Essential oils have been around for ages, but they have resurfaced in a major way as demand for plant-based wellness products continues to climb. This renewed interest has opened the doors for essential oil MLM companies to expand rapidly.
In this article, we will take you through some of the top essential oil MLM brands that are setting industry standards, driving revenue across markets, and influencing how essential oils are marketed.
This Article Contains:
Top 17 Essential Oil Direct Sales Companies: Comparison Table
In this table, we have listed the top 17 brands that operate under the Direct sales model. These companies made it to the list due to their product purity, brand credibility, and business opportunity. They are further ranked based on their 2024 revenue, which is sourced from Business For Home.
| Sl No | Company Name | Founder | CEO | Year founded | Headquarters | Popular Products | USP | Growth Rate | Revenue |
|---|---|---|---|---|---|---|---|---|---|
| 1 | doTERRA | Coret Lindley, E,ily Wright, Dr David K. Hill, David Sterling, Greg Cook, Mark Wolfert, and Rob J. Young | Kirk Jowers | 2008 | Pleasant Grove, Utah, USA | -Lavender essential oil -Lemon essential oil -On Guard essential oil blends | High-quality “CPTG Certified Pure Tested Grade” essential oils. | 11% | $2 billion |
| 2 | Young living | Donald Gary Young & Mary Young | Mary Young | 1994 | Lehi, Utah, USA. | -Lavender essential oil -Peppermint essential oil -Frankincense essential oils | Proprietary “Seed to Seal®” process for pure essential oils. | -10% | $1.8 billion |
| 3 | Forever Living Products | Rex Maughan | Gregg Maughan | 1978 | Scottsdale, Arizona, USA. | -Lemon essential oil -Lavender essential oil -Peppermint essential oil | Aloe vera- and bee-based wellness & beauty products, vertically integrated sourcing. | -6% | $1.7 billion |
| 4 | Nu Skin essential oils | Blake Roney, Sandra N. Tillotson, and Steven J. Lund. | Ryan Napierski. | 1984 | Provo, Utah, USA. | -Epoch Brisk -Epoch Burst -Epoch Move essential oil blend | Innovative beauty and wellness solutions powered by science, with a recently launched essential oil range. | -12% | $1.7 billion |
| 5 | Scentsy | Kara Egan and Colette Gunnel | Dan Orchard | 2004 | Meridian, Idaho, USA. | -Eucalyptus lavender mint natural oil blend -Morning Air & mountain rosewood natural oil -Silver sage & Sandalwood natural oil blend | Home fragrance and décor products featuring wickless wax warmers. | -18% | $472 million |
| 6 | Nature’s Sunshine | Gene and Kristine Hughes. | Kenneth Romanzi | 1972 | Lehi, Utah, USA. | -Refuge Calming blends essential oil -Oregano wild authentic essential oil -Tei Fu essential oil | Herbal & nutritional supplements with in-house manufacturing. | 2% | $454 million |
| 7 | Farmasi | Dr Cevdet Tuna | Sinan Tuna. | 1950 | Istanbul, Turkey. | -Peppermint essential oil -Citrus essential oil -Niaouli essential oil | Affordable premium beauty & personal care with high-quality manufacturing in Turkey. | -3% | $429 million |
| 8 | Sunrider International | Drs. Tei-Fu and Oi-Lin Chen. | Sunny Beutler. | 1982 | Torrance, California, USA. | -SunBreeze oil -Clary sage essential oil -Lime essential oil | Herbal nutrition and wellness products based on traditional Chinese philosophy. | 0% | $236 million |
| 9 | My Daily Choice | Josh Zwagil | Josh Zwagil | 2014 | Las Vegas, Nevada, USA. | -Mantra peppermint essential oil -Mantra frankincense single oil -Mantra synergy blends | Diverse wellness and lifestyle brands united under one opportunity platform. | 0% | $178 million |
| 10 | Youngevity | Dr Joel D. Wallach. | Steve Wallach. | 1997 | California, USA. | -Thyme single oil -Orange sweet essential oil -Grapefruit pink essential oil | A diversified wellness brand distinguished by its ‘90 For Life’ philosophy. | 0% | $147 million |
| 11 | LiveGood | Ben Glinsky | Ben Glinsky | 2022 | Jupiter, Florida, USA. | -Immunity blend essential oil -Lemon essential oil -Tea tree essential oil | Membership-based wellness brand offering premium nutrition at fair prices. | 41% | $120 million |
| 12 | YOR Health | Dennis Wong | Dennis Wong | 2008 | Irvine, California, USA. | -Sweet Dreams essential oil blend -Purify blend -Eucalyptus essential oil | Combines advanced nutrition science with a focus on everyday wellness. | 0% | $42 million |
| 13 | Essens Europe | Mr Viliam Lalinský, Libor Prus and Michal Kovář | Michal Kovář | 2011 | Czech Republic | -Orange essential oil -Thyme and peppermint essential oil. | Fragrance, cosmetics, and nutrition products made in europe with premium quality. | 0% | $42 million |
| 14 | Essante Organics | Michale Wenniger | Michale Wenniger | 2009 | Phoenix, Arizona, USA. | -Organic Bergamot essential oil -Breath Easy essential oil blend -Cedarwood essential oil | 100% chemical-free, certified organic & “ToxicFree®” daily-use products | 0% | $33 million |
| 15 | Jordan Essentials | Nancy Bogart. | Nancy Bogart. | 2000 | Missouri, USA. | -Renew essential oil -Resistance essential oil -Calm essential oil | Offers clean, non-toxic skincare and wellness products crafted with Dead Sea minerals. | 0% | $25 million |
| 16 | NYR Organic | Romy Fraser | Anabel Kimberly | 1981 | Covent Garden, London. | -Immortelle organic essential oil -Myrrh essential oil -Patchouli organic essential oil | Certified organic skincare and wellness products crafted in the UK. | 0% | $21 million |
| 17 | HB Naturals | Paula Scarcella, Ben Scarcella, and Alexandria Brighton. | Paula Scarcella | 2016 | Corbins, USA. | -Sweet organic essential oil -Cypress blend -Cold and congestion blend. | Plant-based wellness & essential oils, “Healing Trilogy” of Mind/Body/Soul blends. | 0% | $3 million |
Disclaimer: The revenue figures and company data mentioned in this article are based on the latest available sources at the time of writing. These numbers may change over time due to market updates, business performance, or revisions from the original source.
A Closer Look at the Top Featured Essential Oil Companies
Among the 16 essential oil companies, these two earned a special spotlight for their unique selling points and customer appeal. Here’s a quick look at their popular products and compensation plans.
1. doTERRA
doTERRA is one of the most well-known essential oil direct sales companies in the world. It is recognized for its focus on pure, rigorously tested essential oils, passing through its Certified Pure Tested Grade standards.
Popular Products
DigestZen: A blend of cardamom, coriander, ginger, and fennel designed to ease occasional stomach discomfort.
doTERRA Breath: A blend of Laurel leaf, peppermint, Eucalyptus, Tea tree, lemon, cardamom, Ravintsara, and Ravensara for easy breathing.
doTERRA on Guard: It is the brand’s best-selling essential oil blend containing wild orange, clove, cinnamon, eucalyptus, rosemary, etc.
Compensation Plan
doTERRA’s compensation structure is based on the unilevel MLM plan.
Distributors, called wellness advocates, can earn 25% retail profits on purchases made by retail customers.
A fast start bonus can be earned when a new recruit accumulates 100 PV in their first 60 days.
Unilevel organizational bonuses start from 2% at level 1 to 7% at level 7, which is earned by the highest rank of “Presidential Diamond.”
Top ranks can also earn shares of the leadership pool bonuses for each month a wellness advocate achieves and maintains the title.
Latest Awards and Achievements
2025: doTERRA wins 19 awards in various product categories in the “Global Make-up” awards.
2025: doTERRA received the Seal sustainability award by the SEAL.
2. Young Living
Young Living is another one of the most established, essential oil direct sales companies, widely recognized for its seed-to-seal quality. The brand offers one of the largest ranges of essential oil products, with raw materials sourced from corporate-owned and partner farms.
Popular Products
3 Wise Men essential oil blend: A blend of sandalwood, juniper, frankincense, black spruce, and myrrh with a base of sweet almond oil for peace.
Abundance essential oil blend: A mix of black spruce, orange, patchouli, and frankincense.
Acceptance blends: Another of Young Living’s popular essential oil blends of 19 scents, to drive negativity from spaces.
Compensation Plan
The company’s 2025 compensation plan is a hybrid MLM plan where brand partners can build multiple legs of downline members.
Young Living Brand Partners can earn over 24% retail profits on every customer purchase.
Brand Partners also receive a 25% fast start bonus when their personally enrolled partners order for 1,000 PV during the first three months of joining, while second-level partners earn 10%.
They receive a $25 cash bonus when the new member purchases a premium starter kit in the same month they enroll.
There are 5 levels of unilevel commissions for entry-level partners (associate to executive ranks), starting from 8% to 4%.
Rank achievement bonuses are a fixed amount ranging from $100 to $200. These start from the senior star level to the silver level associates and can be earned each time they advance to the next rank.
Latest Awards and Achievements
2025: Young Living was recognized at the Parents' Choice Award for the best Essential oils and the Best Essential oil diffuser.
Overview of Top 2 Multi-Level Marketing Essential Oil Companies
This table features the top 2 essential oil brands that operate under the MLM model. They are chosen based on their product offerings and market presence. The ranks are based on their 2024 revenue sourced from Business For Home.
| Sl No | Company Name | Founder | CEO | Year Founded | Headquarters | Popular Products | USP | Business Model Type | Achievements | Growth Rate | Revenue |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Chogan | Michelangelo Paradiso and Liborio Scelzo | Michelangelo Paradiso | 2013 | Rome, Italy | ARMOZENT calming blend, CLARIZENT Expectorant blend, Cumin essential oil, DYNAZENT essential oil, etc. | Chogan differentiates itself with “Made in Italy” production, cruelty-free formulas, and affordable pricing | Multi-level marketing | N/A | 32% | $450 million |
| 2 | Dr. Juchheim Cosmetics | Dr. med. Jürgen Juchheim and Mrs. Kerstin Halefeldt | N/A | 2015 | Munich, Germany | Lavender oil, Eucalyptus oil, Cornmint oil, Sleep blend, etc. | A premium German skincare brand, distinguished by its fusion of advanced dermatological science and potent natural actives. | Network marketing company | N/A | 0% | $43 million |
Disclaimer: The revenue figures and company data mentioned in this article are based on the latest available sources at the time of writing. These numbers may change over time due to market updates, business performance, or revisions from the original source.
Spotlight on Our Featured Essential Oil MLM Brand
From the two essential oil network marketing companies above, we’ve selected one for a closer review, as it shows significantly higher sales. This section highlights its popular products and its business model in depth.
1. Chogan
Chogan is an Italian makeup MLM company that offers a wide range of pure essential oils. The brand is known for its European standard formulations and strict quality control. It continues to expand its catalogue to cater to growing global demand for natural beauty and aromatherapy products.
Popular Products
ARMOZENT: A calming blend of mandarin, lavandin, and Ylang Ylang essential oil.
DYNAZENT: An energizing blend of sweet orange, rosemary, and peppermint essential oils.
MUNOZENT: An immunostimulant blend of eucalyptus, lavender, and lemon essential oils.
Compensation Plan
Chogan’s compensation structure features 16 distinct ranks, each tied to specific point requirements and commission payouts. As distributors advance, they unlock higher earning percentages based on their accumulated points, as outlined below:
| Rank / Level | Qualification Points | Commission Rate |
|---|---|---|
| Member | Less than 80 points | 0% |
| Partner | ≥ 500 points | 4% |
| Junior Leader | ≥ 1,500 points | 8% |
| Senior Leader | ≥ 3,500 points | 12% |
| Team Leader | ≥ 7,000 points | 16% |
| Améthyste | ≥ 15,000 points | 23% |
| Onyx | ≥ 25,000 points | 25% |
| Sapphire | ≥ 50,000 points | 26% |
| Emerald | ≥ 100,000 points | 28% |
| Ruby | ≥ 200,000 points | 29.5% |
| Diamond | ≥ 400,000 points | 30.5% |
In addition to standard commissions, higher-ranked distributors are eligible for a differential bonus, which allows them to earn the percentage difference between their commission rate and the rate earned by their downline.
Statistics Related to the Essential Oils MLM Industry
The essential oils MLM industry continues to grow steadily, driven by rising wellness trends, repeat-purchase demand, and a loyal customer base that values natural solutions.
According to Grand View Research, the global essential oils market size is estimated to be around $25.86 billion in 2024.
It is projected to grow at a CAGR of 9% and reach $56.25 by 2033.
The European market is estimated to have the largest demand share, at 49.4% in 2024.
Of all the sales channels, direct sales of essential oils amounted to over 46.8% of the entire revenue share of 2024.
Conclusion
The leading essential oils MLM brands have made a lasting mark in the wellness world, thanks to the growing popularity of natural aromatherapy solutions. Each brand brings its own approach to quality, ingredients, and sourcing, giving customers plenty of options to explore.
For anyone considering this field, it's important to focus on market trends and understand consumer demand. But it’s equally valuable to prioritize product education and compliance with local regulations, as this builds credibility, trust, and long-term business growth.
Shabana is a dynamic writer and strategist with profound expertise in network marketing. Her sharp analysis of industry trends and exceptional ability to distill complex concepts into clear, actionable insights make her content invaluable for professionals at every level. Through her writing, she empowers readers to navigate the evolving landscape of relationship-driven sales with confidence and integrity. Blending data-driven strategies with human-centric principles, Shabana provides a unique perspective that helps businesses thrive while maintaining authentic connections.
FAQs
1. What Are Essential Oil MLM Companies?
Essential oil MLM companies are companies that use a network of independent distributors to promote and sell aromatherapy and essential oil-based wellness products. These distributors are part of the essential oils sales network and commonly use personal recommendations and word-of-mouth to market these products and earn a commission.
2. Which companies are prominent MLM brands that sell essential oils?
Some of the most well-known essential oil MLM brands include Young Living and doTERRA, which are popular for aromatherapy and wellness products.
3. How do distributors earn money in the essential oils network marketing?
In 2025, essential oil distributors typically earn through retail sales, commissions on their team’s purchases, and rank bonuses as they grow their network.
4. What is the business model of MLM essential oil companies like Young Living and doTERRA?
Companies such as Young Living and doTERRA follow a direct-selling model. They offer essential oil business opportunities to sell directly to customers and can earn from both product sales and team-building efforts.
5. What are some examples of MLM essential oil companies?
Examples of essential oil companies that follow the MLM model are Chogan and Dr Juchheim Cosmetics.
6. Have MLM essential oil companies faced regulatory scrutiny?
Yes, some essential oil MLMs have faced regulatory warnings when distributors made unverified health claims. This is the reason why companies are laying down strict marketing guidelines for distributors.
7. Has any MLM essential oil company faced legal challenges?
Yes, certain essential oil direct sales companies have faced lawsuits and legal challenges, often related to claims, income representations, or business practices.
8. What are the benefits of joining an Essential Oil MLM Company?
Joining an essential oil MLM can offer perks like product discounts, flexible earning potential. It can also open doors to a built-in community of wellness enthusiasts.
9. What are the Risks and Considerations of joining an Essential Oil MLM Company?
The downside of joining essential oil MLM companies is unpredictable income and competition in the wellness market.
10. How to Choose the Right Essential Oil MLM Company?
When comparing essential oil MLM brands, look at product quality, compensation plans, company reputation, and training support before committing.
11. What are the Future Trends in the Essential Oil MLM Industry?
The future of essential oil MLMs is moving toward cleaner sourcing, transparency, and digital marketing, as more consumers seek natural wellness solutions and online buying options.
References
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Business For Home
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Grand View Research
Disclaimer: Global MLM Software does not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
