It Works Top Earners: Profiles of Success and Leadership

 
Updated on Jul 18th, 2025
It Works Top Earners: Profiles of Success and Leadership

Every MLM company has a few individuals whose steady efforts and deep commitment quietly carry the brand on their shoulders. In the case of It Works! It's the top earners who do way more than selling products and promoting the brand. They are team builders, motivators, and mentors who lift others as they rise.

These top earners also embody success that’s possible through long-term loyalty and team efforts.

In this article, we will put a spotlight on the leading It Works! Top earners and explore the systems and values that made them successful.

It Works Top Earners at a Glance

Sl No Name Country Estimated Monthly Earnings Estimated Annual Earnings
1 Denise Walsh USA $100,000 $1,200,000
2 Stefani and Joel Dunn USA $30,000 $360,000
3 Tiffany Passick USA $30,000 $360,000
4 Nikki Moore USA $17,000 $204,000

It Works Top Earners MLM: Inside Their Success Stories

We went through several names. The top earners who made it to the list have built massive teams and inspired others to achieve the same level of success within one of the top network marketing companies in the world.

1. Denise Walsh

Denise Walsh

Source: contact out

Long before Denise Walsh became one of It Works! top income earners, she was helping people in a very different setting. She is a certified clinical psychologist and has guided many patients through their mental health journeys.

But after spending years in traditional therapy, Denise suffered a burnout due to the lengthy procedures and paperwork involved, rather than actually helping people.

In 2007, she and her husband, Brandon Walsh, took a leap of faith and joined It Works!. Shortly, both realized that it was a perfect opportunity for them.

Within a few years, Denise rose through the ranks and earned the title of Black Diamond, which is awarded to the earners who have achieved $100,000 in earnings for six consecutive months. Only one other It Works top earner has this title apart from Denise.

Today, Denise has built a strong personal brand and a downline team that spans across countries. She has also developed a system for MLM training, including onboarding and mentoring recruits over the years.

“If you’re not living your dream life, then you’re not living up to your full potential.” - Denise Walsh

Denise is also a Jack Canfield certified trainer and a John Maxwell Team Elite coach. Recently, she launched the Dream Life Movement, a brand that provides coaching certifications and transformational retreats.

Denise also has her own Podcast, Dream Cast, and she is a best-selling author of three books. She continues to inspire entrepreneurs worldwide to build their own dream lives.

2. Stefani and Joel Dunn

Stefani and Joel Dunn

Source: facebook

Stefani and Joel were among the many who were hugely affected by the 2009 economic downturn. They found themselves struggling to pay bills or sometimes even having a decent meal.

At the point where they were about to lose their home, they found It Works! and decided to invest their last dollars to join the company. Joel was further convinced when he saw the results of the company’s famous body wrap and immediately realized its potential.

So, the couple poured all of their heart into the business. Slowly but steadily, their efforts brought in massive results. Today, Stefani and Joel are among the only other It Works top earners who have reached the Black Diamond rank.

The couple has set an example of what leadership should look like. They personally mentor new joiners and help them through the business step-by-step.

Apart from their leadership skills, Stefani and Joel are also active philanthropists. They are still connected to their roots, even after reaching the heights of success. The Dunns, who were once dependent on charity food lines, today contribute to many charities that provide food for the less fortunate.

They also contribute regularly to the Rising Star School in Uganda, a non-profit that houses 400 students, including 150 orphans.

“Our legacy isn’t going to be about how much money we made. It’s about how many people we’ve helped.” - Stefani Dunn

Today, Stefani and Joel Dunn are proving that true success isn't only about money, it's about giving back to the community as well.

3. Tiffany Passick

Tiffany Passick

source: business for home

Tiffany Passick wasn’t new to the network marketing world when she joined It Works!, but she found huge success with the company after a long-standing career of 19 years.

She quickly rose through the ranks and earned the prestigious title of Ambassador Diamond. But Tiffany's success wasn’t an accident. It was the result of years of building relationships, developing her leadership skills, and mentoring others to succeed.

Today, Tiffany shares her trade secrets with the world through private coaching sessions and as a guest speaker at It Works! Events. She is also quite active on social media, where she shares tidbits about her life and journey towards success. Her leadership style is warm, yet driven by professional insights, which makes her a hit among her downline members.

4. Nikki Moore

Nikki Moore

Source: facebook

Nikki Moore was a dedicated special education teacher from Michigan, but network marketing always had her interest after her cousin and his wife found success in the field.

So in 2010, she finally took the leap, left her teaching job, and joined It Works! She found success in less than a year when her network marketing income crossed her teacher’s salary.

“You don’t get by taking, you get by giving.” - Nikki Moore

Today, Nikki stands proudly as Ambassador Diamond, one of the elite ranks among the It Works top earners. She credits her success to one guiding principle: staying connected to the team. She believes in consistent communication with the team, understanding their problems, and always being present.

Conclusion

These success stories of the It Works Top earners reveal replicable patterns in leadership, retention, and brand culture. They also help us understand what helps leaders succeed in the MLM world.

These earners come from all walks of life and have managed to build huge incomes through consistent efforts, supporting their teams, and using simple, duplicable systems.

If you are building or managing your own MLM business, it is essential to provide the right support, clear rewards, and offer long-term growth for serious business builders. Once they are satisfied with the system, they will stay loyal and drive sustainable growth across your entire organization.

Simplify, scale, and succeed in your MLM journey.

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Shabana Kachhi

About the author

Shabana is a dynamic writer and strategist with profound expertise in network marketing. Her sharp analysis of industry trends and exceptional ability to distill complex concepts into clear, actionable insights make her content invaluable for professionals at every level. Through her writing, she empowers readers to navigate the evolving landscape of relationship-driven sales with confidence and integrity. Blending data-driven strategies with human-centric principles, Shabana provides a unique perspective that helps businesses thrive while maintaining authentic connections.

FAQs

1. Who is the CEO of It Works?

Currently, John Alcala is the CEO of It Works!

2. What defines a “top Earner” in It Works?

Top earners are distributors who have achieved high leadership ranks like Diamond, Double Diamond, or Ambassador Diamond. They contribute significant sales volumes every month and mostly earn 5-6 figure commissions.

3. What strategies do It Works top earners use to build a large team?

The It Works top earners use various strategies like online recruitment, social media branding, and various lead-generating events like business seminars to build their teams. They also make use of duplicable systems and focus on mentorship skills to guide and train their downlines.

4. Who is the owner of It Works!?

Mark Pentecost is the owner and founder of It Works!

References

  1. businessnforhome.org

  2. It Works.com

Disclaimer: Global MLM Software does not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.

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