Summary
This blog offers a quick overview of the top home decor direct sales companies and highlights what sets each brand apart in today’s market. It also breaks down key industry statistics that uncover major trends, growth, and the shifting dynamics of the home decor MLM space.
In today’s world, driven by social media trends and Pinterest-style aesthetics, Home Decor has become a new form of self-expression. And this is exactly what’s driving growth in the home decor sector. According to Market.us, the global home décor market was valued at USD 696.4 billion in 2023 and is projected to reach USD 991.9 billion by 2033, expanding at a 3.6% CAGR.
As consumers seek decor items that feel personal and purposeful, direct selling brands have found a natural fit. They are offering curated products and a more relationship-driven buying experience. In this guide, we explore the top direct sales home décor companies, highlighting what they offer and how they’re shaping this expanding market.
This Article Contains:
At-a-Glance View of the Top 4 Home Décor Direct Sales Companies
This table highlights the leading home décor direct sales companies, selected based on market presence, product range, and business model transparency. They are further listed based on their 2024 revenue, from highest to lowest.
| Sl No | Company Name | Founder | CEO | Year founded | Headquarters | Best Selling Product | USP | Achievements | Revenue |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Scentsy | Kara Egan and Colette Gunnell | Dan Orchard | 2004 | Meridian, Idaho, USA. | Pick of the Bunch Wax Warmer | Offers decorative warmers that function as both fragrance devices and home décor items. | Scentsy ranked 24th on the DSN Global 100 list for Direct Sales companies in 2025. | $472 million |
| 2 | Princess House | Charlie Collis | Lynne Cote | 1963 | Taunton, Massachusetts, USA | Two-Tiered Basket | High-quality cookware and home decor/ organization, sold through in-house demonstrations. | Honored with the Bravo Impact Award in 2023. | $320 million |
| 3 | NoonDay Collection | Jessica Honegger | Jessica Honegger | 2010 | Austin, Texas, USA | Handwoven wall art collection | Ethically sourced, artisan-crafted jewelry, accessories, and home goods. | N/A | $17 million |
| 4 | Chalk Couture | Sarah Newbold and Tara Roark | Kristine Widtfeldt | 2017 | Draper, Utah, USA | Country Barn Bundle | DIY home décor kits for custom designs. | N/A | $5 million |
Disclaimer: The revenue figures are sourced from Business for Home and are accurate at the time of publishing. These figures may change due to company announcements, market conditions, or revisions from the original source.
Spotlight on Leading Home Décor Direct Selling Companies
In this section, we take a closer look at a few selected home décor multilevel marketing companies. These profiles highlight their popular product offerings and compensation plans.
Scentsy
Scentsy is one of the leading home party MLM companies, known for its flameless wax warmers, diffusers, and fragrance systems. Scentsy's brand identity lies in its limited-edition collections and its emphasis on home fragrance products that also serve as decorative accents.
Popular Products
Scentsy Air Go-Blooms: A battery-operated fragrance system featuring a floral pattern.
Wonder Diffuser: A natural jute rope finish essential oil diffuser. Comes with 16 LED lights and a candle flicker effect.
Country Roots Warmer: A ceramic wax warmer that looks like an antique tractor.
Compensation Plan
According to Scentsy’s latest compensation plan as of April 2025, all Scentsy consultants start with 20% retail commission on their personal sales volume.
Additionally, they can also earn a 5% personal retail volume bonus when they accumulate 2,500 personal volume (PV) points.
Bonus from personal wholesale volume ranges between 2% and 9%. Lead consultants and above ranks are eligible for it, provided they cross 2,500 PV in a month.
Leadership bonuses vary based on rank and downline sales.
Princess House
Princess House is counted among the top MLM companies in the USA. The brand’s catalog includes cookware, glassware, flatware, serveware, decorative home accents, lighting, and seasonal décor items, marketed via in-home parties and direct sales channels.
Popular Products
2-Tiered Basket: A storage basket with two stacked tiers designed to hold fruits, vegetables, or household items while saving counter space.
Decorative Paper Towel Holder: A functional stand that holds a standard paper towel roll and adds a decorative element to kitchen or dining spaces.
Herb Keeper: A countertop container that keeps fresh herbs hydrated and extends their shelf life by maintaining moisture and airflow.
Compensation Plan
At Princess House, consultants start with 25% of their personal sales as retail commissions paid weekly.
They can additionally earn a 5%-10% bonus if they reach 1,500 or more in sales volume in a month.
When Consultants move to the Unit Organizer title, they become eligible for an additional 6.75% override on their group sales for the first three months of reaching the title and 2.70% for the next three months. However, they need to maintain a sales volume of $12,000 in at least one of the 4 sales quarters to stay eligible for the title.
Quarterly group bonuses start from $500 and are awarded to Area Organizers who hit the quarterly sales volume of $77,000 or above.
These bonuses increase based on leadership titles.
Noon Day Collection
Noonday Collection is a home decor direct sales brand that brings handcrafted, artisan-made décor and textiles into homes. Their products support global artisans and feature unique, culturally inspired designs, which are sold through trunk shows and online channels.
Popular Products
Slanted Stone Planter: A stone planter designed with a slanted opening, suitable for displaying small plants or succulents.
Ceramic Bell: A bell made from ceramic material, typically used as a decorative item or light sound accent.
Sun-up Vessel: A ceramic vessel with a rounded, sunrise-inspired form, intended for holding flowers or serving as a display piece.
Compensation Plan
Noonday collection offers a simple, direct sales commission of 20% on personal sales.
Ambassadors can earn an additional $260 in commissions if they organize two trunk shows in a calendar month, with a collective sale of $650.
Key Statistics Shaping the MLM Home Décor Industry
According to the latest report published by the World Federation of Direct Selling Associations, the home improvement category accounted for 2% of the total global direct sales.
Europe saw the highest demand for the category, where 14% of the total direct sales were in Home improvement products.
Conclusion
The home décor MLM sector is evolving quickly, shaped by rising demand for personalized interiors, sustainable materials, and artisan-made pieces. Companies in this space are adapting with tech-enabled selling, limited-edition collections, and globally inspired designs that appeal to modern buyers.
For someone interested in the Home decor MLM space, these trends will help you understand which brands are genuinely innovating, how customer preferences are changing, and where the most practical growth avenues are likely to emerge.
Shabana is a dynamic writer and strategist with profound expertise in network marketing. Her sharp analysis of industry trends and exceptional ability to distill complex concepts into clear, actionable insights make her content invaluable for professionals at every level. Through her writing, she empowers readers to navigate the evolving landscape of relationship-driven sales with confidence and integrity. Blending data-driven strategies with human-centric principles, Shabana provides a unique perspective that helps businesses thrive while maintaining authentic connections.
FAQs
1. What is a home decor MLM company?
A home decor MLM company sells furniture, decorative items, and home accents through independent representatives. These companies use direct sales techniques like home parties or personal consultations rather than traditional retail stores.
2. Are MLM home decor companies legal?
Yes, these companies are legal as long as they focus on selling products, not just recruiting. Many of these brands operate under strict regulatory guidelines laid down by the FTC and DSA and offer genuine home decor business opportunities.
3. What should you do before joining or considering a home decor MLM company?
Before joining, carefully research the company’s product quality, compensation plan, and reputation. Check reviews, understand sales expectations, and compare with other home décor direct selling companies to make an informed decision.
4. What are the benefits of joining a home decor MLM company?
You can earn flexible income, sell unique products, and build networks. Work-from-home home decor business opportunities allow creativity with financial growth.
5. What are the risks and considerations of joining a home decor MLM company?
The main risks of joining a home decor MLM company include market saturation, upfront costs for inventory or starter kits, and inconsistent income. It’s important to understand how home décor party plan companies operate and evaluate whether the business model fits your goals before joining.
6. What are the Future Trends in the Home Decor MLM Company?
Home décor industry trends 2025 show a growing demand for eco-friendly and artisan products. It is also shifting towards sustainable materials, limited-edition items, and tech-enabled selling.
7. How do home decor direct sales companies work?
Independent reps sell products via home parties, online platforms, or social networks. Essentially, direct sales home furnishings companies focus on personalized shopping experiences over traditional retail.
References
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Business For Home
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World Federation of Direct Selling Associations
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Market.us
Disclaimer: Global MLM Software does not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
