Top 11 MLM Makeup Companies (2024)

Did you know? The demand for anti-aging goods like moisturizers, face creams, and anti-wrinkle creams has increased over the years.

As per various surveys, the global skincare and makeup market is expected to reach USD 196.20 billion by the end of the year 2030. So, if you are thinking of starting a business in the MLM skin care industry, there's no better time than now.

Many MLM makeup companies grabbed this opportunity to venture into this market and make profits.

In this article, we are going to discuss all these top MLM makeup companies in detail.

Top 11 MLM Makeup Companies in 2024

Based on the criteria such as the company’s global revenue and achievements, we have created a list of best-performing makeup multi level marketing companies as follows:

1. Herbalife SKIN®

Herbalife SKIN® is a specialized brand under Herbalife Nutrition that focuses on advanced makeup and skincare products. In terms of revenue, Herbalife Skin is the number 1 Makeup direct selling company.

• Founder: Mark Hughes

• CEO: Michael Johnson

• Location: USA

• Year Founded: 1980

• Company Size: 10,000+ employees

• Revenue: $5.02 Billion

• Product Categories: Skincare, lifestyle, and wellness

• Achievements:

  • Herbalife skin ranked among the Top 100 Sustainable Companies awards by the Vietnam Chamber of Commerce and Industry.

• Website: https://www.herbalife.com/en-in

2. Forever Living Products

Forever Living Products is a well-established multi-level marketing company specializing in aloe vera-based products.

• Founder: Rex Maughan

• CEO: Rex Maughan

• Location: USA

• Year Founded: 1978

• Company Size: 10,000+ employees

• Product Categories: Wellness, lifestyle, and aloe vera-based supplements

• Revenue: $4.45 billion

• Achievements:

  • In 2021, FLP won gold awards for their Aloe Liquid Soap and Aloe-Jojoba Conditioner.

• Website: https://foreverliving.com/

3. Avon

It is the best makeup MLM company in the world. It is well-known for quality make-up, skincare, and fragrance.

• Founder: David H. McConnell

• CEO: Kristof Neirynck

• Headquarters: New York, NY

• Year Founded: 1886

• Company Size: 501-1,000 employees

• Product Categories: Personal care, hair care, fashion, and home

• Revenue: $3.63 Billion

• Achievements:

  • Avon is the winner of the Philippines Smart Parenting Awards 2023.

• Website: https://www.avonworldwide.com/

4. Young Living

Young Living is a renowned multi-level marketing company specializing in essential oils and wellness products.

• Founder: Gary Young

• CEO: Mary Young

• Headquarters: Netherlands

• Year Founded: 1993

• Company Size: 1,001-5,000 employees

• Product Categories: Supplements, Personal Care Products, Diffusers, and Household Products

• Revenue: $2.2 billion

• Achievements:

  • Yl generated 4.1 billion media impressions and 333 mentions or coverage in 2020.

• Website: https://www.youngliving.com/

5. Nu Skin

Nu Skin is among the best MLM makeup companies, renowned for its innovative skincare and cosmetic products.

• Founder: Blake Roney and Sandie Tillotson

• CEO: Ryan Napierski

• Location: USA

• Year Founded: 1989

• Company Size: 1,000-5,000 employees

• Product Categories: Skincare, cosmetics, and nutritional supplements

• Revenue: $1.9 Billion

• Achievements:

  • Nu Skin was a recipient of the International Innovation Awards® 2021 for Product ageLOC Boost.

• Website: https://www.nuskin.com/us/en/

6. doTerra

doTerra is a USA-based MLM makeup company. It ranks at number 4 in terms of revenue in the list.

• Founders: Corey Lindley, Emily Wright, Dr. David K. Hill, David Stirling, Greg CookMark Wolfert, Rob J. Young

• CEO: David Stirling

• Headquarters: USA

• Year Founded: 2008

• Company Size: 1,000-5,000 employees

• Product Categories: Skincare, lifestyle, and wellness

• Revenue: $1.8 Billion

• Achievements:

  • doTerra won the Universal Beauty Awards Gold Winner for Best Essential Oil Product in 2023.

• Website: https://www.marykay.com/

7. Usana

It is one of the network marketing makeup companies in the USA. It is one of the most trusted brands for skincare and nutritional supplements.

• Founder: Myron Wentz

• CEO: Kevin Guest

• Headquarters: USA

• Year Founded: 1992

• Company Size: 500-1,000 employees

• Product Categories: Energy and fitness, Nutritional supplements, Weight management products, Personal care products

• Revenue: $900.45 million

• Achievements:

  • Usana was recognized as One of the 'Best Companies to Work For' in Utah Business magazine for two years.

• Website: https://www.usana.com

8. Mary Kay

Mary Kay is a leading makeup MLM company famous for empowering women through beauty and entrepreneurship programs.

• Founder: Mary Kay Ash

• CEO: Ryan Rogers

• Headquarters: USA

• Year Founded: 1963

• Company Size: 5,000 employees

• Product Categories: Skincare, Makeup, Fragrance, and Body Care

• Revenue: $630 Million

• Achievements:

  • Mary Kay's Waterproof Eyeliner has won a Good Housekeeping 2024 Beauty Award for "Excellent Eyeliner."

• Website: https://www.marykay.com/

9. New Image Group

New Image Group is a leading health and wellness company based in New Zealand. Known for its innovative products and commitment to improving health.

• Founder: Graeme Clegg

• CEO: Rod Taylor

• Headquarters: New Zealand

• Year Founded: 1984

• Company Size: 51-200 employees

• Product Categories: Nutritional Products, Skincare Products, and Weight Management Products

• Revenue: $489 Million

• Achievements:

  • New Image Group secured a position in the DSN Top 100 list.

• Website: https://www.newimage.asia/

10. Arbonne International

Next on our list of network marketing makeup companies is Arbonne International. The company deals in quality makeup products.

• Founder: Petter Mørck

• CEO: Jennifer Orlando

• Headquarters: USA

• Year Founded: 1980

• Company Size: 201-500 employees

• Product Categories: Toners, Serums/essences, and much more

• Revenue: $245 Million USD

• Website:https://www.arbonne.com

11. Oriflame Cosmetics

It is one of the top MLM Makeup companies in the world. Oriflame is present in more than 60 countries across the globe.

• Founder: Jonas and Robert af Jochnick

• CEO: Anna Malmhake

• Headquarters: Switzerland

• Year Founded: 1967

• Company Size: 5,001-10,000 employees

• Product Categories: Skincare, Makeup, Fragrances, Personal and hair care, Wellness products

• Revenue: $215 Million

• Achievements:

  • Oriflame has been awarded the prestigious IFCA Star Award 2023 for "Innovation in Sustainability" in packaging.

• Website: https://uk.oriflame.com/

Reasons Why These Makeup MLM Companies Became Successful

In a competitive market like makeup and cosmetics, it takes real effort to become a go-to brand for people. As an MLM enthusiast, it is important to know about the possible reasons for the success of these companies.

1. Women Empowerment

Cosmetic MLM companies such as Mary Kay have been on the front foot in providing women a platform to earn a good sum. The company supported small businesses and provided rewards and flexible hours to working women.

The spirit of women empowerment led more and more housewives to join Mary Kay. By now, more than 3 million people are a part of the Mary Kay's direct sales business model.

Do you know who the top women entrepreneurs in the MLM industry were? Read our latest blog on Top 11 Most Powerful Women in Network Marketing Business.

2. Reel Marketing

The majority of these companies had a good and diversified content strategy. They leveraged video and short video content to promote their product.

For instance, Avon and Arbonne International created informational and promotional content to increase their brand awareness.

They leveraged a blend of AI and Digital marketing to gain visibility on various social media platforms.

Want to leverage the power of digital marketing for your direct selling business but don't know how to get started? Read our informational blog on How Digital Marketing Help to Grow MLM Business.

3. Quality Products

Brands like Herbalife Skin worked on manufacturing and promoting products that do not have parabens and are free from sulfates. With better quality and genuine rates, the IBOs could sell their products quite easily. This contributed to the overall profits of the brand as well.

Why Choose These MLM Makeup Companies

Thinking of joining these MLM companies? Good decision. But before that, let us understand why choosing these companies would be good for you.

1. Easy Workflow

Unlike traditional companies, the top MLM makeup companies use automation tools to complete their daily tasks. These MLM tools are not just related to data analysis and social media automation but also to managing daily tasks such as onboarding and commission tracking.

Do you have the right set of MLM tools to take your business to the next level? Read our latest blog on: Top 10 MLM tools for network marketing.

2. High Demands

The demand for makeup-related products is on the rise. The top ranking captures a significant part of the local MLM and international MLM market. When you associate with companies with high brand recognition, you are more likely to generate sales and expand your network easily.

3. Global Exposure

With a presence in almost all thriving economies in the world, these companies can offer you world-class training and support. Here, you may get opportunities to create a valuable network for your MLM business.

Unable to select a direct selling company that meets your requirements exactly? Read our detailed blog on What to know before joining an MLM.

Conclusion

That's all for the top 11 MLM makeup companies in the world. With deep insights into these companies and their marketing strategies, it can be observed that these companies aligned themselves well in the market to increase their customer base.

Further aspects such as CSR and women empowerment helped them form an emotional connection with people, too. Last but not least, the transition from traditional ways to using automation tools has helped the IBOs to make a difference in their sales.

This points to the fact that Global MLM software is important to improve your efficiency and productivity in complex and routine tasks.

FAQS

1. What differentiates the product quality and innovation of MLM makeup companies from traditional skincare brands?

MLM makeup companies emphasize exclusive, high-quality ingredients and cutting-edge formulations, often developed through significant R&D investments, offering personalized skincare solutions.

2. What kind of training and development support do MLM skincare companies provide to their business partners?

MLM skincare companies provide extensive training, including online modules, webinars, workshops, and mentorship, covering product knowledge, sales techniques, and business management.

3. What marketing and sales tools are typically offered to distributors by MLM skincare companies to enhance business growth?

Distributors receive personalized websites, social media content, promotional materials, CRM systems, and community support to enhance their marketing and sales efforts.

4. How do MLM skincare companies structure their compensation plans to promote long-term business growth?

Compensation plans include direct sales commissions, bonuses for sales targets, and incentives for recruiting and developing a downline, promoting consistent performance and team-building.