Summary
Explore the top MLM companies in Australia, trending product categories, insights into leading direct sales firms, and key statistics shaping the Australian network marketing industry.
The MLM industry in Australia is a thriving sector with over 100 companies operating across health, wellness, beauty, and household products. Leading firms like Amway, Herbalife, eXp Realty, and Vorwerk offer diverse products and robust compensation plans, attracting thousands of independent sales representatives. The market, valued at $1.6 billion in 2024, continues to grow through e-commerce, social selling, and innovative network marketing strategies.
The direct selling Industry in Australia is a dynamic space that goes beyond the traditional sales model. Today, it’s an innovative space where MLM businesses are adopting smart strategies, such as e-commerce integration, social media marketing, and personalized customer engagement, to stay competitive and grow sustainably.
If you are exploring the MLM industry, as an entrepreneur, distributor, or investor. We have curated a list of the top 100 MLM companies in Australia that you’ll surely find useful. The guide highlights their products, earnings plans, and USPs, to show what works in this dynamic market and why!
This Article Contains:
Best MLM Companies in Australia: Full List of 100 Leading Firms
This exhaustive list of the 100 MLM companies in Australia is curated after extensive research. We have selected these companies based on their market presence in the region, popularity among the population, and their business opportunity and growth rate.
The companies are further ranked by their revenue for the most recent fiscal year, to give a clear picture of their market strength and performance.
| Sl No | Company Name | Year Founded | Headquarters | Product Categories | USP | Growth Rate | Revenue |
|---|
Disclaimer: The above data is sourced from Business for Home and may change based on the latest updates.
Popular Product Categories Based on the Trends within Network Marketing In Australia
| Sl No | Product Category | Market share |
|---|---|---|
| 1 | Wellness | 42% |
| 2 | Cosmetics and Personal Care | 25% |
| 3 | Household goods and durables | 19% |
| 4 | Home care | 5% |
| 5 | Clothing and accessories | 2% |
| 6 | Books, toys, and stationery | 2% |
| 7 | Foodstuffs and beverages | 3% |
| 8 | Utilities | 1% |
| 9 | Others | 1% |
Note: The data is taken from the World Federation of Direct Selling Associations' latest report published in 2024.
Statistics Related to the Australian Direct Selling Industry
According to IBIS world, the market size of the Direct Selling Companies in Australia was $1.6 billion in 2024.
As per the 2025 annual report published by the Direct Selling Association of Australia, over 386,048 independent sales representatives (ISRs) participated in direct selling. with a gender split of 84% females and 16% males.
Over 55% of these ISRs were aged 40+, and 15% were under 30.
The top motivation for joining is extra income, with over 31% opting to choose direct sales for this reason.
Around 35% of the participants preferred to sell wellness products.
In-Depth Analysis of the 5 Popular Direct Sales Companies in Australia.
Direct selling has a unique flavor in Australia, where wellness, clean beauty, and smart home products all find eager buyers. In this section, we look at five of the most popular network marketing companies in Australia, understand their product offerings, and their MLM compensation models.
1. Arbonne
Arbonne has become a well-known name among skincare MLM brands in Australia. The company has tapped into the region’s growing love for “clean beauty.” It has also made its mark with eco-friendly initiatives, including its recent move to power its Australian headquarters entirely with 100% renewable energy.
i) Popular Products
DermResults Advanced Moisturizer with Hyaluronic Acid: Lightweight cream with hyaluronic acid and a fast-absorbing formula.
EssentialMeal Meal Replacement Protein Shake: High-protein powdered shake with pre-measured servings and convenient packaging.
Elevate Mascara: Long-bristle brush with volumizing, smudge-resistant formula.
30 Days to Healthy Living Set: 30-day wellness bundle with a curated mix of products in a single package.
DermResults Glow Cream with Vitamin C: A brightening cream offered under the DermResults range.
FeelFit Pea Protein Shake – Vanilla Flavour: Plant-based protein powder, vanilla-flavored, and easy-to-mix formula.
Green Gut Glow Bundle: Includes three products, individually packaged and designed as a coordinated bundle.
ii) Compensation Plan
Independent Consultants can earn up to 35% commission on retail product sales.
They receive a 15% commission on sales made to preferred clients.
A 6% override commission is available on the sales volume of personally enrolled consultants if they maintain a minimum of 250 client-qualifying volume (QV) each month.
The consultant achiever award begins at $100 when a consultant enrolls at least two new consultants, each generating over 150 QV in their first month.
Generation override bonuses begin at 1% and can extend across three generations, with National Vice Presidents (NVPs) unlocking bonuses for up to six generations.
Additional MLM rewards like the Choice Awards start at $750 for those achieving 160,000 QV within the qualifying period. These start at the Regional Vice President (RVP) level. Alternatively, they can even opt to purchase or lease a white Mercedes-Benz.
iii) Latest Awards and Achievements
May 20, 2025: Arbonne earned the Gold-Level Cigna Healthy Workforce Designation.
Green Beauty Awards 2024: Arbonne was honored with multiple wins, including Gold for Elevate Mascara and Lip Oil, and Silver for DermResults Advanced Serum.
2. Amare Global
Amare Global is a mental wellness company that focuses on gut-brain health supplements and wellness products. It has quickly emerged as a notable player among the new MLM companies in Australia, gaining attention for its science-backed products and community-focused business model.
i) Popular Products
Amare Happy Juice Pack: Includes MentaBiotics, Amare Energy+, and Amare EDGE for overall mental wellness support.
MetaBoost Pack: A customizable bundled pack containing the Nitro Extreme Syrup and 3 choices of protein offerings.
MetaMaintenance Pack: Designed to maintain healthy metabolic function and long-term wellness.
Kyäni Triangle of Health Pack: Combines three products aimed at supporting nutrition, wellness, and cellular health.
ii) Compensation Plan
Brand partners earn various MLM bonuses, including personal customer bonuses ranging from 5% to 38%, depending on their monthly sales volume.
First-order bonuses start at 20% and are paid up to three levels of the network.
Unilevel bonuses begin at 5% and can extend up to 10 levels deep, rewarding partners for building a strong team.
The Me & Three Bonus is paid when three downlines of a brand partner subscribe to the company’s recurring programs.
Higher-ranking partners, including mentors, leaders, and global ambassadors, share 4% of the company’s monthly volume through revenue bonus pools.
The Path to Paradise Rewards Program allows brand partners to earn points for achieving or maintaining higher ranks, which can be redeemed for fully expense-paid trips.
3. Nutrimetics
Nutrimetics is an Australian brand specializing in naturally enriched, cruelty-free beauty products founded in 1968. The company operates through a social selling model and has earned significant recognition among network marketing companies in Australia.
i) Popular Products
Biodegradable Sheet Mask – Aloe Collagen: A nourishing sheet mask designed to hydrate and revitalize the skin.
Calm Day Crème: A lightweight moisturizer that soothes and protects sensitive skin throughout the day.
Calm Gel Cream Cleanser: A gentle cleanser that removes impurities while maintaining skin’s natural balance.
Ultra Care Turmeric Brightening Mask: A brightening mask enriched with turmeric to promote a radiant complexion.
Velvet Lip Tint: A smooth, long-lasting lip color with a velvety finish.
Fresh Jasmine Fragrances Hand and Body Wash: A fragrant hand and body wash that cleanses and refreshes the skin.
ii) Compensation Plan
Consultants receive between 20% and 45% volume rebate on their personal sales, depending on the total sales volume.
Consultants earn a 4% sponsor bonus on the personal sales of consultants they personally sponsor for their first 12 months.
Consultants earn a 3% group bonus on sales generated by their downline team, including their own personal sales. This rewards building and maintaining an active, productive team.
Consultants earn downline bonuses starting from 7% for the first 10,000 business volume (BV) to 3% upon reaching 40,000 BV.
Consultants can earn a $200 monthly leadership bonus when they and their team meet certain performance thresholds. This rewards ongoing leadership and team development.
Consultants receive an elevation bonus when a team member is elevated for the first time. Multiple elevations can generate multiple bonuses.
Additional rewards include opportunities to attend leadership meetings, qualify for international seminars, and participate in the company’s Car Program or receive a cash alternative.
iii) Latest Awards and Achievements
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2024: Nutrimetics received multiple Nutri Beauty Awards for some of its top products, like:
Platinum Multi-Active Cleanser & Masque – Best Cleanser
Restore PRO Toning Mist – Best Toner
Ultra Care Micro-Dermabrasion Resurfacer – Best Face Exfoliant
Platinum DNA Cellular Age Repair Crème – Best Day Crème
4. Vorwerk
Vorwerk is a German multi-level marketing company that sells the popular Thermomix kitchen appliance. In 2001, Grace and Witek Mazur introduced the product to their home country, thus establishing Thermomix Australia and becoming its first distributors. Today, Thermomix is one of the top multilevel marketing companies in Australia, serving more than 400,000 customers.
i) Popular Product
The Thermomix TM7: An all-in-one smart kitchen appliance that combines multiple cooking functions, allowing users to prepare meals quickly and efficiently.
ii) Compensation Plan
Consultants earn a base commission of $200 for every Thermomix sold.
A monthly bonus of $300 is awarded for selling 3 units in a single month.
Consultants earn a team-based commission of $60 for every unit sold by their downline.
A monthly bonus of $300 is available after the team sells 5 units in a month.
Recruitment bonus of $200 for every new qualified personal recruit, provided they make their first sales within 30 days of registration.
Consultants can advance to the Team Leader level after having 5 personally qualified recruits in their downline.
A $500 bonus is earned for each new Team Leader promoted from their downline.
iii) Latest Award and Recognition
The Thermomix TM7 received the “Innovative Product of the Year” award from Direct Selling Australia.
5. Isagenix
Isagenix is a global health & wellness MLM company best known for nutritional supplements, weight management, and performance products. It entered the Australian & New Zealand market in 2007 and has since built a strong network of independent associates and customers.
i) Popular Products
Beauty Afterglow Bundle: A wellness pack designed to support skin health and radiance.
IsaLean® Protein Shake: A meal replacement shake packed with protein and nutrients.
E+ Adoptogen-Powered Energy Shot: A natural energy booster made from plant-based caffeine and adaptogens.
Ionix Supreme: A daily supplement to help the body adapt to stress.
BEA Biotics Sparkling Energy Drink: A sparkling drink with vitamins, minerals, and natural caffeine.
Natural Accelerator: A metabolism support supplement made with natural ingredients.
Adaptogen Elixir: A drink formulated with adaptogens to promote balance and reduce stress.
Beauty Bundle: A curated set of beauty and wellness products for everyday use.
ii) Compensation Plan
The Isagenix binary MLM plan allows associates to earn in six different ways.
Retail profits are the primary earnings, which are the difference between the wholesale price of the product and its retail value.
Associates can earn a $120 product introduction bonus for every new customer purchase of a $600 flagship pack.
They can earn a team bonus of $50 if they enroll two qualifying associates in their right and left teams, with each one contributing at least 100 QV.
Cycle bonuses of $54 are earned when the sales volume of both teams is matched in the ratio of 1:2. Consultants can earn up to 250 cycles per week on their entire group volume.
Rank advancement bonuses start from $50 for a consultant moving to the Crystal manager level to $3000 for directors moving to the executive director’s level.
Isagenix also allows a re-entry position in a new leg for qualified consultants.
FAQs
1. How does MLM work in Australia?
MLM in Australia is a model where a network of independent representatives sells products directly to consumers by building a downline team. They earn through a mix of personal sales and team performance, which is why many multi-level marketing companies in Australia emphasize both product movement and mentorship.
2. What are the most popular MLM industries in Australia?
Australia is quite popular for its active sports-based culture, which is why health and wellness MLMs tend to do well here. Also, there is a rising demand for cosmetics and personal care products, which seems to be the second-trending industry within network marketing in Australia.
3. What are the benefits & risks of joining an MLM company in Australia?
MLM businesses in Australia offer flexible income opportunities, personal growth, and a sense of community. But the industry also comes with risks like financial pressure, market saturation, and recruitment requirements.
4. How to choose the right MLM company in Australia?
If you are considering joining an MLM opportunity in the country, you should look for a company offering a product that has strong demand in the region. Next, look for a company that offers a transparent compensation plan and has a solid compliance track record.
Furthermore, you can check local reviews for the best MLM companies in Australia to narrow down a reliable option.
5. Is MLM legal in Australia?
Yes, MLM is completely legal in Australia. However, companies have to comply with the Australian Competition and Consumer Commission (ACCC) regulations. Also, Legitimate direct selling companies in Australia focus on product sales, not pyramid-style recruitment.
References
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Direct Selling Association of Australia
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Business For Home
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Direct Selling News
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World Federation of Direct Selling Associations (WFDSA)
Disclaimer: Global MLM Software does not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
Conclusion
Looking at the top 100 MLM companies in Australia, it’s clear the industry is alive with variety, whether it’s health and wellness, clean beauty, or household products. These companies together paint a picture of how the MLM business in Australia continues to evolve and adapt to consumer needs.
For anyone interested in the MLM industry, the real lesson is that success in this field is about staying innovative, building genuine relationships, and moving with the times. With the right approach, there’s still plenty of room to grow and make an impact in this ever-changing landscape.