The MLM industry in the US is growing, as new players emerge and established companies reach new heights. As we enter the new year, we bring you a fresh list of the top 100 MLM companies in the USA. This list highlights the brands that are setting the standard with innovative products and strategies. Let us take a closer look at what makes them stand out in the competitive MLM landscape.
This Article Contains:
Top 100 MLM Companies in the USA based on Global Revenue
The MLM industry is full of big players making waves with incredible revenue numbers year after year. Here’s a list of the top 100 MLM companies in the USA based on global revenue.
| S.No | Company Name | Country | Year Founded | Company Size | Revenue |
|---|---|---|---|---|---|
| 1 | Amway | USA | 1959 | 10,001+ employees | $7400 Million |
| 2 | Natura & Co | Brazil | 2018 | 10,001+ employees | $5649 Million |
| 3 | Herbalife | USA | 1980 | 10,001+ employees | $5000 Million |
| 4 | eXp Realty | USA | 2009 | 10,001+ employees | $4567 Million |
| 5 | Primerica | USA | 1977 | 1,001-5,000 employees | $3089 Million |
| 6 | Sunrun | USA | 2007 | 10,001+ employees | $2037 Million |
| 7 | Young Living | USA | 1993 | 1,001-5,000 employees | $1800 Million |
| 8 | Nu Skin | USA | 1984 | 1,001-5,000 employees | $1732 Million |
| 9 | Mary Kay | USA | 1963 | 1,001-5,000 employees | $2400 Million |
| 10 | Forever Living Products | USA | 1978 | 201-500 employees | $1700 Million |
| 11 | Vorwerk | Germany | 1883 | 10,001+ employees | $3450 Million |
| 12 | PM-International | Luxembourg | 1993 | 1,001-5,000 employees | $3030 Million |
| 13 | Utility Warehouse | UK | 1997 | 1,001-5,000 employees | $2990 Million |
| 14 | Coway | South Korea | 1989 | 5,001-10,000 employees | $2900 Million |
| 15 | Infinitus | China | 1992 | 1,001-5,000 employees | $3500 Million |
| 16 | Atomy | South Korea | 2009 | 10,001+ employees | $1710 Million |
| 17 | doTERRA | USA | 2008 | 1,001-5,000 employees | $1500 Million |
| 18 | Tupperware | USA | 1946 | 10,001+ employees | $1310 Million |
| 19 | World Financial Group | USA | 2001 | 201-500 employees | $1300 Million |
| 20 | Sunhope | China | 1978 | 201-500 employees | $1200 Million |
| 21 | Optavia/Medifast | USA | 1981 | 501-1,000 employees | $1,100 Million |
| 22 | Ambit Energy | USA | 2006 | 501-1,000 employees | $1,090 Million |
| 23 | O Boticário | Brazil | 1977 | 1,001-5,000 employees | $995 Million |
| 24 | Usana | USA | 1992 | 501-1,000 employees | $921 Million |
| 25 | DXN Global | Malaysia | 1993 | 1,001-5,000 employees | $902 Million |
| 26 | SeneGence | USA | 1999 | 51-200 employees | $900 Million |
| 27 | Vida Divina | USA | 2016 | 10,001+ employees | $917 Million |
| 28 | Oriflame Cosmetics | Sweden | 1967 | 5,001-10,000 employees | $811 Million |
| 29 | Market America | USA | 1992 | 501-1,000 employees | $800 Million |
| 30 | Belcorp | Peru | 1968 | 5,001-10,000 employees | $780 Million |
| 31 | Betterware de Mexico | Mexico | 1995 | 501-1,000 employees | $768 Million |
| 32 | Monat Global | USA | 2014 | 501-1,000 employees | $700 Million |
| 33 | Arbonne International | USA | 1980 | 201-500 employees | $700 Million |
| 34 | Omnilife | Mexico | 2000 | 10,001+ employees | $633 Million |
| 35 | Crowd1 | UAE | 2018 | 10,001+ employees | $625 Million |
| 36 | Color Street | USA | 2017 | 51-200 employees | $597 Million |
| 37 | Amore Pacific | South Korea | 1945 | 10,001+ employees | $585 Million |
| 38 | Hy Cite Enterprises | USA | 1959 | 1,001-5,000 employees | $570 Million |
| 39 | Scentsy | USA | 2004 | 1,001-5,000 employees | $579 Million |
| 40 | RIMAN | South Korea | 2018 | 2-10 employees | $545 Million |
| 41 | LegalShield | USA | 1972 | 501-1,000 employees | $546 Million |
| 42 | Yanbal International | Peru | 1976 | 51-200 employees | $536 Million |
| 43 | Qnet | Malaysia | 1998 | 501-1,000 employees | $520 Million |
| 44 | Family First Life | USA | 2013 | 1,001-5,000 employees | $503 Million |
| 45 | Shaklee | USA | 1956 | 201-500 employees | $500 Million |
| 46 | ACN | USA | 1993 | 1,001-5,000 employees | $500 Million |
| 47 | Unicity | USA | 2001 | 501-1,000 employees | $450 Million |
| 48 | It Works! | USA | 2001 | 5,001-10,000 employees | $450 Million |
| 49 | Nature’s Sunshine | USA | 1972 | 1,001-5,000 employees | $445 Million |
| 50 | Farmasi | Turkey | 1950 | 1,001-5,000 employees | $440 Million |
| 51 | Tiens | China | 1992 | 10,001+ employees | $435 Million |
| 52 | New Image Group | New Zealand | 1984 | 201-500 employees | $434 Million |
| 53 | Pola | Japan | 2006 | 1,001-5,000 employees | $433 Million |
| 54 | Juice Plus+ | USA | 1970 | 201-500 employees | $400 Million |
| 55 | LuLaRoe | USA | 2013 | 201-500 employees | $400 Million |
| 56 | Isagenix | USA | 2002 | 501-1,000 employees | $400 Million |
| 57 | Lux International | Switzerland | 1998 | 11-50 employees | $396 Million |
| 58 | Plexus Worldwide | USA | 2008 | 201-500 employees | $377 Million |
| 59 | LifeWave | USA | 2004 | 201-500 employees | $370 Million |
| 60 | Younique | USA | 2012 | 501-1,000 employees | $368 Million |
| 61 | Le-Vel | USA | 2012 | 10,001+ employees | $350 Million |
| 62 | Cosway | Malaysia | 1979 | 201-500 employees | $350 Million |
| 63 | Faberlic | Russia | 1997 | 501-1,000 employees | $346 Million |
| 64 | 4Life | USA | 1998 | 501-1,000 employees | $341 Million |
| 65 | Pruvit | USA | 2015 | 11-50 employees | $336 Million |
| 66 | Seacret Direct | USA | 2005 | 501-1,000 employees | $320 Million |
| 67 | LG House Hold & Health Care | South Korea | 1947 | 5,001-10,000 employees | $320 Million |
| 68 | Stella & Dot | USA | 2006 | 2-10 employees | $315 Million |
| 69 | Greenway Global | Czech Republic | 2017 | 501-1,000 employees | $307 Million |
| 70 | Neora | USA | 2011 | 201-500 employees | $300 Million |
| 71 | Total Life Changes | USA | 1999 | 201-500 employees | $300 Million |
| 72 | Pampered Chef | USA | 1980 | 201-500 employees | $300 Million |
| 73 | Princess House | USA | 1963 | 51-200 employees | $299 Million |
| 74 | LR Health & Beauty | Germany | 1985 | 1,001-5,000 employees | $296 Million |
| 75 | Betterway | Thailand | 1988 | 501-1,000 employees | $280 Million |
| 76 | Just International | Switzerland | 1930 | 51-200 employees | $250 Million |
| 77 | Noevir | Japan | 1978 | 5,001-10,000 employees | $245 Million |
| 78 | Alliance In Motion | Philippines | 2006 | 10,001+ employees | $238 Million |
| 79 | Best World Lifestyle | Singapore | 1990 | 2-10 employees | $228 Million |
| 80 | APL Go | Cyprus | 2011 | 10,001+ employees | $220 Million |
| 81 | Immunotech Research | Canada | 1996 | 51-200 employees | $220 Million |
| 82 | Naturally Plus | Japan | 1999 | 201-500 employees | $218 Million |
| 83 | LifeVantage | USA | 2003 | 51-200 employees | $213 Million |
| 84 | Hegemon Group | USA | 2013 | 10,001+ employees | $210 Million |
| 85 | InCruises | USA | 2015 | 51-200 employees | $205 Million |
| 86 | Modere | USA | 2013 | 201-500 employees | $200 Million |
| 87 | Elken | Malaysia | 1995 | 51-200 employees | $200 Million |
| 88 | TENLEAD Biotech | Taiwan | 2009 | 21-100 employees | $200 Million |
| 89 | Zinzino | Sweden | 2005 | 51-200 employees | $168 Million |
| 90 | Amare Global | USA | 2017 | 51-200 employees | $165 Million |
| 91 | ASEA | USA | 2007 | 201-500 employees | $160 Million |
| 92 | Hinode Cosmetics | Brazil | 1988 | 501-1,000 employees | $149 Million |
| 93 | Enagic USA | USA | 1974 | 51-200 employees | $147 Million |
| 94 | Mannatech | USA | 1994 | 201-500 employees | $132 Million |
| 95 | LiveGood | USA | 2022 | 10,001+ employees | $85 Million |
| 96 | Jeunesse | USA | 2009 | 201-500 employees | $75 Million |
| 97 | FM World | Poland | 2007 | 501-1,000 employees | $75 Million |
| 98 | ByDzyne | USA | 2019 | 51-200 employees | $35 Million |
| 99 | bHip Global | USA | 2007 | 10,001+ employees | $30 Million |
| 100 | Tranont | USA | 2013 | 51-200 employees | $8 Million |
A Deeper Look into the Top 4 MLM Companies In The USA
1. Amway
Amway MLM Company is a global leader in health, beauty, and home care products, making it one of the top network marketing companies in the USA. The company is known for its strong history and innovative products and is a favorite among MLM enthusiasts for its reliable business model and supportive distributor network.
2. Natura & Co.
Natura & Co. is all about sustainable beauty. It is one of the top 100 MLM companies in the USA recognized for its ethical practices and high-quality skincare and cosmetics. The company also focuses on helping the environment and supporting communities, which has earned it a great reputation worldwide.
3. Herbalife
Herbalife MLM Company has made a name for itself in health and wellness with its popular range of nutritional products designed to support active lifestyles. It is ranked among the top 100 MLM companies in the USA because of its extensive distributor network and loyal customer base.
4. eXp Realty
This is another MLM company on our list. eXp Realty has transformed real estate with its virtual first approach. The unique eXp Realty revenue share model has created a buzz among real estate agents because it offers a great way to earn a steady income while encouraging teamwork.
Growth and Size of the Direct Selling Industry in the US
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The US direct selling industry has experienced a 4% growth, increasing from $34.5 billion in 2014 to an estimated $36.5 billion in 2023.
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The wellness product category led sales, accounting for about 32.5% of total retail sales.
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As of 2024, the number of direct-selling companies in the United States reached 911,441, marking a 3.35% growth compared to 2023.
Trends of Network Marketing Companies in the USA
The MLM industry in the United States is thriving and changing, with new trends and opportunities emerging as we head into 2025. Here’s a quick look at what is happening in the world of MLM companies in the USA and why it is such an exciting space to watch:
1. Growing Industry with Big Potential
Studies suggest that the US direct selling market will reach USD 62.57 Billion by 2030 , growing at a CAGR of 5.5% from 2023. MLM is clearly an industry that’s here to stay. It is growing, adapting, and offering new opportunities for MLM entrepreneurs.
2. Health and Wellness Are Leading the Way
One of the major trends that will shape MLM companies in 2025 is the focus on health and wellness products. As people embrace healthier lifestyles, there is a demand for natural supplements and fitness products. Top network marketing companies in the USA are tapping into this market successfully. They are leveraging MLM software for health and wellness to streamline operations, manage distributors, and scale their businesses effectively.
3. Younger Generation Entering the MLM Scene
2024 was the year when the younger generations, especially Millennials and Gen Z, were embracing MLM. This will continue well into 2025 as they look for flexibility, work-life balance, and opportunities to earn income on their terms. With the rise of social media, younger distributors are using platforms like Instagram and TikTok to build networks and share products. These strategies are turning MLM into a digital-first and modern industry.
4. Digital Tools are Changing the Game
Technology is playing a huge role in the growth of MLM companies in the USA. Distributors are now using online tools like direct selling software and social media to grow their businesses, market products, and recruit new team members. The shift to virtual training and online sales has made it easier than ever for distributors to operate their businesses from anywhere.
5. Ethics and Transparency Matter More Than Ever
There’s a growing focus on ethics in the MLM industry in 2025. As the market grows, MLM companies are working hard to build trust with consumers and distributors by ensuring fair compensation, transparent business practices, and ethical operations. Consumers and distributors alike are demanding honesty, and the top network marketing companies in USA are stepping up to meet those expectations.
6. Financial Wellness for Distributors
More MLM companies in the USA are emphasizing financial education and support to help distributors not only succeed in sales but also build their financial independence. Many MLM businesses are offering performance-based commissions and incentives to boost distributor earnings. These companies are creating a win-win for everyone by using technologies like MLM commission software to help distributors track and manage their commissions.
Shabana is a dynamic writer and strategist with profound expertise in network marketing. Her sharp analysis of industry trends and exceptional ability to distill complex concepts into clear, actionable insights make her content invaluable for professionals at every level. Through her writing, she empowers readers to navigate the evolving landscape of relationship-driven sales with confidence and integrity. Blending data-driven strategies with human-centric principles, Shabana provides a unique perspective that helps businesses thrive while maintaining authentic connections.
FAQs
1. How do the top MLM companies in the USA manage their operations?
The top MLM companies in the USA keep things running smoothly by focusing on streamlined supply chains, digital tools, and solid support for their distributors. They also invest heavily in training and incentivizing their teams to ensure long-term success.
2. How are MLM companies in the USA adapting to changing consumer needs?
MLM companies in the USA are tapping into the demand for eco-friendly and sustainable products, while also offering flexible business models for younger generations. They are staying relevant by embracing technology and offering products that match evolving consumer preferences.
Disclaimer: Global MLM Software does not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
References
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Business For Home
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Direct Selling News
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Statista
Conclusion
As we look ahead to 2025, the MLM industry in the USA is looking to be brighter than ever. The space offers exciting opportunities for MLM entrepreneurs. Whether you are a part of an established brand or just getting started, there has never been a better time to leverage the power of network marketing. Also, make sure that your MLM journey is supported by expert solutions like Global MLM Software, which can help take your MLM business to new heights.