In Malaysia, multilevel marketing has become an integral part of daily life. Wellness products are often shared among friends, and beauty recommendations are passed through families and communities.
Here, MLM thrives on trust, relationships, and community engagement, which is why Malaysia is widely regarded as the hub for Direct Selling in Southeast Asia. In this article, we highlight the Top 50 MLM companies in Malaysia that have shaped this vibrant industry. We will also provide you with key insights that will help you understand what makes these companies successful in the Malaysian market.
This Article Contains:
Leading Multi-Level Marketing Companies in Malaysia: Top 50 List
We have selected this list of the 50 MLM companies in Malaysia based on industry insights and current market trends. These companies are further listed by their 2024 revenue, which is sourced from Business For Home.
| Sl No | Company Name | Year Founded | Headquarters | Product Categories | USP | Growth Rate | Revenue |
|---|
Disclaimer: The details mentioned above are based on current market insights and may vary with future updates or industry changes.
Key Metrics Shaping Direct Selling Companies in Malaysia
According to the report published by the World Federation of Direct Selling Associations, the Malaysian direct selling industry recorded $9.5 billion in sales.
Approximately 8 million independent representatives participated in Direct sales, 63% of whom were women.
The industry has been on a positive trend, with a 3-year CAGR of 8.1%. This makes Malaysia rank #6 among the top 10 Direct Sales Markets in the world.
Top Product Categories in Network Marketing in Malaysia
MLM in Malaysia spans a wide range of products, catering to local needs and lifestyles. Among them, Household goods and durables lead at 35%, followed by wellness products at 30%, and home care ranks third at 15%.
Other categories like cosmetics & personal care, food & beverages, and clothing & accessories make up the rest with 10%, 3%, and 3%, respectively.
| Sl No | Product Category | Market Share |
|---|---|---|
| 1 | Wellness | 30% |
| 2 | Cosmetics and Personal Care | 10% |
| 3 | Household goods and durables | 35% |
| 4 | Clothing and accessories | 3% |
| 5 | Home care | 15% |
| 6 | Books, toys, and stationery | 1% |
| 7 | Food and beverages | 3% |
| 8 | Home Improvement | 2% |
| 9 | Others | 1% |
Note: The above data is based on the World Federation of Direct Selling Associations’ report, published in 2024.
An Inside Look at 5 Major MLM Companies in Malaysia
Malaysia is home to some of the most successful MLM companies in Southeast Asia. Below, we highlight five key players that have made a significant impact on the market through their products, business models, and distributor networks:
1) Amway
Amway, established in 1976, is one of the largest direct selling companies in Malaysia with over 454,000 active distributors in the region. It operates under Amway (Malaysia) Holdings Berhad, listed on Bursa Malaysia, and offers a wide range of health, beauty, and home care products.
Popular Products
Nutrilite Salmon Omega Complex: Supplement in the Nutrilite range, containing omega-3 fatty acids in capsule form.
Nutrilite Soy Protein Drink: Plant-based protein drink in the Nutrilite range, provided in convenient ready-to-mix servings.
ARTISTRY Intensive Skincare Anti-Wrinkle Firming Serum: Serum in the ARTISTRY range, packaged in a dropper bottle with a smooth, lightweight formula.
E-spring Water Purifier: Home water filtration system in the E-spring range, featuring advanced multi-stage filters.
Atmosphere Sky Air Treatment System: Indoor air purification system in the Atmosphere range, with HEPA and carbon filtration.
Compensation Plan
Retail Profit: Distributors can earn a 20–30% markup on wholesale prices.
Performance Bonus: Distributors earn 3%–25% of Business Volume (BV), depending on their PV level.
Frontline Bonus: Distributors receive 4% of a leg’s BV when their downline qualifies for the Performance Bonus.
Performance Differential Bonus: Distributors earn the difference between their bonus level and their frontline’s bonus.
Depth Bonuses:
• Ruby Bonus: Awarded for achieving 15,000+ PV with strong group volume.
• Emerald Bonus: Awarded for having 3 legs at Silver rank or above.
• Diamond Bonus: Awarded for having 6 qualified legs with depth volume.
Additional Incentives: Distributors may receive cash rewards, car allowances, lifestyle bonuses, and travel incentives, other than the above-mentioned MLM bonuses.
Latest Awards & Achievements
Amway won the 2025 DSN Bravo Global Good Award.
Forbes ranked Amway at #76 in the list of America’s top private companies.
Amway Vietnam was also awarded HR Asia's Best Place to Work in Asia (2024) for the fifth consecutive year.
2) DXN Global
DXN Global is the most recognized Malaysian MLM company, founded by Datuk Dr. Lim Siow Jin. The company follows a vertically integrated model, managing cultivation, manufacturing, and distribution under one roof. Today, it serves a global market with an extensive range of supplements, beverages, and skincare products.
Popular Products
DXN Lingzhi Black Coffee: A healthy coffee blend infused with Ganoderma extract for energy and wellness.
DXN Reishi Gano and Ganocelium Capsules: Herbal supplements supporting immunity and overall vitality.
DXN Spirulina Powder: Nutrient-rich superfood packed with protein, vitamins, and minerals.
DXN Cocozhi Powder: Delicious cocoa drink enriched with Ganoderma for a wellness boost.
DXN Gempyuri Advanced Skincare Range: Premium skincare products designed for rejuvenation and anti-aging.
Compensation Plan
Agents can earn retail profits starting from 15%.
Agents who maintain a 100 PV a month are eligible for a Group Bonus between 6% and 21%.
If an agent maintains more than 300 PV, they become a Star Agent (SA) and qualify for a Star Group Bonus between 25% and 37%.
Star agents are also entitled to a Development Bonus, which is paid up to 5 levels. The bonus starts from 5% in the first level and decreases to 1% in the 5th level.
Agents who reach the Qualified Star Diamond (QSD) level are entitled to a 2% International Profit Sharing bonus.
QSDs also receive Leadership Bonuses of up to 2 levels of downline of up to 20 qualified downlines. The bonus percentages range from 2.5% to 10%.
All agents can also receive a 2% Travel Seminar Incentive every year to attend the company seminar.
Agents who have 3 immediate star agents achieving 6,000 accumulated PV in their downline are entitled to receive a one-time Hand Phone Cash Incentive of $220.
Similarly, agents who have at least 5 immediate downline members receiving the hand phone cash incentive are entitled to receive a one-time Overseas Trip Cash Incentive of $1,470.
3) Nu Skin
Nu Skin Malaysia Sdn. Bhd was incorporated in 1996 with its regional headquarters in Kuala Lumpur. This skincare MLM brand offers premium personal care, anti-aging skincare, and nutritional wellness products. Over the years, the company has steadily expanded through walk-in and distribution centers. Its long-standing presence and loyal following have helped it earn a spot among the best MLM companies in Malaysia.
Popular Products
ageLOC Galvanic Spa Face Pack: A skincare system that refreshes and revitalizes the skin for a youthful glow.
ageLOC Galvanic Nutriol Scalp and Hair Care: Advanced formula that strengthens hair from root to tip while promoting scalp health.
Compensation Plan
Reps can receive daily sharing and retailing bonuses.
The commissions and other MLM rewards are based on the number of building blocks a representative collects in a month. Each building block is equal to 500 points in sales volume.
The Building Bonus is a percentage of the commissionable sales value of the consumer group’s product purchases that starts at 5% on the first building block and scales up to 40% on the 16th building block.
As reps build teams with multiple generations, they will be entitled to receive a Monthly Leading Bonus. The percentage of this bonus will be based on the number of generations the rep has built.
Reps usually get paid from their G1 to G6, with bonuses ranging from 5% to 40% of their team's sales volume.
Latest Awards and Achievements
2025: Nu Skin received the Global Recognition Award for beauty and wellness and was named the World’s Best-Selling Brand for Beauty Device Systems for the sixth consecutive year.
4) Qnet
Qnet is another one of the top MLM companies operating in Malaysia. The company offers a range of products, from health and wellness to lifestyle items, through its direct sales and e-commerce integrated model.
According to this Qnet MLM review, the company has built a strong reputation in Malaysia, empowering distributors with diverse products and growth opportunities across its wide network.
Popular Products
Belite 123 Weight Management Formula: Supports healthy weight control and energy balance.
Olé Olive Oil Leaf Extract: A supplement containing olive leaf extract with natural antioxidant properties.
HomePure Nova Tap Water Filter: A tap water filter system that provides clean, safe, and better-tasting water.
BioSilver 22 Gel: A silver-based gel formulated for general skin care and hygiene.
Amezcua Chi Pendant: A wearable accessory created to support energy balance and overall well-being.
Compensation Plan
The Qnet compensation plan is based on the binary MLM model, where Independent Representatives (IRs) should build two teams, the left and right legs.
IRs can earn up to 20% retail profit per product. They can purchase products at a discounted price once they hit 500 BV in sales.
Step commissions are earned when the weaker leg accumulates 3,000 in business volume.
IRs can also qualify for repeat sales points by generating 50 PV through repeat purchases.
New IRs who achieve 1,000 BV in the lower volume leg within 4-6 weeks of joining can unlock early commission payouts.
IRs can also unlock higher rank advancement bonuses by meeting sales and team targets and progressing through ranks.
Latest Awards and Recognition
Qnet won the PR Awards 2024 in the following categories:
- Silver: Best Corporate Affairs Strategy for FinGreen
- Silver: Best Use of Technology for QBuzz
- Bronze: Best Crisis Management Strategy for "Truth About QNET"
Qnet won the Asia-Pacific / Regional Stevie Awards (2024–2025) in the following categories:
- Multiple Silver wins for CSR, sustainability, and innovation
- Additional Stevie wins in 2025 (MENA/Regional)
5) Cosway
Cosway is a well-known network marketing company in Malaysia, with decades of experience serving local communities. It offers a wide range of health, wellness, and household products that cater specifically to Malaysian lifestyles and preferences.
Popular Products
Powermax Concentrated Liquid Detergent: A concentrated detergent designed to remove stains effectively.
Amercook Mousse Rose Saucepan: Durable and stylish cookware suitable for everyday cooking needs.
NN Plant-Based High Protein Powder: A nutrient-rich powder formulated to support energy and overall wellness.
Xylin Total Care Mouth Rinse with Propolis + Postbiotics: A mouth rinse that helps maintain oral hygiene and fresh breath.
Mildura White Coffee Cappuccino: A smooth, aromatic coffee blend for daily enjoyment.
Compensation Plan
Products are labeled under 4 categories,
- N and T category products carry 30 SV for sales of RM 100.
- P category products carry 25 SV for sales of RM 100.
- S category products carry 10 SV for sales of RM 100.
Minimum 50 QV is required to unlock all bonuses and incentives.
Silver bonus is the main bonus tied directly to sales volume in each branch.
The gold bonus is the additional performance incentive for growing larger team volumes.
Together, they create a tiered earning potential, increasing as branch sales rise.
Conclusion
Multilevel marketing in Malaysia is unlike any other in Southeast Asia. Its multicultural population, strong community network, and entrepreneurial spirit have created fertile ground for MLM to thrive.
If you are looking to succeed in this dynamic industry, as a distributor, entrepreneur, or investor, the key lies in understanding Malaysia’s market dynamics. Consumers here are looking for trustworthy products, community-driven relationships, and locally relevant products that can become a seamless part of their culture.
Shabana is a dynamic writer and strategist with profound expertise in network marketing. Her sharp analysis of industry trends and exceptional ability to distill complex concepts into clear, actionable insights make her content invaluable for professionals at every level. Through her writing, she empowers readers to navigate the evolving landscape of relationship-driven sales with confidence and integrity. Blending data-driven strategies with human-centric principles, Shabana provides a unique perspective that helps businesses thrive while maintaining authentic connections.
FAQs
1. How large is the MLM market in Malaysia in 2025?
The MLM market in Malaysia is worth over $9.5 billion.
2. Which product categories dominate Malaysia’s MLM market?
Surprisingly, household goods and durables dominate the MLM market at 35%. This means that practical items play a strong role and drive significant sales within MLM in Malaysia.
3. What are the Benefits & Risks of Joining an MLM in Malaysia?
The upside of joining MLM in Malaysia is flexible income, personal development, and being part of a motivated community. On the flip side, the MLM business in Malaysia is competitive and requires consistent effort to succeed.
4. How to Choose the Right MLM Company in Malaysia?
A good tip is to pick from the best MLM companies in Malaysia that have a strong reputation, diverse products, and fair compensation. Also, always check if the company follows all MLM compliance rules before joining.
5. Are there examples of Malaysians achieving a full-time income from MLM?
Yes, top MLM earners like Ahmed and Fatimah Ali have built full-time careers with network marketing companies in Malaysia like Amway and DXN.
6. What is MLM in Malaysia?
Simply put, MLM in Malaysia is when people earn income both by selling products and by growing a team of distributors.
7. What is an MLM Company in Malaysia?
An MLM company in Malaysia is any business that uses a network of independent distributors to sell products directly to consumers.
8. Is direct selling legal in Malaysia?
Yes, it’s completely legal. Direct selling companies in Malaysia are regulated under the Direct Sales and Anti-Pyramid Scheme Act, so there’s proper oversight.
9. How many direct selling companies are in Malaysia?
There are more than 200 licensed direct selling companies in Malaysia, from big international players to well-known local brands.
10. How to get an MLM license in Malaysia?
If you want to set up a Malaysia MLM company, you’ll need approval from the Ministry of Domestic Trade and Cost of Living (KPDN) to ensure you comply with anti-pyramid rules.
References
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World Federation of Direct Selling Associations
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Direct Selling Association Malaysia
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Business For Home
Disclaimer: Global MLM Software does not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
