The Direct Selling Industry is one of the largest sectors in the USA. It is worth over $36,660 million and employs over 12 million independent sales representatives. This industry spans a wide range of products, from health and wellness supplements to beauty, home décor, and financial services.
Whether you’re exploring the top 100 MLM companies in the USA, thinking of joining one, or studying them for insights, this article is your go-to guide. It highlights who’s leading, what strategies work, and why MLM in the USA remains one of the most dynamic business sectors today.
This Article Contains:
The Top MLM Companies in the USA: 100 Market Leaders Ranked by Revenue
We have compiled this table of the 100 largest MLM companies in the USA based on their revenue, market share, popularity, and business opportunity.
| Sl No | Company Name | Year Founded | Headquarters | Product Categories | Distributor Support Tools | Global Presence | USP | Revenue |
|---|
Top 25 Network Marketing Companies in the USA by Growth Rate
| Rank | Company Name | Year Founded | Product category | Annual Revenue | Growth Rate |
|---|---|---|---|---|---|
| 1 | Olive Tree People | 2023 | Skincare, nutrition, and wellness | $104 million | 2500% |
| 2 | Asili Global | 2018 | Health and wellness, Nutritional products. | $17 million | 1600% |
| 3 | Vital Health Global | 2006 | Health supplements and wellness. | $41 million | 720% |
| 4 | HC Wellness | 2004 | Health supplements and skincare. | $17 million | 143% |
| 5 | Bravenly Global | 2020 | Nutrition, skincare, lifestyle products. | $50 million | 163% |
| 6 | REAL Brokerage | 2014 | Real estate brokerage. | $1,2 billion | 83% |
| 7 | Family First Life | 2013 | Insurance, financial services. | $775 million | 54% |
| 8 | LiveGood | 2012 | Health and wellness supplements. | $120 million | 41% |
| 9 | Vivint Smart Homes | 1999 | Smart home security, automation. | $1000 million | 27% |
| 10 | InCruises | 2015 | Travel memberships, Cruise packages. | $253 million | 23% |
| 11 | Neolife | 1958 | Nutritional supplements, wellness. | $200 million | 21% |
| 12 | Premier Financial Alliance | 2003 | Insurance, financial services. | $350 million | 17% |
| 13 | World Financial Group | 2001 | Insurance, financial services. | $1.5 billion | 15% |
| 14 | Partner.co | 2023 | Health and wellness, lifestyle products. | $395 | 13% |
| 15 | Primerica | 1977 | Insurance, investments, and financial services. | $3 billion | 12% |
| 16 | QuiAri | 2019 | Health supplements, weight management, | $90 million | 11% |
| 17 | doTERRA | 2008 | Essential oils, wellness products. | $2 billion | 11% |
| 18 | Jifu | 2018 | Travel, lifestyle memberships. | $130 million | 8% |
| 19 | LifeVantage | 1988 | Nutritional supplements, skincare. | $230 million | 8% |
| 20 | Princess House | 1963 | Kitchenware, home decor. | $320 million | 7% |
| 21 | Amare Global | 2016 | Mental wellness, nutrition supplements. | $175 million | 6% |
| 22 | eXp Realty | 2009 | Real estate brokerage. | $4.5 billion | 6% |
| 23 | LegalShield | 1972 | Legal services, identity theft protection. | $561 million | 3% |
| 24 | Nature’s Sunshine | 1972 | Herbal supplements, vitamins. | $454 million | 2% |
| 25 | Inspire International | 2011 | Health and wellness products | $99 million | 1% |
Top Product Categories in MLM USA
| Sl No | Product categories | Percentage of Market Share |
|---|---|---|
| 1 | Wellness | 33% |
| 2 | Financial Services | 15% |
| 3 | Household goods and Durables | 13% |
| 4 | Cosmetics and Personal Care | 10% |
| 5 | Utilities | 7% |
| 6 | Clothing and Accessories | 5% |
| 7 | Books, Toys, stationery, etc | 3% |
| 8 | Home Care | 2% |
| 9 | Food and Beverages | 1% |
| 10 | Others | 13% |
Overview of the Top 5 MLM Companies in the USA
Approximately over 1,000 MLM companies are operating in the USA. However, only a handful consistently lead the industry in terms of revenue, distributor base, and market influence.
These 5 top MLM companies in the US are in the league of their own, as they set the standards for growth, innovation, and long-term stability. Let’s have a deeper look inside these popular brands.
1) Amway
Amway is one of the top MLM companies in the USA, known for its high-quality health and wellness products. The company claims that one in five American households owns at least one Amway product. Its long-standing history in the country comes from its decades of proven success and a strong network of independent business owners.
Popular Products
Nutrilite nutritional supplements, XS Energy drinks.
Artistry skincare and cosmetics
Amway Home (cleaners, Glister oral care)
eSpring water purifiers, Atmosphere air purifiers.
Compensation Plan
Amway offers 21% commission on every verified customer purchase
IBOs can earn monthly leadership bonuses of up 25%
Monthly depth bonuses are offered to leaders who consistently maintain their ranks.
Latest Awards and Achievements
Amway received the 2025 Direct Selling News (DSN) Bravo Global Good Award.
Forbes also listed Amway as America’s top private company.
Amway Vietnam was recognized as the “HR Asia – Best Place to Work in Asia 2024” for the fifth consecutive year, including awards in “Most Comprehensive Care for Employees” and “Diverse, Fair, and Inclusive Culture.” They report a 95% engagement index and high retention rates.
2) Herbalife
Herbalife is another of the most recognized MLM companies in the USA. It was founded by Mark Hughes in 1980 and has its headquarters in California. Herbalife offers a range of nutrition-focused products, but is quite popular for its weight replacement shakes and other wellness solutions.
Popular Products
Formula 1 Healthy Meal Nutritional Shake Mix – Herbalife’s flagship protein shake, available in multiple flavors.
Herbalife24 Rebuild Strength – Post-workout recovery shake designed for athletes.
Herbal Tea Concentrate – Low-calorie tea mix that boosts energy and supports metabolism.
Herbalife Aloe Concentrate – Aloe-based drink for digestive health.
Niteworks – Supplement developed with Nobel Laureate Dr. Louis Ignarro, supporting heart health and circulation.
Compensation Plan
Distributors earn immediate retail profits between 25%-50%.
Those at the Supervisor level can earn royalty override income of up to 5%, spanning across 3 levels of downline.
Monthly production bonuses apply for those who reach Supervisor status and beyond.
Herbalife recognizes top-performing Supervisors through the Top Achievers Business (TAB) Team, which includes tiers such as Global Expansion Team (GET), Millionaire Team, and President’s Team. Members at these levels become eligible for extra production bonuses—ranging from 2% to 7%—on organizational volume, acknowledging their leadership contribution.
It also offers annual bonuses and incentive awards. These are reserved for top achievers and can include financial rewards, trips, and other recognitions to celebrate outstanding performance over the year.
Latest Awards and Achievements
Named a 2025–2026 Best Company to Work For by U.S. News & World Report, reflecting its commitment to employee experience and career growth.
Herbalife India won the “Leader of the Year – Consumer Health” award at the 12th IAA Leadership Awards in August 2025.
Added a Sustainable Supply Chain Award at BIGBOX India 2025 for embedding sustainability across sourcing and operations.
Brandon Hall Group Gold Awards (2024) for its HN Grow learning app in compliance and external training categories.
3) eXp Realty
eXp Realty is a cloud-based real estate MLM company founded in 2009 in Bellington, Washington. Since its launch, the company has disrupted the traditional real estate business model with its virtual platform and unique revenue-sharing program. Its innovative approach has made it a leading MLM company in the American real estate market.
Compensation Plan
eXp’s revenue share model operates on an 80/20 commission split, where they keep 80% of the commission earned and 20% is retained by the company.
They get to keep 100% after they cross the yearly cap of $16,000.
Latest Awards and Achievements
Global Vision Award (June 2025): Awarded at the international MLS forum for innovation and global impact.
Reside Awards - Residential Estate Agency of the Year 2025 (July 2025): eXp Realty South Africa won this award.
Corporate Excellence Awards (2024): eXp Realty was recognized by Corporate Vision Magazine.
4) Primerica
Primerica, founded in 1977 and headquartered in Duluth, Georgia, is one of the largest financial services-based MLM companies in the USA. The company focuses on helping middle-income families achieve financial security. It is well-known for its insurance and investment products and has built a reputation as a trusted name in American households.
Popular Products & Services
Term Life Insurance – Affordable coverage for families.
Investment & Retirement Solutions – Mutual funds, annuities, and IRAs.
Debt Management Programs – Financial tools and counseling for reducing debt.
Auto & Home Insurance Referrals – Partnerships with leading providers.
Prepaid Legal & Identity Theft Protection – Add-on services for families.
Compensation Plan
Representatives earn commissions based on personal sales of financial products and services.
They also earn override income based on the sales of the team members they recruit, train, and supervise.
Latest Awards and Achievements
Recognized by Forbes in 2025 as America's Greatest Workplaces for Women and Diversity.
It was named among the Fortune 1000 list in 2024.
Newsweek recognized Primerica in its third-annual ranking as America's Greatest Workplaces 2025.
5) Mary Kay
Mary Kay is one of the most iconic beauty and cosmetics MLM companies in the USA. It was founded in 1963 and headquartered in Addison, Texas. The brand is known for its women empowerment mission and its vibrant community of independent beauty consultants. Its philanthropic efforts are also widely recognized in the country.
Popular Products
TimeWise® Anti-Aging Skincare – A best-selling line that addresses visible signs of aging.
Mary Kay Clinical Solutions® – Dermatologist-tested serums and treatments.
Mary Kay Makeup – Foundations, lipsticks, mascaras, and palettes.
Botanical Effects® Skincare – Gentle, plant-based formulas for younger consumers.
Fragrances – Popular lines for both women and men.
Compensation Plan
Retail profit potential of 50% on personal retail sales.
New consultants have a Great Start period: if they place $600+ in initial or cumulative wholesale.
4%, 9% or 13% personal team commission starting from 4% moving to 9% and then 13% for higher ranks.
Starts from 13% of the unit volume is between $1,000- $5,000, increasing to 23% if the unit commissions exceed $5,500.
Offspring commissions for ranks Sales Director and above. First-line offspring commissions range between 5 and 7%, and second-line offspring commissions are at a fixed 1%.
There are bonuses for Offspring Sales Directors.
$50 Team-Building Cash Bonus: for each new personal team member who becomes Great Start-qualified.
Latest Awards and Achievements
Forbes (2025): Ranked #9 Best Brand for Social Impact.
Euromonitor International (2023–2025): Named #1 Direct Selling Brand for skincare and color cosmetics for three consecutive years.
Sustainability Recognition (2024): Honored for the second year in a row for its conservation and sustainability efforts in Texas.
Women’s Wear Daily Beauty Inc. (2024): Ranked #11 in the Top 100 Beauty Companies.
Closing Thoughts
The list of the top 100 MLM companies in the USA is a surprising mixture of both iconic brands like Amway and Mary Kay, and newer ones like Zinzino and LiveGood. Together, these companies represent the strongest performers in a competitive market that employs millions of Americans either full-time or part-time.
If you are studying the landscape of MLM in the USA, this ranking shows you exactly what’s working here: compelling products, innovative compensation models, and a differentiating factor. These are the clear indicators of what it takes to achieve long-term growth in one of the world’s largest direct selling markets.
Shabana is a dynamic writer and strategist with profound expertise in network marketing. Her sharp analysis of industry trends and exceptional ability to distill complex concepts into clear, actionable insights make her content invaluable for professionals at every level. Through her writing, she empowers readers to navigate the evolving landscape of relationship-driven sales with confidence and integrity. Blending data-driven strategies with human-centric principles, Shabana provides a unique perspective that helps businesses thrive while maintaining authentic connections.
FAQs
1. What are the latest trends in the U.S. MLM industry in 2025?
According to the 2025 trends, MLM in the USA is leaning heavily into wellness, eco-friendly products, and digital-first distributor support. Many of the top network marketing companies in the USA now use apps, AI tools, and subscription models to keep customers engaged.
2. What are the pros and cons of joining an MLM in the U.S.?
The biggest advantage of joining MLM America is the flexibility. It lets you build income while selling products you believe in. But the challenge is that competition is steep, especially with so many MLM companies in USA fighting for market share. Success depends on choosing wisely and putting in consistent effort.
3. How to choose the right MLM Company in the USA?
Start by researching the largest MLM companies in the US to see who’s leading the way. Look for the ones that offer strong training, fair compensation, and products with real demand.
4. How many MLM companies are there in the USA?
The USA has over 1,000 MLM companies actively operating. These companies offer everything from health and wellness products to home decor pieces. It’s one of the most diverse and competitive markets for network marketing anywhere in the world.
References
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World Federation of the Direct Selling Association
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Direct Selling Association
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Business for Home
Disclaimer: Global MLM Software does not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
