Summary
This blog explores the Top MLM companies in New Zealand for the year 2025, highlighting the leading direct selling firms by revenue, their business models, and market presence. It also provides insights into the current trends, statistics, and growth outlook of the New Zealand MLM industry, offering readers a clear understanding of the country’s network marketing landscape and future opportunities.
New Zealand is steadily emerging as a strong player in the global direct selling space. The country has become a thriving hub for wellness and lifestyle brands built on authentic values and clean ingredients.
This article will take you through the top 70 MLM companies in New Zealand. These brands are shaping the future of direct selling through purpose, community, and a distinctly Kiwi approach to business.
This Article Contains:
Leading Direct Selling Companies in New Zealand by Revenue
The companies mentioned here operate under the direct sales model. These brands are chosen based on a mix of factors, including their popularity, market presence, and influence within New Zealand’s direct selling Industry. They are listed based on their revenue, from highest to lowest.
| Sl No | Company Name | Founder | CEO | Year founded | Headquarters | Product | USP | Achievements | Revenue |
|---|
Disclaimer: The revenue figures presented here are sourced from Business for Home and reflect the data available at the time of publication. These numbers may change over time due to market fluctuations, company performance updates, or revisions from the original source.
Spotlight on The Most Popular Direct Selling Companies in New Zealand
In this section, we take a closer look at the two most influential brands driving the growth of New Zealand’s direct selling industry. We will examine their popular products and business models to see what they have to offer.
Shaklee
Shaklee is one of the world’s top health and wellness MLM companies, built on a legacy that began when its founder created one of the first multivitamin formulas. Recently, the company acquired Modere and launched its operations in the country in 2025, positioning itself among the top direct selling companies in New Zealand.
Popular Products
Life Shake Soy Protein Powder: A soy-based protein blend formulated with added vitamins and minerals to support general nutritional intake.
Collagen-9 stick pack: Collagen in powdered form containing 9 essential amino acids, grass-fed pasture-raised collagen, biotin, and vitamin C.
YOUTH Activating BB cream: A long-wear 5-in-1 available in 4 skin tones.
Compensation Plan
The Shaklee compensation model looks quite similar to the generation MLM Plan, where distributors, referred to as “Ambassadors,” are placed in generations.
Retail commissions are tiered and based on the sales volume and the number of active customers. These MLM commissions start from 10% for 1+ customers and can increase up to 40% for a sales volume of $10,000 and 30+ active customers.
Generation bonuses start from the Senior Director level. They receive 6% for generation 1 and 3% for generation 2. Similarly, the next title of Coordinator receives 6% on generation 1 and 4% on generation 2, and so on.
Other bonuses include the 30 For 30 Bonus, which is 30% of the team's sales volume.
There are Level Bonuses as well, starting from 6% for Ambassadors, with the maximum being 10% for the highest, Presidential Master Co-ordinator level.
Rank advancement bonuses are a fixed amount paid when ambassadors reach a higher title. These start from $1000 for directors moving to senior director levels and so on.
New Image International
New Image Group is a New Zealand–based direct sales company, best known for its revolutionary colostrum-based supplements. Today, the brand has evolved into a global wellness community, operating in more than 18 countries with over 90,000 members sharing its products around the world.
Popular Products
Alpha Lipid Lifeline: A powdered drink containing colostrum and immunoglobulins for increased immunity.
Alpha Lipid Colosturn Capsules: The brand’s signature colostrum-based supplement in a convenient capsule form.
Vironox Fortified Colosturm tablets: Colostrum tablets with added lactoferrin and transferrin, known for their antiviral and antibacterial properties.
Compensation Plan
New Image International’s compensation plan has 4 positions – Representatives, Supervisors, Managers, and Executives.
Representatives purchase products at 25% off, which contributes to their retail commissions.
They can also earn network builder commissions if they accumulate a minimum group sales volume of 250.
Luxury dollars are product discount vouchers that can be earned by accumulating 125 PV in a month. These vouchers offer between 5% and 20% additional discount on product purchases.
Supervisors earn a permanent group rebate of 25% on all product purchases.
Managers have an opportunity to earn extra income through dynasty rewards, which is an additional 1% to 5% on all sales volume.
Overview of the Top MLM Companies in New Zealand
This table contains brands that operate under the Multilevel marketing model. They are selected based on their popularity, reputation, and loyal communities. We have listed them by estimated revenue, starting with the highest, to give a clear view of who’s leading the industry right now.
| Sl No | Company Name | Founder | CEO | Year Founded | Headquarters | Product | USP | Achievements | Revenue |
|---|---|---|---|---|---|---|---|---|---|
| 62 | Atomy | Han-Gill Park | Han-Gill Park (Chairman) | 2009 | Gongju-si, Chungcheongnam-do, South Korea. | Atomy Green Lipped Mussel Oil Capsules. | “absolute quality, absolute price,” combining premium manufacturing with value-driven pricing. | 2024: The “Absolute CellActive™ Skincare” line won the King Sejong Award | $1.8 billion |
| 63 | SeneGence | Joni Rogers- Kante. | Joni Rogers- Kante. | 1999 | Foothill Ranch, California, USA. | LipSense Long- Lasting Liquid Lip Color | Long-lasting skincare and cosmetic products. | LipSense Glossy tint won the Shop TODAY Beauty award in 2025. | $800 million |
| 64 | MONAT Global | Luis Urdaneta & Rayner Urdaneta. | Rayner Urdaneta. | 2014 | Doral, Florida, USA. | REJUVENIQE OIL INTENSIVE. | Science-backed, naturally based haircare products. | Named among the Top 50 U.S. Beauty Companies by GlobeNewswire in 2025 | $600 million |
| 65 | Lifewave | David Schmidt | David Schmidt | 2002 | Utah, USA. | Cellergize morning and evening supplements. | Wellness products and wearable patches, designed to support the body’s natural healing processes. | Awarded the Bravo Growth Award 2024 by Direct Selling News, listed as #32 in its Global 100. | $555 million |
| 66 | Greenway Global | Leonid Morgunov | Svetlana Semenova | 2017 | Novosibirsk, Russia. | AQUAmatic Universal Mop | Leader in eco-friendly home solutions. | Greenway Global was named a 2025 winner at the Green World Awards. | $326 million |
| 67 | Total Life Changes | Jack Fallon | Jack Fallon | 1999 | Michigan, USA. | iaso Original Brew Tea | Wellness, and weight management products focused on daily nutrition. | N/A | $250 million |
| 68 | Gano Excel | Mr Leow Soon Seng | Mr. Lew Soon Kiak | 1985 | Kedah Darul Aman, Malaysia. | GanoCafe Classic | Traditional herbal wisdom with modern manufacturing. | N/A | $178 million |
| 69 | NHT Global | Part of Natural Health Trends Corporation | Chris Sharng (president) | 2001 | California, USA. | Skindulgence 30-minute firming system | Premium wellness, beauty, and lifestyle products focused on holistic health and vitality. | N/A | $43 million |
| 70 | Nutrimetics | Imalde Roche | Peter Archer | 1968 | New South Wales, Australia. | Nutri Rich Oil Day Creme. | Naturally enriched, cruelty-free formulations | Nutrimetics was acquired by New Image International in 2022. | $40 million |
Disclaimer: The revenue figures presented here are sourced from Business for Home and reflect the data available at the time of publication. These numbers may change over time due to market fluctuations, company performance updates, or revisions from the original source.
Inside an NZ-Based Multilevel Marketing Company
In this section, we have highlighted the top company from the above table. The brand’s unique business model and compensation plan have positioned it as the best MLM player in New Zealand. Here, we will look into its popular products and compensation plan in detail.
Nutrimetics
Nutrimetics is a well-known beauty and skincare brand in New Zealand, celebrated for its naturally enriched, cruelty-free products that truly resonate with consumers. Its strong focus on social selling has helped it become one of the top MLM companies in New Zealand today.
Popular Products
Advanced Bright 3 Piece Skincare Set: This is Nutrimetics’ best-selling skincare set that includes cleansing lotion, toning mist, and Day Creme SPF 15.
Biodegradable Sheet Mask: A sheet mask containing a special blend of aloe extract, plant collagen, and vitamin E.
Calm Day Creme: A moisturizing day cream containing ceramides, oat extract, and hyaluronic acid.
Compensation Plan
The Nutrimetic’s 2025 compensation plan allows distributors to earn up to 45% in commissions on their personal sales, based on their total sales volume.
Consultants can earn a 4% sponsor bonus on the sales volume of their personally sponsored consultants if both achieve 500 business volume for their 1st 12 months.
Group leaders can also earn 3% of the group bonus on the sales volume of their downline team.
Consultants in the Executive Sales Manager and above titles earn a downline bonus of 7% on their 1st generation and 4% on their 2nd generation of consultants.
Other bonuses include leadership bonuses and elevation bonuses, which are reserved for sales directors and above titles.
The MLM Industry in New Zealand: Facts, Figures, and Market Trends
According to the report published in 2024 by the World Federation of Direct Selling Associations, Direct Selling in New Zealand amounted to $117 million in 2023.
The industry has been on a positive growth trend of 6.7% compared to 2022 sales.
About 83,527 independent representatives participated in direct sales, 73% of whom were women.
When it comes to product categories, the wellness sector leads the MLM market in New Zealand, accounting for over 44% of total product sales.
This is followed by cosmetics and personal care at 22%, home care at 14%, and household goods and durables at 11%.
Key Takeaways and Industry Outlook
The Direct selling space in New Zealand is going to see an upward trend in the coming years. More people are looking for products that support health, beauty, and balanced living, along with flexible ways to earn an income. While wellness continues to lead the way, interest in skincare, home care, and lifestyle products is also growing fast.
But what’s really shaping the future is the digital shift, as brands are connecting with the audience through social selling and e-commerce platforms. The industry is moving towards a more people-focused model, and brands that value connection just as much as business will thrive.
Shabana is a dynamic writer and strategist with profound expertise in network marketing. Her sharp analysis of industry trends and exceptional ability to distill complex concepts into clear, actionable insights make her content invaluable for professionals at every level. Through her writing, she empowers readers to navigate the evolving landscape of relationship-driven sales with confidence and integrity. Blending data-driven strategies with human-centric principles, Shabana provides a unique perspective that helps businesses thrive while maintaining authentic connections.
FAQs
1. Is multilevel marketing legal in NZ?
Yes. Multilevel marketing is legal as long as businesses comply with the MLM legal regulations of NZ.
2. Why are MLM Businesses booming in New Zealand?
MLM businesses are booming due to the rising demand for home-based business opportunities in NZ. Furthermore, the growth of online direct selling platforms is also on the rise, which makes connecting with prospects and promoting products easier.
3. What should you do before joining or considering an MLM company in New Zealand?
Before joining an MLM company in NZ, you should research the company’s background. It is also important to review its compensation plan and confirm if it's listed among the legitimate MLM companies in New Zealand.
4. Is there an official ranking of the top MLM companies in New Zealand?
There is no government-endorsed ranking, but many businesses like Global MLM Software publish annual lists like the top MLM companies in New Zealand. This comprehensive list is based on the annual revenue of the companies and other publicly available data. It contains the names of almost all the major legitimate MLM/direct sales companies operating in the country.
5. What are the benefits of joining an MLM company in New Zealand?
Joining a reputable MLM company in New Zealand offers flexible work hours, residual income opportunities, and the chance to grow your own business through direct sales. However, earnings depend on personal skills and hard work.
6. What are the risks and considerations of joining an MLM company in New Zealand?
Participating in MLM always comes with a financial risk, especially when product sales decline or recruitment slows. Though there is a positive growth seen in the industry, network marketing income in NZ will ultimately depend on the time and effort you choose to put in.
7. What are the future trends in the New Zealand MLM industry?
The MLM industry in New Zealand is moving towards wellness, beauty, and digital-first strategies. New MLM companies in NZ are adopting a transparent and tech-driven model in 2025.
8. Which large global MLM companies operate in New Zealand?
Major global MLM companies operating in New Zealand include Amway, Herbalife, and Nu Skin.
9. How can you find a list of MLM companies operating in New Zealand?
You can find an updated MLM company list for 2025 by checking industry directories, direct selling associations, or reputable platforms like Global MLM software that publish annual country-wise MLM company overviews, including lists for New Zealand.
References
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Business For Home
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World Federation of Direct Selling Associations
Disclaimer: Global MLM Software does not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
