The beauty industry and network marketing have been a winning combo for years. Together, they have created some of the most successful brands. Many top MLM makeup companies offer popular products that have a huge following. If you are curious about the beauty MLM industry, this list of the most successful make-up-focused MLMs is for you. You will uncover industry-related statistics, understand the MLM makeup business model, and more. Read on!
This Article Contains:
Top 11 MLM Makeup Companies Dominating the Market
Here is a list of the best 11 MLM makeup companies ranked by revenue.
| S.No | Company Name | Year founded | Company Size | Revenue |
|---|---|---|---|---|
| 1 | Avon | 1886 | 10,001+ employees | $5649 Million |
| 2 | Mary Kay | 1963 | 1,001-5,000 employees | $2400 Million |
| 3 | Nu Skin | 1984 | 1,000-5,000 employees | $1730 Million |
| 4 | SeneGence | 1999 | 51- 200 employees | $800 Million |
| 5 | Belcorp | 1968 | 5,001-10,000 Employees | $780 Million |
| 6 | Arbonne | 1980 | 201-500 Employees | $700 Million |
| 7 | Oriflame | 1967 | 5,001-10,000 Employees | $653 Million |
| 8 | MONAT Global | 2014 | 501-1,000 Employees | $600 Million |
| 9 | Yanbal | 1967 | 51-200 Employees | $450 Million |
| 10 | Younique | 2012 | 501-1,000 Employees | $368 Million |
| 11 | Faberlic | 1997 | 501-1,000 Employees | $368 Million |
1. Avon
Avon is one of the top MLM makeup companies known for its True Color Lipsticks and Glimmer eyeliners. The brand was acquired by Natura & Co. in 2020, further expanding the brand’s reach in over 100 countries worldwide.
| Founder | David H. McConnell |
| CEO | Kristof Neirynck |
| Year Founded | 1886 |
| Company Size | 10,001+ employees |
| Popular Products | Fmg Glommer Satin Lipstick, fmg Cashmere 24 Hour Liquid Foundation, fmg Glimmer Lipliner, fmg Moisturizing Eye Makeup Remover Lotion, fmg Glimmer Wash-off Waterproof Mascara, fmg Glimmer Matte Eyeshadow Quad, etc. |
| Global Reach | 100 Countries Worldwide |
| Revenue | $5649 Million (consolidated revenue of Natura & Co) |
2. Mary Kay
Mary Kay is widely regarded as one of the best MLM makeup companies globally. It offers skincare and makeup products while empowering women through its business opportunities.
| Founder | Mary Kay Ash |
| CEO | Ryan Rogers |
| Year Founded | 1963 |
| Company Size | 1,001-5,000 employees |
| Popular Products | TimeWise Repair Volu-Firm Set, Mary Kay Extra Emollient Night Cream, Mary Kay CC Cream Sunscreen Broad Spectrum SPF 15, Mary Kay Waterproof Eyeliner, Mary Kay Oil Free Makeup remover, etc. |
| Global Reach | 40 Countries Worldwide |
| Revenue | $2400 Million |
3. Nu Skin
Nu Skin is a name that comes to mind when talking about advanced anti-aging skincare. Their innovative formulas extend to their makeup products as well. The brand’s skin-loving foundation is a cult favorite. It's no surprise that Nu Skin ranks among the top network marketing companies in the world.
| Founders | Blake Roney and Sandie N.Tillotson |
| CEO | Ryan Napierski |
| Year Founded | 1984 |
| Company Size | 1,000-5,000 employees |
| Popular Products | Nu Colour Nu Wear Lip Tint Fresh Dew, Curl & Lash Mascara, Nu Colour Bioadaptive BB+ Skin Loving Foundation, Powerlips Fluid, Nu Colour Liquid Eyeliner, etc. |
| Global Reach | 50 Countries Worldwide |
| Achievements | January 2024- The Nu Colour Lash + Brow Serum earned Silver in both the “Best New Product of the Year” and “Consumer Product of the Year” categories at the Best in Biz 2023 (North America). |
| Revenue | $1730 Million |
4. SeneGence
SeneGence MLM is a prominent name in MLM makeup companies, known for its iconic LipSense lipstick range. The brand has earned a loyal following by offering long-lasting, smudge-proof makeup that meets the needs of beauty lovers everywhere.
| Founder & CEO | Joni Rogers-Kante |
| Year Founded | 1999 |
| Company Size | 51-200 employees |
| Popular Products | LipSense Lip Color, LipSense Moisturizing Gloss, ShadowSense Eyeshadow, MakeSense Color Correcting Tinted Moisturizer, EyeSense Long Lasting Eye Liner Pencil, LashSense VolumeIntense Mascara, BlushSense Cream Blush, etc. |
| Global Reach | 9 Countries Worldwide |
| Revenue | $800 Million |
5. Belcorp
Belcorp is a Peruvian brand that offers a range of beauty products through its three brands- L’Bel, Esika, and Cyzone. It is one of the most influential Latin American brands, known for its commitment to empowering women.
| Founder | Eduardo Belmont |
| CEO | Erika Herrero |
| Year Founded | 1968 |
| Company Size | 5,001-10,000 employees |
| Popular Products | L’Bel Rouge Intense, Esika Makeup Color Fix Duo Tattoo, Cyzone Makeup Studio Look Matte, Cyzone Maquillaje Magnetic Lash, etc. |
| Global Reach | 14 Countries |
| Revenue | $780 Million |
6. Arbonne
Arbonne International MLM company is another well-known brand that offers a variety of skincare, nutrition, and makeup products. The brand focuses on vegan, cruelty-free, and eco-friendly ingredients, making it a popular choice for clean beauty lovers.
| Founder | Petter Mørck |
| CEO | Jennifer Orlando |
| Year Founded | 1980 |
| Company Size | 201-500 employees |
| Popular Products | Natural Glow Foundation, Sheer Coverage Skin Tint, Radiance Eyeshadow Palette, Mini Glam Set, DermResults Solutions Lip Serum, Elevate Mascara, Makeup Primer, The Real Conceal Liquid Concealer, etc. |
| Global Reach | 6 countries worldwide |
| Revenue | $700 Million |
7. Oriflame
Oriflame is a Swedish beauty brand that offers skincare, makeup, and wellness products. Its focus on natural ingredients and high-quality products has made it a top choice in the MLM makeup industry.
| Founders | Jonas and Robert af Jochnick |
| CEO | Anna Malmhake |
| Year Founded | 1967 |
| Company Size | 5,001-10,000 employees |
| Popular Products | Everlasting Sync Stress Free Foundation, Pump & Plump Mascara, Colour Unlimited Eye Shadow, OnColour Multiple Lash Mascara, Iconic Satin Lipstick, Serum Infused Bronzing Pearls, Hydrating Shine Lip Gloss, etc. |
| Global Reach | More than 60 countries worldwide |
| Revenue | $653 Million |
8. MONAT Global
MONAT Global MLM company is best known for its premium haircare and skincare products, but it also offers a growing line of makeup products. Their makeup range focuses on clean, high-quality ingredients that not only enhance beauty but also nourish the skin.
| Founders | Luis Urdaneta and Rayner Urdaneta |
| CEO | Rayner Urdaneta |
| Year Founded | 2014 |
| Company Size | 501-1,000 employees |
| Popular Products | Monat Lip Plumping Gloss, Monat Glam Essentials palette, Monat Ir Clinical Mascara, Monat Radiant Bronzer, Monat Lip Liner, Liquid Highlighter, etc. |
| Global Reach | 8 Countries Worldwide |
| Revenue | $600 Million |
9. Yanbal
Yanbal is another Peruvian MLM makeup brand on the list. Its makeup products are popular for their long-lasting wear and vibrant colors. It is one of the first direct sales companies of Latin American origin.
| Founder | Fernando Belmont |
| CEO | Janine Belmont |
| Year Founded | 1967 |
| Company Size | 51-200 employees |
| Popular Products | 4N Hydrating Liquid Foundation, Yanbal Palo Rosa Multipurpose Eyeliner, Natural Connection Restorative Crayon Serum, Tulip Long-lasting Lip Tint, Anti-Aging Liquid Concealer, Mineral Loose Powder Shade, etc. |
| Global Reach | 10 Countries globally |
| Revenue | $450 Million |
10. Younique
Younique is recognized as the leading name among the top MLM makeup companies. The brand offers a range of high-performance makeup and skincare products while focusing on cruelty-free formulations.
| FounderS | Derek Maxfield, Melanie Huscroft and Shelaine Huscroft |
| CEO | Kristi Hubbard |
| Year Founded | 2012 |
| Company Size | 501-1,000 employees |
| Popular Products | Younique Quadra, MOODSTRUCK EPIC twister mascara, Glowplexion, BB Tinted Moisturizer+, Serum + Foundation, All-in-one Color Stick, Liquid Collagen etc. |
| Global Reach | 19 Countries globally |
| Revenue | $368 Million |
11. Faberlic
Faberlic is a vibrant Russian beauty brand offering an exciting range of skincare, makeup, and wellness products. The brand is known for its innovative formulas and affordable pricing.
| Founder | Alexey Nechaev |
| CEO | Elena Nechaeva |
| Year Founded | 1997 |
| Company Size | 501-1,000 employees |
| Popular Products | 2XL Multilashes Mascara with False Eyelash Effect, Colourista Eyeshadow, Glam Liner Lip Pencil, Miss Curl Mascara, It’s Collagen BB Cream Collagen Booster, and Glam Color Caring Lipstick. |
| Global Reach | 24 Countries worldwide |
| Revenue | $368 Million |
Facts and Statistics of the MLM Makeup Industry
◉ According to a WFDSA report published in 2024, cosmetics and personal care is the second largest product category in MLM, with 24% of the global direct sales, only after health and wellness products.
◉ Region-wise, South and Central America are key markets for MLM cosmetics, where beauty products account for 59% of total direct sales.
◉ Brazil is the world’s top market for MLM beauty and cosmetics, with beauty products making up 73% of total direct sales.
How do MLM Make-up Companies Work?
MLM makeup companies work by cutting out traditional retail channels. Instead of selling products in stores, they rely on independent distributors to promote and sell their beauty products. Distributors make money by selling the products and building a team. Here is how it works:
1. Selling Directly to Customers
Unlike retail brands, makeup MLMs rely on person-to-person sales. Distributors use social media, home parties, and word-of-mouth to sell beauty products.
2. Commission-Based Earnings
Distributors earn from each sale. The more they sell, the more they make. Though the MLM commission structure varies by company. But it typically includes personal sales commissions and team bonuses.
3. Recruiting for Bigger Earnings
Many makeup MLMs encourage recruiting. Distributors earn bonuses when their team members make sales. This is why some compare it to a makeup pyramid scheme, where the focus is on recruitment rather than selling.
4. Exclusive Beauty Products
Top MLM makeup companies offer unique, high-quality products that you won’t find in stores. Many makeup MLMs focus on clean ingredients, cruelty-free formulas, or long-lasting wear to stand out in the beauty industry.
5. Training and Support
Companies offer sales training, marketing materials, mentorship, and tools like direct sales planners to help distributors succeed.
Conclusion
In the MLM Makeup industry, trends may change, and shades may go in and out of style. But a business built on great products, trust, and a solid business strategy will survive. So what makes for a great business strategy? A strong compensation plan, seamless operations, and the right technology.
At Global MLM Software, we don’t just build software, we future-proof your MLM business. We help you avoid the pitfalls of a makeup pyramid scheme model by offering transparent commission tracking, compliance tools, and inventory management. If you want to build a solid base for your MLM business, get in touch with us today!
FAQs
1. How do MLM makeup companies source their products?
Most MLM makeup companies partner with private-label manufacturers or create their own formulas. Many companies also focus on high-quality, cruelty-free, and exclusive ingredients to stand out.
2. What are the legal requirements for starting an MLM makeup company?
Legal requirements to start a Makeup MLM include registering your business, following direct selling laws, and ensuring your MLM commission structure is product-based. Compliance with product safety, labeling, and distributor agreements is also crucial.
3. How do I handle product returns and refunds in an MLM makeup company?
A clear return policy builds trust and protects your brand. Most top MLM makeup companies offer refunds for unused or defective products within a set period. The key is to balance customer satisfaction with preventing abuse of the policy.
Disclaimer: Global MLM Software do not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
