Summary
This blog presents the Top MLM oral hygiene companies in the USA for the year 2025. It includes a key details table for quick comparison and concise company profiles that highlight each brand’s products, business model, and market presence, helping readers quickly understand the leading direct selling oral hygiene companies in the US.
Oral care is part of everyday life, yet it sits within an industry that continues to grow at a steady pace. According to Grand View Research, the global oral care market in 2024 was valued at $37.8 billion and is projected to reach $54.07 billion by 2030.
With North America accounting for almost 31% of the global market share, it's no wonder the MLM companies here are offering oral hygiene products. This article highlights the top MLM Oral hygiene companies in the USA. These brands are leveraging their distribution networks to deliver dental care products directly to their customer base.
Top Direct Selling Oral Hygiene Companies in the USA: Key Details Table
This table highlights some of the most recognized MLM oral hygiene companies in the USA. These are selected for their active presence in the market and established oral care product lines. We have further ranked them based on their 2024 revenue, from highest to lowest.
| Sl No | Company Name | Founder | CEO | Year founded | Headquarters | Best Selling Product | USP | Achievements | Revenue |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Amway | Jay Van Andel & Rich DeVos | Michael Nelson | 1959 | Ada, Michigan, USA | Glister™ Multi-Action Toothpaste | Provides multi-benefit oral care supported by the company’s long-standing research. | #1-ranked direct selling company globally by Direct Selling News. | $7.4 billion |
| 2 | doTERRA | David Stirling, Mark A. Wolfert, Corey B. Lindley, Dr. David K. Hill, Emily Wright, Gregory P. Cook, & Robert J. Young. | Kirk Jowers | 2008 | Pleasant Grove, Utah, USA | dōTERRA On Guard Natural Whitening Toothpaste | Offers oral care products that incorporate its proprietary essential oil legacy. | Awarded the Verified Market Leadership Award in Global Aromatherapy & Essential Oils Market in 2025. | $2 billion |
| 3 | Young living | D. Gary Young | Mary Young | 1993 | Lehi, Utah, USA | Thieves® AromaBright Toothpaste | Delivers plant-driven oral care through its Thieves blend. | Selected as a 2023 Green Business Award Honoree. | $1.8 billion |
| 4 | Atomy | Han-Gill Park | Han-Gill Park (Chairman) | 2009 | Gongju-si, Chungcheongnam-do, South Korea | Atomy Toothpaste | Offers affordable oral care built on premium herbal ingredients. | The “Absolute CellActive™ Skincare” line won the King Sejong Award in 2024. | $1.8 billion |
| 5 | Nu Skin | Blake Roney, Steven J. Lund, Sandie Tillotson & Nedra Roney. | Ryan Napierski | 1984 | Provo, Utah, USA | AP-24® Whitening Fluoride Toothpaste | Uses patented plaque-fighting formulations developed from its science-driven personal care research. | Ranked #1 Company for Beauty & Wellness Device Systems (2025) by Euromonitor International for the second consecutive year. | $1.73 billion |
| 6 | Forever Living Products | Rex Maughan | Gregg Maughan | 1978 | Scottsdale, Arizona, USA | Forever Bright® Toothgel | Offers oral care range that integrates stabilized aloe vera. | Won the Bronze award for Nourishing Hair Oil in the Best Vegan Hair Oil category 2025. | $1.7 billion |
| 7 | Usana | Myron W Wentz | Jim Brown | 1992 | Salt Lake City, Utah, USA | USANA Whitening Toothpaste Featuring ADP-1 | Applies its science-based approach and postbiotic technology to support everyday oral cleanliness. | Won Five Best of State Awards (including the “Best of State Statue (The BOSS®)”) in Utah in June 2025. | $855 million |
| 8 | Arbonne | Petter Mørck | Jennifer Orlando | 1980 | Irvine, California, USA | Arbonne Pure Mint Toothpaste | Offers botanically based, vegan formulas designed to cleanse teeth. | Derm Results Advanced Serum was the Silver winner for the best vegan anti-aging product at the Green Beauty Awards in 2024. | $700 million |
| 9 | Shaklee | Dr. Forrest C. Shaklee | Roger L. Barnett | 1956 | Miami, Florida, USA | Shaklee Modere Toothpaste | Uses a non-toxic, EWG VERIFIED™ formula with natural peppermint oil and gentle abrasives. | In 2025, Shaklee advanced its sustainability program with eco-friendly packaging, reduced plastic use, and expanded tree-planting initiatives. | $500 million |
| 10 | Nature’s sunshine | Gene and Kristine Hughes | Kenneth Romanzi | 1972 | Lehi, Utah, USA | XyliBrite® Toothpaste | Offers xylitol-based, botanically informed formulation to support daily teeth cleaning and oral health. | Nature’s Sunshine received two Gold Stevie Awards for its 2023 Impact Report in 2025. | $454 million |
| 11 | Unicity | Merger of Enrich International + Rexall Showcase. | Stewart Hughes | 2001 (as Unicity International) | Las Vegas, Nevada, USA | Denti Herb Toothpaste | Offers oral care products enriched with herbal extracts. | N/A | $450 million |
| 12 | Youngevity | Dr Joel D. Wallach | Steve Wallach | 1997 | California, USA | Muscadine 20™ Fresh Mint Toothpaste | Uses its Muscadine-based natural formula. | N/A | $147 million |
Disclaimer: All revenue figures mentioned in the table are sourced from Business For Home and are accurate at the time of publication. These figures may change in the future based on company announcements, updates, or revisions made by the original source.
Profiles of the Selected Network Marketing Oral Hygiene Companies in the USA
In this section, we look closely at some selected MLM oral care companies in the USA. Their detailed profiles include their best-selling MLM dental products and their compensation plans.
Amway
Amway is a leading direct-selling oral hygiene company in the USA. It launched “Glister,” its oral hygiene brand, in 1981, which includes toothpastes, toothbrushes, and a mouthwash. The range is developed through Amway’s internal research programs and offers the same quality and trust that is synonymous with the brand.
Popular Products
- Glister Multi Action Power Toothbrush: An electric toothbrush with multiple brushing modes, adjustable intensity settings, and filament patterns.
- Glister Multi Action Dental Floss: A dental floss product intended to clean between teeth and along the gum line to help remove plaque and debris.
- Glister Multi Action Toothpaste: A toothpaste formulated to clean teeth while helping reduce plaque and support cavity prevention.
Business Opportunity
- Amway offers a range of earning avenues available to Independent Business Owners (IBOs) in its September 2025 compensation update.
- IBOs begin their business journey with a 20–30% retail margin, earned on every product they sell.
- Additionally, a Performance Bonus is calculated at 3%–25% and is awarded based on the Business Volume accumulated within a month.
- When a downline qualifies for the Performance Bonus, the sponsoring IBO is eligible to receive a 4% Frontline Bonus from that leg’s Business volume.
- IBOs may also receive a Performance Differential Bonus, which pays out the percentage gap between their own bonus rate and that of their frontline.
- Rank achievements unlock deeper rewards. For example, reaching Ruby status requires accumulating 15,000 team sales volume.Furthermore, Emerald rank is earned by developing three Silver-qualified legs, and Diamond rank is achieved by establishing six fully qualified legs with depth volume.
- Beyond these ranks, Amway’s top earners occupy the most prestigious Crown Ambassador status, which comes with enhanced earnings, exclusive leadership incentives, and premium recognition benefits.
- Apart from these commissions and rank bonuses, Amway’s plan also incorporates additional incentives, including cash rewards, car programs, lifestyle allowances, and global travel opportunities.
Forever Living Products
Forever Living Products has built its reputation in the USA by focusing on aloe vera-based personal nutrition. This Aloe vera MLM also offers an aloe-infused toothpaste in its product portfolio, which it manufactures in its own facilities.
Popular Products
- Forever Bright Toothgel: A fluoride-free toothgel containing aloe vera, bee propolis, and mint oil.
Business Opportunity
- Forever Living Products’ most recent MLM compensation plan outlines the various earnings and incentives available to its Forever Business Owners (FBOs).
- The entire plan revolves around case credits (CCs), which are a point value assigned to each product.
- These CCs are totaled at the end of every month and determine an FBO’s rank and qualification status.
- New FBOs enter the business at the Assistant Supervisor level, where they earn 30% retail profit on all product sales.
- Beyond retail income, FBOs can earn a 3% volume bonus on the collective sales generated by their personally sponsored supervisors and their downline teams.
- Once an FBO reaches the Manager title, they become eligible for Leadership Bonuses, which extend up to three levels and begin at 6%.
- Additional high-level incentives, such as the Gem Bonus and the Chairman’s Bonus, are reserved for top-performing leaders within the Forever Living network.
Nu Skin
Nu Skin is a popular skincare MLM that offers oral care as part of its broader beauty and wellness portfolio. Its AP-24 range includes oral products that support routine oral hygiene.
Popular Products
- AP 24 Whitening Fluoride Toothpaste: A toothpaste containing fluoride, supplied in Nu Skin’s AP-24 oral care line for regular tooth brushing.
- AP 24 Whitening Fluoride-free Toothpaste: A toothpaste containing fluoride, supplied in Nu Skin’s AP-24 oral care line for regular tooth brushing.
- AP 24 Smile Pop Toothbrush: A manual toothbrush with soft bristles and a compact head, provided for everyday tooth brushing.
Business Opportunity
- Nu Skin’s compensation plan is commonly known as the “Velocity plan,” is based on the stair-step/ breakaway MLM plan.
- Here, a distributor who completes the Executive qualifications breaks away from their upline.
- All NU Skin distributors start with 25% retail profits on all the products they sell to their customers.
- They also receive an additional 5% bonus on the purchases made by their personally enrolled customers and distributors.
- Once they start building a team, they qualify for an additional 5% level commissions on the 1st level of their team.
- They can also earn an Executive Bonus ranging between 9% top 15% on top of their regular commissions.
- This bonus is tiered and based on the group sales volume.
- Some of the Nu Skin top earners are also eligible to receive the Extra Executive Bonus, which depends on the sales volume and the depth of their team.
Future Insights
The oral care market is growing for reasons such as more dental health concerns, a population more vulnerable to cavities, and changing food habits. In response, many established MLM companies are adding oral hygiene products to their existing portfolios rather than launching full dental ranges.
And this strategy aligns with the market. The toothbrush segment alone accounted for 25.4% of total revenue in 2024. This shows that even basic oral care products can drive meaningful sales. Adding these essentials also creates natural cross-selling opportunities for distributors. As oral care remains a daily habit, its place within MLM portfolios appears both logical and sustainable.
Shabana is a dynamic writer and strategist with profound expertise in network marketing. Her sharp analysis of industry trends and exceptional ability to distill complex concepts into clear, actionable insights make her content invaluable for professionals at every level. Through her writing, she empowers readers to navigate the evolving landscape of relationship-driven sales with confidence and integrity. Blending data-driven strategies with human-centric principles, Shabana provides a unique perspective that helps businesses thrive while maintaining authentic connections.
FAQs
1. Which MLM companies in the USA offer oral hygiene products or related wellness items?
Several established brands like Amway, Forever Living Products, and Nu Skin offer oral care as part of their wellness lines. These MLM oral care companies USA typically include toothpaste, toothbrush, or complementary products rather than full dental ranges.
2. Do MLM Companies focus on natural ingredients or holistic health in oral care?
Many network marketing oral hygiene brands lean towards plant-based or minimal formulations for their oral hygiene products. This helps them attract health-conscious consumers who prefer simpler ingredient lists and natural formulations.
3. Does Amway offer oral care products as a primary focus?
Oral care is one of the several personal care categories offered by Amway through its Glister brand. These products are part of its wider direct selling oral care portfolio rather than a standalone business line.
4. Are doTERRA and Young Living involved in oral care?
Yes, both doTERRA and Young Living offer oral care products like toothpaste, which are linked to their essential oil offerings. Their dental items are positioned within broader MLM wellness companies USA product ecosystems.
5. Where can specific oral hygiene products be found in MLM companies?
Most brands list dental items under personal care or wellness sections on their official websites. Sometimes, companies launch direct-selling toothpaste and mouthwash products introduced directly through distributors. This approach allows customers to learn more about them through personal recommendations and product demos.
6. How can someone find direct selling companies offering oral care products?
Reviewing company websites, distributor catalogs, or curated comparison articles is the most effective method. For a quicker approach, this article, published by Global MLM Software, offers a complete list of all Direct sales companies that offer oral health products.
7. Is oral care usually a standalone category in MLM wellness companies?
In most cases, no. Oral hygiene typically appears as a complementary offering within the health and personal care MLM portfolio.
References
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Business For Home
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Grand View Research
Disclaimer: Global MLM Software does not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
