Top 11 MLM Companies in Australia (2024)

Have you ever wondered if there are any network marketing companies in Australia?

The answer is yes. In fact, direct selling is one of the fastest growing businesses in the country.

All thanks to Australia's ideal business conditions, the country ranks 24th in the global MLM countries list. And more than 400,000 Australians are employed in direct selling and MLMs.

But do you know many multi level marketing companies in Australia control a big share of the market?

In this blog, we are going to talk about the top MLM companies in Australia.

Top MLM Companies in Australia

While framing the list of top-ranking Australian MLMs in 2024, we have considered revenue and achievements as a reference point. Here's the complete list:

1.Amway

When it comes to Australian MLM companies, Amway is regarded as the best MLM in Australia. Amway ranks as the Number 1 MLM company in Australia.

• Founders: Richard M. DeVos, Jay Van Andel

• CEO: Milind Pant

• Headquarters: USA

• Year Founded: 1959

• Company Size: 10,000+ employees

• Product Categories: Beauty, Self-care products, and Home appliances.

• Revenue: $8.1 Billion

• Achievements: Amway won the Safer Choice Award for Manufacturing Environmentally Safe Products.

• Website: https://www.amway.com/

2. Herbalife

Herbalife has emerged as a leader among network marketing companies in Australia. The company specializes in nutritional supplements and weight management products. It has a great presence in Australia and all across the globe.

• Founder: Mark Hughes

• CEO: Michael Johnson

• Headquarters: USA

• Year Founded: 1980

• Company Size: 10,000+ employees

• Product Categories: Personal Care, Energy and Fitness Supplements.

• Revenue: $5.02 Billion

• Achievements: Herbalife was listed in Forbes Best Employers for Diversity 2022.

• Website: https://www.herbalife.com/en-in

3. Nu Skin

Recognized among network marketing companies in Australia, Nu Skin offers innovative skincare and wellness products backed by scientific research.

• Founders: Blake Roney and Sandie Tillotson

• CEO: Ryan Napierski

• Headquarters: USA

• Year Founded: 1989

• Company Size: 1000-5000 employees

• Product Categories: Exfoliators, Facial Cleansers, Facial Moisturizers, Hair Care and Oral Care.

• Revenue: $1.9 Billion

• Achievements: Nu Skin won International Innovation Awards® 2021 for Product ageLOC Boost.

• Website: https://www.nuskin.com/

4.doTerra

It is one of the network marketing companies in Australia with a number of awards in sustainability.

• Founders: Corey Lindley · Emily Wright · Dr. David K. Hill · David Stirling · Greg Cook · Mark Wolfert · Rob J. Young

• CEO: David Stirling

• Headquarters: USA

• Year Founded: 2008

• Company Size: 1000-5000 employees

• Product Categories: Skincare, lifestyle and wellness

• Revenue: $1800 Million

• Achievements: This company won SEAL Business Sustainability Awards for Environmental Initiatives Award for Birch.

• Website: https://www.marykay.com/

5. Mary Kay

It is one of the top ranking multi level marketing companies in Australia. It was founded by Mary Kay who won various awards for fashion.

• Founder: Mary Kay Ash

• CEO: Ryan Rogers

• Headquarters: USA

• Year Founded: 1963

• Company Size: 5,000 employees

• Product Categories: Skin Care, Body Care, Color Cosmetics and Fragrance

• Revenue: $1800 million

• Achievements: Mary Kay was listed among one of America's 25 Most Influential Women by the World Almanac.

• Website: www.marykay.com

6. Usana

Next on the list of MLM companies in Australia, we have Usana. Usana deals in high-quality nutritional supplements and personal care products.

• Founder: Myron Wentz

• CEO: Kevin Guest

• Headquarters: USA

• Year Founded: 1992

• Company Size: 500-1,000 employees

• Product Categories: Nutritional supplements, Weight management products, Personal care products, Energy and fitness products.

• Revenue: $900.45 million

• Achievements: USANA was honored at the Best of State Gala in Salt Lake City, Utah, for its excellence in product quality and innovation.

• Website: https://www.usana.com/ux/dotcom/#!/en-US

7. Isagenix

This company also ranks among the best MLM companies in Australia, because of quality products and high ratings on the internet.

• Founders: Jim Coover, Kathy Coover, and John Anderson

• CEO: Sharron Walsh

• Headquarters: USA

• Year Founded: 2002

• Company Size: 501-1,000 employees

• Product Categories: Nutritional supplements, weight loss products, skincare products.

• Revenue: $958.0 million

• Website: https://www.isagenix.com/

8. ACN

Featured on the list of MLM companies in Australia, ACN is the leading direct selling telecommunications and essential services provider.

• Founders: Greg Provenzano, Robert Stevanovski, Tony Cupisz and Mike Cupisz.

• CEO: Robert Stevanoski

• Headquarters: USA

• Year Founded: 1993

• Company Size: 1000-5000 employees

• Product Categories: Landline telephone service (local and long distance), Voice over Internet Protocol (VoIP), high-speed Internet and satellite television.

• Revenue: $500 Million

• Website: https://acn.com/

9. Arbonne

Next on the list of top MLM companies in Australia, we have Arbonne International. It is a lifestyle and wellness company.

• Founder: Petter Mørck

• CEO: Jennifer Orlando

• Headquarters: USA

• Year Founded: 1980

• Company Size: 201-500 employees

• Product Categories: Services: Toners, Serums/essences and much more.

• Revenue: $245 Million

• Website: https://www.arbonne.com

10. Nutrimetics

Included in the list of MLM companies in Australia, Nutrimetics is celebrated for its extensive range of beauty and skincare products.

• Founder: Imelda Roche

• CEO: Rod Taylor

• Headquarters: Australia

• Year Founded: 1968

• Company Size: 51-200 employees

• Product Categories: Beauty and skincare products

• Revenue: $63 million

• Achievements: Nutrimetics won the Beautyheaven award.

• Website: https://nutrimetics.com/

11. Miessence

Miessence is one of the best network marketing companies in Australia. It is renowned for its certified organic products and commitment to sustainability.

• Founder: Narelle Chenery

• CEO: Narelle Chenery

• Headquarters: Australia

• Year Founded: 2003

• Company Size: 50+ employees

• Product Categories: Certified organic skincare, Personal care products, Nutritional supplement.

• Revenue: $17.3 Million

• Website: https://www.miessence.com/

Why These MLM Companies in Australia Performed Well in the Global Market

So, these were the top 11 MLM companies in Australia based on their revenue and achievements. But as an MLM enthusiast, you must be thinking, “How did these companies become so successful in Australia?”, right?. Well, let’s look into some factors responsible for their success.

1. Tier-1 Country

Australia ranks among Tier-1 countries in the world. In fact, Australia has an average purchasing power parity of 46,706 Australian dollars nationally, which means that average Australians are willing to pay a good sum for quality products. By introducing quality products with good marketing strategies, these companies were able to penetrate the market and earn trust.

2. Ease of Doing Business

Australia’s pro-business environment attracts local and foreign investment and encourages new businesses to flourish. Hence, these companies started their operations in Australia and established themselves in the market quite easily. Companies like Amway and Herbalife became the leading direct-selling companies in the country.

3. Use of Advanced Technology

To better understand the market dynamics, companies like Amway leveraged data analysis tools that could help them develop a good strategy globally. Enterprise-wide cloud-based data platform using Google technologies to introduce personalized product and content delivery. Because of the reliable MLM Business toolkit, they were able to make informed decisions about organizing their teams better and even make informed marketing decisions.

Marketing Strategies that Worked For these Australian MLMs

As mentioned above, companies develop their personalized business plans to attract users, so let us now take a look at the marketing tactics they use.

1. Organic farming practices

Firstly, Australians care about sustainability. Over 38% of consumers cite sustainability as a game-changing aspect in their decision-making. Companies like Amway showcased their sustainability initiatives, such as plant actions, packaging commitments, and operations actions, to gain trust among people and drive them to buy products.

2. Green products

Herbalife leveraged products like HERBALIFE V Plant-Based Greens Booster to gain acceptance and leads from sustainability-oriented customers. Nutrimax uses its vegan products to penetrate both the Australian and global markets. Hence, for some companies, green products have led to success.

3. Social Media Marketing

For any product-based company, social media marketing works wonderfully well in gaining leads and brand awareness. Brands like Avon, FLP and Herbalife used good social media tactics to increase their engagement and expand their business in a better way.

Are you exploring the role of social media marketing in the MLM industry? Read our new blog on Proven Techniques For Building Customer Loyalty in Direct-Selling.

Future Trends and Growth Opportunities for Multi Level Marketing Companies in Australia

The future of direct-selling companies seems bright. However, companies need to adapt to a couple of market changes to ensure they stay relevant. Here are some of these aspects:

1. Adoption of Advanced Technology for Operations and Training

Direct selling companies in Australia and beyond need to level up in data management, Automation and analytics to become victorious in the growing markets. For this, aspects such as CRM automate tasks such as follow-ups and customer interactions. Centralized databases should be used to store customer information, purchase history, and communication logs, enhancing data-driven decision-making. This would allow companies to save time and effort. Want to know how you can use CRM to improve your business? Read our blog on: Unlocking the Power of CRM in Direct Selling.

Reasons Why You Should Choose These MLM Companies in Australia

MLM in Australia is flourishing. However, the question remains: Should you join these MLM companies and become a part of their success streak? Well, here are some convincing reasons why choosing these companies may be a good decision for you.

1. International Exposure

These companies are present in more than 100 countries. Owing to their great network, the IBOs may eventually get international business and training opportunities to grow their businesses.

2. Transparent Compensation Plans

If you take a look at some of these companies, like Herbalife, you will find that the compensation plans have been organized in a transparent manner. One can easily predict one's future earnings based on the sales one makes. Transparency leads to better communication among IBOs and others in their network.

3. Brand Value

This is one of the biggest reasons people choose these companies in general. Better brand value and trust translate to high acceptance in the market, and it may also lead you to sell your products a bit more conveniently than others. Hence, brand value is a must-check thing before joining an MLM.

Is brand value the only aspect to consider before joining an MLM? Read our detailed blog on Top Things to Consider Before Joining an MLM.

Conclusion

So that’s all for the top MLM companies in Australia. Here, we have looked into these company profiles. It can be concluded that most of these top MLM brands in Australia were international.

Also, delving into their success factors, it was observed that the Australian market was favorable to them, while using technologies such as CRM and data analytics played a crucial role in their success.

Further, the usage of data management and network marketing automation tools can even improve their success. Therefore, choosing a Global MLM Software can be a wise decision.

FAQs

1. Can products be custom-branded or white-labeled for businesses?

The ability to custom-brand or white-label products for businesses depends on the MLM company's policies. Please refer to your company's policy or contact their support team for B2B business specific details.

2. Are there any partnership programs or incentives for businesses to join?

Some companies offer specialized programs or incentives to attract business partners, such as bulk purchasing discounts, exclusive deals, marketing support, and revenue-sharing opportunities. To get accurate information, please review your MLM company’s policy or reach out to their support team.

3. What unique business opportunities do these organizations offer compared to other direct sales companies in Australia?

These MLM companies offer exclusive, high-demand products, a generous compensation plan with multiple earning streams, and an established brand reputation. This makes it easier for you to attract and retain customers.