With an accelerated focus on affiliate marketing, it can be hard to lose track of legitimate network marketing companies. According to Statista, the average share of the direct sales market was $55 billion in the US alone.
Such enterprises have shown that we don’t need a complicated supply chain and thousands of stores when passionate affiliates can easily shoulder the responsibility. Furthermore, they bring about a sense of freedom from restrictive work hours and earning limitations that spawn from a stressful 9-5 job.
Yet, some create a more significant impact than others. In light of that, here are the top 100 organisations that any MLM company should look up to.
Top 100 MLM Companies List for 2023
The following list consists of the top 100 network marketing companies worldwide. It considers the annual revenues, net growth, compensation packages given to employees, and the diversity in the services they provide to end consumers.
|Sr.No.||Company Name||Year Founded||Compensation Structure||Headquarters|
|1||Amway||1959||Multi-Level||Ada, Michigan, USA|
|2||Avon Products Inc.||1886||Multi-Level||London, United Kingdom|
|3||Herbalife||1980||Multi-Level||Los Angeles, California, USA|
|5||Vorwerk||1883||Single Level||Wuppertal, Germany|
|6||Natura||1969||Single Level||Cajamar, Sao Paulo, Brazil|
|7||Nu Skin||1984||Multi-Level||Provo, Utah, USA|
|8||COWAY||1989||Single Level||Seoul, South Korea|
|9||Tupperware||1946||Single/Multi-Level||Orlando, Florida, USA|
|10||Young Living||1993||Multi-Level||Lehi, Utah, USA|
|11||Oriflame Cosmetics||1967||Multi-Level||Schaffhausen, Sweden|
|12||Rodan + Fields||2008||Multi-Level||San Francisco, California, USA|
|13||Jeunesse||2009||Multi-Level||Lake Mary, Florida, USA|
|14||Ambit Energy||2006||Multi-Level||Dallas, Texas, USA|
|15||DXN Marketing||1993||Multi-Level||Alor Setar, Malaysia|
|16||Pola||1929||Single Level||Tokyo, Japan|
|17||O Boticario||1977||Multi-Level||São José dos Pinhais, Paraná, Brazil|
|18||Usana Health Sciences||1992||Multi-Level||Salt Lake City, Utah, USA|
|19||Belcorp||1968||Single Leve||Lima, Peru|
|20||Atomy||2009||Multi-Level||Gongju, South Korea|
|21||Telecom Plus||1997||Multi-Level||London, United Kingdom|
|22||Yanbal International||1967||Multi-Level||Lima, Peru|
|23||Market America||1992||Single Level||Greensboro, North Carolina, USA|
|24||PM International||1993||Multi-Level||Schengen, Luxembourg|
|25||Stream||2004||Multi-Level||Dallas, Texas, USA|
|26||Team National||1997||Multi-Level||Davie, Florida, USA|
|27||Amore Pacific||1945||Multi-Level||Seoul, South Korea|
|28||Arbonne International||1980||Multi-Level||Irvine, California, USA|
|29||Hinode||1988||Multi-Level||São Paulo, Brazil|
|30||Plexus||2008||Multi-Level||Scottsdale, Arizona, USA|
|31||Optavia||1981||Multi-Level||Baltimore, Maryland, USA|
|32||Miki Corp.||1966||Multi-Level||Osaka, Japan|
|34||Scentsy||2004||Multi-Level||Meridian, Ohio, USA|
|35||Monat Global||2014||Multi-Level||Doral, Florida, USA|
|36||Younique||2012||Multi-Level||Lehi, Utah, USA|
|37||For Days||1997||Multi-Level||Tokyo, Japan|
|38||World Ventures||2005||Multi-Level||Plano, Texas|
|39||Cosway Corp. Ltd.||1979||Single Level||Kuala Lumpur, Malaysia|
|40||Nature’s Sunshine||1972||Multi-Level||Lehi, Utah, USA|
|41||Pruvit||2016||Multi-Level||Louisville, Kentucky, USA|
|42||Beauty Counter||2013||Multi-Level||Santa Monica, California, USA|
|43||4Life Research||1998||Multi-Level||Sandy, Utah, USA|
|44||LG Household & Healthcare||1947||Single Level||Seoul, South Korea|
|45||Family Heritage Life||1989||Single Level||Cleveland, Ohio, USA|
|46||Vivint||2010||Single Level||Provo, Utah, USA|
|47||Noevir||1964||Single Level||Tokyo, Japan|
|48||Hy Cite Enterprises||1959||Multi-Level||Madison, Wisconsin, USA|
|50||Pure Romance||1993||Multi-Level||Cincinnati, Ohio, USA|
|51||Naturally Plus||1999||Multi-Level||Tokyo, Japan|
|52||New Image Group||1984||Multi-Level||Auckland, New Zealand|
|53||Prowin International||1995||Single Level||Illingen, Germany|
|54||Morinda||1996||Multi-Level||American Fork, Utah, USA|
|56||Cutco/Vector Marketing||1949||Single Level||Olean, New York, USA|
|57||Team Beachbody||1998||Multi-Level||El Segundo, California, USA|
|58||Arix||2011||Multi-Level||Phoenix, Arizona, USA|
|59||Southwestern Advantage||1855||Single Level||Nashville, Tennessee, USA|
|60||Lifevantage||2003||Multi-Level||Sandy, Utah, USA|
|61||Vida Divina||2016||Multi-Level||Fontana, California|
|62||KK Assuran||1994||Multi-Level||Fukuoka, Japan|
|63||Vestige Marketing||2004||Multi-Level||New Delhi, India|
|64||NHT Global||2001||Multi-Level||Rolling Hills Estates, California, USA|
|65||Hillarys Blinds||1971||Single Level||Nottinghamshire, UK|
|66||Giffarine Skyline Unity Co.||1996||Multi-Level||Bangkok, Thailand|
|67||Bearcere’Ju Co. Ltd.||1992||Multi-Level||Tokyo, Japan|
|68||Mannatech||1993||Multi-Level||Flower Mound, Texas, USA|
|69||Youngevity||1997||Multi-Level||Chula Vista, California, USA|
|70||Princess House||1963||Multi-Level||Taunton, Massachusetts, USA|
|71||Charle Corporation||1975||Multi-Level||Kobe, Japan|
|72||Diana||1986||Single Level||Tokyo, Japan|
|73||Naris Cosmetics||1931||Multi-Level||Osaka, Japan|
|75||Marketing Personal||1999||Single Level||Medellin, Colombia|
|76||Immunotec Research Ltd.||1996||Multi-Level||Quebec, Canada|
|77||ASEA||2010||Multi-Level||Pleasant Grove, Utah, USA|
|78||Color Street||2017||Multi-Level||Clifton, New Jersey, USA|
|79||World Global Network||2011||Multi-Level||Miami, Florida, USA|
|80||Usborne Books & More||1989||Multi-Level||Tulsa, Oklahoma, USA|
|81||Truvision Health||2014||Multi-Level||Draper, Utah, USA|
|82||C’BON Cosmetics||1966||Single Level||Tokyo, Japan|
|83||Xyngular||2009||Multi-Level||Lehi, Utah, USA|
|Zhulian Marketing||1989||Multi-Level||Penang, Malaysia|
|86||My Daily Choice||2014||Multi-Level||Las Vegas, Nevada, USA|
|87||Perfectly Posh||2011||Multi-Level||Salt Lake City, Utah, USA|
|88||Energetix||2002||Single Level||Bingen am Rhein, Germany|
|89||Zurvita||2008||Multi-Level||Houston, Texas, USA|
|90||Arsoa Honsha||1972||Multi-Level||Yamanashi, Japan|
|91||Best World International Ltd.||1990||Multi-Level||Singapore|
|92||Hai-O||1992||Single Level||Selangor, Malaysia|
|94||Shinsei Home Service||2004||Multi-Level||Kobe, Japan|
|95||Captain Tortue Group||1993||Multi-Level||Aix-en-Provence, France|
|96||Chandeal Co. Ltd.||1985||Multi-Level||Nara, Japan|
|97||Grant E One’s||2005||Multi-Level||Fukul, Japan|
|98||Nikken||1989||Multi-Level||Irvine, California, USA|
|99||Zinzino||2005||Multi-Level||Vastra Gotaland, Sweden|
|100||Pieroth Wein||1675||Single Level||Burg Layen, Germany|
Many of the older companies in the field took the top 10 spots of the list, thanks to brands like Herbalife, Vorwerk, and Infinitus expanding their operations to new countries. Meanwhile, it was surprising to see Pieroth Wein, a German brand that has existed for more than 340 years, still make it into the top 100.
What Makes for Healthy Growth of Network Marketing Companies?
It is not just one reason that allows these MLMs to make billions of dollars a year. Their success pivots on various factors that come together to augment their revenue. These include the following:
Credibility and Transparency
You can’t build a venture with trusted associates if they don’t have faith in your system. The best MLM organisation has a clear and detailed structure for its products, compensation packages, and business opportunities, all laid out in black and white.
Effective Sales Funnel
Generating and analysing leads paves the way for efficient conversions and fulfilling sales targets. An excellent sales funnel guides the prospects in the right direction. Many network marketing companies do that by utilising MLM CRM software for the process.
Unique Marketing Strategies
Almost any MLM organisation can reel in new prospects with the promise of ‘flexible work hours’ or ‘being your own boss.’ However, genuinely successful ventures use creative ways to help drive their supply chain with the affiliate marketing model. These can include creating special discounts or analysing the local market for the needed products.
While in-person meetings are the most effective method to convert leads, using digital resources in a modern age is a great idea, nonetheless. You can go for video calls or chatbots to answer any prospective questions. It is how Isagenix made more than $6 billion in sales despite most of its associates working from home.
It is standard for network marketing agencies such as Pieroth Wein with their vineyards and Princess House with their kitchenware. The compensation plan focuses less on recruiting and direct selling but more on rewarding setups for a viable infrastructure that brings in prospective leads.
Even if the associates can’t convert the leads themselves, it makes for an excellent platform to introduce a community to the brand. Further, any experienced salesperson up the chain can use the data to more effectively plan future ventures.
Bonus for Sales Milestones
Simply giving a pat on the back during events is no longer viable for motivating affiliates with high conversion rates. The best MLM agencies use sale milestone bonuses and cycle achievements to promote good performance from outstanding partners. So, the associates add to their income with the dividends they obtain from such milestones alongside regular sales and recruitment incentives.
Diversity in Direct Selling Products
Companies like Amway and Scentsy understand that a single product can only take you so far in sales. Moreover, each locale has a different preference, so you need to keep your inventory diverse to cater to as many people as possible. A diverse range of direct selling products increases the chance for sales and generates more interest from the prospects.
Top 10 MLM Companies by Revenue
In looking for the world's best opportunity in network marketing, many people would often want to study the ones that made the most revenue. Therefore, the following list highlights the brands that earned the most through innovative ways of prospecting, revamping their business models, and keeping their customer base engaged.
|Company Name||Revenue for FY 2021-22 (USD billion)||Year-On-Year Growth||Net Worth||Country|
|3||Natura Cosmetics||$7.77||96%||$5.7 Billion||Brazil|
|4||LG Household & Health||$6.60||5%||$23.4 Billion||South Korea|
|8||Forever Living||$4.11||-4%||$2.75 Billion||USA|
|9||Amore Pacific||$3.87||0%||$4.76 Billion||South Korea|
You can observe Avon's massive decrease of 27% due to its lack of digital preparedness from the table. 27% is a lot for a multi-billion-dollar MLM like Avon. Avon's digital presence was somewhat inadequate the past year, as they didn't focus as much on online campaigns as other companies in this list. While the sales are still impressive, they could overhaul their business model with the appropriate Digital Transformation in place.
Popular Products in the Network Marketing Industry
While the products in the direct selling company list may belong to various fields, some of them have seen tremendous success in the past few years.
Due to the pandemic, many people were short on essential household supplies. A network marketing agent near them that stocked household goods could help them get by during the tough times. Such items can include anything from washing powder and soaps to kitchenware and electrical appliances.
Cosmetics and Personal Care
Cosmetics and Personal care products are the most lucrative business in network marketing. Even influencers on social media primarily promote cosmetics and personal care products, with Manscaped and Allure leading the charge. These products will always remain in demand. The best part is that you can customise them as per your unique skin type.
Clothing and Accessories
Numerous clothing brands spend billions of dollars in advertisements to promote specific lineups. With network marketing, you can not only scale down the cost of advertising but allocate the exact stock to your associates. This process maximises the sales for MLMs while providing the associates with their fair share of compensation.
A flip of a coin can better guide today's finances than the best experts in the world. The current market volatility is too much for the regular Joe to handle. However, a trained associate who can personally assess your finances can offer you the best solutions. These can vary from the most appropriate insurance plans to the most profitable investment portfolio as per your income band.
It is a relatively recent product range offered by emerging MLMs. House renovations have become so expensive that most people don't bother with the aesthetic necessities, let alone festive decorations. Through a direct selling model, customers can browse the exact specifications of parts without paying a fortune for fittings. Many conventional building companies have taken up this supply chain model to save on transportation costs.
Tools That Growing MLMs Can Utilise
Even if your network marketing agency has not made the top list, you need not remain disappointed. MLMs are all about growing and expanding to new horizons. Therefore, a few tools can help your organisation realise its true potential.
- Prospecting Tools
- Team Building Tools
- Customer Acquisition and Retention Tools
- Social Media Tools
- Blockchain & Smart Contract
- MLM Growth Tool Kit
Compensation Plans of the Best MLM Organisations
The thing with MLMs is that you can only make more money when your associates do the same. So, it pays to offer high incentives to your members so that they can help grow your network. It goes against the traditional corporations that make their employees work long hours for barely fair compensation.
Some of the best compensation plans from well-known MLMs include:
- Binary Compensation plan
- Unilevel Compensation plan
- Matrix Compensation plan
- Generation Compensation plan
- Monoline Compensation plan
- Breakaway Compensation plan
Insights on The Best MLM Organisations
1. What is the Highest Growth Rate Made by Any MLM Company in 2022?
NewULife reported the highest growth rate for FY 2021-22. The company, which sells healthcare products, reported a growth of 900% as its annual revenue jumped from $6 million to $60 million.
2. What Percentage of the Network Marketing Companies Made A Positive Revenue Growth Rate?
68% of the top 100 MLM companies reported a positive growth rate for the year 2022. The market value of MLM business was $55 billion in the US alone.
3. Which Product Category is Preferred by the Majority of Network Marketing Companies?
For 2021, the majority of the direct selling market stake by product category belonged to healthcare products (36.2%), followed by cosmetics (26.2%) and household goods (14.4%).
Also Read: Top 10 MLM companies in South Africa
A concept holds true for all your goals: Shoot for the stars if you want to get to the moon. Learning about the best in the industry can help your MLM company thrive as well. You may not match the scale of multi-billion dollar corporations, but you can come right beside them with the right tools from the Best MLM Software Development company .
Global MLM can make that journey a bit more convenient in a world run on data crunching and digital assets. A suitable program can help you manage your resources and network efficiently. Feel free to browse through our feature list here.
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