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What is an Initial Coin Offering (ICO)?

You must have brought shares of a company during their Initial Public Offering (IPO) from your favorite investment apps. Or, you might be an owner of the company and would have given out a stake in your company in the form of equity for an investment in the company.

Initial Coin Offering is buying the shares of a venture but in the world of blockchain. Before we proceed, let us help you brush up on some of the most basic terminology of the ICO world.

What is a coin?

In the blockchain world, a coin is not necessarily a currency coin or a crypto currency. A coin here refers to a token that is a digital creation on the blockchain. These digital blockchain tokens can be created (or “coined”), transferred, bought, sold and destroyed. Hence, the word coin which can also be referred to as a token.

What is an Initial Public Offering (IPO)?

A company in the real-world can raise funds by offering shares to that company. These shares imply part-ownership to the company. This part-ownership is also referred to as Equity in the company. Such an ownership of shares can be created (through the IPO launch), transferred, bought and sold.

What is an Initial Coin Offering (ICO)?

As lucidly explained by Deloitte, an ICO involves issuing a virtual asset, which is the token, that can be used on a platform or within an ecosystem that is yet to be built - in that respect, it can assist in raising funds for the creation of a blockchain or for funding of a blockchain venture” yours. Ethereum has been so far the platform for the vast majority of the ICOs (over 84%).

What is an Initial Exchange Offering (IEO)?

Initial Exchange Offerings (IEOs) are essentially ICOs that list directly on a virtual asset exchange, in some cases being a regulated sponsor-based platform.

Heres what's more you need to know about ICO

$324.71 Billion

Market Cap of all cryptocurrencies as on Jan 2021

$10 Million

Total Amount Raised through Tokens/Coins in 2017 itself

16,000 Tokens

Created just between 2014 and 2021

Why do you require an Initial Coin Offering Platform?

The Initial Coin Offering is the first big step in the lifecycle of any cryptocurrency. An ICO is aimed at increasing the market cap of the cryptocurrency with the objective that more people would invest in the cryptocurrency and would purchase the tokens. The top three reasons why you need an Initial Coin Offering platform are linked with each other and are mission critical to the success of the ICO. These three reasons are:

  • Blockchain, tokens, cryptocurrency and NFTs are still a blackbox for many people. Further, with regards to ICO, unfortunately, the ease with which money can be raised also attracts market participants with bad motives who take advantage of the unregulated ICO market to scam investors. A few major scams made headlines and investors experienced tremendous losses in a number of high profile scandals.

  • It is tough to get the word out about your new token and even more tough to build a brand around it. However, for ICO success it is crucial to build a community of highly motivated members who progate the message and get the people to invest. Designing a marketing plan with proper incentivisation of sales agents or community members is the key to quickly build a brand.

  • Technology could seamlessly fill the trust and marketing gap. This is exactly where an Initial Coin Offering platform comes in. It brings in transparency in the entire operation of disseminating the tokens among the subscribers. Further, a well-designed platform provides all marketing and sales features to build and grow the community which advocate on your behalf. With these systemic challenges, you need a platform that helps you win in all the three spheres and make your ICO a success.

Introducing our Unique Initial Coin Offering (ICO) Platform

We, at Global MLM Solutions, realized that the challenges in the way of a successful Initial Coin Offering makes for a good direct selling use-case which requires transparency and recording of all the transactions in a matter that is visible to all the investors. And we are the market leaders in direct selling software and platforms that facilitate global transactions with ease. Here are the top three reasons why you should choose our platform for your ICO launch:

  • Supreme Transparency
    Transparency and trust in your coin can be the biggest reason why your initial coin offering launch may never reach the heights that it easily could have.
  • Trustworthy
    When your users get a chance to create a free account and peak into your business, it builds trust like nothing else ever would.
  • Engine for growth
    This single-window feature-loaded suite of ours will be your growth engine.
    With all your stakeholders and potential stakeholders on one platform, imagine the possibilities of growth that are possible even beyond your ICO.
  • Business management simplified
    Is it a CRM? Is it a business management platform? Is it an ICO platform? The best part is, it is all of them packaged into one powerful platform.
    With elements of all the crucial business management tools, staying focused on growing your business while the platform manages the operation - has never been easier. g

Hear from our existing customers

Dont believe us. Here are some of our customers sharing their testimonials.

Global MLM was the choice we made after reviewing six separate platforms in detail with the founders and their team.

Dalvo Diamante, USA

CEO, GEMx - A Publicly registered company based out of USA

Unique Features of our ICO platform

Apart from giving you a clean, professional-looking and minimalistic admin and user interface, our initial coin offering platform has the following unique features.

Ecommerce Capabilities

Initial coin offering is no different from a direct selling business where the people purchase directly from you. Our platform has all the functionalities to facilitate a great purchase experience even if you are not listing your coin on an exchange.


Our ewallet capability serves as the store for virtual money during the transactions that your users will have on the platform. Which means that the coins that you users would purchase could simply be stored in their e-wallets.


How to do an initial coin offering with complete trust and security would be your concern. However, not with our platform. Ours is probably one of the best ICO listing site which not only has multilayer security protection but also an epin that ensures added security for your users.

Payment Gateway

Needless to say, a platform like ours which is ready to facilitate transactions for your initial coin offering will provide your users the best payment gateways. We integrate with PayPal, stripe, crypoto, payU, RazorPay and Local Payment Gateways.

Social Sharaing

A successful initial coin offering hinges upon how well you can build your brand. Members and existing users can refer new people by sharing their unique link on various social media channels. They can create their free accounts to get started.

Promotional Tools

Attract the right audience and convert more visitors into traders using Global MLM’s inbuilt promotional tools like referral links, replicated website, email campaigns etc

Get Started with 3 Easy Steps!

When you have an initial coin offering to focus on, building and managing a website with a business management tool should be the least of your concerns. That is why you can launch with our ICO platform in 3 easy steps.

Set up The MLM Software

Choose your own theme for Admin and Member dashboard which align with your brand

Configure the Business Plan

Setup the business and initial coin offering structure, reseller commission, referral commissions etc.

Onboard the investors and users

Get users to sign up for free on your new platform and convert them to participate in your initial coin offering.

Frequently Asked Questions

Do you have a question about our initial coin offering platform? Look here.

What is a token?
Token is just another word for cryptocurrency or “crypto asset. Which means any entity that is created on the blockchain could be referred to as a token.
An ICO involves issuing a virtual asset, which is the token, that can be used on a platform or within an ecosystem that is yet to be built - in that respect, it can assist in raising funds for the creation of a blockchain or for funding of a blockchain venture
Initial Exchange Offerings (IEOs) are essentially ICOs that list directly on a virtual asset exchange, in some cases being a regulated sponsor-based platform.
With our Enterprise support system, you'll have access to a team of highly skilled support engineers to assist you with all your issues, big or small, generating solutions in under an hour, on average.
The success of any token launch is hinged upon how closely knit the community around it is and how much do they advocate in favor of the token in their circles.
Therefore, the approach is community building and managing these advocates, sales agents who are incentivized on token sales.
Even without such sales agents, the strategy should be based on building trust and transparency.
Multi Level Marketing (MLM) is one industry that closely resembles this kind of a direct selling approach.
MLM Software also known as Network Marketing or Direct Selling Software used by companies to manage distributors, commissions, operations.
It is usually customized as per the unique compensation plan of each company.
Yes. Global MLM Softwares ICO Platform is highly customizable. It can be completely customized as per the commission structure, features and integration requirements

It depends on the project complexity from Design, functional, technical and integration aspects.

Please contact us , we will be happy to assist you with your queries