Top MLM Statistics (2025)

The MLM business model has proven to be one of the most dynamic and rapidly evolving industries worldwide. But the space that's growing more competitive by the day requires a deeper understanding of the market, distributor behavior, and performance trends. That's where MLM statistics come into play.

Statistics are the lifeblood of every successful business. In MLM, statistics reveal everything from record-breaking product sales to billion-dollar revenues and massive distributor networks. If you're looking to understand the numbers behind the MLM industry and want to get a pulse on it, these statistics are the place to start.

In this blog, we'll walk you through some of the most compelling MLM statistics that will reveal where the industry stands and what's driving growth.

By the end of this blog, you will walk away with data-backed insights that help guide you to make smarter decisions, spot new opportunities, and stay ahead in the competitive landscape. Let's begin!

General MLM Statistics

• According to Business Research Insights, the Global MLM Market size was valued at USD 190 billion in 2024 and is expected to reach USD 294 billion by 2033, with a projected growth rate of 5% between 2024 and 2033.

Multi-Level Marketing Statistics for Participation of Sales Representatives

• In 2023, the World Federation for Direct Selling Associations (WFDSA) reported that over 102.9 million independent sales representatives participated in MLM sales activities.

• Around 7.7% of these independent sales representatives were less than 25 years of age, around 18.8% were between 25-34 years, around 25.9% were between 35-44 years, around 22.8% were between 45-54 years, around 15.7% were between 55-64 years, and around 9.1% were above 65 years.

• According to the Direct Selling Association (DSA), in the US alone, there were 6.1 million Direct sellers in 2023, 6.7 million in 2022, and 7.3 million in 2021.

• Out of these direct sellers in the USA, 0.5 million were in the business full-time (more than 30/hrs a week), and 5.6 million direct sellers considered it a part-time opportunity (fewer than 30/hrs a week).

Region-Based Network Marketing Statistics

• In 2023, the Asia/Pacific region had the highest retail sales of $67,573 million and accounted for 40.3% of global sales.

• The Americas rank second with $62,632, with a 37.3% share of global sales.

• The European region comes next with $36,149, a 21.6% share of the global sales.

• The African and Middle Eastern regions clocked in $1340 million with only a 0.8% share of the global sales.

• However, growth-wise, the European region recorded the highest sales growth, with an increase of over 8.6% from the previous year.

Country-Based MLM Statistics

• The USA is the #1 direct selling market worldwide, generating about $36.66 billion worth of retail sales.

• Germany comes second, generating over $19.76 billion worth of retail sales.

• This was followed by Korea, with $16.3 billion in revenue.

• The other seven countries that comprise the list of the top 10 direct selling markets in the world include

• • China ($15.04 B)

  • Japan ($10.63 B)

  • Malaysia ($9.5 B)

  • Brazil ($7.96 B)

  • Mexico ($6.87 B)

  • France ($4.71 B)

  • Taiwan ($4.53 B)

MLM Company Statistics

• According to Business for Home, Amway is the top MLM company in the world, with a global revenue of $7400 million in 2024.

• Second is Natura & Co., with a global revenue of $5649 million.

• Herbalife MLM company stands third with a global revenue of $5000 million.

MLM Distributor Statistics

• According to WFDSA, the Asia-Pacific region had 59.0 million representatives in 2023. This amounted to 57.3% of the global sales force.

• The Asia-Pacific region also saw the largest increase in the salesforce size during the 2019-2023 period, which was 2.8%.

• This was followed by the Americas, with over 27.1 million representatives, amounting to 26.4% of the global sales force.

• Next was Europe, with over 12.7 million representatives that made up 12.4% of the global sales force.

Multi-Level Marketing Statistics on Product-related Segmentation

• Wellness was the largest product category to be sold in 2023, with over 31.7% of global sales.

• This was followed by cosmetics and personal care, which stood at 24.2%.

• Household goods and durables came in third, at 17% of the global direct sales.

• Out of these categories, household goods and home durables surprisingly recorded the largest growth, from 11.8% in 2019 to 17% in 2023. This shows an increase in demand for this product category in the coming years.

MLM Statistics on Region-Based Product Segmentation

• Americas- The cosmetics & personal care category occupied the highest product sales shares in the Americas, with 28.9%. This shows that people in the Americas prefer buying cosmetics and personal care products through direct sales.

• Asia Pacific- Products under the wellness category performed well in this region, with over 38.6% share. This shows that people in the Asia-Pacific region prefer buying wellness products through direct sales.

• Europe: The wellness category occupied the highest product sales share in Europe, with 32.1%. This shows that the European population also preferred buying wellness products through direct sales.

Women in Direct Selling

• According to Statista, over 74% of the individuals involved in direct selling are women.

• Region-wise, Argentina has the largest percentage of women active in direct selling. An astonishing 95% of its distributor force comprises women.

• South Africa comes second in this regard, with 87% of the distributors in the country being women.

• This was followed by Korea, where 79% of its distributor network is women.

Network Marketing Income Statistics

• According to DSA, direct sellers in the USA earned an average of $6,016 in retail sales in 2023.

• According to an AARP (American Association of Retired Persons) study on MLM, around 0.05% of MLM participants earn $100,000 or more. Around 4% make at least $25,000, another 4% make between $10,000 and $24,999, and around 7% earn between $6,000 and $9,000. Around 15% make less than $5,000.

MLM Profit Statistics

• According to the FTC (Federal Trade Commission), nearly half of the new direct sellers report earning a positive income. These members have been with their current company for less than a year.

Conclusion

The world of direct selling, MLM, and network marketing is more dynamic than ever, which is quite evident with the above statistics. Whether it is increasing company revenues, a growing army of distributors, or the rising influence of women in the industry, the picture is quite clear. This landscape is brimming with opportunity.

If you are running or building an MLM company, these direct selling industry statistics worldwide will certainly help you fuel your decisions. You can use them to fine-tune your MLM strategy, support your teams, and stay one step ahead of your competitors.

FAQs