Summary
This blog provides a list of the Top MLM aromatherapy companies in the USA for 2025, highlighting their products, business models, and opportunities. It offers valuable insights for enthusiasts, entrepreneurs, and anyone interested in the aromatherapy network marketing industry.
Aromatherapy is a recognized branch of complementary medicine that uses essential oils for well-being. In recent times, this niche wellness practice has quietly grown into a global phenomenon. In 2024, the Aromatherapy industry was valued at $9.21 billion, and is projected to reach $15.17 billion by 2030. Much of this growth is driven by North America, which accounts for nearly 40.64% of this global revenue.
As this market continues to expand, MLM aromatherapy companies in the USA have become an important distribution avenue. In this article, we take a closer look at the top MLM aromatherapy companies operating in the US. We will examine the brands in detail and see how they fit into today’s growing wellness landscape.
Top 7 MLM Aromatherapy Companies in the USA: Brand Overview
This MLM essential oil comparison table features the top brands in the aromatherapy space. These are selected based on their product offerings and market presence. We have further listed them based on their 2024 revenue, from highest to lowest.
| Sl No | Company Name | Founder | CEO | Year founded | Headquarters | Best Selling Product | USP | Achievements | Revenue |
|---|---|---|---|---|---|---|---|---|---|
| 1 | doTERRA | Coret Lindley, Emily Wright, Dr David K. Hill, David Sterling, Greg Cook, Mark Wolfert, and Rob J. Young | Kirk Jowers | 2008 | Pleasant Grove, Utah, USA | doTERRA On Guard® Essential Oil Protective Blend | Exclusive essential oil blends used in aromatherapy for its aromatic profile and multipurpose applications. | Wins 19 awards in various product categories in the “Global Make-up” awards. | $2 billion |
| 2 | Young Living | Donald Gary Young & Mary Young | Mary Young | 1994 | Lehi, Utah, USA | Thieves® Essential Oil Blend | Emphasizes Seed to Seal® quality in a wide range of essential oil blends for aromatherapy use. | Recognized at the Parents' Choice Award for the best Essential oils and the Best Essential oil diffuser. | $1.8 billion |
| 3 | Arbonne | Petter Mørck | Jennifer Orlando | 1980 | Irvine, California, USA | Harmony essential oil blend | Offers botanically based essential oils aligned with the company’s clean, plant-focused product philosophy. | Recognized with the Gold-Level Cigna Healthy Workforce Designation for 2024. | $700 million |
| 4 | Essante Organics | Michale Wenniger | Michale Wenniger | 2009 | Phoenix, Arizona, USA | Breath Easy™ Essential Oil Blend | Offers certified organic, toxic free essential oils and aromatherapy blends | N/A | $33 million |
| 5 | Jordan Essentials | Nancy Bogart | Nancy Bogart | 2000 | Missouri, USA | Calming Essential Oil Blend | Focus on plant-based aromatherapy blends that fit its broader natural health and wellness positioning. | Voted “Coolest Thing Made in the Ozarks” for the Sleep Stick by Springfield Business Journal in 2025. | $25 million |
| 6 | SwissJust | Ulrich Justrich | Jacques Mizrahi | 1930 | Martinez, Buenos Aires | SwissJust® Relax essential oil blend | Focuses on high-purity essential oils and aromatherapy blends rooted in Swiss botanical tradition. | N/A | $21 million |
| 7 | HB Naturals | Paula Scarcella, Ben Scarcella, and Alexandria Brighton | Paula Scarcella | 2016 | Corbins, USA | Calm essential oil blend | Offers handcrafted essential oil blends formulated for aromatherapy. | N/A | $3 million |
Disclaimer: The revenue figures are taken from Business For Home and are the most recent available at the time of publishing. These figures may change over time based on company performance, official announcements, or updates and revisions from the original sources.
Detailed Overview of Selected MLM Aromatherapy Companies
This section takes a closer look at a few selected essential oil MLM brands in the USA from the above table. We have highlighted their popular aromatherapy-related products and compensation models for a deeper understanding
Young Living
Young Living is regarded as one of the leading essential oil MLM companies. It has expanded from a small distillation operation to a multinational business with farms and offices around the world. Today, its products are distributed through a global network of approximately six million independent Brand Partners.
Popular Products
- Grapefruit Vitality Essential Oil Blend: A single-oil product derived from grapefruit peel, commonly used for aromatherapy purposes(S)
- Aroma Ring - AromaEase: A personal diffuser that fits onto a nose or ear for aromatherapy in public places. (S)
- Aria Ultrasonic Diffuser: A diffuser made of glass and wood. It offers adjustable light settings and comes with integrated speakers.
Compensation plan
- The company’s 2025 compensation plan is a hybrid MLM plan that allows Brand Partners to build multiple downline legs.
- Brand Partners earn retail profits of over 24% on customer purchases made through their accounts.
- A Fast Start Bonus of 25% is paid when personally enrolled Brand Partners place qualifying orders of 1,000 PV within their first three months. Second-level enrollments qualify for a 10% Fast Start Bonus.
- Brand Partners can also receive a $25 cash bonus when a newly enrolled member purchases a premium starter kit in the same month they join.
- Entry-level ranks, from Associate through Executive, earn unilevel commissions across five levels, with commission rates ranging from 8% to 4%.
- Rank Advancement Bonuses are paid as fixed amounts between $100 and $200, beginning at the Senior Star rank and continuing through Silver. These are awarded each time a Brand Partner advances to a new qualifying rank.
Jordan Essentials
Jordan Essentials is a prominent direct-selling aromatherapy company in the USA. It started when the founder developed a handcrafted lotion bar that became a favorite at local craft shows. She was encouraged by this response and decided to build a brand around the idea of healing and renewal, inspired by the timeless symbolism of the Jordan River.
Popular Products
- Go Motion Essential Oil: An essential oil blend used for aromatherapy and topical application.
- Dead Sea Salt and Bath Tea Jordan Sparty Box Set: A spa-inspired bath set containing mineral-rich Dead Sea salts.
- Copa-Calm 5ml Essential Oil Dropper: An essential oil blend containing Copaiba, Ylang Ylang, Sweet Orange, Lavender, and Chamomile.
Compensation plan
- Jordan Essentials’ 2024 compensation document is based on the Unilevel MLM plan, where consultants can build a team with unlimited width and depth.
- Consultants start with 25% retail commissions on their personal and customer purchases.
- The Power Seller Bonus is offered to distributors who meet specific monthly sales milestones. Those who generate at least $1,000 in personal volume qualify for a 5% bonus, which increases to 8% at $2,000+ and to 10% when monthly sales reach $3,000 or more.
- Consultants at the Star 1 level qualify to earn level commissions, also known as overrides, starting at 5% and increasing up to 12%.
- Directors and higher ranks are additionally eligible for Group Volume Overrides, typically ranging from 2% to 4%.
- At the Diamond Director level and above, leaders can earn generation overrides on top of standard MLM commissions and bonuses. These begin at 2% and extend across as many as five generations of downline teams.
SwissJust
SwissJust is another one of the MLM aromatherapy companies in the USA. It operates as the U.S affiliate of the Swiss-based Just International and is founded on the formulations developed in Switzerland. The company has been producing herbal and aromatherapy items since 1930 and distributes its products through independent consultants.
Popular Products
- Aromablends Body Oil: A blended body oil made from plant-based carrier oils such as almond, sunflower, jojoba, avocado, and wheat oils, intended for aromatherapy.
- Harmony+ Essential oil blend: A multi-oil blend composed primarily of citrus and mint essential oils, formulated for aromatic use through diffusion or inhalation.
- Just Pebble Diffuser: A compact, waterless aroma diffuser designed to disperse essential oils using replaceable pads without heat, cords, or electricity.
Compensation plan
- The SwissJust compensation plan offers its consultants multiple commissions and bonuses for sharing the company’s products.
- All consultants start with 25% retail commissions on every product purchase.
- A Personal Sales Volume Bonus of 5% is available when monthly retail sales exceed $500, and this bonus increases to 10% for Team Leaders and higher ranks.
- Consultants can also earn a Sponsoring Bonus starting at 2% when they personally sponsor at least one new consultant in a month who places an active order; this bonus increases to 3% for sponsoring two new consultants and 4% for three new consultants in the same month
- Once a consultant reaches the Team Leader rank, they become eligible for a 4% Team Sales Bonus on qualifying group volume.
- Senior Team Leaders and above can earn a Generation Leadership Bonus starting at 5%, which is paid on up to three generations of downline sales.
- Directors and higher ranks are also eligible for one-time Rank Advancement Bonuses, with fixed payouts starting from $1,000 upon achieving qualifying ranks.
- The SwissJust compensation plan further includes an MLM compression feature, which ensures that commissions pass to the next active and qualified consultant when an upline position is inactive.
Final Thoughts
Today, Aromatherapy is increasingly used as a natural wellness solution for modern-day problems like stress, anxiety, and everyday mental fatigue. And this demand has helped sustain consumer interest in this category.
For distributors, this creates an opportunity to serve a repeat-driven wellness market. For investors and business owners, it points to a stable, long-term niche with a scalable business opportunity. These factors together explain why MLM aromatherapy companies continue to attract attention within the U.S. wellness space.
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FAQs
1. Which MLM aromatherapy companies are dominant in the US?
Several leading MLM aromatherapy companies USA, including Young Living, doTERRA, and Scentsy, dominate the U.S. market due to their early entry, wide product portfolios, and large distributor networks. Their long-standing presence has helped them build strong brand recognition and nationwide reach in the wellness space.
2. Which other companies are known for aromatherapy products within MLM?
Beyond the market leaders, brands such as NYR Organic and others offer aromatherapy products, but their presence in the US is not as widespread as the brands mentioned above.
3. What are the key considerations when exploring the MLM aromatherapy market?
When evaluating aromatherapy MLM businesses, it's important to review product quality, compensation structure, compliance practices, and long-term market sustainability.
4. What are MLM aromatherapy companies?
Network marketing aromatherapy companies sell essential oils and related wellness products through independent distributors rather than retail channels.
5. Are MLM aromatherapy companies in the USA legal?
Yes, legitimate MLM direct selling companies selling aromatherapy products are legal in the U.S. However, they should focus on product sales and comply with federal and state regulations.
6. What should you do before joining or considering an MLM aromatherapy company in the USA?
There are a few things to note before you join an MLM aromatherapy company. Remember to review the compensation plan and understand income disclosures. It's also important to evaluate whether the products align with real consumer demand.
7. What are the benefits of joining an MLM aromatherapy company in the USA?
Many people are drawn to direct selling wellness opportunities because they offer flexible work structures, low startup costs, and access to growing wellness markets. There is also high income potential if sufficient efforts are made to sell the products.
8. What are the risks and considerations of joining an MLM aromatherapy company in the USA?
Like any business model, MLM distributor programs carry risks. These include inconsistent income, high competition, and reliance on personal sales and team activity.
9. What are the future trends in the MLM aromatherapy company space in the USA?
The future of MLM aromatherapy is expected to focus more on transparent sourcing, sustainability, education-driven selling, and alignment with broader wellness trends.
References
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Business For Home
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Grand View Research
Disclaimer: Global MLM Software does not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
