Top 10 MLM Companies in Greece (2024)

Updated on Jun 14th, 2024
23 Mins Read
Top MLM Companies in Greece

The beautiful country of Greece has witnessed the success of many MLM companies. Greece has embraced network marketing, with numerous direct sales and service companies thriving in the market.

In this article, we will talk about the Top MLM Companies in Greece.

MLM Companies in Greece

Based on revenue, company size and growth potential, we have curated a list of top 10 MLM companies in Greece.

1. Yves Rocher


Yves Rocher, a French network marketing company and a leading MLM in Greece, is dedicated to promoting natural beauty and environmental stewardship. With a commitment to using naturally sourced ingredients, their skincare line helps women feel radiant in their own skin. As an eco-conscious brand, Yves Rocher also engages in tree-planting initiatives, giving back to nature as they grow. Their diverse product range continues to attract widespread appeal, leading to sustained success across the European Union.

  • Founder: Yves Rocher

  • Year Founded: 1959

  • Chairman: Bris Rocher

  • CEO: Jean-David Schwartz

  • Product Categories: Skin care, cosmetics, and perfume

  • Revenue: $501 Billion

  • Headquarters: Rennes, Brittany, France

  • Company Size: 13,500 employees

  • Achievements: Yves Rocher has participated in planting more than 120 million trees worldwide, that is, 1 tree every 4.5 seconds.

2. Jeunesse Global


With a strong focus on empowerment and support, Jeunesse Global has built a reputation for excellence in multi-level marketing and is one of the top mlm companies operating in Greece. Jeunesse Global is a leading and successful company in the anti-aging market, dedicated to helping people reach their full potential. By offering innovative products that help clients look and feel younger, this top MLM company continues to thrive, driven by its dedication to enhancing lives and fostering a sense of family among its members.

  • Founders: Randy Ray, Wendy Lewis

  • Year Founded: 2009

  • Chairman and CEO: Jason Borné

  • Product Categories: Anti-aging, skin care, nutritional supplements

  • Revenue: $8 billion

  • Headquarters: Lake Mary, Florida, USA

  • Company Size: 11,000+ employees

  • Achievements: Jeunesse Global received the Company of the Year — Consumer Products award at the 2021 Globee Awards.

3. Herbalife


This MLM in Greece is a prominent player in the weight management industry and is globally recognized for its commitment to helping people improve their health and wellness. Herbalife empowers individuals to become healthier versions of themselves. Leveraging the power of network marketing, Herbalife continues to expand its reach and influence. Its popularity and success are particularly evident in Athens and Patras, Greece, where the company shows no signs of slowing down.

  • Founder: Mark R. Hughes

  • Year Founded: 1980

  • Chairman and CEO: Michael Johnson

  • Product Categories: Nutrition, wellness

  • Revenue: $5.1 billion

  • Headquarters: Los Angeles, California, USA

  • Company Size: 11,000+ employees

  • Achievements: Herbalife received two gold excellence awards for its quality education and tools that aid independent distributors in growing their businesses.

4. Avon


As one of the leading MLM companies in the American beauty industry, Avon has evolved into a global enterprise over the past century. Known for its extensive range of cosmetics, skincare, and personal care products, Avon empowers individuals, including many in Greece, to build successful businesses. The company is committed to giving back and making substantial contributions to numerous charitable causes throughout the European Union. This dual focus on business growth and social responsibility has solidified Avon's reputation as a trusted and influential brand worldwide.

  • Founder: David H. McConnell

  • Year Founded: 1886

  • Chairman and CEO: Kristof Neirynck

  • Product Categories: Beauty Products

  • Revenue: $2.77 billion

  • Headquarters: London, United Kingdom

  • Company Size: 10,001+ employees

  • Achievements: Avon has joined Natura & Co, and four purpose-led brands (Avon, Natura, The Body Shop, and Aesop) are creating the world's best beauty company.

5. Forever Living


Forever Living operates as a privately owned enterprise and has maintained its mission of letting its high-quality products speak for themselves. Founded 45 years ago, Forever Living is a multibillion-dollar company dedicated to wellness and health, particularly for the Greek market. With the adoption of network marketing, it has propelled the company's rapid and successful growth, especially among Greek representatives.

  • Founder: Rex Maughan

  • Year Founded: 1978

  • Product Categories: Drinks, cosmetics, nutritional supplements and personal care

  • Revenue: $1,800 Million

  • Headquarters: Scottsdale, Arizona

  • Company Size: 201-500 employees

  • Achievements: Forever Aloe Vera Gel won the best Aloe Vera product under the category of Drinks and Gels in 2023.

6. doTERRA


dōTERRA is a leading integrative health and wellness company specializing in essential oils. They source, test, manufacture, and distribute CPTG Certified Pure Tested Grade® essential oils and products to over nine million Wellness Advocates and customers across 86 countries. Additionally, the dōTERRA Healing Hands Foundation supports global communities by providing resources for self-reliance, healthcare, education, sanitation, and combating human trafficking.

  • Founding Executives: Corey Lindley, Emily Wright, Dr. David K. Hill, David Stirling, Greg Cook, Mark Wolfert, Rob J. Young

  • Year Founded: 2008

  • CEO: Corey Lindley

  • Product Categories: Personal care, nutrition, health and beauty products

  • Revenue: $1,750 Million

  • Headquarters: Pleasant Grove, UT

  • Company Size: 1,001-5,000 employees

  • Achievements: Received a SEAL Environmental Initiatives Award in 2021.

7. LR Health & Beauty


This network marketing company in Greece was founded in 1985. LR Cosmetic has rapidly expanded across Europe and now operates in over 28 countries, including Greece. Renowned for producing high-quality health and beauty products, LR Health and Beauty ships over 2.7 million orders annually, reflecting its continuous success. It has demonstrated the potential of network marketing for enthusiastic entrepreneurs across Europe through its successful network marketing strategy and has a loyal customer base.

  • Founders: Achim Hickmann, Helmut Spikker

  • Year Founded: 1985

  • Chairman and CEO: Dr. Andreas Laabs

  • Product Categories: Health and Beauty Products

  • Revenue: $300 million

  • Headquarters: European Union (EU), Europe, Middle East, and Africa (EMEA)

  • Company Size: 1,200 employees

8. Valentus


Ranked among the top network marketing companies in Greece, Valentus specializes in weight loss management, offering products such as slimming coffee and appetite aids to boost energy and curb cravings. This MLM in Greece is dedicated to helping individuals achieve their health goals with the highest integrity. Greek MLM entrepreneurs in cities like Thessaloniki and Piraeus have substantial profit potential, with Valentus in 2023 and beyond, benefiting from the company's robust growth and support.

  • Founders: Dave and Joyce Jordan

  • Year Founded: 2014

  • Chairman and CEO: Paul Pearson

  • Product Categories: Weight management, gut health, immune support and skincare

  • Revenue: $200 Million

  • Headquarters: Midwestern US

  • Company Size: 201-500 employees

  • Achievements: Teamed up with some of the greatest formulators in the world, Dr. Joe Ahrends, to create high-quality products.

9. LiveGood


LiveGood stands out as one of the top MLM companies in Greece. Renowned for its exceptional products and affordable prices, LiveGood is swiftly climbing the ranks to become a dominant player in the market. What sets LiveGood apart is its minimal requirements for affiliate members, coupled with generous compensation for both sales and recruitment efforts. With a rapidly expanding community approaching 925,000 members in less than a year, LiveGood offers a golden opportunity to capitalize on this momentum.

  • Founder: Ben Glinsky

  • Year Founded: 2002

  • Chairman and CEO: Ben Glinsky

  • Product Categories: Health and wellness

  • Revenue: $125 Million

  • Headquarters: Jupiter, Florida, USA

  • Company Size: 10,001+ employees

  • Achievements: LiveGood Network Marketing Company has reached a milestone of 700,000 members.

10. Livioon


Livioon is a thriving MLM business that sources the purest ingredients from around the world to create a unique product line inspired by beauty and wellness. This MLM in Greece promises quality, safety, and affordability for their luxurious products, helping them build a greater client and loyal customer base. Livioon offers highly profitable opportunities to European entrepreneurs.

  • Founder: Katarzyna Kaźmierczak

  • Year Founded: 2014

  • Chairman and CEO: Katarzyna Kaźmierczak

  • Product Categories: Personal Care Products

  • Revenue: $1 Billion

  • Headquarters: Modlniczka, Małopolska, Poland

  • Company Size: 10,001+ employees

  • Achievements: Vita-Shake was awarded Consumer Hit of the Year 2020.

S.No Company Name Year Founded Revenue
1 Yves Rocher 1959 $501 billion
2 Jeunesse Global 2009 $8 billion
3 Herbalife 1980 $5.1 billion
4 Avon 1886 $2.77 billion
5 Forever Living 1978 $1800 million
6 doTerra 2008 $1750 million
7 LR Health & Beauty 1985 $300 million
8 Valentus 2014 $200 million
9 LiveGood 2002 $125 million
10 Livioon 2014 $1 Billion

Factors Responsible for the Success of MLM Companies in Greece

The success of top MLM companies in Greece can be attributed to a variety of factors. Let's examine each of the factors contributing to the success of top MLM companies in Greece:

1. High-Quality Products

Successful MLM companies offer high-quality, effective products that meet consumer needs and build trust. For instance, companies like Herbalife and Avon provide products that deliver visible results, leading to customer satisfaction and loyalty.

2. Strong Brand Reputation

Established MLM companies have built strong brand reputations over the years. Companies like Avon, with over a century of history, have a legacy of reliability and quality that attracts and retains customers and distributors.

3. Attractive Compensation Plans

Attractive and fair compensation plans are crucial. Top MLM companies like Valentus and Jeunesse offer generous commissions and bonuses, incentivizing distributors to recruit new members and drive sales.

4. Innovative Marketing Strategies

Top MLM companies in Greece employ innovative marketing techniques. Leveraging social media, personalized customer experiences, and word-of-mouth referrals contribute to their success.

5. Adaptability and Innovation

The ability to adapt to market changes and continuously innovate keeps MLM companies relevant. For example, companies like LR Health and Beauty regularly update their product lines and business models to stay ahead of trends and consumer demands.

Marketing Strategies Used by MLM Companies in Greece

Marketing strategies used by MLM companies in Greece are diverse and tailored to maximize reach and engagement. Here are detailed explanations of some key strategies:

1. Customer Loyalty Programs

Successful network marketing companies implement loyalty programs that offer discounts, points, or rewards for repeat purchases to encourage long-term customer retention. They may also offer subscription services for regular product deliveries at a discounted rate to ensure consistent orders, sales, and revenue.

2. Community Engagement and Philanthropy

Top MLM companies in Greece engage in community service and charitable activities that resonate with Greek values and demonstrate the company’s commitment to social responsibility. Sponsoring local sports events, cultural festivals, and other community activities increases brand visibility and builds goodwill.

3. Public Relations and Media Engagement

Network marketing companies in Greece regularly release news about product launches, company achievements, and success stories to local media outlets to keep their target audience updated. Arranging interviews and features in popular Greek lifestyle and business publications, as well as appearances on local TV and radio shows, to increase visibility and credibility.

4. Attractive Compensation Plans

Top MLM companies in Greece offer a multi-tiered commission structure that rewards distributors not only for their sales but also for the sales made by their recruits. Implementing bonus programs to reach certain sales milestones, recruit new members, or achieve specific goals within a set timeframe.

Challenges and Solutions in Network Marketing in Greece

Network marketing (MLM) businesses in Greece face unique challenges that require strategic solutions to ensure success. Here are some common challenges and corresponding solutions:

1. Market Saturation and Competition

Challenge: The MLM market in Greece can be highly competitive, with many established companies and new entrants vying for the same customer base. This saturation can make it difficult for new MLM businesses to stand out and attract distributors.


  1. Unique Value Proposition: Clearly define and communicate what sets your MLM business apart from competitors. Highlight unique product benefits, superior quality, or innovative business models.

  2. Niche Targeting: Focus on niche markets or underserved segments to reduce direct competition and build a loyal customer base.

  3. Continuous Innovation: Regularly update product lines and introduce new offerings to keep the business relevant and attractive.

2. Building and Maintaining Distributor Motivation

Challenge: Keeping distributors motivated can be challenging, especially when they face rejection or slow progress in building their network and sales.


  1. Comprehensive Training Programs: Provide extensive training on sales techniques, product knowledge, and personal development to equip distributors with the skills needed to succeed.

  2. Recognition and Rewards: Create a robust recognition program that includes public recognition, awards, and incentives.

  3. Supportive Community: Foster a supportive and inclusive community where distributors can share experiences, seek advice, and feel valued.

3. Legal and Regulatory Compliance

Challenge: MLM companies must navigate complex legal and regulatory environments. Misunderstanding or failing to comply with these regulations can result in legal issues and damage the company's reputation.


  1. Legal Consultation: Engage with local legal experts to ensure full compliance with Greek laws and regulations related to MLM practices, advertising, and product claims.

  2. Transparent Practices: Implement transparent business practices and clear communication about the compensation plan and product efficacy.

  3. Regular Audits: Conduct regular internal audits to ensure ongoing compliance and address any potential legal issues proactively.

4. Technological Adoption

Challenge: Not all distributors may be comfortable using digital tools and technologies essential for modern MLM operations, such as online sales platforms, social media marketing, and virtual meetings.


  1. User-Friendly Tools: Develop or select MLM software and tools that are user-friendly and provide comprehensive training on how to use them effectively. Consider Global MLM software the gold standard for MLM software providing end to end solutions which are easy to deploy and use.

  2. Tech Support: Offer ongoing technical support and resources to help distributors troubleshoot issues and maximize the use of digital tools.

  3. Digital Literacy Training: Provide digital literacy training to help distributors become proficient with new and essential technologies, enhancing their ability to market products and manage their business online.

5. Ensuring Product Quality and Safety

Challenge: Maintaining consistent product quality and safety standards is crucial for customer satisfaction and loyalty, particularly in the health and wellness sectors.


  1. Quality Control: Implement rigorous measures and regular testing to ensure products meet high standards.

  2. Transparency: Provide detailed information about product ingredients, sourcing, and manufacturing processes to build trust.

  3. Customer Feedback: Encourage and actively respond to customer feedback to identify and promptly address any quality issues.

Let’s examine the potential future trends and growth opportunities of the network marketing industry in Greece.

1. Health and Wellness Focus

  1. Increased Demand for Wellness Products: The ongoing emphasis on health and wellness, exacerbated by the COVID-19 pandemic, will drive demand for products that support a healthy lifestyle, such as supplements, organic skincare, and fitness-related products.

  2. Personalized Wellness Solutions: Companies will increasingly offer personalized wellness products and services, using data analytics to tailor recommendations based on individual health profiles and preferences.

2. Sustainability and Eco-Friendly Products

  1. Eco-Conscious Products: Consumers are becoming more environmentally conscious. MLM companies will respond by offering eco-friendly, sustainable products, from biodegradable packaging to organic ingredients.

  2. Sustainable Practices: Beyond products, some companies are already adopting sustainable practices in their operations, such as reducing carbon footprints, supporting fair trade, and engaging in corporate social responsibility (CSR) initiatives.

3. Technological Advancements in Product Development

  1. Innovative Product Lines: Advances in technology will lead to the development of cutting-edge products in areas like anti-aging, nutrition, and home care. This could include new formulations, smart wellness devices, and more.

  2. Scientific Backing: Products with robust scientific backing and clinically proven results will gain more traction, emphasizing efficacy and safety.

4. Flexible and Remote Work Opportunities

  1. Remote Work Integration: The shift towards remote work will continue, allowing distributors to operate their businesses from anywhere. This flexibility will attract a broader range of people, including those looking for side hustles or work-from-home opportunities.

  2. Virtual Events and Meetings: Virtual conferences, training sessions, and team meetings will become more prevalent, reducing costs and increasing accessibility for distributors.

5. Building a Strong Brand Community

  1. Community Engagement: Fostering a sense of community among distributors and customers can lead to increased loyalty and word-of-mouth referrals. This includes online forums, local meetups, and company-sponsored events.

  2. Customer-Centric Approach: Prioritizing customer satisfaction through exceptional service, personalized experiences, and loyalty programs will strengthen the brand’s reputation and drive repeat business.

6. Leveraging Data Analytics

  1. Data-Driven Decisions: Utilizing data analytics to gain insights into customer behavior, sales trends, and market opportunities can inform strategic decisions and optimize operations.

  2. Personalized Marketing: Leveraging data to create personalized marketing campaigns can enhance customer engagement and conversion rates.

Recommendations for Business Owners in Greece

When choosing an MLM company in Greece to partner with, business owners should consider several key factors to ensure they align with a reputable, profitable, and supportive organization. Below are detailed recommendations on what to look for:

1. Product Quality and Demand

  1. Product Efficacy: Ensure the products offered are of high quality and deliver on their promises. Look for third-party certifications, clinical studies, and customer testimonials that validate the product’s effectiveness.

  2. Market Demand: Choose a company with products that have a strong market demand. This could be in categories like health and wellness, beauty, or technology—areas with consistent consumer interest.

  3. Product Innovation: Assess whether the company is committed to innovation and regularly updates its product line to keep up with market trends and consumer preferences.

2. Compensation Plan

  1. Transparency and Fairness: The compensation plan should be transparent and fair. It should provide clear information on how earnings are calculated and what activities are rewarded.

  2. Earnings Potential: Evaluate the potential for both immediate and long-term earnings. A good plan should reward sales and recruitment while also providing bonuses and incentives for top performers.

3. Company Culture and Values

  1. Ethical Practices: Partner with a company that has a strong commitment to ethical practices. This includes transparency, honesty, and compliance with local and international regulations.

  2. Supportive Environment: A positive and supportive company culture is crucial. Look for a company that values its distributors, provides adequate support, and fosters a sense of community.

  3. Corporate Social Responsibility (CSR): Companies that engage in CSR activities and give back to the community can enhance their reputation and build stronger relationships with customers and distributors.

4. Training and Support

  1. Comprehensive Training Programs: The company should offer comprehensive training programs covering product details, sales techniques, digital marketing, and personal development. Continuous support through webinars, online resources, and one-on-one mentoring is proven effective for distributor support.

  2. Leadership Development: Programs aimed at developing leadership skills among distributors can help build a more capable and motivated team.

5. Market Position and Reputation

  1. Track Record: Investigate the company’s history and track record. Established companies with a proven record of success and growth are generally safer bets. Look for feedback from current and former customers and distributors. Positive reviews and testimonials can indicate a healthy and successful MLM company.

  2. Awards and Recognitions: Awards and achievements within the industry or consumer groups can also be an indicator of a company’s reliability and excellence.

6. Innovation and Adaptability

  1. Technology Integration: The network marketing Greece company should leverage modern technology for marketing, training, and customer service. This includes e-commerce platforms, mobile apps, and digital marketing tools.

  2. Adaptability: Choose a company that is adaptable and responsive to market changes. This can include product innovation, new marketing strategies, and adjustments to the compensation plan.

7. Legal and Financial Stability

  1. Regulatory Compliance: Ensure the company adheres to local and international MLM regulations to avoid legal complications.

  2. Financial Health: Assess the financial stability of the company. A financially stable company is more likely to provide reliable payouts and invest in future growth.

Also Read to gain In-Depth Insights about : Top Things to Consider before we join MLM Company.

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Conducting thorough research on the legitimacy and potential of any direct-selling enterprise is essential before making any decisions. By understanding the current trends, challenges, and opportunities within the Greece MLM market, business owners and distributors can make informed decisions and partner with the top MLM companies that align with their goals.

The dynamic nature of the MLM industry in Greece offers numerous opportunities; look for reputable companies that emphasize product quality, fair compensation, and strong ethical practices. As the market continues to evolve, staying informed and adaptable will be key to thriving in this competitive landscape.


1. What legal considerations do I need to be aware of before starting an MLM business in Greece?

The following are some key considerations you should be aware of before starting an MLM business in Greece:

  1. Compliance with Greek Commercial Law

  2. Adherence to MLM-Specific Regulations

  3. Contractual Obligations

  4. Intellectual Property Rights

  5. Employment Laws

  6. Data Protection and Privacy

  7. Tax Obligations

2. What are the long-term growth prospects for the MLM industry in Greece?

The long-term growth prospects for MLM in Greece are promising. Market expansion, driven by increasing demand for health and wellness products, presents significant opportunities for growth.

Other factors driving growth are digital transformation due to e-commerce and social media platforms, product diversification, regulatory support, innovation, globalization, and investments in training and support to further enhance the industry's growth potential. With these factors in play, MLM in Greece is poised for sustained long-term growth.

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