: paparazziaccessories.com/
3. Park Lane Jewelry
Park Lane Jewelry is one of the best direct sales jewelry companies specializing in high-quality fashion jewelry.
Founders: Arthur and Shirley LeVin
CEO: Scott Levin
Headquarters: Chicago, Illinois, USA
Year Founded: 1955
Company Size: 10,000+ employees
Products: It is the best Jewelry MLM business company in the world. This company mainly deals in Fashion jewelry, including necklaces, bracelets, earrings, and rings.
Revenue: $350 million
Website: https://parklanejewelry.com/
4. Stella and Dot
It is a social selling company that offers a boutique-style jewelry and accessories line. The company empowers women to become entrepreneurs through its direct sales model, allowing them to run their own flexible businesses. Which is why it ranks among the best jewelry multi level marketing companies.
Founder: Jessica Herrin
CEO: Jessica Herrin
Headquarters: USA
Year Founded: 2004
Company Size: 2,940 employees
Products: Their main products revolve around apparel and fashion accessories like necklaces, bracelets, rings, and bags. Portitectve eye choker is one of their best-selling products.
Revenue: $300 million
Achievements: Stella and Dot won the 2021 Personalization Expert Award.
Website: stelladot.com/
5. Touchstone Crystal
Touchstone Crystal is the direct sales jewelry division of the renowned Swarovski Group.
Founder: Daniel Swarovski
Headquarters: USA
Year Founded: 1891
Company Size: 800+ employees
Products: Touchstone Crystal specializes in a wide range of jewelry, including necklaces, bracelets, earrings, and rings, all featuring Swarovski crystals. The collection is known for its elegance, affordability, and versatility.
Revenue: $296 million
Website: touchstonecrystal.com
6. Origami Owl
Origami Owl is a customizable jewelry company that operates under a multi-level marketing (MLM) business model. It is one of the best MLM jewelry companies in the USA.
Founders: Chrissy Weems and Bella Weems
CEO: Chrissy Weems
Headquarters: Chandler, Arizona, USA
Year Founded: 2010
Company Size: 51-200+ employees
Products: Origami Owl specializes in customizable lockets, charms, bracelets, rings, and earrings. Each piece can be personalized with different charms, plates, and dangles to create a unique piece of jewelry that tells a story.
Revenue: $250 million
Achievements: Origami Owl ranks No. 35 among the top 100 private growth companies by Hire Power.
Website: origamiowl.com
7. Fifth Avenue Collections
It is a family-owned direct sales company specializing in high-quality, fashionable jewelry.
Founder: Linda Andrade
CEO: Brenda Dodman
Headquarters: Canada
Year Founded: 1988
Company Size: 201-500 employees
Products: They deal in some products, such as Men's Accessories, including tie clips, cufflinks, brooches, and birthstones.
Revenue: $134.9 million
Achievements: The company won Fifth Avenue Collection Crown Jewel Winners for 2024.
Website: fifthavenuecollection.com/
8. Tocara
It is a direct sales jewelry company that offers high-quality, affordable jewelry. They focus on providing stylish and elegant pieces, with an emphasis on sterling silver and cubic zirconia designs, through independent consultants.
Founder: Randall Markus
CEO: Randall Markus
Headquarters: Quebec
Year Founded: 2008
Company Size: 201-500 employees
Products: Some of their main products are Sterling Silver Pieces and Cubic Zirconia Jewelry.
Revenue: $31.6 Million
Achievements: The company received “Making a change Award in 2022”.
Website: tocara.com/
9. Vantel Pearls
Vantel Pearls is a direct sales company specializing in pearl jewelry. They offer unique experiences where customers can open oysters to reveal pearls, which can then be set in a variety of jewelry pieces.
Founder: Joan Hartel Cabral
President: Joan Hartel Cabral
Headquarters: USA
Year Founded: 1986
Company Size: 11-50 employees
Products: This company mainly deals in pearl jewelry, which includes pearl necklaces, bracelets, rings, and earrings.
Revenue: $49.1 Million
Website: https://www.vantelpearls.com
10. JBloom Designs
It is regarded as the best jewelry MLM company in the USA. It is mostly preferred by customers who seek personalized pieces.
Founder: Jennifer Bonacorsi
CEO: Bret Bonacorsi
Headquarters: USA
Year Founded: 2013
Company Size: 45-50 employees
Products: This company mainly deals in products such as Personalized Jewelry, Custom Necklaces, Bracelets, Earrings and even Charms.
Revenue: $9.4 Million
Achievements: jBloom achieved a rank of #1303 on the 2019 Inc. 5000 list.
Website: jbloomdesigns.com
11. Kinsley Armelle
Kinsley Armelle is a contemporary jewelry brand that combines modern aesthetics with versatile designs. The company has a wide range of stylish accessories.
Founders: Crystal and Steven
CEO: Steven
Headquarters: USA
Year Founded: 2016
Company Size: 50+ employees
Products: Kinsley Armelle is an MLM jewelry brand that specializes in fashionable jewelry, including bracelets, earrings, necklaces, and accessories. They cater to a diverse clientele seeking trendy and elegant pieces.
Revenue: < $5 Million
Achievements: Kinsley Armelle company has built a massive online presence, with more than 200,000 customers.
Website: kinsleyarmelle.com/
| Sl. no | Company Name | Year Founded | Company Size | Revenue |
|---|---|---|---|---|
| 1 | Avon | 1886 | 10,001+ employees | $2.77 Billion |
| 2 | Paparazzi Accessories | 2011 | 1,001-5,000 employees | $1.3 Billion |
| 3 | Park Lane Jewelry | 1955 | 10,000+ employees | $350 Million |
| 4 | Touchstone Crystal | 1891 | 800+ employees | $296 Million |
| 5 | Origami Owl | 2010 | 51-200+ employees | $250 Million |
| 6 | Stella and Dot | 2004 | 2,940 employees | $300 Million |
| 7 | Fifth Avenue Collections | 1988 | 201-500 employees | $134.9 Million |
| 8 | Tocara | 2008 | 201-500 employees | $31.6 Million |
| 9 | Vantel Pearls | 1986 | 11-50 employees | $49.1 Million |
| 10 | JBloom Designs | 2013 | 45-50 employees | $9.4 Million |
| 11 | Kinsley Armelle | 2016 | 50+ employees | < $5 Million |
Reasons Why You Should Choose These MLM Jewelry Companies
After seeing the global revenue of these MLM Jewelry companies, it is quite clear that choosing these MLM Jewelry companies would be a wise decision to make. Here are some reasons why you may associate with these companies.
1. Attractive Offers for IBOs
Companies like Park Lane, Stella and Dot offer good incentives to keep their IBOs motivated. Plus, they offer generous compensation packages, travel incentives and even recognition awards. As an IBO, you may find a good working environment in such companies.
2. New Collections
Taking a look at the collections of these companies, you will find that almost all of their products are trendy and high quality. Additionally, they align well with their target audience of various choices. Which is why it may be a bit easier to sell.
3. Training and Support
These companies offer various training programs where the IBOs can brush up their direct selling skills and make a real difference. Further, some of the companies, like Park Lane, organize international summits where IBOs can expand their network.
Future Trends and Growth Opportunities for Direct Selling Jewelry Companies
In the future, the MLM jewelry market will be led based on a couple of things such as:
1. Sustainable and Ethical Products
With changing dynamics, people are moving towards buying sustainable products in jewelry as well. Nearly, 70% of the buyers state that they are more interested in ethical jewelry. Hence, it will be a great breakthrough for direct selling jewelry companies.
2. Ecommerce Jewelry Platforms
Though it still exists in the jewelry selling MLMs, however, in coming years, you may see more online stores growing that sell jewelry at competitive prices. All you have to do is pick, choose, and buy any of your desired products. Want to know how E-commerce can take your MLM business to heights? Read our detailed blog on: The Role of eCommerce in Direct Selling: Trends and Innovations
3. Product Diversification and Innovation
A few years down the line, the companies would have to diversify their products especially. By adding more effective products in their portfolio, they will be able to capture more number of people across the globe. Also, it would help businesses to pivot irrespective of fluctuating demands of different products.
Marketing Strategies that Worked For these Jewelry MLM Companies
But did generic strategies work for their success? Certainly not. Almost all of the above-mentioned companies used some excellent marketing strategies. Let us discuss them one by one:
1. Innovative Marketing Tools
With the help of dynamic marketing and analysis tools, companies made some effective marketing strategies.
For instance, Avon MLM leveraged a global PIM and publishing solution and data analytics to know what their customers needed and personalize their strategy. Do you have the right set of network marketing tools that can help you grow your business? Read our new blog on Top 10 Networking Marketing Tools.
2. Influencer Collaborations
Additionally, these companies didn't shy away from approaching influencers for collaboration. For example, Kinsley Armelle launched an influencer program where people can promote their products on social media and get paid well.
Plus, other social media strategies worked pretty well for the companies in maximizing their reach. Furthermore, they understood that commodities like jewelry are best sold if they are seen; hence, sharing quality pictures has helped them too.
3. Email Marketing
The automated email marketing campaign helped these companies improve brand awareness. In fact, for brands like Avon, the conversion rate grew up to 33%. All thanks to the right planning and email marketing tools. Additionally, some of these companies led some jewelry affiliate programs.
Conclusion
In the end, it can be said that jewelry network marketing companies have been very successful in gaining business momentum and generating profits across the world. Hence, choosing these companies would be a great deal for any MLM enthusiast.
While examining top jewelry companies in 2024, it came out quite clear that following personalized approaches help a lot in reaching target audience for an MLM business. In achieving accuracy in personalized marketing campaigns or doing repetitive tasks use of network marketing automation tools can enhance producitivity upto optimal levels. And this vouches for the fact that the need for Global MLM Software is higher than ever to achieve business success.
FAQs
1. What could be the biggest challenge in the MLM Jewelry business?
Each Jewelry MLM comes with a unique set of challenges in the market. However, some common challenges that you may face are related to lead generation. But this can be sorted using good marketing strategies and automation tools.
2. How do I effectively sell jewelry online and through social media platforms?
If you, as an entrepreneur, are looking to generate quality leads for your MLM jewelry business, you should focus on personalized strategies. And for that, you must create engaging content and understand user behavior.
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