Top 11 MLM Companies in Germany [2024]

Updated on Jun 14th, 2024
9 Mins Read
Top MLM Companies in Germany

Germany has always been a powerhouse of MLM in Europe. Clearly, Germany has the potential to thrive in terms of network marketing.

And because of this potential, many MLM companies in Germany were able to set up a good business and earn great profits.

Wondering which are these companies? Don't fret.

In this article, we are going to talk about the top 11 MLM companies in Germany in detail.

Network Marketing Companies in Germany

The list has been framed based on a couple of parameters that vouch for an MLM company's success, such as revenue and company size. Here's the complete list of top network marketing companies in Germany.

1. Vorwerk

Vorwerk logo
  • Founder: Carl Vorwerk

  • CEO: Fredrik Lundqvist

  • Headquarters: Wuppertal, Germany

  • Year Founded: 1883

  • Company Size: 10,000+ Employees

  • Products & Services: Vorwerk is the top German MLM company that develops home appliances. Some of its products include Thermomix TM6, The Nosy Pack - Kobold, and Handheld Vacuum Cleaner - Kobold VC100.

  • Global Revenue: $4.1 Billion USD

  • Achievements: Vorwerk won the German Design Award For Outstanding Design in 2020

2. Avon

Avon logo
  • Founder: David H. McConnell

  • CEO: Kristof Neirynck

  • Headquarters: USA

  • Year Founded: 1886

  • Company Size: 10,000+ Employees

  • Products & Services: Avon ranks among one of the top network marketing companies in Germany. They deal in a wide range of skincare products globally. They have a collection of trendy products that include Avon Eve Truth EDP, Avon Far Away EDP, Avon Little Black Dress, and much more.

  • Global Revenue: $2.77 Billion

  • Achievements: Avon Philippines won Smart Parenting Awards 2023

4. Mary Kay

Mary Kay logo
  • Founder: Mary Kay Ash

  • CEO: Ryan Rogers

  • Headquarters: Texas, USA

  • Year Founded: 1963

  • Company Size: 1,000-5,000 Employees

  • Products & Services: Mary Kay is a beauty and cosmetics company that has nearly 89 skincare products alone. Botanical Cleansing Effect is one of their premium products.

  • Global Revenue: $2.5 Billion USD

  • Achievements: The company was awarded America's Best Midsize Employer in 2022

4. PM International

PM International logo
  • Founder: Rolf Sorg

  • CEO: Rolf Sorg

  • Headquarters: Luxembourg

  • Year Founded: 1993

  • Company Size: 1,001-5,000 Employees

  • Products & Services: PM-International is a renowned name for a network marketing company in Germany. This company deals in fitness products.

  • Global Revenue: $2.5 Billion USD

  • Achievements: PM-International has been awarded "The Company of the Year" by a German trade magazine consecutively for 2 years in 2018 and 2019.

5. Tupperware

Tupperware logo
  • Founder: Mr. Earl Tupper

  • CEO: Miguel Fernandez

  • Headquarters: Orlando, USA

  • Year Founded: 1946

  • Company Size: 10,001+ Employees

  • Products & Services: Tupperware manufactures kitchen gadgets and appliances worldwide. Their main products include Tupperware Trayam and Go Green Lunch Set.

  • Global Revenue: $1.30 Billion USD

  • Achievements: Tupperware was the first direct-selling brand to introduce social selling in 2020.

6. Jafra Cosmetics

Jafra Cosmetics logo
  • Founders: Jan Day and Frank

  • CEO: Mauro Schniedman

  • Headquarters: USA

  • Year Founded: 1956

  • Company Size: 1,000-5,000 Employees

  • Products & Services: Jafra deals in quality skincare products. This company has a wide range of products, including neck and eye care products. Jafra Skin Anti Chafe Stick is one of their premium products.

  • Global Revenue: $1.3 Billion USD

7. Prowin International

Prowin International logo
  • Managing Director: Michael Winter

  • Headquarters: Germany

  • Year Founded: 1995

  • Company Size: 235 Employees

  • Products & Services: It is a direct sales company that deals with cleaning products, cosmetics, and pet food. The company sells innovative and environmentally friendly cleaning products.

  • Global Revenue: $283 Million USD

8. LR Health & Beauty

LR Health & Beauty logo
  • Founders: Helmut Spikker, Achim Hickmann

  • CEO: Dr. Andreas Laabs

  • Headquarters: Germany

  • Year Founded: 1985

  • Company Size: 1,000-5,000 Employees

  • Products & Services: LR Health and Beauty ranks among the top German direct selling companies that operate in the beauty sector. The company also deals in supplements such as Smooth Cocoa Shake, Soft Vanilla Shake, and Lovely Coffee Shake.

  • Revenue: $276.5 million

9. Healy World

Healy World logo
  • Founder: Marcus Schmieke

  • CEO: Christian Dorner

  • Headquarters: Germany

  • Year Founded: 2019

  • Company Size: 201-500 Employees

  • Products & Services: Healy World company is a trusted name as an MLM in Germany. This company deals in wellness and fitness services.

  • Revenue: $130 Million

10. Bofrost

Bofrost logo
  • Founder: Josef Boquoi

  • CEO: Axel Drösser

  • Headquarters: Germany

  • Year Founded: 1966

  • Company Size: 10,001+ Employees

  • Products & Services: Bofrost manufactures frozen food products and beverages. The company deals in pizzas, vegetables, and even ice cream.

  • Global Revenue: $121 Million USD

11. Heim&Haus

Heim&Haus logo
  • Co-Founder: Rolf-Christian Schommers

  • CEO: Rolf-Christian Schommers

  • Headquarters: Germany

  • Year founded: 1971

  • Company Size: 1,000-5,000+ Employees

  • Products & Services: The company deals in some innovative home solutions such as sun protection, energy saving, weather protection, and burglary protection. Their popular products include Awnings, Canopies, and Front doors.

  • Revenue: $99 Million

  • Achievements: Hein and Haus received IF Design Award in 2018. Company Name Year Founded Revenue
1 Vorwerk 1883 $4.1 Billion
2 Avon 1886 $2.77 Billion
3 Mary Kay 1963 $2.5 Billion
4 PM International 1993 $2.5 Billion
5 Tupperware 1946 $1.30 Billion
6 Jafra Cosmetics 1956 $1.3 Billion
7 Prowin International 1995 $283 Million
8 LR Health & Beauty 1985 $276.5 Million
9 Healy World 2019 $130 Million
10 Bofrost 1966 $121 Million
11 Heim & Haus 1971 $99 Million

Factors Responsible for the Success of Network Marketing Companies in Germany

For an MLM company to be successful, several factors play a crucial role. Let us take a look at these factors that shaped the success of MLM companies in Germany.

1. Thriving Market

MLM in Germany is a thriving business.There are more than 778,000 IBOs operating in Germany. Hence, direct selling businesses flourished here. This is one of the reasons that adds up to the success of these MLM companies in Germany.

2. Brand Reputation

In a research, more than 38.5 percent of respondents said they trust companies that do the right thing and have a good reputation. For companies like Vowerk and Jafra, initiatives such as environment protection and Women Empowerment, may have played a crucial role in enhancing brand reputation.

3. Customer Loyalty

MLM companies like Tupperware were able to improve their customer retention rate. In fact, Tupperware Brands's Customer Loyalty score was rated highest by customers who have used Tupperware Brands's products/services for 1 to 2 years. (Source). Because of enhanced customer loyalty, companies were able to achieve better results.

For expert insights on fostering customer loyalty, explore our blog discussing Strategies for improving customer loyalty, read our blog: Proven Techniques For Building Customer Loyalty in Direct Selling

3 Reasons to Choose MLM Companies in Germany

There are a number of reasons why you should choose an MLM company. Here are some of them:

1. Ease of Starting Business

Some companies like Tupperware allow you to kickstart your business easily. Whether it is online or offline, they support independent business owners in reaching out to their potential customers with ease. In addition, some direct-selling companies have a regular reward system too, which could support the growth of an MLM business.

2. Earning Potential

As these companies have high revenues, good incentive programs, and a better identity in the MLM market, the IBOs have a chance to earn more. Additionally, the networking and training events sponsored by these organizations could add more to a direct seller's skillset, too.

3. Positive Reviews

For any MLM in Germany, having good reviews is a plus. Companies like Healy World, Herbalife, etc., have earned recommendations from many people who have strengthened their positions. Hence, choosing them would be a wise option.

Are you ready to start a thriving MLM business in Germany? 🎯

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These are the top 11 MLM companies in Germany based on revenue and achievements. We have done an in-depth analysis of network marketing in Germany with the reasons why the top MLMs have picked a good pace.

It’s clear that the direct selling industry is moving towards data-driven decision-making and automation of daily MLM tasks. And this can be easily done by choosing a Global MLM software that could automate your business tasks and improve your productivity.


1. Why Germany is good for MLM business?

The thriving economy and large market size are among the top reasons why direct-selling businesses in Germany perform well.

2. Is MLM legal in Europe

Yes, MLM is legal in Europe.

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