Monat Global MLM Review

Monat Global is an MLM company with a strong vision brought to life by the Urdaneta family in 2014. It is built on strong family values with trust and integrity at its core. Its premium haircare, skincare, and wellness products are not just about beauty, it’s about helping people live healthier, more fulfilling lives.

Apart from its products, the company’s success comes largely from its MLM business model. It offers quite a rewarding business opportunity to its network members, in the form of a generous compensation plan and a supportive and caring community, helping the members succeed and grow in their MLM business.

The company’s strong business ethics and portfolio of innovative products make it one of the top network marketing companies in the world. In this Monat MLM review, we will decode the company’s mission, vision, product portfolio, business model, and more.

Monat Global MLM Review

MONAT Global Company Overview

Category Details
Founded 2014
Headquarters Doral, Florida
Industry Retail Health and Personal Care
Company Size 501-1,000 employees

Monat Global Revenue Trend

Year Revenue
2021 $804 Million
2022 $700 Million
2023 $700 Million

MONAT Global Mission and Vision

MONAT Global Mission and Vision

The Monat Global Company Mission is to enrich people’s lives worldwide by offering exceptional, naturally based products that promote beauty and health. They also provide an enjoyable and rewarding business opportunity, with a culture centered on family, service, and gratitude.

Meanwhile, the company's long-term vision is to become a global innovator in naturally based anti-aging haircare, skincare, and wellness solutions. They aim to achieve this while employing an unmatched business model that lifts the self-confidence and financial well-being of many families annually across the globe.

Awards and Recognition



Ray Urdaneta receives the South Florida Business Journal Power Leaders award.



The company ranks #653 in the INC. 5000 list of America’s Fastest Growing Private Companies.



Monat International ranks #24 in the Direct Selling News Global 100 List.



The company receives the Oprah Daily Top Hair Growth Serums Editors’ Choice award.



The company receives the Bronze Stevie Award for sales and customer service.

What is the MONAT Opportunity?

Now that we’ve highlighted MONAT’s premium haircare and skincare products, it’s time to explore the other side of the coin—the lucrative opportunity it offers to its distributors. So what sets MONAT apart in the MLM industry?

According to the official MONAT website, the company boasts a supportive community known as MOfam, providing extensive training and rewarding incentives to its distributors. They can earn up to 50% commissions, enjoy generous bonuses, and even win trips to international destinations. Additionally, MONAT offers the chance to expand your business on a global scale, making it a truly compelling opportunity for aspiring entrepreneurs.

How does the MONAT Opportunity benefit its “Market Partners”?

Building your own business is hard work. But lucrative commissions, bonuses, and incentives like international trips make all the hard work worth it. With MONAT, its market partners enjoy numerous benefits such as 50% commissions on regular sales, 30% commissions on retail sales, and 15% commissions on VIP customer sales.

Incentives include international trips and membership in the prestigious MONAT Motor Club program. Moreover, Market Partners have control over their business without monthly purchase minimums or inventory maintenance, allowing them to tailor their business to their lifestyle and goals.

Monat Global MLM Company Statistics

  • U.S. Market Partners, across all ranks, made about $865, on average in 2022.

  • On average, a MONAT representative at the Market Partner level, made about $133, in 2022.

  • Out of 4,225 Market Partners with career ranks of MMB, AMM, and MM, 312 earned a trip to Miami, Florida for the New Leadership Experience.

  • Among 4,294 Market Partners with career ranks of MMB or above as of July 2022, 797 earned a trip to Nassau, Bahamas for the Passport incentive trip.

  • In 2022, 91.33% of U.S. Market Partners were at the market partner rank. This includes both active and inactive MPs.

MONAT Global’s Digital Marketing Strategies

Marketing strategies define a company’s path to success and MONAT has upped the ante with its innovative and dynamic approaches. From elevating its social media to hosting unforgettable events, the company’s MLM marketing strategies are designed to create a buzz, build brand loyalty, and empower its market partners and customers.In the below section, we explore how MONAT’S marketing magic happens!!

  • MONAT’s Before and After Campaign

    MONAT's "Before and After" marketing strategy showcases real transformations to highlight the effectiveness of their products. The brand has successfully created a powerful visual narrative of success stories by encouraging users to share their before and after photos on social media or directly with the brand.

    These transformations also demonstrate the tangible benefits of MONAT's naturally based products, ultimately increasing customer trust and brand loyalty. Moreover, this authentic user-generated content engages and inspires potential customers, supporting the growth of the company’s direct-selling business model.

  • MONAT’S Social Media Strategy

    MONAT’s social media strategy leverages multiple platforms to engage and inspire its audience and help the company generate MLM leads. On Instagram (@monatofficial), MONAT showcases stunning before-and-after transformations, user-generated content, and product highlights, which create a vibrant community through visual storytelling.

    Their YouTube channel offers in-depth tutorials, success stories, and educational content, helping users maximize their product experience. The company hosts live events, and posts customer testimonials, and community discussions on their Facebook account. Visual media is crucial in engagement and retention, making it one of the most effective network marketing tools for building a strong and interactive community.

    On TikTok, MONAT taps into trending content and challenges, reaching a younger demographic with fun, engaging videos highlighting the brand’s personality and product efficacy. In today’s digital age, network marketing, and social media go hand in hand. This multi-channel approach helps the brand create a cohesive and dynamic presence to amplify its reach and impact and drive lead generation.

MONAT Global’s Digital Marketing Strategies

MONAT Global’s Social Initiative- MONAT Gratitude

Social initiatives are the new way to make a lasting impact, and MONAT Gratitude Foundation is leading the charge. This movement was founded in 2014 by MONAT Global MLM and has since grown into a worldwide effort to inspire positive change and support communities.

The foundation focuses on three key areas i.e. Youth, Education, Families, and partners with other NGOs working towards making a positive impact in these areas. Anyone can take part in this movement, whether it's through donations, volunteering, or simply offering support.

MONAT Global’s Social Initiative- MONAT Gratitude

MONAT Events

MONAT events bring the community together for some serious inspiration and fun. Whether it’s a local meet-up, a product launch, or a big international convention, these gatherings are packed with energy and excitement. You learn from the best, connect with fellow Market Partners, and celebrate your successes. Plus, they’re a great way to stay in the loop with all the latest MONAT product launches. Let us dive into the details of some of these exciting events.

  • The MONAT Summer Tour

    The MONAT Summer Tour 2024 is a series of events across North America from June to August. It's an opportunity to join CEO Ray Urdaneta, his wife Carolina, and the MONAT Sales Team at various locations.

    Attendees can enjoy hair and skincare demos, hear inspiring Market Partner stories, and learn about new opportunities like the MONAT Visionary Founders Pool. It’s a great chance to connect with the MONAT community and discover what MONAT has to offer. Also, part of the registration fee supports youth education through the MONAT Gratitude Foundation.

  • MONATion

    MONATion events are annual gatherings hosted by MONAT where Market Partners come together to celebrate achievements, receive training, gain inspiration, and network with fellow partners. The event will include keynote speeches, recognition ceremonies, product launches, training sessions, and opportunities for personal and professional growth. MONATion events are known for their lively atmosphere and motivational energy.

  • MONAT Passport 2024

    MONAT Global MLM has highlighted amazing perks like international holidays in its marketing plan. This year, Market advocates get a chance to enjoy a fabulous 3-night, all-expenses-paid vacation to the exotic TULUM, Mexico. However, they need to fulfill certain qualification criteria. Rewards include hotel stays, all-inclusive meal packages, airfare, and ground transfers, with top performers getting exclusive recognition in various categories.

  • New leadership Experience

    The New Leadership Experience by MONAT, from July 26-28, 2024, in Miami, Florida, is designed to elevate Market Partners into successful leaders. Attendees will train with top leaders, join exclusive workshops, and tour the MONAT campus.

    To qualify, Market Partners from the USA and Canada must achieve rank advancements and meet performance criteria from January 1 to June 30, 2024. Qualified attendees receive roundtrip flights, two-night accommodations, and half-day training sessions. This event is a prime opportunity for emerging leaders to advance their skills with MONAT.

MONAT Events

Success Stories

Online marketing success stories are powerful testimonials showcasing how individuals have transformed their lives, achieved their goals, and found fulfillment through the opportunities provided by MLM companies. In this section, MONAT Market partners share countless success stories using the #MONATeffect. Here is a glimpse of a few such stories.

Story of Lourdes Del Valle

Lourdes Del Valle is a retired engineer and mother of five from Puerto Rico. After retiring, she became a certified health coach and noticed changes in her skin as she approached her 50s.

She was impressed by MONAT's skincare products and became a VIP customer and later a Market Partner to share the benefits with others. Lourdes cherishes opportunities for personal growth, community engagement, and travel that MONAT offers.

Story of Esli Tamayo

Esli has been an MMM with MONAT for over a year. She experienced a transformative shift in mindset after discovering the opportunity with the company. She was originally on the path to medical school but soon realized that MONAT provided the tools and mentorship necessary to achieve her desired lifestyle.

Now, she enjoys the flexibility of working from home while empowering others, particularly young women, to believe in themselves and pursue their dreams.

Story of Lindsay Willey

Lindsay Willey, a Market Mentor with MONAT for over four months, talks about the profound impact the opportunity has had on her life and her family. She hesitated to partner with a health and beauty company but now sees it as a tremendous blessing that has pushed her beyond her comfort zone and challenged her in unexpected ways.

She is grateful for the positive influence it has had on both her family and the women on her team, inspiring her to dream even bigger.

MONAT Global News

Jim M. Singer, Vice President of Research, Innovation & Microbiology, MONAT Global
May 9, 2024
MONAT wins the Bronze Stevie award for Sales and Customer Service
April 22, 2024
MONAT Wins Bronze Stevie® Award in the 18th annual Stevie Awards for Sales & Customer Service.
DSN 40 under 40
July 3, 2023
Four MONAT Global Executives Listed on the DSN 40 Under 40.

MONAT Global Products

A good product portfolio is the foundation of every MLM company, and MONAT has excelled in it. The company’s product portfolio is a delightful mix of effective skincare, haircare, and wellness products that its customers swear by. Each product is backed by extensive research and a commitment to quality, ensuring that customers receive only the best.

MONAT Global products are popular for their unique signature formulas such as the innovative REJUVENIQE Oil. It is a combination of rare and distinctive oils from across the globe. These oils are processed using cutting-edge scientific technologies. You will find this unique oil blend in most of the company’s skin and hair care products.

MONAT has seamlessly integrated e-commerce with its direct selling model, providing customers flexibility and convenience. You can enjoy their products by ordering directly from their direct-selling e-commerce website. Let us look into some of the brand’s best-selling products under the Skincare, Haircare, and wellness categories.

It is a revolutionary and best-selling leave-in treatment that repairs split ends. The serum is infused with Monat’s revolutionary REJUVENIQUE blend, chai seed extract, and bond-sealing technology. It repairs fragile ends and instantly reduces split ends by 47% to deliver softer and healthier-looking hair. It comes in an enticing Sweet jam-inspired fruity fragrance combined with creamy vanilla.


This is another one of the brand’s best-selling hair care products. This 2-in-1 product is formulated with the REJUVENIQUE blend for optimal hair health. It is designed to give you strong, healthy-looking hair without the stripping or drying effect often noticed in regular shampoos. It comes with a refreshing rosemary scent and is suitable for all hair types, including color-treated hair.

MONAT BLACK Shampoo+ Conditioner

A lightweight face cream that targets multiple skin care concerns is a must-have in every beauty kit. This fast-absorbing lotion from the brand is perfect for daily use. Moreover, it contains vegan retinol, plant squalene, and the REJUVENIQE blend, to help reduce age spots, uneven skin tone, fine lines and wrinkles. It is suitable for all skin types, including sensitive skin. The lotion provides 24-hour hydration and promotes a smoother, more radiant completion.

Botanic Bakuchiol Vegan Retinol Alternative Lotion

This luxurious eye cream enhances the delicate skin around the eyes. It also targets puffiness, dark circles, fine lines and wrinkles. The cream is infused with plant cells, squalene, and the trademarked REJUVENIQE oil blend to provide lasting hydration and a youthful appearance. The cream comes with a 2-in-1 tool, with a spatula on one side and an eye roller on the other, for easy application.

Eye Smooth Rejuvenating & Hydrating Eye Cream

This is a plant-based protein blend crafted to fuel your active lifestyle. Each serving provides 20 grams of high-quality vegan protein. Its velvety smooth texture and natural vanilla flavor make it easy to consume. It mixes easily in water and is a great addition to your smoothies. It is also a perfect post-workout drink, or anytime you need a protein boost, Plus, it contains the complete amino acid profile, and is Keto friendly, free from common allergens, synthetic flavors, colors, and sweeteners.

MONAT Vegan Protein

This is another brand's best-selling product. The Collagen Key is a vegan collagen blend that boosts the body’s natural ability to produce collagen, for healthy skin, nails and hair. It contains potent antioxidants and is a sugar-free, delicious peach berry flavor, making it a perfect addition to your daily routine. The Key ingredients included in this product is a vegan amino acid blend, resveratrol, biotin, hyaluronic acid and vitamin C.

Collagen Key

MONAT Global Company Leadership

Luis Urdaneta, Chairman, and Co-Founder, Monat Global
Luis Urdaneta

Chairman, and Co-Founder, Monat Global

Rayner Urdaneta, CEO, and Co-founder, Monat Global
Rayner Urdaneta

CEO, and Co-founder, Monat Global

Lu Urdaneta, Chief Culture Officer, Monat Global
Lu Urdaneta

Chief Culture Officer, Monat Global

Javier Urdaneta, Chief of Staff, Monat Global
Javier Urdaneta

Chief of Staff, Monat Global

Marjorie Munoz, Chief Financial Officer, Alcora Group.
Marjorie Munoz

Chief Financial Officer, Alcora Group

Kimberley Hayes, Chief Global Customer Experience Officer, Monat Global
Kimberley Hayes

Chief Global Customer Experience Officer, Monat Global

Marc Lopez, Chief Financial Officer, Monat Global
Marc Lopez

Chief Financial Officer, Monat Global

Marcia Cota, Senior Vice President, North America, Monat Global
Marcia Cota

Senior Vice President, North America, Monat Global

Tamila Kerimova, Senior Vice President & Managing Director of Europe, Monat Global
Tamila Kerimova

Senior Vice President & Managing Director of Europe, Monat Global

Jen Usher, Vice President & Managing Director, Australia, and New Zealand, Monat Global
Jen Usher

Vice President & Managing Director, Australia, and New Zealand, Monat Global

Melissa Nunez, Vice President of Administration and Procurement, Monat Global
Melissa Nunez

Vice President of Administration and Procurement, Monat Global

Carla Hernandez, Vice President of Brand Marketing and Communications, Monat Global
Carla Hernandez

Vice President of Brand Marketing and Communications, Monat Global

Jim Singer, Vice President of Research Innovation & Microbiology, B&R Products, Monal Global.
Jim Singer

Vice President of Research Innovation & Microbiology, B&R Products, Monal Global

Oswaldo Echenique, Vice President of Tax and Government, Monat Global
Oswaldo Echenique

Vice President of Tax and Government, Monat Global

Thomas Buzsaki, Vice President Global Events, Monat Global
Thomas Buzsaki

Vice President Global Events, Monat Global

Jennifer Riquelme, R&D Senior Color Chemist, Monat Global
Jennifer Riquelme

R&D Senior Color Chemist, Monat Global

MONAT Global Compensation Plan

MONAT Global Compensation Plan

While incentives and benefits like international trips may sound enticing, everything boils down to the compensation plan. It actually describes exactly how market partners are going to make money. Understanding the details of the MONAT Global compensation plan is crucial because it outlines the various ways you can earn, from commissions on sales to bonuses for team building and achieving specific milestones.

Evaluating an MLM business opportunity is best done by carefully examining the compensation plan. It reveals the true earning potential and how the structure supports market partners in achieving financial success. In this section, we will break down the plan and present it in a simple, straightforward way.

Here are a few things to remember:

  • Individuals who join the marketing network of MONAT Global MLM are given the title of “Market Partner”.

  • All newly enrolled market partners are required to buy a Product Pack available at different price points, or the Starter Kit worth $99. They also earn Personal Volume points (PV) with this order.

  • There are 11 titles within the company’s compensation plan, starting from Market Partner to Senior Executive Director.

  • During the SMART Start period, i.e. the month of enrollment + the following 2 months, new Market Partners can earn various bonuses. There are also commission incentives ranging from $50 to $250 for enrolling Market Partners with different product packs.

  • Personal Volume (PV) and Group Volume (GV) are among the best sales KPIs used to measure the performance of MPs. These KPIs help accurately calculate their commissions and bonuses.

  • There are various qualification criteria for each title along with added incentives and bonuses, within the company’s hybrid MLM plan.

Various bonuses

Bonuses are an exciting part of MONAT’s compensation plan, adding an extra layer of incentives for Market partners. These bonuses go beyond regular commissions to offer additional financial rewards for achieving specific milestones and maintaining consistent performance. These are also important aspects of building motivated and successful network marketing teams.Let’s break down the different types of bonuses that MONAT Network Marketers can earn.

Bonus Type Description Earned By Qualification
Retail Bonus 30% on retail sales All titles Active MPs
15% on sales from VIP customers All titles Active VIP customers of MPs
Super Seller Bonus Earned based on Personal Volume All titles Various percentages starting from 500 PV to 10,000+ PV
VIP Acquisition Bonus $60 to enroll VIP customers (MPs unlimited VIP bonuses in a month) All titles Enrol 4 new VIP customers in a calendar month
Uni-Level Bonus Varies based on rank and enrollment period Level 1 bonuses are earned by MPs Level 2 bonuses are earned by MPs and MMPs Level 3 bonuses are earned by MBs and Level 4 bonuses are earned by MMBs and above. Actives MPs
Group Volume Bonuses 2% is paid on GVs across titles MMB and above All active MMBs and above
Rank Advancement Bonus Matching Bonus and Advancement Bonus ranging from $100 to $20,000 based on levels. MMPs and above Upon achieving a specific rank within a specific period. (It is different for different levels)
Motor Club Bonus $750- 1,500 based on levels MMs and above Paid MMs and above for 3 consecutive months.
Generation Bonus Ranging from 3-4% based on levels and generations AMMs and above All AMM and above levels.


They say that loyalty is quite rewarding. However, being part of the MONAT VIP customer program takes it to a whole new level. This is a perfect opportunity for anyone who is a loyal MONAT customer, but does not want to be a part of their marketing network. This exclusive club stands out as one of the company's top customer loyalty techniques, which rewards its loyal customers and encourages repeat purchases.

If you love MONAT products, you can join their VIP customer program by paying a one-time fee of $19.99, and enjoy a fabulous 15% discount on all MONAT products, along with free shipping. As a VIP customer, you earn VIP points with every purchase and get insider access to exclusive flash sales and promotions. This way, you can bag amazing deals before anyone else. And to make you feel more special, you will receive a special birthday treat as well.

Bonus and Incentives of the PM International Marketing Plan


MONAT’s Products are not FDA-approved, as the FDA does not typically approve cosmetics or personal care products, however, MONAT adheres to strict quality and safety standards.

The company pays its distributors based on product sales and team performance. Earnings vary depending on your efforts and rank within the company.

To start as a Market Partner, you need to sign up either through the company’s website or through a current Market partner’s referral link.

Yes. The company has numerous success stories from market partners who have achieved their financial and personal goals through its business opportunities and products.

Yes, MONAT products are generally considered safe and are formulated using high-quality, naturally based ingredients. However, you may experience allergic reactions or sensitivities so it's important to review the ingredients list and perform a patch test before using.

No. MONAT is a legitimate MLM company that offers tangible products to its customers. Hence, it cannot be classified as a pyramid scheme.

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