Avon Company Overview

Founded in 1886, Avon MLM company has established itself as a global leader in the beauty industry (with a $2.77 billion yearly revenue), offering high-quality cosmetics, skincare, fragrance, and personal care products.

What sets Avon multi level marketing company apart is its commitment to not only providing top-notch beauty solutions but also fostering a community of independent representatives known as Avon Representatives.

These representatives, predominantly women, have the opportunity to build their own businesses by selling Avon's diverse range of products directly to customers, either through in-person interactions or online platforms.

Avon's MLM model allows representatives to earn income through both retail sales and by recruiting and mentoring others to join the Avon family. This structure offers flexibility and autonomy, allowing representatives to tailor their businesses to their lifestyles and goals.

Beyond its business opportunities, Avon network marketing company is also dedicated to social causes, particularly those related to women's empowerment and breast cancer awareness. Through initiatives like the Avon Breast Cancer Crusade, the company has raised millions of dollars to support research, education, and access to care.

With its rich history, commitment to quality, and emphasis on empowering individuals, Avon continues to be a trusted name in the beauty industry and a beacon of opportunity for aspiring entrepreneurs worldwide.

Avon Company Overview

Avon Company details

Information Details
Founder David H. McConnell
Year founded 1886
CEO Kristof Neirynck
Product Categories Personal Care and Beauty, Body and Skin Care, Hair Care, Makeup etc.
Revenue $1.1 Billion
Headquarters Northampton, UK
Company Size 10,001+ employees

Mission Statement

"To create a world with more empowered women, because empowered women bring more beauty to the world."

Avon's mission statement encapsulates its dedication to empowering women globally. By fostering empowerment, Avon aims to cultivate a world where women feel confident, valued, and in control of their destinies. When women are empowered, they not only enhance their own lives but also contribute positively to their communities and societies at large.

This empowerment goes beyond mere cosmetics; it encompasses financial independence, personal growth, and social impact. Avon believes that when women feel empowered, they radiate a unique beauty that enriches the world around them, creating a ripple effect of positivity, strength, and resilience. In essence, Avon's mission is to uplift and support women, recognizing their potential to bring about meaningful change and beauty in every aspect of life.

Values of Avon


Avon's core belief lies in the transformative power of beauty to empower individuals and create positive change. From its inception, Avon has believed in the potential of every person to achieve their dreams, by rising above adversity. It also lays emphasis on fostering a culture that celebrates diversity, inclusion, and the unique beauty of each individual.


Integrity is the bedrock of Avon's operations, guiding every decision and action. Avon is committed to conducting business ethically, transparently, and responsibly, ensuring that its products, practices, and interactions with stakeholders uphold the highest standards of honesty, fairness, and accountability.


Avon embraces respect as a fundamental principle in all its relationships, whether with customers, representatives, employees, or partners. Respect for individuals' rights, dignity, and differences forms the basis of Avon's inclusive culture, fostering a supportive environment where everyone feels valued, heard, and empowered to succeed.


Trust is the cornerstone of Avon's relationships, built through consistent delivery of quality products, reliable service, and genuine care for its customers and representatives. Avon strives to earn and maintain the trust of its stakeholders by honoring commitments, fostering open communication, and prioritizing their well-being above all else.


Despite its global presence and legacy, Avon remains grounded in humility, recognizing that its success is a result of collective efforts and partnerships. Avon humbly acknowledges its strengths and weaknesses, continuously seeking feedback, learning, and improvement to better serve its communities and fulfill its mission of empowering lives through beauty.

Quotes from Avon Leaders

Kristof Neirynck, CEO, Avon

“We have an iconic brand: innovative, and affordable products, and a business model that creates opportunities for women to embrace their power, on their own terms.”

Kristof Neirynck

CEO, Avon

Significant Milestones



David H. McConnell establishes the California Perfume Company.



Mrs. P.F.E. Albee is hired as the company's inaugural Representative by David H. McConnell.



California Perfume Company issues the first brochure.



Avon extends its operations to Montreal, Canada, marking its first international expansion.



The Avon brand name and logo debut on a line of cosmetics.



The California Perfume Company undergoes a name change to Avon.



Avon expands its presence to Venezuela, establishing operations in Venezuela.



The Avon Foundation for Women is established in the United States, awarding its first grant of a $400 scholarship.



Avon's network of Representatives surpasses 100,000, while the company achieves sales exceeding $100 million.



Avon becomes the largest jewelry manufacturer globally.



The number of Avon Representatives surpasses one million, with total sales surpassing $2 billion.



Avon pioneers the introduction of Alpha Hydroxy Acid (AHA) anti-ageing technology to the mass market with the launch of the ANEW skincare range.



The Avon Foundation achieves a significant milestone, contributing over $1 billion to various causes.



Avon merges with Natura & Co., forming a new strategic partnership.

Top Honors

  • Community Actions: In 2016, Avon Argentina participated in the Avon Walk to End Breast Cancer.

  • Excellence in Women Empowerment Strategy: Avon Malaysia received the Bronze Award in 2017 for its outstanding efforts in women empowerment.

  • Breakthrough Skincare Technology: Avon's Protinol™ received the prestigious Silver Edison Award at the 2021 Edison Awards for its innovative breakthrough in skincare technology.

  • HR Excellence Awards 2023: Angela Cretu was honored with the Best People-Focused CEO of the Year award at the HR Excellence Awards in 2023.

  • Best Everyday Scent: Avon Eve Truth Eau de Parfum was recognized as the Best Everyday Scent at the Cosmo Beauty Awards 2023 in the Philippines.

  • Smart Parenting Awards 2023: Avon Philippines received recognition in three categories at the Smart Parenting Awards 2023.

Leadership Team at Avon

Kristof Neirynck, CEO, Avon
Kristof Neirynck

Chief Executive Officer

Chris Wermann, Group Vice President and Chief Communications Officer
Chris Wermann

Group Vice President and Chief Communications Officer

James Thompson, Chief Beauty and Brand Officer at Avon
James Thompson

Chief Beauty and Brand Officer at Avon

Louise Scott, Group Vice President, Research & Development and Chief Scientific Officer
Louise Scott

Group Vice President, Research & Development and Chief Scientific Officer

Top Avon Products

Glimmersticks stands out as Avon's go-to choice for smooth, precise eyeliner with its retractable, self-sharpening design, offering long-lasting wear for flawless eye makeup.

Avon True Color Glimmerstick Kajal

Avon's Wash-Off Waterproof Mascara ensures smudge-free, voluminous lashes that withstand water and tears, providing a hassle-free makeup experience.

Wash-Off Waterproof Mascara

Magix Tint Brightening Tinted Moisturizer not only hydrates the skin but also evens out skin tone with its lightweight, sheer coverage, leaving a radiant complexion.

Magix Tint Brightening Tinted Moisturizer

FMG Glimmershadow Liquid Eyeshadow revolutionizes eye makeup with its high-impact, metallic finish that glides on effortlessly, offering intense color payoff and long-lasting wear. No smudge - no crease!

FMG Glimmershadow Liquid Eyeshadow

The Anew Clinical Eye Lift Pro Dual Eye System tackles multiple eye concerns by targeting under-eye bags and sagging skin, providing a visibly lifted and tightened appearance.

Anew Clinical Eye Lift Pro Dual Eye System

Avon's Anew Ultimate Multi-Performance Day Cream SPF 25 offers comprehensive skincare by hydrating, firming, and protecting the skin from harmful UV rays, resulting in a youthful complexion.

Anew Ultimate Multi-Performance Day Cream SPF 25

With its highly effective formula, Hydra Fusion 1.5% Hyaluronic Acid Serum deeply hydrates and plumps the skin, reducing the appearance of fine lines and wrinkles for a smooth, radiant complexion.

Hydra Fusion 1.5% Hyaluronic Acid Serum

The Anew Ultimate Multi-Performance Night Cream works overnight to replenish and rejuvenate the skin, reducing the signs of aging and promoting a firmer, more youthful appearance by morning.

Anew Ultimate Multi-Performance Night Cream

Infused with jojoba oil, Avon's iconic Skin So Soft Bonus-Size Original Bath Oil continues to be a customer favorite, moisturizing the skin while leaving it feeling soft and smooth with its signature, non-greasy formula.

Skin So Soft Bonus-Size Original Bath Oil

Bug Guard Plus IR3535® Expedition Family Size Pump Spray SPF 30TM provides effective protection against insects and harmful UV rays, making it an essential companion for outdoor adventures while keeping the whole family safe and comfortable. This spray repels mosquitoes for up to 8 hours and deer ticks for up to 10 hours.

Bug Guard Plus IR3535® Expedition Family Size Pump Spray SPF 30TM
Avon True Color Glimmerstick Kajal

CSR Initiatives from Avon

  • Fight Against Breast Cancer and Domestic Violence

    Avon has shown its commitment to fighting breast cancer and domestic violence by donating $9 million to NGOs dedicated to these causes worldwide. In addition, they have awarded over $1 million in grants to more than 35 domestic violence NGOs across the globe. Their breast cancer campaigns have made a significant impact, educating 410,773 women and providing free breast scans to 78,232 women.

  • Supporting Regenerative Palm Production in Indonesia

    Avon, along with other members of the Action for Sustainable Derivatives, is actively supporting the Mosaik project in Indonesia. Implemented by Kaleka, this five-year initiative aims to promote sustainable practices and restore degraded land in palm-producing regions.

    To date, the project has provided training to 8,512 independent palm farmers, empowering them to adopt sustainable farming methods with the backing of various public and private funders.

    In 2022, funding from the ASD collective enabled the protection of 500 hectares of forest via a social forestry scheme, while one village embraced fire-free agricultural practices as an alternative. Moreover, the project successfully restored ecosystems across 90 hectares of land and assisted 614 farmers in achieving certification aligned with the Roundtable on Sustainable Palm and Indonesian Sustainable Palm Oil standards.

  • Humanitarian Aid to Ukraine

    Avon contributed to humanitarian efforts in Ukraine by donating $200,000 to The Red Cross and delivering over 37 tonnes of essential cosmetics, hygiene products, and clothing to support the people in need.

  • Animal Welfare

    At Avon, animal welfare is a top priority. They do not conduct any product or ingredient testing on animals worldwide. Instead, they rely on evidence-based methods such as data analysis, computer modeling, and laboratory testing to ensure product safety.

    For over 30 years, Avon has been advocating for alternatives to animal testing in partnership with organizations like the Fund for the Replacement of Animals in Medical Experiments (FRAME) and Humane Society International. Additionally, Avon is committed to incorporating more plant-based and synthetic ingredients into their products without compromising the health of the planet and its resources.

CSR Initiatives from Avon

Future Goals of Avon

Future Goals of Avon

Working Towards a Sustainable Future

Avon is committed to a sustainable future, embodying the motto, "We believe in the beauty of doing good." Their focus extends from the creation of products to reducing their environmental impact across operations.

Their ambitious journey includes initiatives to minimize packaging, transition to 100% sustainable paper, and increase the use of recycled and recyclable materials. They're dedicated to incorporating renewable and natural ingredients, as well as developing biodegradable formulas for beauty products, prioritizing the health of both the planet and communities.

Central to their efforts is responsible ingredient sourcing, with a commitment to using at least 90% renewable or natural ingredients and achieving 95% biodegradability in their formulas by 2030.

They prioritize transparency and traceability across all products, addressing social and environmental concerns associated with specific ingredients. For example, they are active members of the Roundtable on Sustainable Palm Oil (RSPO) and the Action for Sustainable Derivatives (ASD), ensuring responsible palm oil usage.

Their goal is to make all packaging recyclable, reusable, or compostable by 2030, aligning with their commitment to reducing greenhouse gas emissions and energy consumption.

Having already surpassed their 2020 emissions target with a 53% reduction from 2005 levels, they aim for net zero emissions by 2030, while increasing their reliance on renewable energy sources.

In terms of water usage, they achieved a 40% reduction target by 2020 and have set a new goal to further reduce water intensity by 5% from 2020 levels by 2025. Their dedication to sustainability underscores every aspect of their business, ensuring a brighter, more eco-conscious future for all.

Equity and Inclusion

Avon network marketing company is dedicated to fostering supportive and inclusive workplaces where every individual feels empowered to bring their authentic selves. This commitment is shared by everyone within the organization. In 2022, Avon introduced its Equity and Inclusion Position, which unequivocally states its openness to all individuals, its steadfast stance against harassment or discrimination, and its unwavering support for underrepresented groups.

Developed in collaboration with Avon Pride, the LGBTQIA+ associate resource group, this position reflects Avon's pledge to implement equitable employment policies. For instance, their relocation allowances ensure equal rights for individuals in both same-sex and mixed-sex couples, even in regions where same-sex partnerships lack legal recognition.

Latest News on Avon

Embrace Your Power with our latest breakthrough skincare: ANEW Skin Renewal Power Cream
May 1, 2024

Embrace Your Power with our latest breakthrough skincare: ANEW Skin Renewal Power Cream

Leadership transition in Avon International
Nov 30, 2023

Leadership transition in Avon International

Behind the scenes with the noses behind Avon’s latest fragrance: Far Away Beyond The Moon
Nov 1, 2023

Behind the scenes with the noses behind Avon’s latest fragrance: Far Away Beyond The Moon

Meet the new face & eye power duo
Apr 13, 2023

Meet the new face & eye power duo

A big break for the Clean Break Cleanser
Aug 14, 2022

A big break for the Clean Break Cleanser

How Avon Business Model Works?

Avon's business model is built around direct selling of beauty, household, and personal care products. Here's a breakdown:

  • Direct Selling

    Avon relies on a network of independent sales representatives, often referred to as "Avon Representatives," who sell products directly to customers. These representatives are not employees but rather independent contractors who earn commissions based on their sales. They can sell products through various channels such as in-person demonstrations, home parties, or online platforms.

  • Product Portfolio

    Avon offers a wide range of beauty, skincare, fragrance, personal care, and household products. Their catalog includes items like makeup, skincare creams, perfumes, bath and body products, as well as home goods like candles and kitchenware. Avon frequently introduces new products and updates existing lines to keep up with trends and customer demands.

  • Catalogs and Brochures

    Avon produces regular catalogs and brochures showcasing its products. These marketing materials are distributed by Avon Representatives to potential customers, allowing them to browse the product offerings and place orders.

  • Training and Support

    Avon provides training and support to its representatives to help them succeed in their businesses. This includes resources on product knowledge, sales techniques, marketing strategies, and customer service. Avon may also offer incentives and rewards to top-performing representatives.

  • Commission Structure

    Representatives earn commissions on their sales, with higher sales volumes typically resulting in higher commission rates. Additionally, representatives can earn bonuses and incentives for meeting certain sales targets or recruiting new representatives to join the Avon network.

How Avon’s Business Model Works?

Avon's business model is built around direct selling of beauty, household, and personal care products. Here's a breakdown:

Avon Compensation Plan

Avon's compensation plan is designed to reward Representatives for their personal sales efforts and their ability to build and lead successful teams. Here's a detailed explanation of how the compensation plan works.

Avon Compensation Plan

Avon's compensation plan is designed to reward Representatives for their personal sales efforts and their ability to build and lead successful teams. Here's a detailed explanation of how the compensation plan works.

Personal Sales Commissions

  • Avon offers commissions based on the level of personal sales achieved by Representatives. The commissions vary based on the sales level and the product categories.

  • Contender Level: Represents sales up to $39.99, where no commissions are earned.

  • Contender Premier Level: Represents sales of $40.00 and above, where commissions range from 20% to 30%, depending on the product category.

Sales Level Campaign Sales Annual Sales Range Beauty/Jewelry Commission Fashion/Home Commission
Contender $0 - $39.99 - 0% 0%
Contender $40.00+ - 25% 20%
Premier No Minimum $5,000+ 30% 20%

President’s Recognition Program (PRP)

The President’s Recognition Program (PRP) offers higher commissions for Representatives who achieve specific sales milestones. The commissions increase as the annual sales volume grows, ranging from 40% to 50% for Beauty/Jewelry products and 25% for Fashion/Home products.

Sales Level Annual Sales Range Beauty/Jewelry Commission Fashion/Home Commission
President’s Club $10,000 40% 25%
Honor Society $20,000 40% 25%
Rose Circle $35,000 45% 25%
David H. McConnell Club $65,000 45% 25%
President’s Council $110,000 45% 25%
Inner Circle $220,000 50% 25%

Building a Team

Avon provides bonuses for Representatives who build and mentor successful teams.

  • Generation Bonuses : Earn bonuses on Team Sales as you build a strong team. The bonus percentage and the number of generations paid depend on the Representative's performance title.

Title Generation Bonuses (G1) Generation Bonuses (G2) Generation Bonuses (G3)
LEADER BRONZE (BL) 6.5% 3% 2%
LEADER SILVER (SL) 7.5% 3% 2%
LEADER GOLD (GL) 8% 3% 2%
  • Leader Bonuses : Earn additional bonuses for mentoring downline Representatives to reach higher titles. The bonus amounts vary based on the Leader Level and the depth of Leader Central Teams.

Title Leader Bonuses L1 L2 L3
GOLD (GL) - 3% 2%
SILVER (SEL) 5% 3% 2%
GOLD (GEL) 5% 5% 4%
PLATINUM (PEL) 5% 5% 4%
  • Sponsor and Lifestyle Bonuses : Representatives are rewarded with a sponsoring bonus for recruiting new Representatives and with lifestyle bonuses based on their performance title.

Title Lifestyle Bonus

Campaign Performance Requirements

To qualify for bonuses and commissions, Representatives must meet certain campaign performance requirements:

  • Personal Sales: Representatives need to achieve a minimum personal sales volume, which varies based on their title.

  • G1 Order Total: A minimum order is required from the Representative's first-generation downline.

  • Team Sales: The total sales volume generated by the Representative's team.

  • Sponsoring Bonus: Earned when selling $50 or more in a campaign and recruiting new Representatives.

  • Generation Bonus: Earned based on the Representative's performance title and team sales.

  • Leader Bonus: Earned based on the Representative's Leader Level and the sales volume of their Leader's Central Team.

  • Lifestyle Bonus: Awarded every two weeks based on the Representative's performance title.


Yes, Avon operates on a direct selling model, where representatives earn commissions from selling products and recruiting others to join their sales team, making it classified as a multi-level marketing (MLM) company.

Yes, it's possible to make money with Avon by selling their products and recruiting others to join as representatives, earning commissions and bonuses based on sales volumes and team performance. However, success varies depending on individual effort, market conditions, and sales strategies.

Avon representatives' earnings vary widely based on factors like sales volume, commission rates, and team performance. Some representatives earn a few hundred to a few thousand dollars per month, while others may earn substantially more or less, depending on their effort and the market conditions.

No, Avon is not classified as a pyramid scheme. While it operates on a multi-level marketing model where representatives earn commissions from sales and recruitment, its primary focus is on selling products rather than solely recruiting new members to earn money, distinguishing it from pyramid schemes.

Avon has always operated on a direct selling model since its inception in 1886, where representatives earn commissions from selling products directly to customers.

New Avon Company underwent a rebranding and restructuring in 2020 and is now officially known as "The Avon Company".

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