Top 100 MLM Companies in 2023


Updated on May 28th, 2023
15 Mins Read
Top 100 MLM Companies in 2022

With an accelerated focus on affiliate marketing, it can be hard to lose track of legitimate network marketing companies. According to Statista, the average share of the direct sales market was $55 billion in the US alone.

Such enterprises have shown that we don’t need a complicated supply chain and thousands of stores when passionate affiliates can easily shoulder the responsibility. Furthermore, they bring about a sense of freedom from restrictive work hours and earning limitations that spawn from a stressful 9-5 job.

Yet, some create a more significant impact than others. In light of that, here are the top 100 organisations that any MLM company should look up to.

Top 100 MLM Companies List for 2023

The following list consists of the top 100 network marketing companies worldwide. It considers the annual revenues, net growth, compensation packages given to employees, and the diversity in the services they provide to end consumers.

Sr.No. Company Name Year Founded Compensation Structure Headquarters
1 Amway 1959 Multi-Level Ada, Michigan, USA
2 Avon Products Inc. 1886 Multi-Level London, United Kingdom
3 Herbalife 1980 Multi-Level Los Angeles, California, USA
4 Infinitus 1992 Multi-Level Guangzhou, China
5 Vorwerk 1883 Single Level Wuppertal, Germany
6 Natura 1969 Single Level Cajamar, Sao Paulo, Brazil
7 Nu Skin 1984 Multi-Level Provo, Utah, USA
8 COWAY 1989 Single Level Seoul, South Korea
9 Tupperware 1946 Single/Multi-Level Orlando, Florida, USA
10 Young Living 1993 Multi-Level Lehi, Utah, USA
11 Oriflame Cosmetics 1967 Multi-Level Schaffhausen, Sweden
12 Rodan + Fields 2008 Multi-Level San Francisco, California, USA
13 Jeunesse 2009 Multi-Level Lake Mary, Florida, USA
14 Ambit Energy 2006 Multi-Level Dallas, Texas, USA
15 DXN Marketing 1993 Multi-Level Alor Setar, Malaysia
16 Pola 1929 Single Level Tokyo, Japan
17 O Boticario 1977 Multi-Level São José dos Pinhais, Paraná, Brazil
18 Usana Health Sciences 1992 Multi-Level Salt Lake City, Utah, USA
19 Belcorp 1968 Single Leve Lima, Peru
20 Atomy 2009 Multi-Level Gongju, South Korea
21 Telecom Plus 1997 Multi-Level London, United Kingdom
22 Yanbal International 1967 Multi-Level Lima, Peru
23 Market America 1992 Single Level Greensboro, North Carolina, USA
24 PM International 1993 Multi-Level Schengen, Luxembourg
25 Stream 2004 Multi-Level Dallas, Texas, USA
26 Team National 1997 Multi-Level Davie, Florida, USA
27 Amore Pacific 1945 Multi-Level Seoul, South Korea
28 Arbonne International 1980 Multi-Level Irvine, California, USA
29 Hinode 1988 Multi-Level São Paulo, Brazil
30 Plexus 2008 Multi-Level Scottsdale, Arizona, USA
31 Optavia 1981 Multi-Level Baltimore, Maryland, USA
32 Miki Corp. 1966 Multi-Level Osaka, Japan
33 Faberlic 1997 Multi-Level Moscow, Russia
34 Scentsy 2004 Multi-Level Meridian, Ohio, USA
35 Monat Global 2014 Multi-Level Doral, Florida, USA
36 Younique 2012 Multi-Level Lehi, Utah, USA
37 For Days 1997 Multi-Level Tokyo, Japan
38 World Ventures 2005 Multi-Level Plano, Texas
39 Cosway Corp. Ltd. 1979 Single Level Kuala Lumpur, Malaysia
40 Nature’s Sunshine 1972 Multi-Level Lehi, Utah, USA
41 Pruvit 2016 Multi-Level Louisville, Kentucky, USA
42 Beauty Counter 2013 Multi-Level Santa Monica, California, USA
43 4Life Research 1998 Multi-Level Sandy, Utah, USA
44 LG Household & Healthcare 1947 Single Level Seoul, South Korea
45 Family Heritage Life 1989 Single Level Cleveland, Ohio, USA
46 Vivint 2010 Single Level Provo, Utah, USA
47 Noevir 1964 Single Level Tokyo, Japan
48 Hy Cite Enterprises 1959 Multi-Level Madison, Wisconsin, USA
49 Pro-Partner 1993 Multi-Level Taipei, Taiwan
50 Pure Romance 1993 Multi-Level Cincinnati, Ohio, USA
51 Naturally Plus 1999 Multi-Level Tokyo, Japan
52 New Image Group 1984 Multi-Level Auckland, New Zealand
53 Prowin International 1995 Single Level Illingen, Germany
54 Morinda 1996 Multi-Level American Fork, Utah, USA
55 Menard 1959 Multi-Level Nagoya, Japan
56 Cutco/Vector Marketing 1949 Single Level Olean, New York, USA
57 Team Beachbody 1998 Multi-Level El Segundo, California, USA
58 Arix 2011 Multi-Level Phoenix, Arizona, USA
59 Southwestern Advantage 1855 Single Level Nashville, Tennessee, USA
60 Lifevantage 2003 Multi-Level Sandy, Utah, USA
61 Vida Divina 2016 Multi-Level Fontana, California
62 KK Assuran 1994 Multi-Level Fukuoka, Japan
63 Vestige Marketing 2004 Multi-Level New Delhi, India
64 NHT Global 2001 Multi-Level Rolling Hills Estates, California, USA
65 Hillarys Blinds 1971 Single Level Nottinghamshire, UK
66 Giffarine Skyline Unity Co. 1996 Multi-Level Bangkok, Thailand
67 Bearcere’Ju Co. Ltd. 1992 Multi-Level Tokyo, Japan
68 Mannatech 1993 Multi-Level Flower Mound, Texas, USA
69 Youngevity 1997 Multi-Level Chula Vista, California, USA
70 Princess House 1963 Multi-Level Taunton, Massachusetts, USA
71 Charle Corporation 1975 Multi-Level Kobe, Japan
72 Diana 1986 Single Level Tokyo, Japan
73 Naris Cosmetics 1931 Multi-Level Osaka, Japan
74 Maruko 1978 Multi-Level Japan
75 Marketing Personal 1999 Single Level Medellin, Colombia
76 Immunotec Research Ltd. 1996 Multi-Level Quebec, Canada
77 ASEA 2010 Multi-Level Pleasant Grove, Utah, USA
78 Color Street 2017 Multi-Level Clifton, New Jersey, USA
79 World Global Network 2011 Multi-Level Miami, Florida, USA
80 Usborne Books & More 1989 Multi-Level Tulsa, Oklahoma, USA
81 Truvision Health 2014 Multi-Level Draper, Utah, USA
82 C’BON Cosmetics 1966 Single Level Tokyo, Japan
83 Xyngular 2009 Multi-Level Lehi, Utah, USA

Zhulian Marketing 1989 Multi-Level Penang, Malaysia
85 Nefful 2014 Multi-Level Singapore
86 My Daily Choice 2014 Multi-Level Las Vegas, Nevada, USA
87 Perfectly Posh 2011 Multi-Level Salt Lake City, Utah, USA
88 Energetix 2002 Single Level Bingen am Rhein, Germany
89 Zurvita 2008 Multi-Level Houston, Texas, USA
90 Arsoa Honsha 1972 Multi-Level Yamanashi, Japan
91 Best World International Ltd. 1990 Multi-Level Singapore
92 Hai-O 1992 Single Level Selangor, Malaysia
93 Koyo-Sha 1975 Multi-Level Gife, Japan
94 Shinsei Home Service 2004 Multi-Level Kobe, Japan
95 Captain Tortue Group 1993 Multi-Level Aix-en-Provence, France
96 Chandeal Co. Ltd. 1985 Multi-Level Nara, Japan
97 Grant E One’s 2005 Multi-Level Fukul, Japan
98 Nikken 1989 Multi-Level Irvine, California, USA
99 Zinzino 2005 Multi-Level Vastra Gotaland, Sweden
100 Pieroth Wein 1675 Single Level Burg Layen, Germany

Many of the older companies in the field took the top 10 spots of the list, thanks to brands like Herbalife, Vorwerk, and Infinitus expanding their operations to new countries. Meanwhile, it was surprising to see Pieroth Wein, a German brand that has existed for more than 340 years, still make it into the top 100.

What Makes for Healthy Growth of Network Marketing Companies?

Growth of Network Marketing

It is not just one reason that allows these MLMs to make billions of dollars a year. Their success pivots on various factors that come together to augment their revenue. These include the following:

Credibility and Transparency

You can’t build a venture with trusted associates if they don’t have faith in your system. The best MLM organisation has a clear and detailed structure for its products, compensation packages, and business opportunities, all laid out in black and white.

Effective Sales Funnel

Generating and analysing leads paves the way for efficient conversions and fulfilling sales targets. An excellent sales funnel guides the prospects in the right direction. Many network marketing companies do that by utilising MLM CRM software for the process.

Unique Marketing Strategies

Almost any MLM organisation can reel in new prospects with the promise of ‘flexible work hours’ or ‘being your own boss.’ However, genuinely successful ventures use creative ways to help drive their supply chain with the affiliate marketing model. These can include creating special discounts or analysing the local market for the needed products.

Technological Upkeep

While in-person meetings are the most effective method to convert leads, using digital resources in a modern age is a great idea, nonetheless. You can go for video calls or chatbots to answer any prospective questions. It is how Isagenix made more than $6 billion in sales despite most of its associates working from home.

Infrastructure Building

It is standard for network marketing agencies such as Pieroth Wein with their vineyards and Princess House with their kitchenware. The compensation plan focuses less on recruiting and direct selling but more on rewarding setups for a viable infrastructure that brings in prospective leads.

Even if the associates can’t convert the leads themselves, it makes for an excellent platform to introduce a community to the brand. Further, any experienced salesperson up the chain can use the data to more effectively plan future ventures.

Bonus for Sales Milestones

Simply giving a pat on the back during events is no longer viable for motivating affiliates with high conversion rates. The best MLM agencies use sale milestone bonuses and cycle achievements to promote good performance from outstanding partners. So, the associates add to their income with the dividends they obtain from such milestones alongside regular sales and recruitment incentives.

Diversity in Direct Selling Products

Companies like Amway and Scentsy understand that a single product can only take you so far in sales. Moreover, each locale has a different preference, so you need to keep your inventory diverse to cater to as many people as possible. A diverse range of direct selling products increases the chance for sales and generates more interest from the prospects.

Top 10 MLM Companies by Revenue

In looking for the world's best opportunity in network marketing, many people would often want to study the ones that made the most revenue. Therefore, the following list highlights the brands that earned the most through innovative ways of prospecting, revamping their business models, and keeping their customer base engaged.

Company Name Revenue for FY 2021-22 (USD billion) Year-On-Year Growth Net Worth Country
1 Amway $8.80 1.1% $4 Billion USA
2 Jeunesse $8.00 17% N/A USA
3 Natura Cosmetics $7.77 96% $5.7 Billion Brazil
4 LG Household & Health $6.60 5% $23.4 Billion South Korea
5 Isagenix $6.00 -6% $6.8 Billion USA
6 Herbalife $5.50 14% 3.38 Billion USA
7 Vorwerk $4.40 4% $5.90 Billion Germany
8 Forever Living $4.11 -4% $2.75 Billion USA
9 Amore Pacific $3.87 0% $4.76 Billion South Korea
10 Avon $3.51 -27% $1.6 Billion UK

You can observe Avon's massive decrease of 27% due to its lack of digital preparedness from the table. 27% is a lot for a multi-billion-dollar MLM like Avon. Avon's digital presence was somewhat inadequate the past year, as they didn't focus as much on online campaigns as other companies in this list. While the sales are still impressive, they could overhaul their business model with the appropriate Digital Transformation in place.

Popular Products in the Network Marketing Industry

Products in the Network Marketing

While the products in the direct selling company list may belong to various fields, some of them have seen tremendous success in the past few years.

Household Goods

Due to the pandemic, many people were short on essential household supplies. A network marketing agent near them that stocked household goods could help them get by during the tough times. Such items can include anything from washing powder and soaps to kitchenware and electrical appliances.

Cosmetics and Personal Care

Cosmetics and Personal care products are the most lucrative business in network marketing. Even influencers on social media primarily promote cosmetics and personal care products, with Manscaped and Allure leading the charge. These products will always remain in demand. The best part is that you can customise them as per your unique skin type.

Clothing and Accessories

Numerous clothing brands spend billions of dollars in advertisements to promote specific lineups. With network marketing, you can not only scale down the cost of advertising but allocate the exact stock to your associates. This process maximises the sales for MLMs while providing the associates with their fair share of compensation.

Financial Services

A flip of a coin can better guide today's finances than the best experts in the world. The current market volatility is too much for the regular Joe to handle. However, a trained associate who can personally assess your finances can offer you the best solutions. These can vary from the most appropriate insurance plans to the most profitable investment portfolio as per your income band.

Home Improvement

It is a relatively recent product range offered by emerging MLMs. House renovations have become so expensive that most people don't bother with the aesthetic necessities, let alone festive decorations. Through a direct selling model, customers can browse the exact specifications of parts without paying a fortune for fittings. Many conventional building companies have taken up this supply chain model to save on transportation costs.

Tools That Growing MLMs Can Utilise

Tools That Growing MLMs

Even if your network marketing agency has not made the top list, you need not remain disappointed. MLMs are all about growing and expanding to new horizons. Therefore, a few tools can help your organisation realise its true potential.

  1. Prospecting Tools
  2. Team Building Tools
  3. Customer Acquisition and Retention Tools
  4. Social Media Tools
  5. Blockchain & Smart Contract
  6. MLM Growth Tool Kit

Compensation Plans of the Best MLM Organisations

Compensation Plans of the Best MLM Organisations

The thing with MLMs is that you can only make more money when your associates do the same. So, it pays to offer high incentives to your members so that they can help grow your network. It goes against the traditional corporations that make their employees work long hours for barely fair compensation.

Some of the best compensation plans from well-known MLMs include:

  1. Binary Compensation plan
  2. Unilevel Compensation plan
  3. Matrix Compensation plan
  4. Generation Compensation plan
  5. Monoline Compensation plan
  6. Breakaway Compensation plan

Insights on The Best MLM Organisations

1. What is the Highest Growth Rate Made by Any MLM Company in 2022?

NewULife reported the highest growth rate for FY 2021-22. The company, which sells healthcare products, reported a growth of 900% as its annual revenue jumped from $6 million to $60 million.

2. What Percentage of the Network Marketing Companies Made A Positive Revenue Growth Rate?

68% of the top 100 MLM companies reported a positive growth rate for the year 2022. The market value of MLM business was $55 billion in the US alone.

3. Which Product Category is Preferred by the Majority of Network Marketing Companies?

For 2021, the majority of the direct selling market stake by product category belonged to healthcare products (36.2%), followed by cosmetics (26.2%) and household goods (14.4%).

Also Read: Top 10 MLM companies in South Africa

Final Thoughts

A concept holds true for all your goals: Shoot for the stars if you want to get to the moon. Learning about the best in the industry can help your MLM company thrive as well. You may not match the scale of multi-billion dollar corporations, but you can come right beside them with the right tools from the Best MLM Software Development company .

Global MLM can make that journey a bit more convenient in a world run on data crunching and digital assets. A suitable program can help you manage your resources and network efficiently. Feel free to browse through our feature list here.

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