Younique is an MLM company, offering a wide range of Cosmetics and Beauty Products. It was founded in 2012 by a brother-and-sister team Derek Maxfield and Melanie Huscroft.
The company’s mission is to uplift, empower, and validate women everywhere through their direct-selling model and charitable contributions. Today, Younique MLM is recognized as one of the top networking marketing companies in the world.
The brand has revolutionized the beauty industry with its blend of high-quality skincare products and an empowering business opportunity. This MLM Skincare specializes in hypoallergenic and cruelty-free cosmetics. Moreover, the brand supports its social initiative - Saprea by donating 100% of net profits.
| Category | Details |
|---|---|
| Founded | 2012 |
| Headquarters | Lehi, Utah, USA |
| CEO | Derek Maxfield |
| Company Size | 501-1,000 employees |
| Industry | Cosmetics and Beauty Products |
| Year | Revenue |
|---|---|
| 2021 | $368 Million |
| 2022 | $368 Million |
| 2023 | $368 Million |
Founder & CEO, Younique
Co-founder and Chief Visionary Officer, Younique
Founder and Board Chair, Saprea
Younique MLM offers a diverse range of high-performing beauty products. Their product portfolio is a mix of skincare essentials and makeup designed to enhance your natural beauty. Most of their products are scientifically tested for efficacy and are made with cruelty-free ingredients at the Younique Headquarters in Lehi, Utah. Here is a look at some of its best sellers.
This best-selling Younique Product is a 4-in-1 serum, primer, tubing, and mascara. It packs a punch to give your lashes a much-needed boost. In fact, the effectiveness of this mascara is supported by clinical studies, which state that it provides a 62% boost in lash volume and a 60% increase in length. It is suitable for sensitive eyes, is vegan and ophthalmologist- and is free from parabens and sulfates. The applicator comes with a unique start-shaped fiber and customer dual bristle that ensures that the mascara covers the lashes completely from root to tip.
The GlowPlexion Serum is part of the Glowplexion Skincare routine that contains a cleanser, serum, and moisturizer. The serum is packed with premium ingredients like sodium hyaluronate, AcquaCell, vitamin C, and Prickly Pear, to offer soothing benefits and a natural scent. An independent consumer study for the product claimed that over 100 % agreed that the product spread evenly, and the majority of women agreed that the serum brightened their skin tone, reduced fine lines and wrinkles, and gave it a radiant appearance.
The company’s BB-tinted moisturizer is a lightweight formula that offers sun protection along with a youthful glow. It hydrates and nourishes your skin while evening out your complexion and reduces the appearance of dark spots and blemishes. The cream is available in nine shades and offers customizable coverage for up to 12 hours. It gives a perfect non-make-up look with flawless coverage and a youthful glow.
The BARE. YOU all-in-one color stick is a versatile beauty tool for lips, cheeks, contouring, and highlighting. It contains ingredients like Shea Butter, Avocado Oil, and sunflower seed oil, which nourishes the skin while adding a pop of color. These sticks provide up to 10 hours of lightweight wear, making them perfect for all-day use. These sticks are quite versatile to achieve anything ranging from a subtle flush, a striking contour, or a radiant highlight.
The TOUCH Serum + Foundation is a lightweight, skin-loving product that combines skincare and coverage. Its unique ingredients blend protects against blue light damage and environmental stressors. This buildable foundation hydrates and plumps skin, offering a natural, long-lasting finish. An Independent study revealed that 97% of users found it lightweight and breathable, while 90% noted that it minimized fine lines, smoothened the complexion, and stayed all day without oxidizing.
The DAILY. YOU liquid collagen offers a new and improved formula with a tropical flavor, which boosts your skincare routine. Each sachet contains 5,000 mg of liquid marine collagen, along with other ingredients that help hydrate, smooth, and brighten skin. An independent study reported that 100% of the users saw a noticeable improvement in dry skin, while 96% experienced more hydrated and supple skin. Also, it is gluten-free, soy-free, non-GMO and dairy-free.
The BEACHFRONT Tanning mousse offers a sun-kissed tan without sun exposure. It uses DHA to interact with skin amino acids for a natural bronze glow within 24 hours. The mousse is infused with coconut and avocado oils for hydration and Glycerine for smoothness. It suits all skin types, makes the skin tone even, and boosts radiance. The tan slowly develops over 4-8 hours, making it look like a natural tan.
This eyeliner comes with an angled tip that helps you achieve sharp lines and dramatic winged tips with just one stroke. Its highly pigmented and quick-drying formula is waterproof, smudge resistant, and ensures that the eye makeup remains flawless for up to 10 hours. It is backed by consumer studies where 94% found it easy to use and control and 91% appreciated its ability to deliver sharp lines.
Younique’s subscription program simplifies your beauty routine by delivering your favorite products automatically, at a pre-scheduled date and time. This makes sure that you never run out of your must-have products. The service comes with free shipping on recurring orders. You can also manage or edit your orders at any time through the Subscription Manager in your Younique account.
Younique operates under a social selling, multi-level marketing MLM model. You can join Younique network marketing to promote and sell Younique Products directly to customers. The company will provide you with all the training and tools necessary to make your entrepreneurship journey as smooth as possible. You will receive commissions based on your personal and team sales volume.
Younique MLM allows you to be a part of their vibrant community in two ways- as a Brand Ambassador or as a Brand affiliate. While you may earn through both these opportunities, there is a difference. If you join as a Brand affiliate, you will only be focusing on sales. However, joining as a Brand ambassador will allow you to build and lead teams of your own with the company’s business model.
The enrollment process into Younique’s marketing plan begins with you choosing your preferred business opportunity. Then, you will need to connect with a sponsor who will guide you through the process. You will have to purchase the Younique Beauty box, which includes access to training resources, essential tools, and products to kickstart your journey.
A compensation plan is often the most important groundwork while starting an MLM. It explains how the MLM company will pay for its marketing network. The Younique compensation plan provides a clear framework for how exactly you will be paid, making it easier to assess the business opportunity the company provides.
In the previous section, we mentioned there were two ways to be a part of the company’s marketing network- as a Brand Ambassador or a Brand affiliate. The Younique compensation plan has details of the pay structure under each. Let us delve into each plan in detail.
Joining the company as a Brand Ambassador has more perks than a Brand affiliate. When you join as a brand ambassador, you are able to progress from one title to another, depending on your performance. You also get to build teams and enjoy commissions on their sales. The company’s generation plan also allows you to earn for up to 3 generations based on your title. Other details of the pay plan include:
20% Instant Retail pay on your PRS (Personal Retail Sales is a KPI the company uses to track selling).
5-20% added bonus on instant commissions based on your total monthly personal sales volume.
5-20% additional bonus as First-level pay for new brand ambassadors which will be paid on your total sales volume for the first 90 days of your joining.
There are 13 ranks within the company’s pay plan. Qualification criteria for rank include a certain amount of personal sales, your company sales, i.e., the sales of your entire downline. It also includes your circle sales, which is the sales of your downline, excluding anyone who holds the rank of brand director and above.
Once you reach Brand director status, you will be eligible to receive 1st generation sales bonus.
Younique bonuses for promotions start from Senior Brand Specialist and above ranks.
When you start your journey with the company as a Brand Affiliate, you're set up to earn right away with instant rewards. Each sale you make brings you a 20% commission deposited directly into your Payquicker bank account within just 3 hours. Plus, as you grow your sales each month, the company rewards you even more:
If you sell between 500 and 999 units monthly, you'll earn an additional 5%, bringing your total earnings to 25%.
Sell between 1,000 and 2,499 units, and you'll earn a 10% bonus, totaling 30%.
Reach sales of 2,500 to 4,999 units, and you'll get a 15% bonus, making your total 35%.
Sell 5,000 units or more, and you'll earn an impressive 20% bonus, totaling 40% of your retail sales.
The Younique Multi-level Marketing strategies are designed to promote its products and empower its independent distributors. The company provides its distributors with a wide range of tools that help them drive sales and increase brand awareness through social selling, which is one of the best direct selling techniques in today’s digital era. This in turn keeps the distributors motivated and the customers engaged. Here are a few ways the company achieves this.
The company has a strong social media presence which helps the brand reach its target customers effectively. Younique distributors are trained on various social media network marketing strategies through digital marketing workshops. Its content creator program on Instagram aims to connect with influencers and tap into their followers to increase brand visibility and customer engagement.
The company’s monthly guide is a digital publication that works as a guide into its world. It provides you with all the latest information regarding new product launches, exclusive deals and promotions, etc. These guides will help you stay updated on the latest trends and maximize your sales potential.
When you join the company’s business opportunity, you are provided with complete resources and tools to help you have smooth sailing. However, the most important one will be the Y-App, a business management tool to help you every step of the way. With the MLM mobile app, you can get access to product training, the latest guides, and catalogs, enroll new members, or track your team performance.
Regular Training programs are important to build a strong network marketing team. Younique’s training programs like the New Raising Leader Program aim to empower senior brand specialists to advance in their careers. This training includes online video modules on leadership and more, providing valuable professional growth tools. These training modules will certainly help you take your Younique MLM business to the next level.
Younique’s social initiative Saprea is a unique program dedicated to healing survivors of child sexual abuse. The organization is actively involved in protecting the victims and preventing future incidents through education and outreach. It also offers transformative resources like Saprea Retreat, Healing Webinars, and support groups that operate in 10 different countries. It was founded in 2014 by Derek and Shelaine Maxfield. 10% of the company profits go into supporting this initiative.
Younique events are annual gatherings of the entire community to celebrate success, foster growth, and create unforgettable experiences. These events provide you with empowering training sessions, team-building activities, and an opportunity to connect with and learn from top-performing brand ambassadors. Some of its major recurring annual events include:
A leadership summit is an exclusive event that happens at an exotic location every year. The event combines the celebration of top-performing leaders with training sessions and team-building activities. You can connect with top-performing brand ambassadors and qualify for 1-4 levels based on your sales title. The event has various eligibility criteria for different levels. Each level comes with its own perks like an extra night’s stay, private accommodations, or bringing a guest along.
The Global Convention is a fun-filled event held by Younique MLM each year. It is all about celebrating achievement, sharing success, and unveiling exciting new products. This vibrant gathering features training sessions and networking opportunities. This event is open to all, but tickets are required for entry.
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