Network marketing is undoubtedly a great way to build your business and achieve financial freedom. But it can also be arduous and time-consuming. That's why about 50% of participants drop out of the program within one year. However, the list shouldn't have you on it because you'll learn about the best marketing tools that'll make your business framework smooth.
Further, these digital tools for networking are the need of the hour because, with digitalization at its peak, you need more than just a good product and a solid compensation plan. You also need a strategy to attract and retain customers, recruit and train new distributors, and manage your business efficiently.
So, dive into this comprehensive list of the best network marketing tools your business needs to compete and stay consistent.
MLM Prospecting Tools
Effective prospecting is critical to constructing a thriving network marketing enterprise. It necessitates access to appropriate tools to grow your team effectively. Below are some of the most effective MLM prospecting tools that can elevate your business to new heights:
1. Social Media
Social media provides you with a robust platform that can be harnessed to locate and connect with potential prospects. Facebook alone was used by 90% of marketers worldwide in 2022 to promote their products and generate leads. Instagram and LinkedIn stood in second and third positions. These tools are ideal for sharing business opportunities, interacting with prospective customers, and fostering relationships with your network.
2. Sales Funnels
A sales funnel comprises a marketing system designed to guide prospects through buying. You can capture, qualify, and convert leads into paying customers using a sales funnel. You can optimize the sales process by providing a structured framework to support and direct your prospects' journey toward the purchase.
While doing so, you may look at the sales funnels of Netflix, Autogrow, or Basecamp. You may be able to build a different value initially but aim to achieve that level. Yes, they aren't MLM businesses, but their strategies are for B2C purposes, making them nearly identical.
3. Email Marketing
People think the email era is over. For them, it's like the old QWERTY phones. But little do they know that old never goes out of fashion. Various secret agencies still use QWERTY phones. The same is true with email marketing.
If you still don't believe it, hear me out. The email user base will grow to 4.6 billion by 2025. So, if you aren't using email marketing tools by far, this is the time to focus on them. Further, the best tools available to automate the process are:
4. Video Marketing
Regarding network marketing, leveraging the potential of video content can be a game-changer in establishing trust and credibility with your prospects. Studies suggest people are more likely to retain and assimilate information when consuming video content than written text.
Moreover, visual media is inherently more immersive and understandable than the written word, making it a perfect medium for marketing purposes. Take Avon, for example, utilizing YouTube, Instagram, and TikTok to reach a vast audience and building up hot leads for a decent budget.
You can not stick to those presentations any longer because you don’t want your audience to attend a lecture. You need them to identify the opportunities they gain from becoming a part of your enterprise. Webinars are the way to make a significant impact and bring more leads. You can decide your webinar's goals and strategize the content based on them.
Plus, do remember to master whatever topic you choose because you'll be seeing lots of "raised hands" asking tough questions. Additionally, some helpful tools you can use are Zoom, Meets, Teams, and EasyWebinar.
Business Networking Tools
Business networking tools are essential for entrepreneurs and professionals who want to expand their network and reach new clients or customers.
1. Well-Optimized Website
In the ever-evolving network marketing landscape, achieving financial success demands mastery in this field. To attain this, you must take charge of your online presence. A customized website akin to those of fellow industry players is a crucial first step. Having an unparalleled web platform is a surefire way to distinguish yourself from the pack.
Remember, your website serves as your initial point of contact with potential clients, forging a lasting impression of your brand. So, use platforms like WordPress, Wix, and Squarespace that millions trust. Furthermore, your online hub lends credence to your enterprise, promoting reliability and trustworthiness among prospective customers. It acts as your chief conduit for traffic, clientele, and profits.
2. Business Intelligence (BI) Tools
It's impossible to measure the outcomes of each aspect of business in this multi-facet environment. Therefore, it's essential to have reliable BI (Business Intelligence) tools to analyze data and make informed decisions. Not just that, but you can have performance summaries of your business and employees simultaneously.
These tools are smart enough to summarize revenue, profits, sales flow, predictive analysis, etc. The best BI tools in the market are Microsoft Power BI, Tableau, and QlikView.
3. Customer Relationship Management (CRM)
In today's dynamic business environment, customer retention and acquisition are crucial for any business, especially MLM. It's not just about selling the product but building long-term customer relationships. That is where CRM enters the arena.
CRM tools allow businesses to manage customer interactions, track customer behavior, and analyze customer data to provide personalized services. With the right CRM like Salesforce, HubSpot CRM, and Zoho, you can efficiently manage the customer database, track their buying behavior, and provide better after-sales support.
4. Online Training Platforms
Virtual training tools can be a game-changer for network marketers, as they can help leaders save time and improve training effectiveness. With virtual platforms, leaders can provide training materials that their teams can access at any time and pace.
The approach empowers new distributors to take charge of their learning, and leaders can monitor their progress and provide feedback accordingly. Examples of virtual training tools include EdApp, Raven360, and Kajabi, which offer various features such as video conferencing, screen sharing, and interactive whiteboards.
5. Event Scheduling
It's possible that the event invitation you sent through WhatsApp can get ignored because it won't remind the recipient again that they must attend a meeting. Being an MLM business owner, you know that can be a potential loss, and you wouldn't want that, right? That's why you should invest in event scheduling tools like Doodle, Calendly, and Acuity Scheduling.
They'll help to streamline the process by allowing you to schedule events and send reminders to attendees. It eliminates manual scheduling and ensures everyone is on the same page. These platforms also allow attendees to choose the best time for them and can automatically adjust for different time zones. You also ensure everyone can attend the event without confusion or scheduling conflicts.
6. Automated Online Sales Boosters
Every industry harbors a singular yearning - profit. Whatever strategy, plan, or tool a business employs ultimately aims to increase profits. For network marketing businesses, this is the same.
That's why your business needs to invest in automated online sales boosters like Zendesk, HubSpot, and Keap. They automate laborious tasks such as prospecting, pipeline management, sales & activity tracking, and sales data.
7. Graphic Designing Tools
It is paramount that every individual operating in the network marketing sphere has access to a robust and proficient graphic design tool at their fingertips. Why, you may ask? Because in today's world, the average person perusing the internet has little patience for subpar design and lackluster lead capture forms.
In fact, a poorly crafted and ill-conceived lead capture form can be the end for any aspiring network marketer. The reputation of your enterprise hangs in the balance. Thus, acquiring effective and competent graphic design tools like Canva, Illustrator, Photoshop, etc., can be valuable, especially for various MLM skin care companies .
You need to depend heavily on the appropriate network marketing tools to generate quality leads for network marketing businesses. It's the only way to survive in the digital era while making profits on the side. By staying up-to-date with the newest technologies and trends, you can be miles ahead of the competition and continue to grow your business in a constantly evolving market.
1. What is an MLM tool?
MLM tools support network marketing firms and distributors at every stage of the marketing and sales process. It delivers functionalities that aid in prospecting, promotions, client administration, cataloging, and distribution.
2. What marketing tools do I need?
In the network marketing business, you may need specific tools. The set includes MLM prospecting tools, customer relationship management (CRM) software, business intelligence (BI) tools, virtual training platforms, and automated online sales boosters.
3. What is the best marketing tool for a business?
There is no "best" marketing tool for a business, as the most effective tool depends on various factors such as the target audience, industry, and specific marketing goals.
4. What are the 5 tools of the marketing mix?
The marketing mix includes the 5Ps of marketing. Those consist of product, price, promotion, place, and people. You need to focus on each one to make your network marketing venture a success.