Top 11 MLM Companies in Japan (2024)


Updated on Apr 8th, 2024
12 Mins Read
MLM Companies in Japan

Could you guess how much Japan's direct selling industry is worth? As per experts, it's a whopping 1.5 Trillion Japanese Yen. And this makes Japan one of the biggest MLM countries in the Asia-Pacific region.

Big MLM brands like Amway have earned considerable revenue in Japan due to their large market size, established consumer base, and high consumer spending. However, some Japan based MLM companies have also shown great signs of growth in Japan, too. Knowing about these companies will surely give you an idea about Japan's network marketing industry and motivate you to earn more.

Therefore, in this article, we are going to discuss the top 11 MLM companies in Japan in detail.

MLM Companies in Japan

Here's the complete list of the top mlm companies in Japan. Some important factors, such as Global revenue, and achievements, have been considered while framing this list. Based on our findings as per latest data and valid sources, the list is as follows:

1. Amway


Products: Amway is the number 1 MLM company in Japan. It mainly deals in 4 categories of products that are Nutrition, Beauty, Home & Living and Personal care. Amway's products, like Nutrilite Daily Plus Multivitamin & Multimineral supplement and Youth Xtend eye cream, address the needs of both males and females.

  • Founder: Rich DeVos and Jay Van Andel

  • CEO: Milind Pant

  • Year Founded: 1959

  • Global Revenue: $8.1 billion

  • Company Size: 10,000+ employees


  1. Amway is listed in the Top 100 privately held companies in the United States in 2023.

  2. Amway Named No. 1 Direct Selling Company in the World in 2023.

  3. Amway’s leaders Amber Snow and Andrew Schmidt have made it to the 2023 Direct Selling News 40 Under 40 list.

2. Noevir Holdings Co. Ltd


Products: Noevir ranks as the first Japan based MLM company on the list. The company deals with cosmetics, pharmaceutical and health food products. Since the last few years, Noevir has worked on many anti-aging and beauty serums, including Noevir 99 Plus, Noevir 505, and Noevir Biosign. These products have made a place not just in the Japanese cosmetic market but also in many Taiwanese stores.

  • Chairman: Hiroshi Okura

  • CEO: Takashi Okura

  • Year Founded: 1964

  • Global Revenue: $62.96 billion

  • Company Size: 1,417 employees


  1. Noevir was commended under the Intellectual Property Achievement Awards Program in 2014.

3. Herbalife


Products: Herbalife is another successful MLM in Japan. It has more than 100+ products that are used for meal replacements, personal nutrition, and tea products. Recently, it has added more than 106 SKUs across 95 different markets worldwide.

  • Founder: Mark Hughes

  • CEO: Michael O. Johnson

  • Year Founded: 1980

  • Global Revenue: $5.06 Billion

  • Company Size: 10,000+ employees


  1. Herbalife was recognized as one of America’s Best Midsize Employers in the 2022 Forbes’ rankings.

4. Forever Living Products


Products: Forever Living Products sells health and wellness-related products. Its main focus is on Aloe vera-based products for weight loss and skincare solutions. More than 20 of FLP's products are bestsellers in 160 countries, including Japan. This list includes Forever Bright Toothgel, Aloe Propolis Cream etc.

  • Founder: Rex Maughan

  • CEO: Rex Maughan

  • Year Founded: 1978

  • Global Revenue: $445 billion

  • Company Size: 10,000+ employees


  1. Forever Living Products received Pure Beauty Awards 2021 for Alovera's Liquid Soap.

  2. Forever Living Products received Pure Beauty Awards 2021 for Alovera's Liquid Soap.

Also Read: Best Weight Loss Direct Sales Companies

5. Naris cosmetics


Products: Naris Cosmetics is a Japan based MLM company that operates in more than 28 stores nationwide. Like other Japanese MLM cosmetic brands, it also has a wide range of SKUs that include W cleansing foam and serums. Apart from these, it is also renowned for pore care home kits aiding in brightening the skin tone and making it healthier.

  • Founder: Mitsuyoshi Muraoka

  • CEO: Hiroyoshi Muraoka

  • Year Founded: 1932

  • Global Revenue: $28.1 Million

  • Company Size: 11-50 employees


  1. Naris Up Nature Conc Clear Lotion secured 3rd place in Japan Web Magazine under Best Toner Category in 2023.

6. Nu Skin


Products: Nu Skin is an American company that also operates in Japan. Plus, it ranks among the top 11 best MLM companies in Japan because of its great skincare and wellness products. It sells specialized products such as TR90, and multivitamins tablets focused on overall well-being development. It deals in ageLOC beauty devices that are used for skincare. LumiSpa and WellSpa iO are popular beauty devices of Nu Skin.

  • Founder: Blake Roney, Sandie N. Tillotson

  • CEO: Ryan Napierski

  • Year Founded: 1984

  • Global Revenue: $1.97 billion

  • Company Size: 1,000-5,000 employees


  1. Nu Skin received the Asia Pacific Enterprise Award in 2021.

  2. Nu Skin won International Innovation Awards in 2021 for Product ageLOC Boost.

7. Shaklee Corporation


Products: Shaklee Corporation is renowned for its 3 product categories, which are cosmetics, detergents, and nutrition supplements. A few common bestsellers of Shaklee Corporation are Instant Protein, Vitalizer, Viviex, and VM Granules.

  • Founder: Forrest C. Shaklee

  • CEO: Roger L. Barnett

  • Year Founded: 1956

  • Global Revenue: $930 million

  • Company Size: 201-500 employees


  1. Shaklee Corporation was recognized as Malaysia's Trusted Brand for 2 consecutive years by Reader’s Digest Malaysia.

8. Koyo Sha Co Ltd


Products: It is one of the most successful Japanese network marketing companies in the world. With its specialization in nutritional supplements, cosmetics, and health & wellness, it deals in more than 45 products ranging from Anti-aging products to Hair growth solutions.

  • CEO: Yasuki Takano

  • Year Founded: 1975

  • Global Revenue: $89 million

  • Company Size: 200 employees

9. Miki Corporation


Products: Miki Corp are the distributors of imported daily-use goods such dietary supplements, beauty care, and personal care products. Its main products, such as MIKI Prune extract and MIKI protein 95, are popular in the Japanese market. On the other hand, MIKI ECKO 37 and MIKI G Six are some beauty-related products that its customers across Japan and Taiwan use.

  • Founder: Toshikazu Kadota

  • President: Jun Kadota

  • Year Founded: 1966

  • Global Revenue: $419 million

  • Company Size: 250 employees

10. Nippon Menard Cosmetic Co. Ltd


Products: Nippon Menard Cosmetic company mainly deals with cosmetics, skincare, makeup and perfume products.

  • Founder: Daisuke Nonogawa

  • President: Junichi Nonogawa

  • Year Founded: 1999

  • Global Revenue: $548 million

  • Company Size: 51-200 employees


  1. Menard's "Artificial Skin 3D Model" based on stem cell research won the "Grand Prize" at the "Japan BeautyTech Awards 2021".

11. Naturally Plus


Products: Naturally plus mainly deals with health and wellness products.

  • President: Takashi Tajima

  • Year Founded: 1999

  • Global Revenue: $221 million

  • Company Size: 201-500 employees


  1. Naturally plus awarded Gold Medal for First Consumption Brand, Taiwan in 2004.

What factors influenced the success of these Japan MLM Companies?

In a competitive and technically advanced MLM market like Japan, having some unique points in your business is a must. These companies figured out ways to reach the top of their game. Let's discuss this.

1. Tech Integration

Communication is the key factor in MLM. Therefore, Amway launched Chatbot AI software to improve communication with its distributors. The chatbot could be accessed around the clock and could be used across different social media channels.

On the other hand, Herbalife invested in a new digital transformation, like Herbalife One, to improve its user experience.

2. Digital Marketing

These companies have leveraged digital marketing platforms to expand their reach in various countries and generate leads. Moreover, Amway leveraged Hootsuite Enterprise Platform for developing Amway Cloud for effective social media management.

In addition, a vast majority of these companies created product centered content to engage them.

Also Read: How Digital Marketing help to grow your MLM business

Why do you need to choose these MLM companies in Japan?

Investing in these direct-selling companies could be a profitable deal; here are some reasons why you need to choose the mlm companies.

1. Networking opportunities

Since most of these companies have a good presence in the international market, they organize meet-ups with successful MLM entrepreneurs. This is how you can explore the MLM world and make connections that add to your learning.

2. Good Incentive schemes

The companies listed above are known for their good incentive system as per distributors' performance. The better incentives you get from a distributor, the higher chances you have for personal growth.

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Despite their challenges, these MLM companies have established themselves in Japan and earned profits. Whether it's branding or retaining their existing customers in Japan, these companies have done an exceptional job.

By striking the right balance between the human touch and automation in their marketing tactics, these organizations have secured a bright future in the global market. The usage of cutting-edge tools like Global MLM software can streamline the MLM business process, eventually leading to faster growth in the coming years.


1. Which type of products perform the best in Japan's MLM market?

Out of all kinds of products, the top three selling products in Japan are cosmetic and wellness products. They generate most of the sales for network marketing companies in Japan.

2. What is the size of Japan’s direct selling industry?

Network marketing in Japan is a flourishing business. More than 3.3 million people in Japan work in the MLM industry which makes it the third-largest direct-selling country in the world.

3. Are there only big MLM companies in Japan?

No. In fact, the Japanese MLM market has both small and large-scale companies. Some of them are focused on the local market, while others have good international recognition.

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