Top 7 MLM Companies in Europe (2025)

1. Vorwerk

Vorwerk is one of the largest and oldest MLM companies in Europe. Though the brand was originally a carpet manufacturing company, it later found success with its iconic Thermomix, which has built a cult-like following worldwide.

Thermomix is a high-end, all-in-one kitchen appliance that comes with multiple cooking functions to make cooking easier. Today, Thermomix is available in over 16 countries, and the reason behind its international success is its universal appeal. After all, every household needs quality kitchen appliances. But it’s not just the product. It’s also the way it is sold.

Vorwerk uses a party MLM plan, where distributors host in-person or online product demos to sell. This approach has been one of Vorwerk’s most effective sales strategies.

Also, distributors are paid well for their efforts. They earn a base commission of around $200 for each Thermomix sold.

The more they sell, the more they earn. There is also a monthly bonus if more than 5 products are sold. Team leaders also earn override commissions based on the sales of their downlines, encouraging mentorship and leadership within the network.

So, what can other MLM businesses learn from Vorwerk? Simple:

If you’re planning international expansion, start with a universally acceptable product and pair it with a compensation model that’s motivating, fair, and easy to replicate across markets.

2. PM International

PM International is another top MLM company in Europe that focuses on premium health, wellness, and beauty products. Its Fitline range of supplements is enhanced with the Nutrient Transport Concept that delivers nutrients to the cellular level.

Today, PM-International operates in over 45 countries. With over 900 million FitLine products sold globally, PM-International is clearly doing something right. And a big part of that success lies in how well it supports and rewards its distributors.

The company’s USE-TALK-DEMO approach encourages reps to use the products, share real experiences, and demonstrate how they work. This creates authentic, trust-based connections with customers.

And that’s just one of the many unique aspects to mention.

The distributors are also well rewarded for their efforts. PM-International’s compensation model is based on the generation MLM plan, where distributors are placed in generations.

They start with 20% retail commissions and a 10% bonus on team sales. Also, there is no cap on team width or depth. This means distributors can recruit as many downline members as they can. Also, they can earn bonuses like Top-Retailer Bonus or First-Line Bonus as their team expands.

This provides them with more earning opportunities. Also, it is quite scalable if they want to expand internationally.

In short, PM International’s global success does not come from just its great products, it also comes from how well it empowers its distributors across the globe.

3. Oriflame

Oriflame is globally recognized as one of the top MLM makeup companies, known for its Swedish-inspired, science-backed products.

With over 1.2 million products sold daily through a network of 3 million independent consultants, Oriflame’s success is not driven by luck. It combines a strong, relatable product line with a powerful mission: empowering women through entrepreneurship.

Through its MLM model, Oriflame gives women the opportunity to become Oriflame brand partners, set their own schedules, build their own customer base, and grow a team, all with minimal upfront investment.

Their compensation plan provides various earning opportunities like:

• 30% retail profits

• 10% referral discount

• 3-25% team bonuses

• 23% direct bonuses

Also, Oriflame’s social selling approach makes the process feel more like sharing than selling, which adds a personal touch and increases customer engagement.

Today, the company operates in over 60 countries, and its mission of combining high-quality products with real earning opportunities is resonating globally.

Oriflame is another success story in the MLM European market and has truly cracked the code: great products, empowering opportunities, and a business model that appeals to women worldwide.

4. Scentsy

Scentsy is a fragrance-based MLM brand best known for its stylish, wickless warmers, scented wax bars, diffusers, and personal care products.

These warmers also serve as stunning home decor pieces, which is the reason why the brand has made it to our list of the top MLM home decor companies.

This US-based brand started its operation in European countries in 2011, and now operates across the UK, Germany, Ireland, France, Spain, and many more European countries because of its increasing demand in the region.

So, what made this American brand resonate in Europe?

First, its innovative wickless candle concept stood out in a market filled with traditional fragrance options.

Second, Scentsy’s party plan MLM felt familiar and appealing to European consumers, who often value face-to-face connection and relationship-based sales. Scentsy parties created a warm, social shopping experience, turning customers into hosts and hosts into potential consultants.

The brand is also strongly committed to empowering its people. Scentsy actively supports its network of over 300,000 independent consultants worldwide with comprehensive training, marketing tools, and a rewarding compensation plan.

New consultants earn a 20% commission on their personal sales, with increased commissions and bonuses as they advance in rank and performance.

In addition to consultant earnings, Scentsy also rewards hosts for organizing parties. They can earn up to $60 worth of free products, along with half-off items and other perks, if they reach $400 or more in party sales.

Scentsy’s rise shows exactly why it's earning a spot among the Top MLM companies in Europe. A unique product, paired with a culturally aligned business model and strong consultant support, can drive cross-border growth and deepen brand loyalty in new markets.

5. Juice Plus+

Juice Plus+ is a plant-based nutrition company known for its whole food supplements. Its bestsellers include the Fruit, Vegetable & Berry Blend Capsules and the popular Complete shakes and bars designed for convenient, on-the-go wellness.

What makes the brand stand out is its simplicity. Instead of offering an overwhelming range, Juice Plus+ focuses on a few core products backed by science and third-party research. This clean, consistent product line, paired with vibrant branding, has helped it build a strong appeal among families, fitness enthusiasts, and wellness-conscious consumers.

Today, Juice Plus+ has a presence in over 25 countries and a distributor network of 200,000 people who are users as well as sellers of these products.

Distributors start by earning 10% retail profits. To move up in ranks, they need 900 points in sales volume within their first 30 days. The compensation plan also includes bonuses, title rewards, and access to exclusive events as distributors grow in rank.

If you are looking to expand your business to other markets, you don’t always require a massive product catalog. Just a few products based on credible research and a rewarding business plan is all you need to drive deep customer loyalty and sustainable distributor growth across markets.

6. Zinzino

Zinzino is a Scandinavian wellness company offering supplements focused on cellular health, immunity, and gut balance. Its flagship product, BalanceOil+, helps in optimizing the body’s Omega-6:3 ratio using a blend of fish oil and olive oil.

But Zinzino is more popular for its test-based, personalized wellness model. Customers begin their journey with a simple dried blood spot test. Then, the brand provides personalized product recommendations from its range based on the test results.

This personalized approach has earned Zinzino trust and loyalty, with over 1 million tests completed to date.

In fact, the test-based product concept now contributes to 80% of the company’s revenue. This is a clear sign that customers value both the science and the results. And for those who fall in love with the products, Zinzino offers a business model just as structured and scalable as its wellness approach.

It uses a binary MLM plan where partners enroll two frontline members and build unlimited downlines.

Earnings come from pay-point-based bonuses, including a Premier Cash Bonus for selling starter kits, a Retail Cash Bonus from product sales, and Team Commissions of 10–15% based on volume. Partners also earn incentives and lifetime awards for consistent personal enrollments.

Zinzino shows how evidence-based, personalized wellness products paired with measurable results and a scalable comp plan can drive global growth. It’s a strong model for MLMs looking to build trust, boost retention, and expand in the health and wellness space.

7. Amare Global

Amare Global is an MLM brand centered on mental wellness, offering a variety of products like supplements, probiotics, energy drinks, and mood support products. Their popular offerings include Mentabiotics, Mood+, and Energy+.

The brand has managed to make its presence felt among the top MLM companies in Europe by focusing on the mind-gut connection. This unique angle has helped Amare differentiate its product range, which supports mood, focus, and emotional resilience rather than just health benefits.

And has this been working for the company? Apparently, it has.

Recently, the brand was among the 22 companies with growth for four consecutive years, according to Direct Selling News, despite the pandemic and its aftermath.

One of the reasons for this resilience is its business model, which has attracted a steady stream of more than 155,000 serious and motivated distributors across 50 countries where it operates.

Amare uses a unilevel MLM plan that includes generous 38% retail commissions, weekly payouts, and a range of bonuses. Distributors can choose between two flexible paths: Amare Affiliate, for those focused solely on product sales, and Brand Partner, for those looking to build and lead a team.

The plan is also based on personal volume (PV) and rewards higher personal volume with increased rank and earning potential.

Amare’s growth shows that having a clear niche and a flexible, scalable compensation plan can help a company grow globally, retain its distributors, and stay strong in tough markets.