Summary
This blog highlights the top MLM companies in Europe for 2025, featuring rankings, detailed company insights, and an in-depth profile of a selected MLM brand. It also provides a clear overview of Europe’s direct selling landscape and key market trends.
The European Direct sales industry is one of the largest and most dynamic in the world, with over 200 companies operating in this sector. Its strategic positioning, as well as the rise of entrepreneurial opportunities, have made it a hub for some of the largest international as well as European direct sales brands.
With so many players in the market, it’s the top-performing companies that truly shape the trends and define success in European direct selling. In this article, we will provide you with a comprehensive list of the top MLM companies in Europe and provide a clear view of the trends and opportunities this space offers.
This Article Contains:
Ranking the Leading MLM Companies Across Europe
Below is a list of the top MLM companies operating in Europe. These are international brands with a strong presence here. We have selected these companies based on their reach, revenue, distributor network, and popularity in the continent. The companies are ranked based on their 2024 revenue, from highest to lowest.
| Sl No | Company Name | Founder | CEO | Year Founded | Headquarters | Best Selling Product | USP | Achievements | Revenue |
|---|
Disclaimer: The revenue figures presented here are sourced from Business for Home and reflect the data available at the time of publication. These numbers may change over time due to market fluctuations, company performance updates, or revisions from the original source.
Featured MLM Companies In Europe: Detailed Insights
In this section, we have highlighted two companies with global presence in Europe. These companies are quite popular in the continent for their products and busienss opportunities. Here, we will look at these factors in detail.
Olive Tree People
Olive Tree People is one of the oldest direct selling companies in Europe, renowned for its olive oil-based skincare and nutritional products. The company once sold mainly through retail stores. It’s now turning its attention to direct-to-consumer sales in Europe, supported by an expected network of more than 120,000 distributors.
Popular Products
F38 Purifying Cleansing Gel: A foaming cleanser based on fresh olive leaf cell extract.
B28 Lavender Vanilla Body Oil Serum: A 100% organic body oil made with Arbequina extra virgin olive oil.
H23 All Hair Types Shampoo: A shampoo containing olive leaf cell extract, olea europaea fruit oil, and aloe vera leaf juice.
Compensation Plan
Olive Tree People’s compensation follows a hybrid MLM plan, allowing ‘Waterless Beauty Consultants’ to recruit three frontline members, each of whom can also recruit three members of their own.
Consultants begin by earning up to 35% on retail commissions on personal sales in this way:
25% as base commissions on sales paid weekly.
5% if personal volume is between 1,000 and 3,000+.
10% if PV is more than 3,000.
Consultants can also earn a fast start bonus of 20% paid on a newly enrolled member’s commissionable sales volume accumulated in the first 60 days.
Team leaders can earn a team growth bonus if they have a total of $250 in retail PV.
Rank advancement bonus is paid monthly over the 3 months in which the consultant maintains their title status. For the Black Olive title, the bonus is $300, which is $100 split between three months.
Olive Tree People also offers 1% of the entire monthly revenue, which is evenly divided and distributed among every consultant reaching the Olive Star level and above.
Forever Living Products
Forever Living Products is one of the leading aloe vera MLM companies in the world, with a strong presence across Europe. Its vertically integrated model, which ensures the highest quality aloe vera, has made the brand a household name in countries like the UK, Germany, France, and Scandinavia.
Popular Products
Forever Bee Pollen: Capsules containing processed bee pollen, used as a dietary supplement.
Forever Bright Toothgel: An aloe-based tooth gel formulated for daily teeth-cleaning.
Aloe Propolis Creme: A topical cream made with aloe vera and bee propolis, intended for general skin moisturization.
Compensation Plan
Forever Living Products’ latest MLM compensation plan provides a detailed view of all the commissions and bonuses offered to its Forever Business Owners (FBOs).
The plan is based on the case credits, which are the value assigned to each product. Case credits (CCs) are calculated at the end of the month and are used to determine the title and rank of the FBO.
All FBOs start at the sales level of assistant supervisors, receiving 30% retail profits on each sale.
Apart from the retail profits, FBOs also receive 3% volume bonus on the total sales made by their personally sponsored supervisors and their downlines.
All FBOs at the manager status are qualified to receive leadership bonuses of up to 3 levels, starting from 6%.
Other leadership bonuses include the Gem bonus and the chairman’s bonus, reserved for the Forever Living top earners.
Detailed Breakdown of the Top MLM Companies in Europe
This table is a comprehensive list of all MLM companies with headquarters in Europe and global operations. We have selected them based on popularity, brand reputation, and distributor network size. They are further ranked based on their 2024 revenue, from highest to lowest.
| Sl No | Company Name | Founder | CEO | Year Founded | Headquarters | Best Selling Product | USP | Achievements | Revenue |
|---|---|---|---|---|---|---|---|---|---|
| 76 | Vorwerk | Carl Vorwerk & Adolf Vorwerk | Thomas Stoffmehl (Speaker of Executive Board) | 1883 | Wuppertal, Germany. | Thermomix- Multipurpose kitchen appliance | High-performance home tech anchored by premium German engineering. |
• Top Employer 2024. • German Sustainability Award Nominee 2024. |
$4.1 billion |
| 77 | PM-International | Rolf Sorg | Rolf Sorg | 1993 | Schengen, Luxembourg | FitLine Optimal Set | MicroSolve-enhanced FitLine nutrition designed for rapid, high bioavailability absorption. | • Awarded the Bravo International Growth Award (by Direct Selling News) for highest year-on-year global growth: e.g., 2024/2023. | $3.2 billion |
| 78 | Utility Warehouse | A Subsidiary of “Telecom Plus.” | Stuart Burnett | 2002 | Colindale, North London, UK | Multi-Service Bundling — Energy + Broadband + Mobile + Landline | Bundled home services delivering multi-utility savings through one consolidated provider. | • Utility Warehouse won the Uswitch Energy Award for Best Value for Money in 2025. | $2.5 billion |
| 79 | Oriflame | Jonas af Jochnick & Robert af Jochnick & Bengt Hellsten. | Anna Malmhake | 1967 | Schaffhausen. Switzerland. | NovAge+ Intense Skin Recharge Overnight Mask | Swedish beauty powered by plant-based formulas and Nature-inspired science. | • Its product “Love Potion Cherry on Top Eau de Parfum” won two Glammies awards (Readers’ Choice & Influencer’s Choice) in May 2025. | $653 million |
| 80 | Chogan | Michelangelo Paradiso and Liborio Scelzo. | Michelangelo Paradiso | 2013 | Rome, Italy. | Chogan Parfum No. 024 | European-crafted fragrances inspired by luxury notes at accessible prices. | N/A | $450 million |
| 81 | Farmasi | Dr Civet Tuna. | Sinan Tuna. | 2003 | Istanbul, Turkey. | Dr. C. Tuna Vitalizing Garlic Shampoo | Turkish-made clean beauty driven by in-house, EU-standard manufacturing. | • Ranked #27 on Direct Selling News' Global 100 List in 2024. | $429 million |
| 82 | Lux International | Sven Carlsson | Urs Meier | 1901 | Germany | AEROGUARD Sense air purifier | Premium home-cleaning systems defined by durable Swiss engineering and deep-clean performance. | N/A | $396 million |
| 83 | Green Way Global | Leonid Morgunov | Svetlana Semenova | 2017 | Novosibirsk, Russia. | HOME S3 Ribbed Fiber | Eco-focused home care built on reusable, chemical-free microfiber technology. | • Greenway Global was named a 2025 winner at the Green World Awards. | $326 million |
| 84 | LR Health & Beauty | N/A | Jörg Körfer | 1985 | Ahlen, Germany | ZEITGARD Pro Cosmetic Device | Aloe-vera–driven wellness and beauty backed by German-controlled quality standards. | • Launched LR Health Mission and Zeitgard Signature, marking significant milestones in product innovation in 2024. | $303 million |
| 85 | proWIN International | Gabi & Ingolf Winter and Stefan Schäfer | Michael Winter | 1995 | Illigen, Germany | SOFTCLEAN - eco-certified cleaning solution | Eco-efficient home, beauty, and pet care built on biodegradable, high-performance formulas. | N/A | $283 million |
| 86 | JUST International | Ulrich Justrich | Heinz Moser | 1930 | Appenzell Ausserrhode, Switzerland | Vital JUST 24h cream | Swiss herbal care grounded in traditional plant remedies and controlled alpine quality. | N/A | $250 million |
| 87 | Zinzino | Hilde and Ørjan Sæle. | Dag Bergheim Pettersen. | 2005 | Scandinavia | BalanceOil+ Premium- omega 3 supplement | Omega-balance wellness driven by personalized at-home blood testing. | • 2025 Superior Taste Award: BalanceOil+ Premium & Tutti Frutti received 2-star ratings from the International Taste Institute. | $202 million |
| 88 | Ringana | Andreas Wilfinger & Ulla Wannemacher. | Andreas Wilfinger. | 1993 | Hartberg, Austria. | FRESH pack antiox- vitamin and antioxidant booster | Fresh, preservative-free skincare crafted from active, plant-based ingredients. | N/A | $193 million |
| 89 | APL Go | Sergey Kulikov | Sergey Kulikov (President) | 2011 | Cyprus | GTS by APLGO- lozenge | DNA-dropped phytonutrient lozenges delivering rapid, plant-based activation. | N/A | $188 million |
| 90 | 1:1 Diet by Cambridge weight plan. | Dr. Alan Howard | Chris McDermott | 1984 | Corby, Northamptonshire, UK | Salted Caramel Bites | Clinically formulated meal replacements paired with personalised one-to-one coaching. | • Won the RoSPA Food & Drink Manufacturing Industry Sector Award for the third year in a row in 2024. | $130 million |
| 91 | Usborne Books at Home | Peter Usborne | Nicole Usborne | 1973 | London, England | That’s Not My Puppy- touch-and-feely board book | Offers Lift-the-flap, touch-and-feel, QR-codes, internet-linked content, and activity-based learning sets. | N/A | $130 Million |
| 92 | Bofrost | Josef Boquoi (source) | Beat Welti (source) | 1966 (source) | Straelen, Germany | Frozen Vegetable mix | Premium frozen foods delivered directly, focused on freshness, traceability, and German quality. | • The company won the German Brand Award for Corporate Brand Design on June 15, 2023. | $121 million |
| 93 | Eqology | N/A | Roar Arnstad | 1998 | Oslo, Norway. | Pure Arctic Oil | Nordic omega and collagen wellness supported by pure, sustainably sourced ingredients. | • Received the “Superior Taste Awards” (Pure Arctic Oil range) –by the International Taste Institute in 2024. | $117 million |
| 94 | Energetix | Roland Förster (source) | Roland Förster (source) | 2002 (source) | Bingen, Germany | MagnetHeart- brooch | Magnet-based wellness jewelry combining design aesthetics with bio-magnetic elements. | N/A | $102 Million |
| 95 | AMC International | Andrew W Garfield and Georg Timmermann | Christopher Ernst | 1963 | Zug, Switzerland. | AMC 23-Piece Stainless Steel Induction Cookware Set | High-end cookware engineered for waterless, energy-efficient cooking performance. | • Received “Germany’s Best Awards” award from the German Society for Consumer Studies in 2024/2025. | $100 million |
| 96 | Heim & Haus | Rolf Schommers Sr (Source) | Rolf Schommers Sr (Source) | 1971 (Source) | Duisburg, Germany | Markisen (Awnings)- high-quality sun-shade systems for balconies, gardens, terraces | German-made home renovation solutions built on custom fabrication and direct installation. | N/A | $99 Million |
| 97 | Maison Captain (FKA-Captain Tortue Group) | Philippe and Lilian Jacquelinet | Philippe Jacquelinet Source | 1993 (Source) | Aix-en-Provence, France. | Miss Captain casual women’s fashion | French-designed fashion collections offered through personalized, boutique-style styling sessions. | N/A | $81 million |
| 98 | One More International | N/A | Mr. Mustafa Erdil (President) | 2014 | Istanbul, Türkiye | Painless Night GLU transdermal patch | Wearable wellness patches using transdermal micro-dose technology for targeted support. | N/A | $78 million |
| 99 | FM World | Mr Artur Trawiński. | Mr Artur Trawiński. | 2004 | Wrocław, Poland . | FM Nomade Oud | Value-driven fragrances inspired by premium scents. | N/A | $75 million |
| 100 | Norwex | Debbie Bolton | Beate Hjeltnes | 1994 | Norway | Norwex Enviro Cloth | Silver-infused microfiber delivering true chemical-free, water-only cleaning. | • The Pet Stain and Odour Remover was named a winner in the 2025 Better Homes & Gardens Clean House Awards 2025. | $75 million |
| 101 | Pieroth Wein | Elmar and Kuno Pieroth | Dr Sebastian Potyka | 1953 | Rummelshiem, Germany | Burg Layen Schlosskapelle “Pieroth Blue- signature white wine | Curated fine wines sourced directly from estates and presented through personalized tastings. | N/A | $63 million |
| 102 | Snep International | Giorgio Burgalassi | Giorgio Burgalassi | 2014 | Tuscany, Italy. | Snep PLUS Cappuccino (1000 g)- protein shake | Italian-made wellness formulas focused on natural, clean, plant-based nutrition. | N/A | $54 Million |
| 103 | Dr Juchheim Cosmetics | Dr. med. Jürgen Juchheim and Mrs. Kerstin Halefeldt. | N/A | 2015 | Munich. | Mega Collagen- nutritional supplement | Effect-based German skincare built on biometric active ingredients for visible, rapid results. | N/A | $43 million |
| 104 | Essens | Mr Viliam Lalinský, Libor Prus and Michal Kovář | Michal Kovář | 2011 | Czech Republic | European beauty and wellness powered by in-house perfume labs and clean, science-led formulations. | N/A | $42 million | |
| 105 | NYR Organic | Romy Fraser | Anabel Kindersley | 1981 | Covent Garden, London. | Nature-powered wellness and beauty with certified organic purity. | • CEO Anabel Kindersley featured in Walpole Power List in 2024. | $21 million |
Disclaimer: The revenue figures listed in this article are sourced from BusinessForHome.org. These numbers are subject to change based on company announcements or revisions from the original source
Featured Company Profile of The Selected European MLM Company
Below, we will take a closer look at Oriflame, one of the most popular companies in Europe. We will look into this legacy brand’s popular products and its business opportunity in detail.
Oriflame
Oriflame is one of the most recognizable make-up MLM companies. This Scandinavian beauty brand is known for its clean, nature-inspired beauty products. Today, the brand has a presence in over 70 countries and a global community of more than 3 million brand partners worldwide.
Popular Products
Doulogi Bond Repair Overnight Serum: A leave-on nighttime serum formulated for hair.
Eclat Homme Weekend Azur Eau de Toilette: A men’s eau de toilette with a fresh fragrance profile.
OPTIMALS Opt Hydra-glow gel face patches: Gel patches designed for application on the face or under-eye area.
Compensation Plan
The Oriflame compensation structure is based on the stairstep/breakaway MLM plan, where “Brand Partners (BPs)” break out from their upline to form new teams.
All brand partners start with 20% retail commission on each sale.
Apart from the retail commissions, BPs can also receive trade discounts based on the total personal and team sales. Trade discounts are tiered and start from 3% for sales volume between 200–599, and increase up to 22% for sales volume more than 10,000.
When the frontline partners of a BP reach the maximum trade discount level, which is 22%, they split from their upline to form their own group. When this happens, the upline stops receiving incentives on the newly split member and their sales and starts receiving bonuses.
There are a total of 6 bonuses in the Oriflame compensation plan. BPs start receiving these bonuses based on the number of split-out groups in their downline.
Inside the Numbers: Europe’s Direct Selling & MLM Landscape
According to a report by the World Federation of Direct Selling Associations, direct sales in Europe totaled $33.94 billion in 2023, accounting to over 21.6% of the global sales .
Around 14.46 million independent representatives participated in direct sales across the continent, 73% of whom were women.
When it comes to product categories, 32% of sales came from wellness products. This was followed by 23% for cosmetics and personal care products, 14% each for household goods and home improvement, and 4% each for clothing & accessories, food and beverages, and utilities, and 1% for books, stationery, and toys.
15% of the 33 European countries are high-penetration markets for direct sales.
6 out of 24 billion-dollar direct sales markets are situated in Europe.
Country-wise, Germany accounts for 54.7% of the entire European direct sales, with a growth of 7% YoY.
Future Outlook
Europe’s MLM industry is growing, diverse, and deeply rooted in personal relationships, and yet increasingly shaped by modern trends like wellness and digital sales.
If you are looking at this space as a distributor, business owner, or investor, understanding the top MLM companies in Europe is important. It can help you identify the most promising opportunities and stay ahead of emerging trends. You can also follow the strategies and innovations of these leading companies and shape your own path to success.
Shabana is a dynamic writer and strategist with profound expertise in network marketing. Her sharp analysis of industry trends and exceptional ability to distill complex concepts into clear, actionable insights make her content invaluable for professionals at every level. Through her writing, she empowers readers to navigate the evolving landscape of relationship-driven sales with confidence and integrity. Blending data-driven strategies with human-centric principles, Shabana provides a unique perspective that helps businesses thrive while maintaining authentic connections.
FAQs
1. How do MLM companies in Europe work?
Most European multi-level marketing companies work by allowing people to earn income through personal sales and, optionally, by building a small team.
2. Are MLM companies in Europe legal?
Yes, MLM companies are legal across Europe as long as they follow direct selling regulations and avoid pyramid-style practices. Legitimate MLM companies focus on real products, transparent compensation plans, and compliance with consumer protection laws.
3. Why are MLM companies booming in Europe?
MLM companies in Europe are booming because people want flexible income options. Also, the European direct selling market is adapting well to social selling and online business tools. Many consumers also prefer personalized product recommendations, which keeps demand steady.
4. What should you do before joining or considering an MLM company in Europe?
Start by researching the company’s history, compensation plan, and product demand. You can also check for the particular MLM company review online for help. Also, check whether the company has a solid reputation and look out for upfront costs. Always take your time before signing up.
5. What are the benefits of joining an MLM company in Europe?
People like the flexibility, low-cost start-up costs, and access to European MLM business opportunities. Some also enjoy the training, community, and personal growth that come with the business model. For many, it’s a way to earn income at their own pace.
6. What are the risks and considerations of joining an MLM company in Europe?
The biggest risks include low sales potential if products aren’t in demand and unrealistic expectations set by some teams. It’s also important to understand expenses, returns, and income disclosures from the top direct selling companies Europe offers. Going in with clear expectations helps avoid disappointment.
7. What are the Future Trends of MLM Companies in Europe?
Multi-level marketing trends in Europe are moving toward digital sales, wellness categories, and hybrid online–offline selling. Younger entrepreneurs are joining because of social media-friendly business models. The landscape is shifting, but the momentum remains strong.
References
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Business For Home
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World Federations of Direct Selling Associations
Disclaimer: Global MLM Software does not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
