Are you thinking about starting your own essential oil business and are considering the MLM model to grow it but are unsure if it'll work? We created this blog to provide you with some clarity.
Essential oils are utilized across various industries, including personal care, wellness, healthcare, and food and beverages. While there are many ways to sell them, some of the most successful essential oil MLM brands have grown using multi-level marketing.
Wondering why? Because MLM relies on personal connections, trust, education, and word-of-mouth, all are key to selling products while building lasting relations and increasing customer retention.
That brings us back to your core concern: Does MLM really work for essential oils? Or, more specifically, do all essential oil direct sales companies make it big?
To help you find the answer, we analyzed various essential oil MLM brands. Only the businesses that passed the criteria made it to our list of top essential oil MLM companies in 2025.
Who are they, how were they selected, and what's special about them? Let's find out!
This Article Contains:
The Best Essential Oil Network Marketing Companies
Our listing doesn't include all multi-level marketing essential oils companies. We focused on the ones that truly stood out. We evaluated all competitors based on their year-on-year revenue generation, network growth, scalability, and quality of support infrastructure for distributors.
We also factored in company consistency and leadership in the market. Each brand's customer product reviews were evaluated to determine the reliability factor.
All in all, we noticed every subtle strength of a brand before giving it a space on this list.

S.No | Company Name | Founder | CEO | Headquarters | Year Founded | Company Size | Revenue |
---|---|---|---|---|---|---|---|
1 | doTERRA | David Stirling, Mark A. Wolfert, Corey B. Lindley, Dr. David K. Hill, Emily Wright, Gregory P. Cook, Robert J. Young | Kirk Jowers | Pleasant Grove, Utah, USA | 2008 | 1,001-5,000 employees | $2 billion |
2 | Young Living | Donald Gary Young | Mary Young | Lehi, Utah, USA | 1993 | 3,300+ employees | $1,800 million |
3 | Forever Living Products | Rex Maughan | Gregg Maughan | Arizona, USA | 1978 | 201-500 employees | $1,700 million |
4 | Scentsy | Kara Egan and Colette Gunnell | Heidi Thompson and Orville Thompson | Franklin Park, Illinois, USA | 2003 (Relaunched 2004) | 1,001-5,000 employees | $472 million |
5 | It Works! Global | Mark Pentecost and Cindy Pentecost | John Alcala | Palmetto, FL, USA | 2001 | 5,001-10,000 employees | $450 million |
6 | MyDailyChoice | Josh Zwagil | Josh Zwagil | Las Vegas, Nevada, USA | 2014 | 51-200 employees | $178 million |
7 | LiveGood | Ben Glinsky | Ben Glinsky | Jupiter, Florida, USA | 2022 | 10,001+ employees | $120 million |
8 | Jordan Essentials | Nancy Bogart | Nancy Bogart | Nixa, Missouri, USA | 2000 | 5,001-10,000 employees | $25 million |
Disclaimer: The information in this table is based on data from 2024 and may change.
1. doTERRA

doTERRA is among the essential oil MLM brands that have analyzed the market like no one else. That's precisely what you need to learn from this company.
In a market characterized by limited standards, doTERRA established its purity standard, known as CPTG Certified Pure Tested Grade. Every batch they produce is thoroughly tested and verified by independent labs.
In addition to a solid product line, their flexible compensation model helped create a network of thousands of distributors.
doTERRA offers multiple ways to earn:
Unilevel commissions from downline
Margin of 25 percent of retail profit
Fixed Power of 3 bonuses based on the order type, Personal Volume (PV), and Team Volume
Shares from monthly Leadership Pools
Plus, it provides distributors with Fast Start bonus rewards per week. This unique model and its innovative product catalog helped doTERRA enter 155 countries and earn the Market Leadership Award (2025) from Verify Markets.
2. Young Living

Young Living set quality standards long before other essential oil MLM companies joined. In fact, one of its former executives, Robert J. Young, helped launch doTERRA. So, you could say the benchmark started here.
What makes Young Living stand out today? The long-standing Seed to Seal® commitment it offers. This quality promise ensures every oil, from over 270 products, is sourced responsibly, tested thoroughly, and held to high production standards.
Thousands of Young Living independent partners (distributors) confidently sell products, backed by the brand's unshakable reputation for quality and consistency. If you plan to start your own brand in 2025, this is your biggest lesson: product quality matters most.
Why? Because when your product is trustworthy, it's easier for your distributors to sell. That's how Young Living built strong distributor hubs across 150+ countries. Young Living offers a unilevel MLM commission structure to reward its partners, ranging from 4% to 8% based on rank. It also includes structured bonuses, making sure top performers earn more as they grow.
This balance of high-quality products and a scalable MLM model is what keeps Young Living relevant.
3. Forever Living Products

Forever Living is one of the oldest essential oil MLMs, and it's still going strong. Along with essential oils, it sells aloe-based drinks, skincare, and supplements. Aloe vera is their hero ingredient, and they grow it themselves, ensuring complete control over quality and sourcing.
Forever Living operates through its independent sellers, known as Forever Business Owners (FBOs). These FBOs distribute products directly, leveraging trust, relationships, and a personal touch. In exchange, the company offers flexible earning opportunities and long-term benefits.
It has an internal metric called Case Credits (CCs). One CC equals approximately $220 in product value. FBOs earn CCs on their own purchases and sales made to customers and recruits. These credits help distributors climb levels in the compensation plan and earn the following benefits:
Retail profit: Starts at 15%, goes up to 48%
Inviting bonuses: Up to 33% based on rank
Group and leadership bonuses as the team grows
Another unique offering of Forever Living Products to encourage its distributors is “freezing” their levels. It means that when a distributor achieves a specific level, they retain that level permanently.
4. Scentsy

You might know Scentsy as a home decor MLM company famous for wickless candles. But it also holds a solid spot in the essential oil MLM space. The reason? Its standout strategy, "complete exclusivity." It sells only through independent consultants. It never relied on retail stores or outlets. This tight-knit, consultant-first approach helped it gain momentum amongst 300,000+ consultants.
Additionally, to ensure consultants remain active, the brand formalized a compensation plan that's straightforward and scalable. Scentsy offers up to 20% commission on personal sales when consultants just start working with them. Once active (250+ Personal Retail Volume), they can earn a 5% bonus on higher monthly sales.
5. It Works! Global

It Works! Global is fueled by the founder's passion to create healthy and affordable products. Their extensive product catalog spans essential oils, weight control solutions, gut health, coffee, and beauty products. This range helps distributors pitch products more easily as they can meet customers' broader needs.
With a presence in 19 countries, It Works! Global has built its reputation not just on wellness offerings but also on distributor satisfaction. The brand claims that 95% of its distributors have regularly received income. This might be the result of all the support it provides to its distributors.
The brand helps distributors learn modern digital tools to sell their products. It offers mobile apps that allow distributors to manage leads, orders, commissions, and training in one place.
Another part of distributor success is due to its hybrid unilevel model. Their compensation plan comes with compression. Therefore, it offers commissions up to 5 levels deep while keeping inactive or non-qualified distributors from occupying a payout level.
6. MyDailyChoice

MyDailyChoice is a well-known multi-level marketing essential oils company that does things differently. One of the things that really makes it shine is its clever two-in-one model. This model supports both affiliates (distributors) who sell MyDailyChoice products and entrepreneurs who want to launch and promote their own brands.
Business owners can list their products on MyDailyChoice using the "Brand Partner Program" and sell them globally. They don't need to build a website, hire teams, or set up logistics. It's a plug-and-play system for scaling fast.
On the compensation side, MyDailyChoice uses a binary MLM plan. Affiliates build two teams, left and right. Commissions are paid based on team volume. Plus, they get to earn both by referring products and by personally enrolling customers.
This mix of marketplace and MLM is a one-of-a-kind, modern business model in the essential oil MLM industry that you can analyze in depth.
7. LiveGood

LiveGood offers a fresh take on the essential oils and wellness products market. The reason it's on our list of best essential oil MLM companies is not only because of its year-on-year increasing revenue, despite being the youngest brand. It's also due to its rare approach to MLM, which differs from all other brands' models.
LiveGood's founder, Ben Glinsky, after years in the industry, recognized two major issues:
Most participants weren't earning a significant income.
Customers often couldn't afford products long enough to see the benefits.
Through LiveGood, he went on a mission to eliminate these issues. And he did! LiveGood introduced a Costco-style membership model: low monthly fees for access to high-quality, near-wholesale wellness products. Therefore, no overpriced inventory or pressure to recruit.
Plus, they made the affiliate compensation simpler: partners can refer a membership to someone, and when they join for $49.95, distributors earn $25 the following week. This approach led to over 30% of LiveGood affiliates making a profit, which is significant for such a young company.
8. Jordan Essentials

The last on our list is a women-owned essential oil MLM company, Jordan Essentials. It specializes in natural, non-toxic skincare and wellness products. Its catalog includes essential oils, magnesium lotions, aluminium-free deodorants, and Dead Sea salt soaks.
The founder focuses on two major things to keep Jordan Essentials' position strong in the market. First is product quality, which they ensure by producing fresh batches in the USA. Second, they focus on a community-driven approach. Its commitment to quality and ethical practices is reflected in its membership with the Direct Selling Association.
In terms of business model, Jordan Essentials operates on a party MLM plan model. Unlike traditional network marketing, the party plan model involves organizing home gatherings to demonstrate products. So, its consultants nurture direct customer relations in such events and earn 25-35% commission through personal sales and team building.
Conclusion
If you've noticed, all these essential oil MLM companies share a few things in common.
First, they're deeply committed to product quality, which is natural, clean, and genuinely effective.
Second, each brand has taken a unique approach to the MLM model, moving away from outdated, profit-first tactics.
And third, they were built to solve real problems, whether making wellness affordable, simplifying compensation, or creating more inclusive opportunities.
So, if your goal is to build a business that stands out in the essential oil space, focus on more than just selling products. Start with purpose. Create value that lasts. Lead with transparency, fairness, and quality. That's how brands earn trust and a place on lists like this one.
FAQs
1. Is Jordan Essentials an MLM?
Yes, Jordan Essentials functions as a multi-level marketing (MLM) company. Established in 2000 by Nancy Bogart, it employs a party-plan approach that allows consultants to earn commissions through their personal sales and by building teams.
2. Is Revive Essential Oils an MLM?
No, Revive Essential Oils is not an MLM. Revive sells directly to consumers through their website, eliminating middlemen and avoiding the multi-level marketing structure.
Disclaimer: Global MLM Software do not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.