Herbalife Company Overview

Herbalife Nutrition Ltd. is a global leader in the nutrition industry. It was founded in 1980 by Mark Hughes in Los Angeles, California.

Driven by a passion for helping people achieve healthy, active lives, Hughes launched Herbalife focusing on quality, science-backed products. Over the years, the Herbalife MLM company has grown into a multi-billion dollar enterprise with a presence in over 90 countries ​​with 1 Million + ​​​Distributors.

Herbalife Ranked #3 among the top direct-selling companies globally, according to DSN Global 100. This prestigious recognition reflects their commitment to providing effective nutritional solutions and a successful business model for their independent distributors.

Herbalife Company Overview

Brief Overview of Herbalife MLM Company

Information Details
Year Founded 1980
Founders Mark R. Hughes
Company Type Private
Revenue $5.1 billion
Products Weight-management products, nutritional supplements, personal care products
Headquarters Los Angeles, California, USA

Herbalife MLM Review Year-wise Revenue

Year Revenue
2021 $5,800 Million
2022 $5,200 Million
2023 $5,100 Million

Mission Statement

Herbalife's mission is to "be a global leader in nutrition, helping people achieve a healthy, active life." This mission statement reflects their core values of providing quality products, promoting healthy habits, & empowering individuals to take charge of their physical well-being.

They achieve this through a combination of science-backed formulas, personalized guidance from distributors, and a supportive community focused on healthy living.

Quotes from Herbalife Leaders

Mark Hughes, Founder

“If you want to compete with someone, compete with yourself. Be the best you possibly can every day.”

Mark Hughes


Michael O. Johnson, Chairman and CEO

“I work hard to improve myself as a person – as a father, as a husband, as a manager. I’m always on that mission.”

Michael O. Johnson

Chairman and CEO

Herbalife Nutrition A Journey Through Time



Herbalife Nutrition is founded, embarking on a mission to improve global nutritional habits with its supplements and weight management products.



Herbalife goes international, launching in Canada and later expanding globally. The iconic slogan, “Lose Weight Now, Ask Me How,” is introduced.



The Herbalife MLM company faces challenges with regulatory bodies and negative publicity, despite being named one of the fastest-growing U.S. companies by Inc. magazine.



Herbalife's global footprint expands, with sales skyrocketing to $191 million by 1991. A Wealth Building program was introduced in 1992.



Challenges arise internationally, but the Herbalife MLM company also introduces a personal care line, showing resilience and innovation.



Herbalife's net income and global expansion continue, despite facing legal and regulatory hurdles. Efforts to privatize the Herbalife MLM company begin.



The untimely death of Mark Hughes and subsequent acquisition by private equity firms mark a period of transition.



Herbalife's operations reach 56 countries, and in 2004, shares trade on the NYSE.



The 25th anniversary is celebrated amidst reactivation in China and the introduction of new clinical studies supporting product efficacy.



Expansion continues with important clinical validations and the establishment of the Herbalife Nutrition Institute.



Record net sales ($ 5.5 Billion) and the launch of the Herbalife24 series highlight ongoing success and innovation.



Auditor changes and a significant stock repurchase plan underscore Herbalife's efforts to navigate financial and regulatory challenges.



As the No. 1 brand in meal substitutes, Herbalife operates in over 94 countries, with a robust support system for athletes and teams worldwide.

Management/Leadership Team

Michael O. Johnson, Chairman and CEO
Michael O. Johnson

Chairman and CEO

Stephan Gratziani, President
Stephan Gratziani


John DeSimone, Chief Financial Officer
John DeSimone

Chief Financial Officer

Stephen Conchie, President(Regional), Asia-Pacific & China
Stephen Conchie

President(Regional), Asia-Pacific & China

Tom Harms, Senior Vice-President, Global Customer Retention
Tom Harms

Senior Vice-President, Global Customer Retention

Edi Heinrich-President(Regional)-EMEA Region (Europe, Africa & Middle East)-India
Edi Hienrich

President(Regional), EMEA Region (Europe, Africa & Middle East) & India

Frank Lamberti, Chief Operating Officer
Frank Lamberti

Chief Operating Officer

Rob Levy, Regional President, America
Rob Levy

Regional President, America

Herbalife Products

Herbalife offers a wide range of products to support healthy lifestyles:

This delicious soy-based shake mixes easily with water or milk, providing essential vitamins, minerals, and protein for a balanced meal or healthy snack. It's a convenient way to manage weight, control calorie intake, and support your nutritional needs on the go.

Formula 1 Healthy Meal Nutritional Shake Mix

This high-quality powder is a simple way to boost your daily protein intake. It mixes easily into water, milk, or smoothies, providing essential building blocks to support muscle health, manage hunger, and feel satisfied throughout the day.

Herbalife Nutrition Protein Drink Mix

Do you struggle with occasional sleeplessness? This formula combines L-theanine, melatonin, and other calming botanicals to promote relaxation and restful sleep, which is crucial for overall health, energy levels, and well-being.

Herbalife Nutrition Niteworks L Arginine Powder

This daily antioxidant complex contains vitamins C and E, along with Coenzyme Q10 and other ingredients, to help fight free radical damage and support cellular health. Free radicals can contribute to premature aging, so providing your body with these important antioxidants is essential.

Herbalife Nutrition Cell Activator

Give your skin a radiant boost from within with this convenient daily drink mix. It contains collagen peptides, vitamins C and E, and hyaluronic acid to help improve skin hydration, elasticity, and overall appearance for a healthy glow.

Herbalife Nutrition HN - Skin Booster

These delicious bars provide sustained protein delivery to help manage hunger and support muscle building. They come in a variety of flavors to satisfy your cravings while keeping you on track with your nutritional goals.

Herbalife Protein Bar

This herbal tea blend is designed to support a healthy metabolism and promote natural energy levels. It contains green tea extract, guarana, and other ingredients to help you feel energized and focused throughout the day.

Herbalife Thermo Complete

Give yourself a natural pick-me-up with Herbalife NRG. This effervescent tablet contains B vitamins, guarana extract, and other ingredients that help combat fatigue and support mental alertness.

Herbalife N-R-G Nature's Raw Guarana Tablets

This innovative protein powder allows you to customize your protein intake based on your individual needs. It comes in a variety of flavors and can be mixed with water, milk, or yogurt to create a delicious and nutritious protein shake.

Herbalife Nutrition Personalized Protein Powder

This fiber-rich powder promotes healthy digestion and supports a feeling of fullness. It's a great way to add fiber to your diet and keep you feeling satisfied throughout the day.

Herbalife Nutrition Active Fiber Complex
Formula 1 Healthy Meal Nutritional Shake Mix

Committed to Social Responsibility

Herbalife is dedicated to giving back through various CSR initiatives:

  • Ensuring Access to Quality Products

    Herbalife's approach to making nutrition accessible and affordable is notable, especially in the U.S., where 79% of its Nutrition Clubs are within a five-mile radius of food deserts.

    This initiative provides communities with limited access to healthy food options with nutrient-dense Herbalife products, making a significant difference in addressing nutritional gaps.

  • Fostering the Health and Well-being of People and Communities

    Herbalife places a strong emphasis on the health and wellness of its global community, including employees and independent distributors. In 2021 and 2022, over 860 trainings conducted by the Office of Health and Nutrition reached 5 million audience views.

    Moreover, partnerships with organizations like the World Food Program USA and the Global FoodBanking Network underline Herbalife's commitment to tackling health and wellness challenges on a larger scale.

    The Herbalife Nutrition Foundation, which contributed $5.12 million to 178 regional organizations in 2022, impacting 229,000 children, is another initiative that the business funds.

  • Supporting a Thriving Planet

    Herbalife's environmental initiatives are targeted towards reducing carbon emissions, incorporating sustainable packaging, and ensuring responsible sourcing.

    Key achievements include removing 322 metric tons of virgin plastic by incorporating post-consumer recycled materials into product packaging and recycling 5,475 metric tons of plastic and other materials from its sales and distribution centers across 30+ markets.

    Furthermore, Herbalife's commitment to assessing 61% of its product ingredient suppliers for sustainability practices demonstrates its dedication to responsible sourcing and environmental stewardship.

Committed to Social Responsibility

Herbalife is dedicated to giving back through various CSR initiatives:

Future Goals of Herbalife

Future Goals of Herbalife

Herbalife understands that customer needs and preferences evolve. At the heart of Herbalife Nutrition lies a simple truth: life is richer when you're in good health. Our philosophy isn't just about eating right; it's about finding a balance that works uniquely for you.

This balance includes enjoying wholesome foods, staying well-hydrated, adding the right supplements to meet your nutritional needs, and keeping active. We believe that by personalizing your nutrition and lifestyle, you can unlock the door to your best life.

Whether it's choosing nutrient-packed meals, finding joy in movement, or enhancing your diet with targeted supplements, every step you take is a step towards a healthier you. Let's embark on this journey together, crafting a lifestyle that's as unique as you are, fostering wellness in every sip, bite, and step.

Latest News on Herbalife

Herbalife Welcomes Back Michael Levitt to Board of Directors.
5th Mar, 2024

Herbalife Welcomes Back Michael Levitt to Board of Directors

Herbalife Reports Year-Over-Year Net Sales Growth in Fourth Quarter 2023.
22nd Jan, 2024

Herbalife Reports Year-Over-Year Net Sales Growth in Fourth Quarter 2023

Introduction of 106 New Wellness Products Globally in Q1 2023.
18th Aug, 2023

Introduction of 106 New Wellness Products Globally in Q1 2023

Stephan Gratziani Appointed as President of Herbalife.
10th Aug, 2023

Stephan Gratziani Appointed as President of Herbalife

Launch of Herbalife V for Plant-Based Nutrition.
10th Aug, 2023

Launch of Herbalife V for Plant-Based Nutrition

How You Can Earn

How You Can Earn

  • Immediate Retail Profit (25% to 50%)

    Make money by selling Herbalife products at a higher price than you bought them.

  • Daily Wholesale Profit (Up to 25%)

    Earn the difference between what you pay for products and what your team pays you.

  • Monthly Royalty Override Income (Up to 5%)

    Get paid from your team's sales, going down three levels.

  • Monthly Production Bonuses

    Earn an additional 2% to 7% if you're part of the TAB Team, depending on your team's overall sales.

  • Annual Bonuses

    Get recognized and rewarded if you're one of the top performers.

How to Qualify for Earnings

  • Retail Profits

    Earn by selling products at a markup.

  • Wholesale Profits

    Make money from what your team sells.

  • Bonuses and Royalties

    Get bonuses based on your team's sales, motivating you to help them sell more.

MLM Entrepreneurship Ranks at Amway

Herbalife Ranks Explained

Starting a business with Amway involves a simple, user-friendly registration process. Let’s explore the steps to become an Amway IBO or Preferred Customer (PC).

Herbalife Ranks Explained

Starting a business with Amway involves a simple, user-friendly registration process. Let’s explore the steps to become an Amway IBO or Preferred Customer (PC).

  • Member

    Join Herbalife by buying the Herbalife Member Pack.

  • Senior Consultant to Qualified Producer

    Climb by earning points from your and your team's sales.

  • Supervisor

    Reach a higher sales level and start earning from your team's sales.

  • World Team to President's Team

    More bonuses and higher royalty rates are offered for the elite performers.

Extra Rewards and Recognition

  • Vacations and Training

    Qualify for exclusive trips and learning opportunities by meeting sales goals.

  • Recognition

    Earn pins, plaques, and jewelry to reach key milestones.

  • Annual Bonuses

    Stand out for your global sales achievements and earn extra.

Extra Rewards and Recognition


Yes, Herbalife operates as a Multi-Level Marketing (MLM) company. In Herbalife, employees can sell products and earn commissions by recruiting others to sell.

Despite facing a few legal challenges, with some questions about its business practices, Herbalife operates legally as an MLM company with a presence in over 90 countries based on legal rulings due to its legitimate revenue structure and authentic line of products.

Herbalife relies on its distributors to sell products and recruit new members. Distributors can earn commissions on their sales and the sales of those they recruit. This creates a network of salespeople with the potential for high profits for those at the top.

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