MLM, as we understand it, is a popular business model in which a company, rather than self-promoting its products, recruits independent distributors to do the same. Word-of-mouth gives the products a marketing boost; on the other hand, the distributors earn a handsome commission on sales.
This harmonious arrangement in the MLM model makes it very popular among various businesses across industries and the general public as well. In fact, more than 6.2 million Americans are actively involved in this direct selling.
With this huge number of people involved in the MLM business, a lot of newcomers are always perplexed about which company to join. This is why, in this article, we list the 100 top MLM companies.
This Article Contains:
Criteria For Ranking
In our comprehensive list of top MLM companies, we have taken the latest revenue as the main criterion. As you notice when you go through the list, there are some companies that have almost similar revenue figures.
For those top MLM companies, we have given preference to their foundation year. It means if the revenue is similar, then the older company gets a higher rank on this list.
100 Top MLM Companies In The USA
In the table given below, we have listed the top MLM companies based on their latest revenue collection that are great for you to start your direct selling journey.
|Ranking||Name And Year||Headquarters||Latest Revenue (USD)||Products|
|1||Amway(1959)||Ada Township, Michigan||8.10 Billion||Health, Beauty & Homecare|
|2||Herbalife(1980)||Los Angeles, California||5.20 Billion||Nutrition & Weight Control Products|
|3||eXp Realty(2002)||Bellingham, Washington||4.6 Billion||Real estate|
|4||Vorwerk(1883)||Wuppertal, Germany||4.1 Billion||Household appliances and cosmetics|
|5||Forever Living(1978)||Scottsdale, Arizona||4.0 Billion||Drinks, cosmetics, nutritional supplements & personal care products|
|6||Mary Kay(1963)||Addison, Texas||3.00 Billion||Cosmetics & personal care products|
|7||Avon(1886)||London, U.K||2.80 Billion||Beauty, household & personal care|
|8||Primerica(1977)||Duluth, Georgia||2.72 Billion||Insurance & financial services|
|9||PM International(1993)||Hannover, Germany||2.55 Billion||Dietary supplements|
|10||Nu Skin(1984)||Provo, Utah||2.23 Billion||Personal care products & dietary supplements|
|11||Melaleuca(1985)||Idaho Falls, Idaho||2 Billion||Nutritional, pharmaceutical, personal care and wellness products|
|12||Atomy(2009)||Chungcheongnam-do, South Korea||1.84 Billion||Health, cosmetic & Personal care products|
|13||Optavia/ Medifast(1982)||Baltimore, Maryland||1.60 Billion||Weight loss and healthcare|
|14||Rodan and Fields(2002)||San Ramon, California||1.5 Billion||Skin care products|
|15||Oriflame(1967)||Schaffhausen, Switzerland||1.4 Billion||Cosmetics, beauty, skincare products|
|16||Enagic(1974)||Katano City, Japan||1.4 Billion||Water purifiers & filtration|
|17||Lyoness or myWorld(2003)||Steiermark, Austria||1.39 Billion||Online cashback Service|
|18||Tupperware(1948)||Orlando, Florida||1.31 Billion||Kitchen & home products|
|19||Ambit Energy(2006)||Dallas, Texas||1.25 Billion||Electricity & natural gas services|
|20||The Body Shop(1976)||London, U.K||1.10 Billion||Cosmetic and beauty products|
|21||DXN(1993)||Petaling Jaya, Malaysia||1.10 Billion||Health food, skincare, household, home appliances|
|22||Young Living(1993)||Lehi, Utah||1.10 Billion||Health products, oils, personal care & animal care|
|23||USANA(1992)||West Valley City, Utah||998.6 Million||Nutritional products, dietary supplements & skincare products|
|24||Isagenix(2002)||Gilbert, Arizona||958 Million||Dietary supplements & personal care products|
|25||Doterra(2008)||Pleasant Grove, Utah||940 Million||Essential oils|
|26||Shaklee(1956)||Pleasanton, California||930 Million||Nutrition supplements, beauty and household products|
|27||Market America(1992)||Greensboro, North Carolina||791 Million||Healthcare, cosmetics & skincare|
|28||Belcorp(1968)||San Isidro, Peru||780 Million||Agrochemical products|
|29||Scentsy(2003)||Meridian, Idaho||759 Million||Scented candles|
|30||Stream(2004)||Dallas, Texas||737 Million||Energy & connected life services|
|31||Team Beachbody(1998)||Santa Monica, California||692 Million||Health foods/nutrition food|
|32||Crowd1(2019)||Madrid, Spain||625 Million||Online service membership|
|33||QNet(1998)||Kwun Tong District, Hong Kong||520 Million||Multiple products|
|34||Hy Cite Enterprises(1959)||Middleton, Wisconsin||508 Million||Household products|
|35||Prüvit(2015)||Melissa, Texas||507 Million||Health & wellness|
|36||ACN(1993)||Concord, North Carolina||500 Million||Electro communication, energy, & other services|
|37||Plexus Worldwide(1979)||Scottsdale, Arizona||454 Million||Health & wellness|
|38||Unicity International(1986)||Provo, Utah||450 Million||Health & wellness|
|39||Nature’s Sunshine Products(1972)||Lehi, Utah||422 Million||Dietary supplements|
|40||31Gifts(2003)||Columbus, Ohio||410 Million||Purses, totes, bags|
|41||WorldVentures(2005)||Plano, Texas||377 Million||Discount services|
|42||Modere(1992)||Springville, Utah||368 Million||Health & wellness|
|43||Morinda(1996)||American Fork, Utah||363.6 Million||Exotic herbal beverages|
|44||Le-Vel(2012)||Frisco, Texas||350 Million||Healthcare & wellness products|
|45||4Life(1998)||Sandy, Utah||341 Million||Health & wellness products|
|46||Stella & Dot(2003)||Brisbane, California||315 Million||Fashion jewelry|
|47||Advocare(1993)||Richardson, Texas||310 Million||Dietary supplements|
|48||Total Life Changes(2003)||Fair Haven, Michigan||300 Million||Essential oils|
|49||Neora(2011)||Farmers Branch, Texas||300 Million||Anti-ageing products|
|50||LR Health and Beauty(1985)||Nordrhein-Westfalen, Germany||285 Million||Fashion & beauty|
|51||Kyani(2005)||Idaho Falls, Idaho||285 Million||Nutrition & health|
|52||Alliance in Motion(2006)||Pasig City, Philippines||238 Million||Nutrition & health|
|53||Sunrider International(1982)||Torrance, California||236 Million||Personal care|
|54||Juice Plus +(2006)||Collierville, Tennessee||224.8 Million||Nutrition & health|
|55||Valentus(2014)||Sioux Falls, South Dakota||220 Million||Dietary supplements|
|56||ARIIX(2011)||Midvale, Utah||219 Million||Weight loss, healthcare|
|57||LifeVantage(2003)||Lehi, Utah||210.2 Million||Health & wellness/td>|
|58||Life Plus(1992)||Batesville, Arkansas||210 Million||Personal care|
|59||Origami Owl(2010)||Chandler, Arizona||210 Million||Custom jewelry|
|60||Seacret Direct(2005)||Scottsdale, Arizona||204 Million||Dead Sea salt based cosmetics|
|61||Gano Excel(1995)||Chino, California||178 Million||Exotic herbal beverages|
|62||Kannaway(2014)||Place Poway, California||178 Million||Nutrition & health|
|63||Jeunesse(2009)||Lake Mary, Florida||175 Million||Skincare & nutrition|
|64||ASEA(2007)||Pleasant Grove, Utah||170 Million||Dietary supplements|
|65||Zinzino(2005)||Gothenburg, Sweden||140 Million||Healthcare solutions|
|66||Mannatech(1993)||Flower Mound, Texas||137 Million||Health & wellness|
|67||inGroup International(2018)||Dallas, Texas||135 Million||Travel|
|68||Stampin Up(1988)||Riverton, Utah||133 Million||Exquisite paper products|
|69||Nefful(1973)||City Of Industry, California||117 Million||Clothing, cleaning products|
|70||Mega Holdings(1999)||Kwai Chung, Hong Kong||116.5 Million||IT solutions|
|71||Xyngular (2009)||Lehi, Utah||103 Million||Weight loss supplements|
|72||Perfectly Posh(2011)||Salt Lake City, Utah||100 Million||Fashion & beauty|
|73||TruVision Health or Truvy(2014)||Draper, Utah||99 Million||Health and wellness|
|74||FM World(2004)||Wroclaw, Poland||75 Million||Insurance|
|75||Fuxion(2006)||Dallas, Texas||75 Million||Nutrition & health|
|76||Purium Health(2004)||Rancho Dominguez, California||70 Million||Health & wellness|
|77||Premier Designs(1986)||Irving, Texas||68 Million||Fashion jewelry|
|78||IDlife(2014)||Frisco, Texas||65.7 Million||Nutrition & health|
|79||QSciences(2012)||Pleasant Grove, Utah||60 Million||Health & wellness|
|80||Nikken(1975)||Irvine, California||52 Million||Personal care|
|81||Rain International(2011)||American Fork, Utah||46 Million||Dietary supplements|
|82||Opulence Global(2005)||Richmond Hill, Canada||43 Million||Fashion & beauty|
|83||SoZo Global(2009)||Austin, Texas||42.8 Million||Exotic herbal beverages|
|84||Trevo(2009)||Oklahoma City, Oklahoma||32 Million||Skincare & nutrition|
|85||Synergy Worldwide(1999)||Pleasant Grove, Utah||31.5 Million||Health & wellness|
|86||ViSalus (1997)||Detroit, Michigan||30 Million||Dietary supplements|
|87||Sisel International(2006)||Springville, Utah||30 Million||Personal care|
|88||bHip Global(2007)||Melissa, Texas||30 Million||Nutrition & health|
|89||Organo Gold(2005)||British Columbia, Canada||25 Million||Exotic herbal beverages|
|90||Skinny Body Care(2010)||Sioux Falls, South Dakota||21.3 Million||Skincare & nutrition|
|91||Javita(2004)||Boca Raton, Florida||20 Million||Exotic herbal beverages|
|92||Essanté Organics(2009)||Phoenix, Arizona||19.3 Million||Home & healthcare|
|93||It Works! Global(2001)||Palmetto, Florida||14.2 Million||Skincare & nutrition|
|94||Send Out Cards(2003)||Salt Lake City, Utah||14 Million||Greeting card system|
|95||GVO(1999)||Schertz San Antonio, Texas||10 Million||IT solutions|
|96||Talk Fusion(2007)||Brandon, Florida||10 Million||Video communication|
|97||Empower Network(2011)||Bellair Bluffs, Florida||8.2 Million||Digital products|
|98||Stemtec(2005)||Naples, Florida||5 Million||Dietary supplements|
|99||DubLi Network(2006)||Boca Raton, Florida||4 Million||Referral income|
|100||ForeverGreen(2004)||Lindon, Utah||2 Million||Dietary supplements|
Latest MLM Industry Trends In The USA
Now that we know about the top MLM companies to work for in the States, it’s time that we understand some of the latest trends in the industry.
Based on the revenue estimates of the market size, the direct-selling industry is worth $65.1 Billion.
The U.S.A. dominates the MLM marketing model and stands as the largest player globally.
As clearly visible in the table above, most of the top MLM companies in the list are of American origin.
From 2017 to 2022, the MLM industry has seen an astonishing growth rate of 5.3%.
Most of the companies in the above-given table of top MLM companies deal in health and wellness products.
Challenges and Controversies In The MLM Industry USA
There are several challenges and controversies that mar the MLM industry in the USA, and even the top MLM companies are not immune to these. The common challenges are listed below:
Lack Of Transparency
Most of the time, there are allegations surrounding the top MLM companies for them masquerading their real earning potential. Almost all of these companies fuel the idea of financial independence in the minds of newcomers.
Not only is this misleading, but it also leaves these less informed entrants with a financial loss.
Emphasis On Recruitment
The flawed structure of some of the top MLM companies is always under the scanner, and that is their focus on recruitment. Even if these companies offer tangible products and services, the commission earned from creating a downline is often much higher.
But in the long run, these practices are neither viable nor practical. Moreover, focussing on mere recruitment also gives the companies an outlook similar to pyramid schemes.
Questionable Attrition Rates
For the US MLM companies, the dropout rates of their independent distributors are alarmingly high. With the barriers to entering these businesses higher, a lot of people tend to enter as company associates. This makes the competition getting tougher, thus such a high rate of failure and dropping out.
Such a serious allegation makes one wonder if working with top MLM companies can make one financially independent in the long run.
Also Read: 10 Best MLM Companies in Australia in 2023
We hope you liked our authoritative list of the top 100 companies in USA. You can easily choose a company to work for as an independent consultant based on your liking and begin your MLM journey.
We know establishing yourself is not so easy in these competition-ridden days. But opting for a complete MLM solution is sure to give you the required boost to be a champion earner and create a financially independent life.
1. How is revenue a good indicator of MLM in USA?
The more an MLM company earns, the more money is earned by its hardworking distributors. One can easily gauge the health of an MLM company and prospects of growth in the company by simply looking at its revenue sheets.
2. How big is the American MLM industry?
The American MLM industry is, in fact, the largest in the whole world. This is mainly because the entrepreneurial opportunities offered by the top MLM companies are very much appreciated by the American masses, who have an entrepreneurial mindset.
3. How can I choose a good MLM company to work for?
Finding a good MLM company can be a little difficult, especially when there are thousands of such companies worldwide. To make a prudent choice, you need to look at various aspects of the company you are choosing, including its balance sheets, reputation, and customer reviews.