Top Wine MLM Companies Dominating the Market in 2025

1. OneHope Wine

One Hope Wine is one of the top wine MLM companies, based in the heart of Napa Valley, and offers a stunning collection of exclusive White, Red, and Rosé wines.

It all began when a group of friends, fresh out of college, sought to launch their careers in the wine industry. But everything changed when one of them was diagnosed with a life-threatening cancer.

As he fought through the illness, their vision shifted. Instead of just selling wine, they wanted to create a purpose-driven brand to make sure others wouldn’t have to face the same fight alone.

That’s when they decided to start a wine business while supporting various social causes. Today, OneHope Wine’s philanthropic initiatives are as reputable as its wine offerings.

To date, it has donated $11 million and supported 50,000 NGOs around the world. According to its website, the company donates $25 per bottle. This means that it has sold over 440,000 bottles of its wine to date, which is impressive. But how has it been able to achieve these sales?

There are multiple reasons for it. Firstly, the company has made “giving back” its core value. This resonates deeply with today’s socially conscious consumers, who want their purchase to have a purpose.

Secondly, OneHope Wine has built a solid direct-to-consumer model centered around wine tastings and fundraisers, hosted by the Wine Reps. These events work great for community building and also provide earning opportunities for them.

Wine reps can earn up to 35% sales commission. OneHope’s unilevel MLM structure also provides additional team-building bonuses such as:

• 10% unilevel bonuses that are paid up to 3 levels deep.

• 3% fast start group bonuses across titles

• Generation bonuses on up to 3 levels, starting from 2% to 4%

• 1% infinity bonuses for higher ranks

Apart from this, anyone who is not a wine rep can also host a wine tasting fundraiser. They can earn 10% rewards points to shop for their favourite wines and also receive a complimentary $99 worth hosting kit.

Moreover, 10% of the sales booked from the party will be donated towards the charity of the host’s choice.

This model has helped the brand build a community of 6,000 Wine reps, who are expanding its reach through authentic word-of-mouth.

OneHope Wine’s success demonstrates that incorporating social impact into the brand's DNA can be a powerful marketing strategy. If you are looking to build a lasting relationship-based business, with emotional connection and high retention, align your product with a purpose and see your sales soar.

2. WineShop At Home

Wineshop At Home was founded in 1999 with its headquarters in Napa Valley. This wine MLM offers an extensive portfolio of artisan wines, which the brand claims cannot be found elsewhere.

This is because the wines are crafted by expert winemaker Alexandre Reble, a native of Bordeaux, France. He carries over 25 years of experience working with internationally acclaimed wineries.

Also, the brand’s portfolio spans eclectic price points. It offers both everyday bottles to premium limited edition blends to ensure a broad market appeal and accessibility.

With such attention to craftsmanship and variety, the company has won numerous national and international awards in wine competitions. And this reputation for quality got extensive attention from wine lovers. Because of this, the sales kept growing and the company made a revenue of $16 million in 2024.

A big part of their success comes from the brand’s Wine Club, a subscription service that brings carefully curated bottles of wine straight to members each month. These subscription clubs boost customer retention and brand loyalty, while supporting the wider sales ecosystem.

Also, apart from enjoying these award-winning wines, many customers also choose to share them. They are participating in the brand’s business opportunity by signing up as “Wine Consultants.

These independent representatives host wine MLM parties, private tastings, and virtual events, and share their passion for wine. They also have generous commissions and rewards they can earn, including:

• Base commission starting at 15% on regular wine purchases and 5% on wine club shipments.

• If the consultants hit the monthly sales volume, the commission percentage on various wines increases by up to 40%

• On top of this, they earn $25 bonuses for every $250 worth of orders from new customers.

• Team-building incentives include 5% on first-tier sales and 3% on second-tier, plus additional bonuses on wine club shipments and accessories.

• Advancing through the company’s 10-tier level system unlocks cash bonuses from $250 up to $5,000, alongside credits and leadership rewards.

• Top leaders (Level 5 and above) share in the company’s 2.5% leadership bonus pool, earning a percentage of total company sales every month.

And for those just getting started, WineShop At Home offers a Smart Start program, packed with rewards and onboarding support to help new consultants succeed within their first 90 days.

If you’re thinking about starting your own wine MLM, here’s a simple truth: high-quality, exclusive wines paired with a thoughtful subscription model is a combo that just works. It keeps wine lovers coming back for more, and gives your team something they are excited to sell.

3. Scout & Cellar

Scout and Cellar is one of the newer brands that has made its mark among the top Wine MLM companies. It was founded by former lawyer and wine consultant Sarah Shadonix and has created a unique identity in the wine MLM world, with its “Clean Crafted” wine promise.

But what does this mean? Simply put, these wines are free from synthetic pesticides, chemical additives, and unnecessary sugar. Every bottle goes through a rigorous two-part lab testing and taste testing process before it earns the Clean-Crafted seal.

This focus on purity has struck a chord with health-conscious wine lovers, scouting for a cleaner glass of wine.

Also, Scout & Cellar sources its wines from small, family-owned vineyards around the globe. They have a diverse collection of wines, all resonating with the same ethos of purity. And this angle has worked immensely well for the brand. It generated about $20 million in its first year and has seen a 365 percent growth since then.

Interestingly, this success might never have happened if the founder, Sarah Shadonix, had stuck to her original plan. She initially considered launching a traditional online wine shop. But soon realized that most consumers were hesitant to buy wine online without tasting it first.

That’s when she turned to network marketing as the perfect way to provide customers with wine sampling and build a community. Today, Scout and Cellar have over 20,000 consultants, who curate wine tasting experiences for customers and host wine MLM parties either online or in person.

And the brand provides them with generous incentives for their efforts. Consultants earn 15% commissions on each sale, with the percentage increasing with the sales volume.

Also, team-building generational bonuses start at 2%. Fast start bonuses include a $500 one-time payment if any new consultant enrolls three new members within their first 30 days, and an additional $1,000 bonus if they hit the senior consultant rank in that period.

Scout and Cellar proves that pairing a unique product, such as clean-crafted wine, with a peer-to-peer selling model works well, even in the era of online marketplaces. Just pair it up with a clean, structured, and easy-to-understand business plan, and you create an easily scalable yet profitable business.