Mexico is a major hub of multi-level marketing (MLM) and direct selling. If you’re planning to start or join an MLM company in Mexico, you must review the leaders who have a strong presence in the country. Their presence in the nation is because of the unique aspects they implemented over the years.
In this blog, we uncover both the top direct selling and MLM companies in Mexico. So, without any delay, let’s take a look.
This Article Contains:
The List of Top 10 MLM Companies in Mexico
There are hundreds of MLM companies in Mexico, but not all perform at a level that makes them the leaders. We have analyzed and selected these nine MLM companies that have the highest revenue, the largest industry footprint, and strong market perception.
| S.No | Company Name | Founder | CEO | Headquarters | Year Founded | Segment | Awards | Global Presence | Revenue |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Omnilife | Jorge Carlos Vergara Madrigal | Amaury Vergara Zatarain | Guadalajara, Jalisco, Mexico | 1991 | Health and Wellness | 2021 BioLOGIC Innovation Award; Winner of the 2022 Lyfebulb–CVS Kidney Care® Innovation Challenge | 21 Countries | $584 million |
| 2 | Ismerely | Elida Mireles Rodríguez | Elisa Ismerai Ramírez Mireles | Irapuato, Gto., Mexico | 2015 | Health and Wellness | / | / | $8 million |
| 3 | SINERGIFY WORLD | - | - | - | - | Health and Wellness, and Financial Services | - | - | - |
| 4 | Plennia Wellness | Ricardo Almaraz, Luis Fernando Martin, and Rodrigo Cervantes | Ricardo Almaraz | Guadalajara, Jalisco, México | 2022 | Health and Wellness | / | 2 Countries | $3 million |
| 5 | BIO4 | - | - | - | - | - | - | - | - |
| 6 | Celion | Dr. Daniel Quiroz and Miguel Cabañas | Miguel Cabañas | Florida, USA | 2025 | Wellness and Technology | - | - | $2 million |
| 7 | Bodylogic Nutrition | Stella Alvarez Vega | Cristobal Garciarce Alvarez | Guadalajara, Jalisco, Mexico | - | Health and Wellness | - | - | $2 million |
| 8 | BLEN | Alejandro Fernandez | Alejandro Fernandez | Mexico | - | Health and Wellness | - | 2 Countries | $2 million |
| 9 | EVO GLOBAL | Germán Castelo | Germán Castelo | Cancun, Mexico | - | Wellness, Technology, Travel, and Finance | - | - | $1 million |
Disclaimer: The data is collected from public sources and is subject to change. Revenue figures are taken from businessforhome.org. and are subject to change.
Learn More About Leading Multi-level Marketing Mexico 2025
Each MLM business in Mexico has something different to offer. Let’s explore the Mexican MLM opportunities these companies provide to the distributors.
1. Omnilife
Omnilife is one of the well-known MLM companies in Mexico that provides health and wellness products such as multivitamins. Apart from wellbeing, the brand also develops beauty and personal care products. It uses the multi-level marketing model to sell the entire range of products on offer.
As per DSN, Omnilife has over 7 million distributors, and it is estimated 80% of them are women. The brand has a multi-tier compensation plan to reward its distributors for generating sales. Here’s an overview of how distributors can earn:
| Earning Type | Description | Commission / Bonus / Discount |
|---|---|---|
| Retail Profit | Distributors purchase products at wholesale prices and sell them at retail prices to customers. | 20% - 40% discount on personal purchase |
| Personal Purchase Bonus | Earn additional bonuses based on personal monthly purchase volume (PV). | Up to 10% bonus |
| Group Volume Bonus | Earn commissions on the sales volume generated by your downline team. | Depending on team size and sales levels. |
| Generation Rebate | Generated from the purchase volume generated by up to six generations. | 2% - 5% bonus |
| Premier Diamond Rebate | Generated from the purchase volume generated by up to three generations of premier Diamond according to the corresponding Payment Level. | 0.5% - 1% bonus |
| Generation Bonus | Additional income for leaders who build multiple downline generations. | Up to 4 generations deep |
| Performance & Travel Incentives | Awards, trips, and recognition for high achievers. | Varies by program |
Disclaimer: The data in this table is subject to change.
Besides the compensation plan, Omnilife has created a CreSiendo Academy to support its distributors. The academy provides personal and business growth training so the distributors can become leaders and generate more sales. The brand has provided free access to the resources within Acadamy, so everyone can easily use them.
Amaury Vergara Zatarain, CEO of Omnilife, says about the brand’s opportunity, “Our model is becoming stronger every year. It’s not only evolving, but it’s also very necessary because people need skills, like knowing how to work as a team, knowing how to better manage finances, and knowing how to invest. We’re a company that promotes transformational leadership.”
2. Ismerely
Ismerely is a Mexico-based health, wellness, and fitness brand that sells alkaline regeneration system-based products. The company pioneers Herbalism, Alkalynyceutics, and Trophology. Ismerely leverages network marketing to sell products that help balance the body, mind, and spirit of individuals.
The MLM distributors Mexico can expect the following ways to build a business with Ismerely:
| Aspects | Commissions | Bonuses | Perks | Incentives |
|---|---|---|---|---|
| Direct Sales | 50% discount on all products; direct profit equals 100% when selling at public price. | - | - | - |
| Compensation Plan | Residual percentages by level using Frontalidad × Profundidad: Level 1 - 25%, Level 2 - 17%, Level 3 - 10%, Level 4 - 5%, Level 5 - 3%, Level 6 - 1%. Personal activation required: 8,800 PVN. | Bonuses require a minimum personal purchase of 2,800 PVN and at least one active qualified ambassador on level 1. Deposits made up to 15 business days after the monthly close. | 10% extra when reinvesting commissions via wallet; commissions for investment are released on the 28th of each month. | Recognition plan. |
| One-Time Rank Bonuses | Bronce: 3,500 points (NC); Plata: $10,344; Oro: $21,683; Diamante: $32,926 or 10% auto financing. | Pins and public recognition by rank; trips for two — Doble Diamante (South America), Triple Diamante (North America), Diamante Corona (Europe), Doble Corona (Asia), Triple Corona (Dubai). | Must hold each new rank for 3 consecutive months; option to exchange official trip for cash at company discretion. | Auto financing from Diamante with maximums: Diamante $250,000; Doble Diamante $350,000; Triple Diamante $450,000; Diamante Corona $550,000; Doble Corona $650,000; Triple Corona $750,000. |
| Lifestyle Bonus (Generational) | Additional generational bonus for Diamante through Senior Chairman 15; each generation counts group volume down to the next qualified Diamante per rank. | Active only with VIP (8,800 PVN); next generation unlocks as ranks are achieved. | Payment does not include taxes and requires exclusivity (no participation in other direct selling companies). | - |
| Massive Expansion Plan (Senior Chairman 15) | “Real” bonus: BMW X1 (or similar, latest model). | Pin and formal recognition. | Must maintain the rank for 4 consecutive months; upon vehicle delivery, a 1-year commitment to remain with the company is required. | - |
Disclaimer: The data in this table is subject to change.
The compensation is developed to keep the distributors motivated to generate more sales and build teams.
3. Blen
Blen is a Mexican MLM company that sells a range of health and wellness products. The brand has a product catalog of 300+ items that are made using modern technology and science.
This MLM brand sells products by catalog, which means a range of items is available during a particular period of time that the distributors sell independently. The distributors can get products from catalogs at a 30% discounted price and then sell them for more to make a profit.
Apart from retail commission, independent sellers also receive gifts and promotions. Blen also hosts recognition programs to celebrate the success of high sales achievers. Further, there are other ways for distributors to earn by associating with Blen:
| Rank | Personal Sales Commission | PSB at PSV 300+ | PSB at PSV 1,500+ | Fast Start Sponsor Bonuses (up to $150 per personally enrolled Consultant) | Level Bonus L1% | Level Bonus L2% | Level Bonus L3% | Team Bonus % | First Generation Bonus % |
|---|---|---|---|---|---|---|---|---|---|
| Consultant | 25% | 5% | 10% | Up to $150 | 3% | - | - | - | - |
| Master Consultant (C1) | 25% | 5% | 10% | Up to $150 | 4% | 2% | - | - | - |
| Coordinator (C2) | 25% | 5% | 10% | Up to $150 | 5% | 3% | - | - | - |
| Team Builder (C3) | 25% | 5% | 10% | Up to $150 | 5% | 3% | 2% | - | - |
| Manager (TL) | 25% | 5% | 10% | Up to $150 | 5% | 4% | 2% | 2% | - |
| Director (D) | 25% | 5% | 10% | Up to $150 | 5% | 4% | 2% | 3% | 2% |
| One Leaf Director (D1) | 25% | 5% | 10% | Up to $150 | 5% | 4% | 2% | 3% | 3% |
| Coordinator Director / Two Leaves Director (D2) | 25% | 5% | 10% | Up to $150 | 5% | 4% | 2% | 3% | 3% |
| Three Leaves Director (D3) | 25% | 5% | 10% | Up to $150 | 5% | 4% | 2% | 3% | 3% |
| Executive Director (ED) | 25% | 5% | 10% | Up to $150 | 5% | 4% | 2% | 3% | 3% |
| Senior Executive Director (SED) | 25% | 5% | 10% | Up to $150 | 5% | 4% | 2% | 3% | 3% |
Disclaimer: The data in this table is subject to change.
Through this well-structured compensation plan, Blen makes sure its distributors stay active and enthusiastic to generate more business.
4. Evo Global
Evo Global is an MLM brand with multiple divisions, such as health, travel, finance, and education. The brand is using a very distinct product model: a Membership subscription. Distributors sell these different membership plans, such as Black, Silver, Gold, and VIP Purple.
Each of these memberships comes with bundled services, such as access to educational resources, travel packs, health products, and more, varying based on which one the customer chooses. In return for selling these memberships, distributors earn commission in the following manner:
Retail profit: Buy at distributor price and sell at public price (claimed 100% margin; example: $20 to $40 on Smart Coffee).
Fast-start (weekly) bonuses: Immediate payouts for new enrollments with Basic (worth $25), Gold (worth $50), or Black (worth $150) memberships.
Residual binary income: two legs (left/right) with monthly volume cycles, rank-based payouts on the 15th of the following month.
GoPro milestone: Three active directs in 30 days unlocks a $75 non-cash credit applied to next month’s reconsumption and counts toward commissionable volume.
Self Points placement: Personal volume above 175 required points becomes placeable as “Self Points.” Distributors can use the extra personal points on the weaker leg to help push ranks. For example, when a Black Digital is bought, which gives 1,500 personal volume points, the distributor receives 1,325 extra points, on top of the 175 needed for activation. Therefore, the 1,325 excess can be used strategically on the weaker leg.
This straightforward MLM opportunity offering helps Evo Global attract and retain distributors.
Top-Rated Direct Selling Mexico Companies
We have evaluated numerous direct selling companies operating in Mexico based on their revenue, market share, and popularity. After a complete assessment, these were the only brands that deserved a spot in our list.
| S.No | Company Name | Founder | CEO | Headquarters | Year Founded | Segment | Awards | Global Presence | Revenue |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Betterware de Mexico | Luis Campos | Andres Campos | Jalisco, Mexico | 1995 | Beauty | First Corporate Sustainable Bonds (2020-21) by Green Finance Advisory Council in Mexico | 2 Countries | $689 million |
| 2 | Kitchen Fair Mexico | / | / | Arlington, Texas | 1982 | Kitchenware | / | 8 Countries | $5 million |
Disclaimer: The data is collected from public sources and is subject to change. Revenue figures are taken from businessforhome.org. and are subject to change.
Explore More About Top Direct Selling Companies Mexico
Let’s now learn more about the leading direct selling companies in Mexico.
1. Betterware de Mexico
Betterware de Mexico is among the highest revenue-generating direct selling companies in Mexico that sells home care and cookware products. It’s one of the oldest direct selling companies in Mexico, which established operations in 1995. It has recently launched its new trade name, Befra, a consolidated brand which incorporates Betterware de Mexico and Jafra.
People have two options to join Betterware de Mexico: as an associate or as a distributor. Both options come with their own set of benefits:
Associates:
• 26% off on all purchases and earns Betterware Rewards Points.
• Products available at gift prices.
Distributors:
• 26% off on all personal purchases; between 12% and 16% off on group purchases.
• Betterware offers a 14-day credit cycle.
• Access to personalized training, events, trips, and loans without a guarantee.
The brand aims to provide holistic support to its distributors so they can access their peak performance.
2. Kitchen Fair Mexico
Kitchen Fair has been one of the oldest and most prominent direct selling companies in Mexico. It was once a division of Regal Ware, another cookware direct-selling company, but was sold in 2019 to Townecraft Homewares.
The company sells quality cookware and kitchenware products through its independent sellers. Most of its sellers use the party plan and host demonstrations at their place. The brand provides a thank you gift to the hostess when they complete a minimum of $15,00 pesos in sales.
Further, the hostess also receives a 50% discount on Easy Salad+ products if the hostess’ demo generates sales over $15,000 pesos and when guests sign up for a date. Additionally, distributors also receive 30% to 40% fees, bonuses and prizes, and consistent support.
Statistics of the MLM Industry in Mexico
The growth of network marketing in Mexico has been on the rise ever since its inception. The facts are the proof that MLM in Mexico is poised for consistent growth in the upcoming years.
Retail sales reached USD 6.874 billion in Mexico in 2023, measured at estimated retail and excluding VAT. This total reflected a year-over-year increase of 3.0% in constant 2023 USD.
An estimated 3,881,020 individuals were active in direct selling in Mexico in 2023. Women represented 80% of the salesforce nationwide.
Mexico represented approximately 4% of global direct selling retail sales in 2023. It is included among the top 10 global direct selling markets identified by WFDSA.
Source: WFDSA
Cosmetics and personal care accounted for 43% of Mexico’s direct selling retail sales in 2023. Wellness represented 35%, while household goods and durables comprised 17%, and clothing and accessories 5%.
Within the Americas, Mexico’s USD 6.874 billion retail sales in 2023 ranked behind the United States (USD 36.66 billion) and Brazil (USD 7.96 billion). The Americas region’s retail sales decreased 3.8% in 2023, while South & Central America posted 6.8% growth, contextualizing Mexico’s 3.0% increase.
Conclusion
These top direct selling and MLM companies in Mexico have created a strong foothold based on their dynamic strategies. Each brand worked continuously on its products, refined them, and expanded the catalog so distributors have more options to present while pitching. Similarly, they focused on perfecting their compensation plans to make sure distributors are rewarded appropriately for their efforts.
As an MLM industry service provider, we have witnessed companies with strong foundations, such as a product lineup and a simple yet rewarding compensation plan, have higher chances of succeeding. Therefore, if you plan on building your own direct selling or MLM company in Mexico, you must focus on these essentials. Similarly, if you want to join a Mexican MLM company, select the one that provides a solid business opportunity.
Lakshay is a perceptive writer and strategist with deep-rooted expertise in network marketing dynamics. His analytical approach to industry trends and talent for translating complex sales methodologies into accessible insights make his work indispensable for professionals at all levels. Through meticulously researched content, he guides readers through the evolving world of relationship-based commerce, offering pragmatic strategies that balance growth with ethical practices. Combining data-driven frameworks with a nuanced understanding of consumer behavior, Lakshay equips entrepreneurs to build sustainable ventures.
FAQs
1. What are the latest MLM Industry trends in Mexico?
The latest MLM industry trends in Mexico reveal that businesses in cosmetics, personal care, household goods, and clothing and accessories sectors have the highest retail sales.
2. How to Choose the Right MLM Company in Mexico?
To choose the right MLM company in Mexico, you should follow the steps below:
Evaluate if the opportunity is legit and not a pyramid scheme.
Properly assess the compensation plan and bonus details provided by the company.
Check how much you need to invest up front.
Assess the product quality and whether they have real demand in the market.
Companies must provide proper training and support.
3. Are MLM companies legal in Mexico?
Yes, most MLM companies are legal in Mexico. However, you should always verify this before joining a company. The brand must provide commission on both sales and team building; only then is it a true MLM.
Disclaimer: Global MLM Software does not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
