MLM businesses must maintain the highest level of ethical standards and make efforts to keep their distributors protected from losses. It helps them improve credibility and build trust, ultimately leading to a healthy trade and commerce environment. Joining the Direct Selling Association can help them achieve this goal.
Beyond that, DSA provides valuable resources, industry insights, and a strong support network for its member companies. Now, let’s explore DSA advantages for MLMs in detail.
Stay compliant by following DSA’s Code of Ethics: One of the major advantages that DSA provides is assistance in compliance. DSA has released a Code of Ethics that members and non-members, all MLM businesses, can follow. However, when an MLM business obtains the membership, what makes the difference is DSA’s check that compliance practices are followed as expected. Whenever there’s a compliance error, DSA will notify and allow you to correct it, which helps the business avoid scrutiny from the Federal Trade Commission.
Stand Out as a Trustworthy MLM Business: When your business is a DSA member, it means you are following the highest ethical standards, and distributors know that. You are also allowed to mention it on your marketing material and website, which helps you build credibility. They also understand that if they come across any fraudulent act, DSA will be there to support them. Therefore, such trust and professionalism make recruitment quicker and retention easier.
Connect with DSA-Recommended Suppliers: There are certain DSA-recommended suppliers to which you get access. These suppliers span fourteen categories, including legal services, technology, consulting, and travel, providing essential resources that help MLM companies operate smoothly and scale efficiently. You can connect with them during DSA’s events, learn about their services, and understand how they can help you take your business forward.
Access Comprehensive Market Insights: DSA has a dedicated research department that continuously collects and analyzes industry data to develop comprehensive market studies and specialized surveys. They also share regular updates through monthly and quarterly newsletters, keeping your team informed about the latest developments, best practices, and opportunities within the direct selling industry.
Leadership and Skill Building Opportunities: DSA regularly holds conferences, webinars, and workshops for member companies, where direct selling experts share their knowledge on the latest trends, sales techniques, and growth strategies. MLM businesses can also take advantage of networking events where your team can connect with other members, suppliers, and global associates.
Network Councils and Governing Committee: DSA offers a unique privilege to its member companies by connecting members through different councils, which provide strategic guidance and industry leadership. Some of the DSA councils are the CEO council, the compliance officer council, and the diversity and empowerment council. Additionally, members can join forums where they discuss emerging trends, regulatory changes, and industry challenges with peers and experts.
As you can see, DSA membership comes with tons of benefits, and all these benefits combine for your success, your distributors' growth, and customers’ peace of mind.
