New Zealand is a country of firsts. It was the first country to grant women the right to vote, and the first place to see the sunrise each day. Now, New Zealand is also a rising hub for thriving MLM businesses. MLM is legal in New Zealand, with clear guidelines and strong consumer protection laws. This creates a stable environment for growth and success.
The Kiwis value genuine connections, sustainability, and high quality. These factors make the region a fertile ground for MLM businesses. This blog highlights the top MLM companies in New Zealand, shares key market insights, and explores why New Zealand is a thriving hub for network marketing.
This Article Contains:
Best 11 MLM Companies in New Zealand
As the network marketing NZ space continues to grow, these top MLM companies are driving growth, creating business opportunities, and shaping the industry’s future. These companies are listed based on their revenue.
| S.No | Company Name | Year Founded | Company Size | Revenue |
|---|---|---|---|---|
| 1 | Atomy | 2009 | 500-1000 employees | $1710 Million |
| 2 | Scentsy | 2004 | 1,001-5,000 employees | $520 Million |
| 3 | ACN | 1993 | 1,001-5,000 employees | $500 Million |
| 4 | New Image International | 1984 | 201-500 employees | $434 Million |
| 5 | Juice Plus+ | 1970 | 201-500 employees | $395 Million |
| 6 | 4Life | 1998 | 501-1,000 employees | $341 Million |
| 7 | LifeVantage | 2003 | 51-200 employees | $230 Million |
| 8 | Modere | 1992 | 201-500 employee | $195 Million |
| 9 | Neolife | 1958 | 51-200 employees | $140 Million |
| 10 | Nutrimetrics | 1968 | 51-200 employees | $40 Million |
| 11 | Proma Systems | 1983 | 201 to 500 Employees | $3.8 Million |
1. Atomy
Atomy, a global direct-selling giant, has made its mark in New Zealand with its high-quality, affordable products and member-first business model. It is one of the Top MLM companies in New Zealand, that offers everyday essentials, from skincare to health supplements.
| Founder and CEO | Han-Gill Park |
| Year Founded | 2009 |
| Company Size | 500-1000 employees |
| Headquarters | South Korea |
| Popular Products | Atomy Skincare system The Fame- Essence, Eye Cream, Milk Lotion, Absolute CellActive Skincare- Toner, Serum, Ampoule, Lotion, Eye-Complex, etc. |
| Global Reach | 27 Countries around the world |
| Achievements |
|
| Revenue | $1710 Million |
2. Scentsy
Scentsy MLM Company brings fragrance into homes with its popular wickless candles, warmers, and scented products. It is known as a fun, family-friendly brand, and has grown a loyal customer base across the country with its focus on quality and community.
| Founders | Heidi and Orville Thompson |
| CEO | Dan Orchard |
| Year Founded | 2004 |
| Company Size | 1,001-5,000 employees |
| Headquarters | USA |
| Popular Products | Sweet Pea & Vanilla Scentsy Bar, Vanilla Bean Buttercream Scentsy Bar, Starlings Mini Warmer with Wall plug, Fiji Flower Washer sheets, Fiji Flower Laundry Liquid, Blackberry spice scent circle, Mini fan diffuser, etc. |
| Global Reach | 14 Countries worldwide |
| Achievements |
|
| Revenue | $520 Million |
3. ACN
ACN stands out in New Zealand’s direct selling space by offering essential services like mobile, broadband, and energy. It has become a strong player among the network marketing companies in New Zealand by offering a business opportunity for its service-based products.
| Founders | Greg Provenzano, Robert Stevanovski, Tony Cupisz and Mike Cupisz. |
| CEO | Robert Stevanoski |
| Year Founded | 1993 |
| Company Size | 1,001-5,000 employees |
| Headquarters | USA |
| Services Offered | Digital Security, Internet and mobile connections, Travel subscriptions, Gas and Electricity, Mortgage, Payment Processing for Businesses, etc. |
| Global Reach | 27 Countries Worldwide |
| Revenue | $500 Million |
4. New Image International
New Image International is quite well known in the MLM NZ space for its colostrum-based products. The company has been helping Kiwis support their well-being with high-quality, research-driven products.
| Founder | Graeme Clegg |
| CEO | Rod Taylor |
| Year Founded | 1984 |
| Company Size | 201-500 employees |
| Headquarters | New Zealand |
| Popular Products | Alpha Lipid Lifeline, Alpha Lipid Colostrum Capsules, Immunofort, Viranox, Dinotabs, nuCellworx, Aloe vera juice, Omega CoQ10, Alpha Lipid Ultra Diet-2, etc. |
| Global Reach | 15 Countries around the world |
| Achievements |
|
| Revenue | $434 Million |
5. Juice Plus+
Juice Plus is all about making healthy living simple. It is one of the leading MLM Health and wellness companies, that offer plant-based capsules, shakes, and chewables. These contain the goodness of fruits and veggies for everyday nutrition. All of the brand’s products are backed by clinical research.
| Founder | Jay Martin |
| CEO | Travis Garza |
| Year Founded | 1970 |
| Company Size | 201-500 employees |
| Headquarters | USA |
| Products | Health and Wellness products, plant-based nutritional supplements. |
| Global Reach | 27 Countries Worldwide |
| Revenue | $395 Million |
6. 4Life
4Life is a science-driven wellness brand known for its groundbreaking Transfer Factor Technology. The brand’s products are backed by research and help support immune health. Its presence in New Zealand continues to grow as more people prioritize science-backed nutrition.
| Founders | David and Bianca Lisonbee |
| CEO | Danny Lee |
| Year Founded | 1998 |
| Company Size | 501-1,000 employees |
| Headquarters | USA |
| Popular Products | Transfer Factor Plus, RioVida, Cardio, Transfer Factor Tri-Factor, RiteStart Women, ReCall, RiteStart Men, AgePro, MalePro, RioVida Stix, etc. |
| Global reach | 74 Countries Worldwide |
| Achievements |
|
| Revenue | $341 Million |
7. LifeVantage
LifeVantage brings its science-backed wellness products to New Zealand, offering NRF2-activating supplements and clean beauty solutions. The brand continues to grow its presence in the region, with a focus on biohacking and cellular health.
| CEO | Steve R. Fife |
| Year Founded | 2003 |
| Company Size | 51-200 employees |
| Headquarters | Lehi, Utah |
| Popular Products | Protandim Nrf2 Synergizer, Protandim NRF1 Synergizer, MindBody GLP-1 System, AXIO Regular, AXIO Decaf, TrueScience TrueRenew Daily Firming Complex, TrueScience Liquid Collagen, etc. |
| Global Reach | 23 Countries Worldwide |
| Achievements |
|
| Revenue | $230 Million |
8. Modere
Modere is all about clean living. The brand offers everything from award-winning collagen to eco-friendly home essentials. Their Clean Label promise ensures their products are free from harmful ingredients and chemicals, providing safe alternatives to them.
| Founders | Leslie Mower and Thomas Mowe |
| CEO | Asma Ishaq |
| Year Founded | 1992 |
| Company Size | 201-500 employees |
| Headquarters | USA |
| Popular Products | Mineral Supplement, Fiber, Aloe Vera, Balance Drops, Liver Health, SHAPE- Chocolate, Liquid BioCell PET, Liquid BioCell EQUINE, Liquid BioCell SKIN, Digestive Enzymes+, Ignite, D3Plus, etc. |
| Global Reach | 44 Countries Worldwide |
| Revenue | $195 Million |
9. Neolife
NeoLife began with a personal mission. Founder Jerry Brassfield, who struggled with severe asthma as a child, found relief through quality nutrition. He was inspired by his own transformation and built NeoLife to bring science-backed, whole-food supplements to others. Today, it’s a trusted name among the MLM companies in New Zealand.
| Founder | Jerry Brassfield |
| CEO | Kendra Brassfield |
| Year Founded | 1958 |
| Company Size | 51-200 employees |
| Headquarters | USA |
| Popular Products | Acidophilus Plus, Cal-Mag Chelate, CoQ10, NeolifeBar, NeolifeShake, NeolifeTea, Omega-III Salmon Oil Plus, Phytodefense, Pro Vitality, etc. |
| Global Reach | More than 50 Countries Worldwide. |
| Achievements |
|
| Revenue | $140 Million |
10. Nutrimetrics
Nutrimetics is a beloved beauty brand among Kiwis, known for its iconic Nutri-Rich Oil. Inspired by the age-defying secrets of the Hunza Valley Tribespeople, this best-seller set the foundation for the brand’s success. Nutrimetrics is now part of the New Image Group and continues to be a go-to name for natural beauty solutions.
| Founders | Imelda Roche |
| CEO | Rod Taylor |
| Year Founded | 1968 |
| Company Size | 51-200 employees |
| Headquarters | Australia |
| Popular Products | Silk Fusion Foundation, New Ultra Care Multivitamin Eye Creme, Beauty Creme Stick highlighter, Fixation Liquid Lipstick + Nutri-Rich Nourishing Lip Oil, etc. |
| Global Reach | 3 Countries Worldwide |
| Revenue | $40 Million |
11. Proma Systems
Proma Systems is the powerhouse behind four incredible Australian brands—Grace Cosmetics, Optimum Health, Proma Home Products, and Proma Performance. With a strong presence in MLM NZ, they offer everything from organic aloe vera skincare to science-backed nutrition. Their eco-friendly home and automotive essentials focus on eco-friendly ingredients and sustainable practices.
| Founders | Val and Sandra Fittler |
| CEO | Val Fittler |
| Year Founded | 1983 |
| Company Size | 201 to 500 Employees |
| Headquarters | Australia |
| Popular Products | Organically grown inner leaf aloe juice, Vitamin C 1000 Bioflavonoids, Daily Essentials Multi-Vitamin & Mineral Formula, One Shot Concentrated Fuel System Cleaner, PT% Plus Petrol Treatment With Ethanol Defence, etc. |
| Global Reach | 4 Countries worldwide |
| Revenue | $3.8 MIllion |
Statistics of the MLM Industry in New Zealand
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New Zealand has 89,000 active direct sellers across various MLM companies.
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There are 42 companies in New Zealand that are registered members of the Direct Selling Association (DSA).
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The New Zealand MLM market generated $117 million in sales in 2023.
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The Direct Selling Industry in New Zealand experienced a 6.7% increase in sales.
Why is Network Marketing in New Zealand Thriving?
New Zealand’s network marketing industry is on the rise, driven by a mix of strong consumer demand, a supportive business environment, and evolving market trends. Here’s why MLM companies are thriving in this region:
1. Growing Industry with Strong Numbers
As the statistics mentioned above, New Zealand’s MLM market is seeing a positive growth rate, which is quite favorable for establishing new MLM companies in New Zealand. Direct Selling News also states that New Zealand is the most attractive market for MLM companies seeking expansion.
2. Consumer Preference for Quality and Sustainability
New Zealand consumers are known for their preference for high-quality, ethically sourced, and sustainable products. This aligns perfectly with MLM companies focusing on wellness, clean beauty, and eco-friendly solutions, driving their success in the region.
3. Legally Backed & Well-Regulated Market
Multi-level marketing is legal in New Zealand, with strict consumer protection laws that ensure ethical practices. The Fair Trading Act 1986 prevents deceptive marketing and misleading practices. When customers are assured of legal protection, they tend to put their trust in MLM which eventually helps MLM companies thrive in the region.
4. Tech and Social Media Influence
Over 82% of Kiwis use social media. This makes it easy for distributors to market products online. Platforms like Facebook, Instagram, and TikTok make it easier for distributors to connect with potential customers and build their networks. Companies can also use MLM Lead Generation software to streamline prospecting, automate follow-ups, and maximize conversions, to make online marketing even more effective.
5. Entrepreneurial Mindset & Flexible Opportunities
Many Kiwis are looking for extra income and flexible work options, and MLM fits the bill perfectly. For anyone wanting a side hustle, direct selling offers the freedom to work from home and build a business on their own terms.
FAQs
1. How do I ensure my MLM business stays compliant in New Zealand?
You need to stay updated with New Zealand’s Fair Trading Act and Commerce Commission guidelines. Using transparent compensation plans, clear income disclosures and ethical business practices will further help you maintain compliance.
2. How important is localization for Network Marketing companies in New Zealand?
Localization is extremely important in this market as Kiwis prefer localized branding, New Zealand-friendly pricing, and culturally relevant marketing messages. Also, MLM Companies that adapt to regional preferences perform better in that particular market.
Disclaimer: Global MLM Software do not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
References
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Direct Selling Association- New Zealand
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Direct Selling News
Conclusion
New Zealand’s MLM industry is thriving and with the right strategy, you can seize this momentum and establish your own MLM business. But success isn’t just about strategy. It is about having the right technology to scale, automate, and lead the industry.
Global MLM Software equips businesses with the technology to manage operations smoothly, support distributors, and scale with confidence. If you are ready to take your MLM business to the next level, now is the time to make it happen!