If you’re in the MLM space, you already know that attracting prospects, turning them into leads, and converting them into distributors is no easy task. However, implementing a robust MLM sales funnel is the perfect solution. In this infographic, we show the five steps that you can implement to build a direct selling sales funnel tailored to your MLM business. Let’s discuss the steps below:
Step 1: Identify Your Ideal Prospect: Identify Your Ideal Prospect: Define your audience—who would want to join your business as a distributor. For instance, if it’s a health supplement, people who are into fitness and looking for part-time opportunities are the perfect target audience.
Step 2: Create a Lead Magnet That Solves a Problem: A lead magnet is a resource that adds value to your prospect and helps businesses in lead generation. It comes for free, such as free ebooks, video sales training tailored to your industry, etc.
Step 3: Set Up a Simple Landing Page: Lead magnets can be generally shared on social media or a website. For websites, you must have a landing page from which prospects can access resources in exchange for their contact information, such as an email address or phone number.
Step 4: Nurture With Automated Follow-Ups: In the case of an MLM sales funnel, email marketing works the best without causing annoyance to the prospect. After someone opts in, you can add them to an automated email chain for nurturing the lead. For instance, a thank you message for showing interest, a follow-up email sharing the products, and so on, till the lead gets nurtured.
Step 5: Present Your Opportunity Strategically: By now, your MLM sales funnel leads are warmed up. You can share an invitation to your webinar presenting the business opportunity, offer a consultation call, or share the link to a private group where social proof and results are shared. Overall, it will help you convince your prospects and turn them into distributors.
