There’s no single training program that works for all network marketing companies. Therefore, they need to tailor it to their MLM business. However, some essential elements of network marketing training must be present in all training modules.
This infographic highlights those essential elements. You can also check our complete network marketing training checklist and build a guided training program.
Now, let’s check out these elements in detail:
Product knowledge and usage: The product training must contain information regarding all the products, their usage, unique selling points, buyer personas, demos, instructions, and any other important aspect that the distributor must know before using the product.
Brand image and identity: It’s possible to merge brand image and identity training with product training by providing information on the company’s mission, how to present the brand, logo and design element usage, and the values the company stands for. You can also provide print material to complement the training.
Recruitment: That’s where distributors face a challenge and overcome recruitment; one provides the ways on how to strike conversations, motivate recruits, and grow the downline.
Skill development and sales: You can provide skill development and sales training from third-party platforms, but when you conduct your own training sessions, it will be tailored to your MLM business, resulting in better conversions.
Compliance and ethics: It’s essential that distributors understand the MLM compliance requirements and that their conduct complies with Federal Trade Commission guidelines. You can also explain the dos and don’ts and what to commit to and what not to.
Compensation plan explanation: Lastly, but most importantly, explaining the compensation plan is one of the essential elements of network marketing training, where you must explain how the compensation plan works, bonuses, rewards, and ranks.
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Global MLM Software can also be integrated with our Global MLM Learning Management System, facilitating your training programs for recruiters.
Overall, it’s the answer to all your network marketing challenges, making business operations smoother and administrative tasks faster.