Amway Company Overview

Established in 1959 by Rich DeVos and Jay Van Andel, Amway pioneered the direct-selling business model, ushering in a new era of commerce. Presently, Amway continues to innovate within the retail landscape, empowering Amway Business Owners to excel as leaders in the realm of social commerce.

Headquartered in Ada, Michigan, USA, Amway's reach extends across six continents, encompassing over 100 countries and territories. Along with the evolution of the past six decades, Amway is positioned today as one of the few remaining large-scale family-owned enterprises.

At the core of Amway’s operations are over one million dedicated Amway Business Owners (ABOs), who serve as the backbone of Amway’s organization. Assisting this growth curve of Amway are over 14,000 employees stationed in numerous locations globally, ensuring seamless support and guidance.

Amway Company Overview

Amway MLM Review Year-wise Revenue

Year Revenue
2021 $8.9 billion
2022 $8.1 billion
2023 $7.7 Billion

Values of Amway

Amway’s reason for being is simple. They exist to help live better, healthier lives. To help realize this belief in others, Amway follows the six values their business was built upon: partnership, integrity, personal worth, achievement, personal responsibility and free enterprise.

Quotes from Amway Leaders

Milind Pant, CEO, Amway

“It’s my responsibility to have a Culture and Environment that everyone can shine to their best, of who they want to be.”

Milind Pant

CEO, Amway

Asha Gupta, Regional President, Asia & Chief Strategy & Corporate Development Officer

To drive long-term growth, Amway will focus on mining, bottling and scaling the best practices of China and several pioneering ABO leaders around the world who are successfully growing health and wellness communities as a sustainable path to grow their Amway business.

Asha Gupta

Regional President, Asia & Chief Strategy & Corporate Development Officer



1959 Amway was founded

Jay Van Andel and Rich DeVos founded Amway from the basements of their houses in 1959 with the mission of achieving success by making other people successful.

In the same year, Amway launched its first original product named, Liquid Organic Cleaner. The product was a bestseller in no time, laying the foundation for Amway’s earth advocacy.


1962 - Amway goes global

The first International Office of Amway was established in London, Ontario, Canada.


1968 - Launch of Artistry brand

Amway launched the Artistry cosmetics brand with 11 products and 37 color shades.


1972 - Nutrilite acquisition

Amway acquired the vitamin and supplement brand named Nutrilite.


1980 - $1 billion summit

Amway’s net international sales top $1 billion dollars.


1990 - Market expansion

Amway ventures into 33 additional markets worldwide, including South Africa and China.


1999 - Legal organic certification

Amway receives organic certification for crops used in Nutrilite products and natively grown on company farms.


2005 - Recognition Award

Amway bags the “Best Corporate Social Responsibility Award” from the prestigious International Business Awards.


2015 - Amway acquires XS energy drinks

Amway chooses the XS brand of sports nutrition and energy drinks as their next acquisition.


2019 - Ranked #1 direct selling company

Amway becomes the world’s number one direct selling company as per “Direct Selling News Global 100”.


2021 - Cultural excellence

Amway receives the title of “Best Employer for Women” at the 2nd Diversity & Inclusion Excellence Awards.

Leadership Team at Amway

Milind Pant, Chief Executive Officer
Milind Pant

Chief Executive Officer

Michael Nelson, Chief Operating & Chief People Officer
Michael Nelson

Chief Operating & Chief People Officer

Asha Gupta, Regional President, Asia & Chief Strategy & Corporate Development Officer
Asha Gupta

Regional President, Asia & Chief Strategy & Corporate Development Officer

Anouchah Sanei, Chief Innovation & Science Officer
Anouchah Sanei

Chief Innovation & Science Officer

Becky Smith, Chief Financial Officer
Becky Smith

Chief Financial Officer

John Parker, Chief Sales Officer & Regional President West
John Parker

Chief Sales Officer & Regional President West

Peter Strydom, Chief Marketing Officer
Peter Strydom

Chief Marketing Officer

Ashish Khan, Chief Technology & Platform Officer
Ashish Khan

Chief Technology & Platform Officer

Top Amway MLM Products

Amway's All Plant Protein Powder offers a generous 8g protein per scoop, serving as a valuable vegan protein source to complement daily dietary needs and promote overall wellness.

Comprised of components that supply nine vital amino acids crucial for bodily functions, this product fills the nutritional gaps left by our body's inability to naturally synthesize these essential nutrients.

Nutrilite All Plant Protein Powder.

BodyKey Meal Replacement Shakes offer a hassle-free and efficient method to shed pounds and maintain a healthy weight. Crafted to curb hunger while avoiding artificial additives, they play a pivotal role in managing portion sizes and calorie intake, essential for effective weight management. Being devoid of gluten and soy further enhances its efficacy in promoting weight loss.

Nutrilite Naturally Flavored Chocolate BodyKey Meal Replacement Shake.

Amway's Nutrilite Salmon Omega Complex is a top-tier dietary supplement packed with essential omega-3 fatty acids vital for optimal bodily functions. This Amway MLM product is crafted with omega-3 sourced from salmon thriving in the icy waters of the ocean, alongside other Pacific ocean fish such as anchovies and sardines, this formula ensures premium quality and efficacy.

Nutrilite Salmon Omega Complex Health Supplement.

Amway's Nutrilite Mixed Probiotic with Chicory Root Extract provides an easy solution to promote and sustain a harmonious gut microbiome, fostering a favorable intestinal milieu through consistent daily consumption.

Targeted recipients of this probiotic blend encompass frequent travelers, individuals navigating demanding schedules, and those with suboptimal dietary habits. The advantages conferred by these extracts encapsulate the essence of "BFF" – representing the principles of balance, friendly bacteria and fiber, all crucial for nurturing optimal gut health.

Nutrilite Mixed Probiotic With Chicory Root Extract.

Amway's Cal Mag D Plus tablets boast a blend of essential nutrients, including calcium, Vitamin D, zinc, magnesium and manganese. Calcium intake plays a pivotal role in supporting fundamental metabolic processes such as cardiovascular health, muscle function, nerve transmission, signaling within cells, and hormone secretion. Vitamin D facilitates the absorption of calcium from the intestines into the bloodstream.

Furthermore, zinc enhances immune function, while magnesium promotes the maintenance of healthy bones. Manganese contributes to the normal formation of connective tissue.

Nutrilite Cal Mag D Plus Tablet.

Artistry Youth Xtend offers an advanced solution for combating early signs of aging, including fine lines and wrinkles, to reveal a more youthful and radiant complexion. This enriching under-eye cream targets visible signs of aging, leveraging the dynamic benefits of LifeSirt derived from Mediterranean myrtle leaves to stimulate natural youth protein synthesis by 280%.

Infused with Micro-X6 Peptide, it aids in repairing past damage while African Baobab Fruit Extract and acerola cherry provide additional skin protection.

Artistry Youth Xtend Enriching Cream.

This product from Amway promises a noticeable decrease in dandruff with consistency for a minimum of 4 weeks. Amway satinique anti-dandruff shampoo restores the vitality and luster of hair with the enriching blend of Vitamin E and avocado; equipped with the powerful combination of Patented Enerjuve and 18-MEA technology.

Satinique Anti Dandruff Shampoo.

A gel-based, soap-free formula tailored for oily skin, precisely crafted to gently cleanse, removing impurities and excess oil without stripping moisture. This Amway MLM product is enriched with herbal extracts of Indian gooseberry and sage, it nourishes and hydrates, unveiling a naturally radiant complexion.

Attitude Insta Nourish Herbals Gel Face Wash.
Nutrilite All Plant Protein Powder.

CSR Initiatives from Amway

  • Amway Impact Grants

    Amway is committed to supporting non-profit organizations and programs focusing on health and wellness. Organizations in West Michigan, Trout Lake, WA, and Buena Park, CA, are eligible to apply for the Amway grant program.

  • Nutrilite Power of 5

    The Power of 5 was developed to help more children reach their fifth birthday, a key milestone only possible with adequate nutrition. By mobilizing resources and people, Amway is helping people around the world. With its Nutrilite expertise and longstanding commitment to children, Amway is making a big difference.

  • Environmental Sustainability

    Amway’s nearly 6,000 acres (2,400 hectares) of certified organic farmland are dedicated to restorative practices, and the company encourages its partner farms to implement the same. In order to manage soil health sustainably, farmers associated with Amway are constantly innovating.

  • Project Nari Shakti

    This program provides specialized training in beauty, fashion, wellness, and entrepreneurship to underprivileged young women. In 2023, the project impacted over 1400 women. More than 80% of them have now become self-sufficient in earning their livelihoods. From 2017-2023, the program has successfully benefitted more than 35,000 people.

  • Health Watcher Program

    In 2023, the Program serviced 43 primary schools, 81 welfare facilities, and a total of 25,026 children. The Amway Korea Foundation's Health Watcher Program teaches youngsters the importance of nutrition and food choices, including both a physical exercise program and healthy minds education.

CSR Initiatives from Amway

Future Goals of Amway

Future Goals of Amway

Amway Global looks forward to more international partnerships, especially with companies and startups working on gut health research and product development.

The goal of Amway's packaging design is to use the least amount of material without compromising quality or integrity. They are trying to eliminate extra packaging wherever possible and seeking innovative ways to do so. Amway Global is mindful of the recyclability of its packaging.

Amway believes that healthy beauty is clean beauty. Amway aims to ensure that all of its Artistry brand products are made with pure, safe ingredients, vegan formulae, and improved production techniques in compliance with the Artistry Clean criteria.

Latest News on Amway

Amway reports sales of $7.7 Billion for 2023.
5th Mar, 2024

Amway reports sales of $7.7 Billion for 2023

Amway donates to Japan earthquake disaster relief.
22nd Jan, 2024

Amway donates to Japan earthquake disaster relief

Amway was named to Forbes 2023 list of America’s Largest Private Companies.
22nd Jan, 2024

Amway was named to Forbes 2023 largest private companies list

Amway donates to Hawaii wildfire disaster relief.
18th Aug, 2023

Amway donates to Hawaii wildfire disaster relief

The second annual ”Amway Cares” serves 28 Kent County non-profit organizations.
10th Aug, 2023

The second annual "Amway Cares" serves 28 Kent County non-profit organizations

Amway Compensation Plan

Amway Compensation Plan

Amway's MLM plan operates on a performance-based compensation model, where earnings correlate with the time and effort invested. Since 1959, Amway has globally distributed more bonuses and cash incentives to its distributors than any other direct-selling company in history.

MLM Entrepreneurship Ranks at Amway

  • Independent Business Owner (IBO)

    Entry-level entrepreneurs start as Independent Business Owners (IBOs), gaining access to Amway’s diverse range of products. IBOs earn retail profits from product sales and are eligible for multiple bonuses based on their performance.

  • Silver Producer

    As IBOs develop their business and generate sales volume, they can achieve the rank of Silver Producer. Silver Producers earn additional bonuses and may start building their sales teams.

  • Gold Producer

    Venturing further, entrepreneurs reach the Gold Producer level, where team-building becomes a vital focus. Gold Producers earn enhanced bonuses, often procured from the sales volume generated by their team members.

  • Platinum Producer

    The Platinum Producer level denotes substantial growth and leadership within the Amway MLM network. Entrepreneurs at this rank benefit from improved bonuses and additional incentives depending on team performance.

  • Founders Platinum and Above

    At higher ranks like Founders Platinum and beyond, individuals have established themselves as seasoned team leaders. These entrepreneurs enjoy outstanding income opportunities, including multiple leadership bonuses and global incentives.

MLM Entrepreneurship Ranks at Amway

Requirements for Amway MLM Joining as an IBO

Requirements for Amway MLM Joining as an IBO

Starting a business with Amway involves a simple, user-friendly registration process. Let’s explore the steps to become an Amway IBO or Preferred Customer (PC).

  • Online Registration

    • You need to visit the official website and click on “Register Now”.

    • Then you need to enter the details, including First and Last Name, Address, Date of Birth (18 years or older) and TIN (Taxpayer Identification Number).

    • You must provide details of an existing IBO under whom you want to register.

    • Follow the next instruction sections of “Account Information” and “Business Support”.

    • Upload copies of photo identification proof, address proof, and bank account details.

    • After verification and approval, you will receive a Business Starter Guide and an Amway Identification Card.

  • Amway MLM Joining through the Amway Office

    • Alternatively, you can visit any of the Amway offices and submit the required documents, including photo identification proof, address proof, and bank account details.

    • You must provide details of an existing IBO under whom you want to be sponsored.

Different Amway MLM Plan Commissions

In the world of Amway, understanding an IBO income starts with points or PV. These are the key metrics that determine the total commission or income.

  • IBO Price

    Your cost for Amway products once you become an IBO.

  • Suggested Retail Price

    The recommended customer price.

  • Point Value (PV)

    Reflects the value of products for commission calculations.

  • Business Volume (BV)

    Represents the sales volume within your business.

Different Amway MLM Plan Commissions

Amway MLM Plan - Performance Commission Percentage

An Amway IBO’s monthly performance commission percentage depends on the total PV of products the IBO ordered. This percentage is then applied to the respective IBO’s BV for the month to calculate the Performance Commission.

Monthly Point Value (PV) Performance Commission Percentage
200 PV 3% of total BV
600 PV 6% of total BV
1,200 PV 9% of total BV
2,400 PV 12% of total BV
4,000 PV 15% of total BV
7,000 PV 18% of total BV
10,000 PV 21% of total BV


Amway is a legit networking marketing company that makes billions of dollars a year and is known worldwide. The company also has an A+ rating with the Better Business Bureau. Amway is not a pyramid scheme, as it strictly utilizes multi-level marketing.

Amway products may seem expensive because they are made to a higher standard. Product quality, best ingredients, design excellence and severe testing ensure Amway’s products are unadulterated, safe, and effective, which can sometimes lead to a higher price than the competitor’s products.

The Amway compensation plan is for Amway distributors, also known as IBOs. It lays out how much an Amway representative gets paid for the monthly business volume that flows through their business and their downline.

Amway has an overall rating of 3.9 out of 5 based on 1,321 anonymous reviews submitted by employees. 68% of employees recommend a friend to join Amway MLM and 57% have a positive outlook for the business.

Amway was recognized by the US Federal Trade Commission (FTC) as a legitimate direct-selling company whose distributors sell quality products to consumers, and where no income is earned unless products are sold.

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