Summary
Explore the leading MLM and direct selling companies in the Netherlands for the year 2025 with insights into their growth, market presence, and key statistics highlighting the Dutch Direct Selling industry.
The Netherlands has few prominent network marketing leaders at present, which makes it a favorable time to enter the market. This helps both new distributors and founders who want to launch an MLM company, because there is space to grow and be seen.
If you plan to build in the Dutch market, you can learn from the top MLM companies in the Netherlands listed below. This blog is designed to help you move quickly and avoid common mistakes. Read to know what works today in the Netherlands.
This Article Contains:
Quick Facts About Top MLM Companies in Netherlands
Our goal is to share a list of the top network marketing companies in the Netherlands that offer genuine value. That’s why our team studied the market and established clear guidelines to select only the best.
First, we verified whether the MLM brand has a presence in the Netherlands. Next, we looked at revenue, public reputation, reviews, and support for distributors. We used these points to compare the options fairly. Based on this process, we selected the three top MLM companies in the Netherlands 2025.
| S.No | Company Name | Founder | CEO | Headquarters | Year Founded | Segment | Awards | Global Presence | Revenue (F.Y. 2024) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Beyuna | Paul Gebbink | Paul Gebbink | Utrecht, The Netherlands | 2014 | Nutritional Supplements | N/A | 7 Countries | $3 million |
| 2 | ViaVeta | Dr Hedi Kherzeddah | Dr Hedi Kherzeddah | The Netherlands | 2021 | Cosmetics and Personal Care | N/A | N/A | $2 million |
Disclaimer: Information gathered from public sources and revenue figures sourced from businessforhome.org.
Exploring Top MLM Companies in Netherlands
Let’s take a closer look at these top direct selling companies in the Netherlands.
Beyuna
Beyuna is a Dutch network marketing company founded in 2014 that produces nutritional supplements using natural ingredients and avoiding synthetic colors and fillers. Its product line includes vitamins and minerals designed to support daily health from the inside out.
The company uses an MLM model to sell these products through distributors. The brand also offers online stores to its distributors, from which customers can make purchases. Distributors don’t need to buy the inventory; the purchase made by the customer is directed to Beyuna’s in-house inventory and shipped directly from there. Further, the distributors can build teams that create residual income through royalties and bonuses.
What’s unique is that the brand has created ‘six positions’ within its compensation plan that act as what is naturally known as ranks in MLM. The distributors gain access to different discount and royalty tiers based on the position they qualify for, determined by their Qualifying Volume (QV) in a given month.
Furthermore, a generous compensation plan is offered, featuring discounts of up to six positions (15% to 30%) and royalties across tiers, along with support bonuses.
| Component | Criteria | What Distributors Receive |
|---|---|---|
| Retail Discount |
Discount based on qualifying for six positions: • Earth (Annual Membership) • Mercury (3000 QV) • Mars (6000 QV) • Neptune (9000 QV) • Saturn (12000 QV) • Jupiter (15000 QV) |
Discounts on product purchase based on positions: • Earth: 5% • Mercury: 15% • Mars: 20% • Neptune: 25% • Saturn/Jupiter: 30% |
| Distributor Passthrough | Upline with a higher rank and qualified at 2,000 Personal Group Volume (PGV) (QV) receives the difference between the downline’s discount and a maximum of 30%, allocated along the line until fulfilled. | Difference up to 30% distributed to qualified upline(s) by rank: e.g., Mercury 15% + Mars 5% + Saturn 10% = 30% total. |
| Start Bonus | Paid to direct sponsor when a new partner buys the First Business Package with the product option. | €50 one-time bonus per new partner with a qualifying package |
| Royalties (Tier 1,000) | Qualify: 1,000 PGV (QV) creates a qualified Tier; compression applies; paid on up to 2–6 tiers by rank. | 2% of 65% of Commission Volume (CV) on qualified tiers (65% = 100% minus 30% discount + potential 5% Jupiter bonus context) |
| Jupiter Bonus | Rank Jupiter with 3,000+ PGV (QV) in a month; paid until blocked by another qualified Jupiter in the line. | Extra 5% on Retail Discount Volume (RDV) of Personal Volume (PV) and total organizational RDV until blocked. |
| Lines in Bonus | Must have at least 2,000 PGV (QV) in a month; count front-line lines that hit 2,000 PGV (QV) somewhere in that line. | An additional 1% royalty when 3, 4, or 5 lines qualify (each threshold adds +1% as specified), stopping at the next upline with the same qualification. |
| Support Bonus | Must have 2,000+ PGV (QV); applies to personally sponsored distributors who earn 2%+2% royalties. | 20% of the amount of your personally sponsored distributor’s (2%+2%) royalties payout. |
The success of Beyuna lies in the simplicity of the compensation plan, yet it is rewarding. Plus, the brand offers high-quality products that distributors can sell confidently, which is helping the company grow.
ViaVeta
ViaVeta offers a range of health, beauty, and anti-aging products. The brand focuses on science-based care, offering products such as beauty creams, shampoos, and supplements for overall wellness. Not just that, ViaVeta also offers home care, oral care, and hair care products. The company serves customers across many regions and follows the ethical network marketing rules of the Netherlands. It uses the MLM model to sell products and supports steady personal growth through simple systems and helpful tools.
Quick Facts About Top Direct Selling Company in Netherlands
| S.No | Company Name | Founder | CEO | Headquarters | Year Founded | Segment | Awards | Global Presence | Revenue |
|---|---|---|---|---|---|---|---|---|---|
| 1 | MKX Network | Roald Mailly | Roald Mailly | Amsterdam, The Netherlands | 2023 | Educational Services (FinTech, Real Estate, Trading) | N/A | 3 Countries | $10 million |
Exploring Top Direct Selling Company in Netherlands
MKX Network
MKX Network offers education, trading tools, and fractional real estate inside one platform called MKX Wealth. The company operates on a direct selling model. Its independent business owners share links, enroll customers, and earn commissions on memberships and packages.
The products of MKX Network include trading strategies with TapX automation, bite-sized financial courses, and access to Dubai property from small entry amounts.
MKX Network allows customers to enroll as IBOs by paying $129 for the license. Besides the license, IBOs receive access to the back office, marketing assets, tracking, and training. The brand claims to offer residual income through these subscriptions in the following manner:
| Component | Criteria/Eligibility | Commission |
|---|---|---|
| Direct Customer Commission | Money from each MKX Wealth purchase made by IBOs' customers. | Up to 20% |
| Team Override (Level 2) | When an IBO's team member enrolls a new IBO. | Up to 7% |
| Rank Achievement Bonus | One-time cash when you reach new ranks. | Up to $1,000,000 (one‑time) |
| Global Revenue Pools | A share of company-wide revenue. | Variable share |
MKX Network’s strong foothold among leading direct selling companies in the Netherlands stems from its low entry cost, digital delivery, and multiple income streams tied to subscriptions and real estate.
The Statistics of Netherlands Direct Selling Market
Take a look at these statistics to have a better understanding of how the Netherlands’ direct selling market is performing.
Market size 2025: €933.6 million; shows a selective, steady channel in the country.
Number of businesses: 9,130 in 2025; business count grew at a 3.8% CAGR from 2020 to 2025.
Revenue trend: Overall revenue declined at a 2.0% CAGR from 2020 to 2025.
European rank: #10 in Europe by 2025 revenue.
Retail sales: As per the WFDSA 2023 report, about €113 million.
Active distributors: 84,207, out of which around 78% are women.
Conclusion
The Dutch MLM market 2025 is open, but selective. There are fewer prominent leaders today, so strong teams can rise fast with sound systems and clear compliance.
If you are a distributor, pick one company, learn the plan, and take daily action you can repeat. If you are a founder, design simple tools, offer fair pay, and strong distributorcustomer support from day one. Use training that people can copy and measure weekly progress.
Lakshay is a perceptive writer and strategist with deep-rooted expertise in network marketing dynamics. His analytical approach to industry trends and talent for translating complex sales methodologies into accessible insights make his work indispensable for professionals at all levels. Through meticulously researched content, he guides readers through the evolving world of relationship-based commerce, offering pragmatic strategies that balance growth with ethical practices. Combining data-driven frameworks with a nuanced understanding of consumer behavior, Lakshay equips entrepreneurs to build sustainable ventures.
FAQs
1. How to Choose the Right MLM Company in the Netherlands?
To choose the right MLM company in the Netherlands, use the following steps:
Check the product quality: Pick companies that sell authentic items customers want to buy again.
Review the compensation plan: Make sure the pay structure is clear and fair for new distributors.
Verify a company's reputation: Look for businesses with positive reviews and a strong track record in the Netherlands.
Check legal compliance: Choose companies registered with the Dutch Direct Selling Association or similar trade groups.
Assess training support: Select firms that teach simple systems and offer regular help to your team.
Examine startup costs: Avoid companies that require large upfront fees or monthly inventory purchases.
2. What are the benefits of joining an MLM Company in the Netherlands?
The benefits of joining an MLM company in the Netherlands include:
Flexible work schedule: Work from home and set your own hours around family time.
Low barrier to entry: Start with a small investment compared to traditional business models.
Community support: Build relationships with other distributors who share goals and training.
Personal development: Learn sales, communication, and leadership skills through company programs.
Income potential: Earn from personal sales and team commissions as your network grows.
Product discounts: Get retail discounts on items you use yourself or share with customers.
3. What are the Risks and Considerations of joining an MLM Company in the Netherlands?
The risks and considerations of joining an MLM company in the Netherlands are:
Financial loss risk: If the company fails to provide sufficient support, there’s a risk of incurring financial losses.
Startup costs: Initial packages and ongoing product purchases can quickly add up.
Pressure on relationships: Selling to friends and family can strain personal connections.
Misleading income claims: Success stories often represent a tiny fraction of actual participants.
Time commitment: Building a profitable business takes consistent daily work over many months.
Market saturation: Some areas may already have many distributors selling the same products.
4. Is MLM legal in the Netherlands?
Yes, MLM is legal in the Netherlands. According to the WFDSA, the Dutch government has explicitly explained the differences between legitimate multilevel marketing and pyramid schemes. As per the explanation, all companies that reclaim the investment by recruiting others into the system are prohibited. At the same time, MLM companies that sell items with genuine market demand and compensate for product sales are legal.
5. Which international MLM companies are active in the Netherlands?
The international MLM companies active in the Netherlands include Amway, Herbalife, PM International, Nu Skin, Mylène, Swipe – Naturcare, Zinzino, The Juice Plus+, LR Health & Beauty, and Forever Living Products.
6. How can you research MLM companies in the Netherlands today?
If you’re wondering how to verify MLM companies in Netherlands, you can use the checklist below:
Visit official websites: Read company history, products, and compensation details directly from the source.
Check DSA membership: Verify if the company belongs to the Dutch Direct Selling Association Netherlands (DSA NL).
Read income disclosures: Study earnings statements to see what most distributors actually make.
Search online reviews: Look for honest feedback from current and former distributors.
Attend company events: Attend meetings or webinars to see training style and team culture.
Contact current distributors: You must ask specific questions about costs, time commitment, and real earnings.
7. What steps should a prospective distributor take when evaluating an MLM in the Netherlands?
A prospective distributor should take the following steps when evaluating an MLM in the Netherlands:
Request written materials: Get the compensation plan, starter kit details, and all costs in writing.
Calculate break-even point: Add up all monthly expenses to know how much you must sell to break even.
Ask about refund policies: Check if the company offers money-back guarantees on starter kits and inventory.
Verify product demand: Test whether customers are willing to buy products at the retail price without pressure.
Meet your potential sponsor: Evaluate whether they offer genuine training and support, or merely a recruitment focus.
Review legal documents: Read all agreements carefully before signing or paying any fees.
Disclaimer: Global MLM Software does not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
