Home care is one of the top-ranking segments in the multi-level and direct selling industry. If you desire to enter the sector, either as an entrepreneur or distributor, you need to evaluate the performance of existing leaders.
Through this blog, we’ll introduce you to the top direct selling home care companies, their facts, revenue, and other crucial details
This Article Contains:
A Quick Look at Top MLM Home Care Companies
You’ll find numerous MLM brands selling home care products, but how do you know which one of those is providing the best opportunities? We have analyzed them against performance metrics such as revenue, market share, perception, distributor support, and global presence.
Based on our evaluation, here are the top network marketing home care brands that you should consider reviewing before joining any one. Or, if you want to start your own MLM home care company, you can analyze these brands to understand market positioning.
| S.No | Company Name | Founder | CEO | Headquarters | Year Founded | Segment | Awards | Revenue |
|---|---|---|---|---|---|---|---|---|
| 1 | Amway | Jay Van Andel and Richard DeVos | Michael Nelson | Ada, Michigan, USA | 1959 | Health and Wellness and Home Care | Bravo Global Good Award (2025) | $7.4 billion |
| 2 | Vorwerk | Carl and Adolf Vorwerk | Information Not Available | Wuppertal, Germany | 1883 | Home Care and Kitchen Appliances | Red Dot Award: Brands & Communication Design (2025) | $4.1 billion |
| 3 | Market America, Inc. | JR and Loren Ridinger | Loren Ridinger | Greensboro, NC, USA | 1992 | Health, Fitness, Beauty, Jewellery, and Home Care | BBB Torch Award for Ethics (2025) | $500 million |
| 4 | Shaklee | Forrest Clell Shaklee | Roger Barnett | Florida, USA | 1956 | Nutrition supplements, Weight-management, Beauty, and Home Care | Environmental Business Leadership Award (2000) | $500 million |
| 5 | Sunrider International | Tei-Fu Chen | Sunny Beutler | California, USA | 1982 | Health, Beauty, Food, and Household | 2025 Excellence in Business Award winner by the Direct Selling Association (DSA) | $236 million |
| 6 | NeoLife International, LLC | Jerry Brassfield | Kendra Brassfield | California, USA | 1958 | Nutritional, Personal Care, and Home Care Products | Bravo Lifetime Achievement Award (2024) | $200 million |
| 7 | WIKANIKO | Andrew and Kate | Information Not Available | England, UK | 2008 | Home Care and Personal Care | Not publicly disclosed | Not publicly disclosed |
Disclaimer: Revenue and global presence data are sourced from verified industry reports (businessforhome.org) and company disclosures. Figures may vary over time.
What Makes these Top Home Care MLM Companies Different?
Now, let’s explore these top home care MLM companies in more detail to understand their products, USPs, and compensation plans.
1. Vorwerk
Vorwerk has established a strong presence in both the home care and cookware MLM sectors through dedicated product brands of high quality. It is listed at the 5th position in ‘DSN’s Global 100 Lists’ with a revenue of $4.1 billion. The brand was able to accrue this massive retail sale revenue based on its unique positioning in the industry.
Vorwerk has two subbrands, Thermomix and Kobold, offering different products. Thermomix is a home kitchen appliance, and Kobold is a household vacuum cleaner. And to sell these products, it depends on the independent distributors worldwide.
The distributors have the option to earn in different ways, such as:
| Earning type | Payout |
|---|---|
| Basic Commission | $170 per personal sale. |
| Performance Bonus | Personal sales in a Bonus Period: 2=$60; 3=$150; 4=$240; 5=$350; 6=$480; 7=$630; 8=$720; 9=$810; 10=$900; 11=$990; 12=$1,080; 13=$1,170; 14=$1,260; 15=$1,350; 16=$1,440; 17=$1,530; 18=$1,620; 19=$1,710; 20=$1,800; +$90 for each sale above 20. |
| Recruitment Bonus | Based on the recruit’s personal sales during their Smart Start Period: 0=$0; 1=$170; 4=$300. |
| Team Builder Qualification Bonus | $250 one-time. |
| Team Builder Standard Bonus | $250 per Bonus Period. |
| Team Leader Qualification Bonus | $250 one-time. |
| Team Bonus | Team sales per Bonus Period: 1=$50; 2=$100; 3=$150; 4=$200; 5=$250; 6=$300; 7=$350; 8=$400; 9=$450; 10=$500; +$50 for each team sale above 10. |
Vorwerk has developed this structured compensation plan with periodic bonuses to boost the morale of distributors. When rewarded appropriately, distributors tend to work harder and bring more business.
2. Market America, Inc.
Market America is primarily an MLM health and wellness brand, famous for its Isotonix series of products. However, the brand also has a strong foothold in the MLM home care industry. The home care product MLM list of Market America includes laundry detergent, dishwashing detergent, fabric softener, disinfectant, and much more.
The MLM brand sells these home care products via their online e-commerce platform, called shop.com, and through their sales representatives. People can also start their own UnFranchise, which is a low-cost entry business opportunity for distributors who want to build larger teams. Market America provides training and resources to help people become entrepreneurs through the UnFranchise option.
Here are the options for people to join Market America and the earning potential associated with it:
| Attributes | UnFranchise Owner | Sales Representative | Shop.com Affiliate | Preferred Customer |
|---|---|---|---|---|
| Retail Profit | 25-30% | 25-30% | - | - |
| Website Access | Yes | Yes | - | - |
| Commission Earning | Yes | Yes | 15% on every sale through referrals (excl. discounts, shipping, taxes) | |
| Cashback | Yes | Yes | - | Yes |
| Toolkit | Marketing App and AI Copilot | - | - | - |
Market America offers an opportunity for all kinds of people, a reason behind its strong brand presence.
3. Shaklee
Shaklee is among the oldest MLM companies in the world that dedicates itself to creating nature-friendly home care products. The product range of Shaklee uses eco-friendly and sustainable ingredients. Its product catalog includes laundry, kitchen, and bath cleaners. It also offers home fragrances, disinfectants, hand washes, and other items.
As per DSN, Roger Barnett, Shaklee CEO, explains how they have perfected their products: “Shaklee scientists have spent the last 67 years creating products that are both safe and clinically proven to be as effective as brands that use questionable chemicals.” This strong product positioning helps Shaklee distributors sell them confidently and bring repeat business.
In return, Shaklee incentivizes the efforts of its distributors through its multi-tier compensation plan.
| Category | What it pays | Rate/Amount |
|---|---|---|
| New customer commission | Commission on purchases by newly referred customers during the first 30 days | 30% |
| Returning customer commission | Ongoing commission on returning customer purchases | 10-40% |
| Star Club bonus | Performance bonus for monthly new customer activity | $75 for every $500 purchased by three or more new customers in a month |
| Rank Up bonuses | One‑time cash bonuses for achieving new ranks within the incentive year | Up to $20,000 maximum in 2025, with the ability to earn up to three Rank Up Bonuses at once |
| Car bonus | Monthly car allowance after achieving minimum point/volume thresholds | $225-$600 per month, up to 36 months |
This compensation plan ensures everyone gets rewarded fairly for the amount of effort they put in.
The Leading Home Care Direct Selling Companies
We have selected the top direct selling home care companies in the industry for this list. Our experts compared numerous companies based on their revenue, business model complexity, distributor support, commissions, and brand value to select only the best.
| S.No | Company Name | Founder | CEO | Headquarters | Year Founded | Segment | Awards | Global Presence | Revenue |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Aerus LLC (formerly Electrolux LLC) | Gustaf Sahlin | Joseph P. Urso | Virginia, USA | 1924 | Healthy Home Care | Space Technology Hall of Fame (2017) | 70 Countries | $50 million |
| 2 | Rexair LLC | Leslie H. Green | Paul Vidovich | Michigan, USA | 1929 | Home Products | Information Not Available | 80 Countries | $25 million |
| 3 | Pure Haven | Kim Anderson | Doug E. Moss | Rhode Island | 2009 | Personal Care and Home Care | Information Not Available | Information Not Available | Not publicly disclosed |
Disclaimer: Revenue and global presence data are sourced from verified industry reports (businessforhome.org) and company disclosures. Figures may vary over time.
Uncover More About Top Direct Selling Home Care Companies
Through this section, let’s try to comprehend more about these leading direct selling companies in home care.
1. Aerus LLC
Aerus, formerly known as Electrolux, is a 101-year-old direct selling company that develops a comprehensive range of home care products. Its products come with the latest technologies, such as Gold Seal-certified water purifiers, HEPA-filtration-equipped air purifiers, and EPA-approved vacuum cleaners.
It operates on a franchise-based model where individuals can open Aerus stores with the brand's help. Also, there’s an option to enroll as an independent consultant to make sales through direct selling methods.
Through franchises, individuals can maintain their storefronts and also perform in-home consultations. This gives distributors a chance to use both retail stores and direct demonstration selling models to generate sales.
Aerus allows franchise operations in approved locations only and provides an initial two-week program to train the distributors. The brand also provided consistent support and assistance in lease negotiations, recruiting, and co-op advertising.
2. Rexair LLC
The popular Rainbow Cleaning System company, Rexair, has been among the leading household products direct selling brands for years. The home care products Rexair sells require explanations to help customers understand how they work because they require technical understanding.
Rexair adopted the direct selling method for this reason, so the distributors can host in-home demonstrations to sell them through the “try-it-before-buying” concept. It’s also a member of the Direct Selling Association (DSA) and claims to commit to the code of ethics and rules to provide transparent distributor opportunities in the home care sector.
Statistics of the Direct Selling Home Care Industry
If you’re planning to join the home care MLM industry, you should be aware of its performance and current market situation. Here are a few MLM home care industry statistics that demonstrate how well this sector has been performing.
As per the DSEF 2024 Economic Impact Report 2024, household goods and durables had a 17% market share in total global sales in 2023.
According to DSA, the home & family care/durables segment accounted for 16% of the entire direct selling sales in the USA in 2023.
Conclusion
The direct selling and MLM home care companies listed above have a few things in common that led to their immense success. If you want to leverage the stable future of direct selling in the home care industry to build a successful brand, you’ll need to adapt a few strategies from these leaders. First, all of them perfected their products and distribution strategies. Some use MLM, and others use the direct selling model.
However, both have that human touch in common. Second, they created rewarding opportunities for the distributors and focused on both short-term and long-term gains. This helped the brands attract and retain the distributors. Third, all of them prioritized customer satisfaction above all, which is the ultimate factor behind any brand’s success.
Lakshay is a perceptive writer and strategist with deep-rooted expertise in network marketing dynamics. His analytical approach to industry trends and talent for translating complex sales methodologies into accessible insights make his work indispensable for professionals at all levels. Through meticulously researched content, he guides readers through the evolving world of relationship-based commerce, offering pragmatic strategies that balance growth with ethical practices. Combining data-driven frameworks with a nuanced understanding of consumer behavior, Lakshay equips entrepreneurs to build sustainable ventures.
FAQs
1. What factors determine the success of a direct selling company in the home care industry?
The factors that determine the success of a direct selling company in the home care industry are:
The product quality and quantity.
The customer experience a brand provides.
Experience of their distributors in generating sales.
The kind of support both distributors and brands provide to their customers.
2. How to Choose the Right Direct Selling Home Care Company?
To choose the right direct selling home care company, focus on the following steps:
Research and find the MLM companies that offer products you are interested in selling.
Evaluate the opportunities and compensation plans of each company.
Try to get some insider opinions from already enrolled distributors.
Check online reviews of the company.
Assess how well they support their distributors.
3. What is a Home Care MLM Company?
A home care MLM Company is a brand that sells vacuums, detergents, floor cleaners, and other household products primarily through independent distributors.
Disclaimer: Global MLM Software do not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
