The Business Behind the Brands: Notable MLM Companies in Italy 2025

1. Herbalife

Herbalife Nutrition is one of the top health and wellness MLM companies that has a global presence. The company’s meal replacement shakes, protein bars, and supplements are popular among fitness enthusiasts around the world.

This U.S.-based company has made a strong mark across Europe, especially in Italy, which now ranks as its third-largest market on the continent.

So, how has Herbalife managed to gain the trust and loyalty of the Italian distributors?

It all comes down to a mix of smart positioning, thoughtful partnerships, and a strategic loyalty program. The company has tapped into Italy’s growing interest in wellness by offering products that easily integrate into people’s daily lives.

Adding to its local credibility, Herbalife recently announced its sponsorship of the 2026 Olympic and Paralympic Games in Italy. This move boosts brand visibility and reinforces its commitment to health and wellness.

Moreover, Herbalife’s loyalty program is designed to keep customers coming back. Individuals who sign up as Preferred customers enjoy starting discounts of 20%, which can rise to 40% with increased purchases. This reward-based structure does two things: it promotes consistent use and naturally deepens brand engagement.

As customers start experiencing positive results, many choose to become distributors. This seems like a logical next step that offers deeper discounts along with an income opportunity.

Herbalife’s marketing plan allows distributors to earn in several ways, including:

• Retail profits between 20-50%

• Wholesale profits based on team sales

• 5% of monthly royalty override commissions

• 2-7% of monthly production bonuses

• Those who reach the highest levels also receive the “Mark Hughes Bonus.”

• There are higher rewards, such as annual bonuses, special vacations, conferences, and advanced training events for distributors who reach higher ranks.

The plan is especially rewarding for long-term team builders and high performers. And this is proven based on the company’s 2025 Typical Distributor Earnings Statement for the US region, according to which over 1% of the top Herbalife earners received over $19,679 in a single month.

This kind of earning potential is especially appealing to ambitious Italian entrepreneurs seeking a serious and scalable business opportunity.

In short, Herbalife’s success in Italy shows how a global brand can thrive in a different market by localizing it. It also shows how to devise a business plan that rightfully rewards distributor efforts.

2. Vorwerk

Vorwerk is one of the most iconic MLM companies in Europe, with a long and successful stint across the world. The company is known for two major product lines: the Thermomix range of kitchen appliances and the Kobold range of vacuum cleaners.

Since 1938, Vorwerk has been operating in Italy, where both these products are available, but with a twist. The Thermomix appliance is branded as “Bimby,” while the Kobold range of vacuum cleaners is named “Folletto.”

So, what is the strategy behind this? It’s called localization. This means adopting global products to resonate more deeply with regional markets by giving them names, messaging, and identities that feel more familiar and culturally relevant.

Vorwerk masterfully uses this strategy to forge emotional ties with Italian consumers. Simply rebranding Thermomix as “Bimby” and the Kobold as “Folletto” infuses the products with local charm and cultural familiarity. And Vorwerk operates in sixty countries by using the same strategy.

While its localization strategy works with sales, one part of the brand remains the same across its markets, which is its party plan MLM model that has a universal appeal. Under this model, the company’s local agents organize parties to showcase the products and make sales.

Till now, a combined community of 24,000 independent agents has made the products accessible to over 2.5 million Italians.

But what keeps this community active and engaged is the company’s simple but highly rewarding commission plan. Agents receive a $200 straight commission for personal sales and $60 for sales by any of their team members. There is an additional monthly bonus of $300 for selling five products.

The distributor receives a recruitment bonus when their recruit makes a sale within the first 30 days. When a distributor has five personally qualified recruits, they qualify to become a team leader.

Vorwerk in Italy is a masterclass in how localized elements, when paired with the global appeal of the party plan model, can create a business ecosystem that's both global and scalable.

3. PM International

PM International is another one of the top-performing MLM companies in Italy, best known for its FitLine range of nutritional supplements. The company is headquartered in Luxembourg and operates in over 40 countries worldwide.

The company is also quite popular in Italy. It recorded a revenue of nearly $60 million in 2022 while sustaining steady growth. This rapid expansion has recently led the company to inaugurate a new warehouse facility in its Desio location.

So, what’s the strategy behind such massive growth? Recently, PM International has launched many dedicated storefronts and service points in Italy. These stores act as a touchpoint for both distributors and customers and serve functions such as:

• It allows customers to try out products, ask questions, and attend wellness workshops.

• It provides a physical meeting space where distributors can bring in prospects, hold informal consultations, or even collaborate with their downlines.

• It also serves as a logistics hub, acting as a central point for local product delivery and support services.

This brick-and-mortar approach has worked well in Italy, where personal interaction is still vital, especially in health and wellness products. It also helps the brand distinguish itself in the crowded digital MLM market while appealing to both modern and traditional shoppers.

Such physical presence empowers its distributors as well. Many aspiring MLM entrepreneurs want to become part of a system that is way ahead of its competitors.

They are further enticed by the rewarding business opportunity that PM International provides, which includes:

• Retail commissions between 20-40%

• 10% extra commissions on autoship orders

• 10% of first-line bonuses

• Performance bonuses based on title and team volume

• Up to 6 levels of Royalties, ranging between 3-5%

• Top Management bonuses between 2-21%

Additionally, distributors reaching the International Marketing Manager title receive a car bonus. There is an attractive pension plan for leaders at higher levels that offers long-term financial security.

One major insight MLM business owners can draw from PM International’s omnichannel strategy is how a physical presence can elevate an MLM brand. It's no longer just distributors reaching the customers, but even the customers actively seeking out the brand and engaging with the company on their own terms.

4. Forever Living Products

Forever Living Products is a global giant in the aloe vera MLM industry. The company is known as the largest producer and manufacturer of aloe vera-based products.

The company operates in over 160 countries worldwide, with substantial success in MLM Italy as well.

So what makes FLP click in Italy? There are several reasons.

Firstly, it's the universal appeal of its products. Aloe vera is a popular ingredient all over the world, and people relate to it quite easily.

Secondly, the brand aligns beautifully with Italy’s deep-rooted culture of health, self-care, and natural living. This makes the company’s offerings look less like a sales pitch and more like a natural extension of what the Italians naturally believe in.

Thirdly, Forever has built a strong, enthusiastic community of distributors who stay connected with each other via social media and share their lifestyle. This sense of belonging draws people in and keeps them engaged.

Adding to this, FLP’s distributor success stories are often covered in national media, courtesy of events like “Forever Success Day.” These events, which are held to recognize Forever Living's top earners, also work great in sparking curiosity and generating leads without hard-selling techniques.

Naturally, this leads many to explore FLP’s business opportunity, which provides multiple earning avenues such as:

• 35%-48% retail commissions

• 25% commissions on preferred customer purchases

• 5%-13% team-leading bonuses

• Upto 6% leadership bonuses

Apart from this, the company also provides its distributors with all the required training, tools, and a back-office website, which is managed by MLM back-office software.

For those considering setting up an MLM company in Italy, FLP is a compelling example of how offering products with universal, everyday value can help you build a profitable and sustainable business.

5. Chogan

Chogan is an Italian-based, family-run MLM company that manufactures and sells high-quality perfumes and other luxury products.

Originally, the company’s core product line was fragrances, which were a hit due to their quality and affordability. But the founding team of Chogan wanted to build a global brand. So, in 2019, they launched an all-inclusive product line, gaining the attention of a wider audience.

This included cosmetics, skincare, wellness products, home care items, and pet products. Today, the company offers over 2,000 products in Italy. It also saw a major jump in its revenue in just a couple of years, thanks to the strong appeal of its new product range.

Also, Chogan leveraged its existing team of independent distributors to promote the new product lines to its well-established customer network.

This expansion created additional income opportunities for Chogan distributors. The company also updated its compensation plan to reward their efforts through multiple avenues, like:

• Retail profits ranging from 20-50%, depending on the product.

• Additional rewards, ranging from 4-23% if consultants and their teams hit performance milestones.

• Branch commissions depend on the team members’ total point volume.

Chogan’s evolution from a perfume-only brand to a comprehensive lifestyle company is a powerful example of how product diversification can help a brand significantly scale both revenue and reach.

If you are thinking of growing your own MLM company in Italy, this shows how expanding into complementary product categories can energize your distributor base, expand your customer base, and boost long-term profitability.

6. Snep International

Snep International is one of the top MLM companies in Italy, best known for its flagship product line, Olivox. It is an olive oil-based health supplement that quickly gained popularity for its natural formulation and impressive results.

But there’s more to Snep than just a bestselling product. Its foundation was built on a powerful idea at the right time.

The company was started in 2014, a time during which Italy was going through economic transformation. People were looking for a reliable income opportunity, and this network marketing company in Italy positioned itself as a hopeful and progressive player.

And so, Snep entered the scene with its rewarding income opportunity and high-quality products at affordable price points. This appealed to both aspiring entrepreneurs and everyday consumers.

Moreover, the balance of quality products and financial promise also fueled the growth of Snep’s distributor network. As the products quickly gained market share, they were drawn in by the dual allure of income potential and strong consumer demand.

This momentum was further sustained by Snep’s well-structured compensation plan, which offered multiple income streams:

• Distributors earned a solid 25% on product sales volume under 500 and 35% when the PV hits 1000.

• Once a distributor accumulates 1000 PV, they advance to the Supervisor rank, which unlocks even greater benefits.

• Supervisors earn 50% of their own PV and an additional 25% differential bonus on the PV generated by their directly sponsored downlines.

• There are extra bonuses between 5% and 8% moving down to the 3rd level of their teams.

• Also, supervisors unlock career-level bonuses that extend up to 8 levels deep when they reach higher ranks.

This plan works perfectly to reward both beginners as well as long-term distributors within the company.

For anyone looking to enter MLM in Italy, it is good to have a solid strategy in place. Whether it's perfect timing, a well-structured compensation plan, or a deep understanding of local consumer needs. Each element plays a critical role in building a sustainable and successful MLM business.