Direct selling businesses must provide their distributors with conversation scripts to help them with guided communication in every situation.
These scripts for direct selling businesses are predefined templates that distributors can use in various situations. It’s obvious that one template won’t work all the time, but you can improve based on the feedback provided by distributors about their conversations.
Global MLM Software has created and bundled up multiple script templates and put them in this one document: Comprehensive Script Templates for MLM Companies
You can download it, tailor it according to your business, and provide it to your distributors so that they know how to communicate better.
So, this bundle comes with different types of MLM scripts, which we are going to discuss now.
Product knowledge and usage: The product training must contain information regarding all the products, their usage, unique selling points, buyer personas, demos, instructions, and any other important aspect that the distributor must know before using it.
Cold Market Direct Selling Script: This script is useful when distributors want to start a conversation with prospects with whom they are not at all familiar. This script helps in striking conversation, gaining attention, and developing an initial relationship. The aim of this script is only to bring people inside the funnel and make them aware of the MLM business.
Warm Market Direct Selling Script: This one is for the people whom you already know, and they may or may not know about your business. If they are familiar with you, it’s easy to initiate conversation. So, here the primary aim is not to initiate the relationship but to develop an interest in the products and business model (for recruitment).
Product-Centric Direct Selling Script: You can consider naming them as distributors’ go-to guides when they have answers to queries regarding the products. It must contain the details about all your products, reactions and replies of distributors to product questions, objection handling, and the product performance.
Social Media Direct Selling Script: When you create a social media script, it helps members have a guided, respectful, and compliant communication on social media. These scripts are developed, keeping the telemarketing rules in the US in mind.
Re-engagement Direct Selling Script: When an existing customer or distributor loses interest or becomes inactive for any reason, these scripts help them understand their worries and bring them back without being pushy. It can be used during product launches, events, or simply when customer/distributor activity is low.
