The multilevel marketing scene in the UK has certainly come a long way from the classic door-to-door sales made famous by the “Avon-Lady.” Today, modern MLMs are upgrading to e-commerce platforms and affiliate models to offer everything from wellness products, broadband, insurance, and even books.
Currently, the UK stands out as one of the most diverse and competitive MLM markets in the world. This roundup of the top 100 MLM companies in the UK captures the brands driving this transformation. Analyzing this will help you understand how different products and business models are working in tandem to secure the top spot here.
This Article Contains:
Comprehensive List of the Top 100 Network Marketing Companies in the UK
To compile this list of MLM companies in the UK, we have looked at factors like popularity, market presence, product variety, and distributor networks. The companies are then carefully listed by their revenue, from highest to lowest. The revenue is based on the UK MLM company rankings 2025 and sourced from Business For Home.
| Sl No | Company Name | Year Founded | Headquarters | Product Categories | USP | Growth Rate | Revenue |
|---|
Understanding Product Trends in MLM in the UK
The UK MLM companies offer a variety of MLM products and services. However, the latest UK MLM industry trends suggest that wellness and cosmetics clearly dominate this market, with a 45% and 44% market share, respectively. Clothing, accessories, and household goods make up smaller slices, which shows that there’s still room for niche opportunities.
| Sl No | Product Category | Market Share |
|---|---|---|
| 1 | Wellness | 45% |
| 2 | Cosmetics and Personal Care | 44% |
| 3 | Household goods and durables | 1% |
| 4 | Clothing and accessories | 6% |
| 5 | Home care | 1% |
| 6 | Books, toys, and stationery | 2% |
| 7 | Food Products and Beverages | 0% |
| 8 | Utilities | 0% |
| 9 | Others | 0% |
Network Marketing in the UK: Facts and Figures
The direct selling industry in the UK generated about $1.1 billion in revenue in 2023.
In the same year, over 320,127 independent representatives were part of multi-level marketing in the UK.
Out of all MLM distributors in the UK, over 93% of direct sellers were female.
Over 51% of the direct sellers in the UK have a primary occupation and treat direct sales as a side hustle. On the flip side, over 41% say that their direct selling business is their main source of income.
Over 52% of the direct sellers have been running their MLM in the UK for more than 5 years.
Over 91% of direct sellers are aged 35 or above.
73% of direct sellers generate a monthly income of up to $1334. This number highlights the typical MLM income potential in the UK.
MLM Companies in the UK: In-Depth Profiles of 5 Key Players
According to the latest report released by the Direct Selling Association of the UK, there are over 800 registered direct selling companies operating in the country. In this section, we highlight the top 5 most popular MLMs in the UK, explore their popular products, and break down how their MLM commissions and bonuses work.
1) Amway
Amway MLM Company has operated in the UK since 1973 and offers a range of health, beauty, and home care products. It is headquartered in Milton Keynes, Buckinghamshire, and is often listed among the best MLM companies in the UK for its strong support network and long-standing market presence.
Popular Products
Amway Home All Fabric Bleach: Effectively removes stains and brightens laundry.
Nutrilite All Plant Protein: Provides a plant-based protein boost for energy and recovery.
Cal Mag D Plus: Supports strong bones and teeth, with essential calcium, magnesium, and vitamin D.
Nutrilite Chewable Multi-Vitamins: Convenient daily vitamins to support overall health.
Artistry Studio Cleanser + Exfoliator: Gently cleanses, smooths, and refreshes skin.
Amway Home Concentrate Dishwashing Liquid Dish Drops: Tough on grease while eco-friendly.
XS Electrolyte Drink (Orange Lime Flavour): Hydrating, sugar-free energy and electrolyte support.
Artistry Skin Nutrition Firming Ultra Lifting Cream: Helps firm skin and improve elasticity.
Compensation Plan
Retail Profit: 20–30% markup on wholesale prices.
Performance Bonus: 3%–25% of Business Volume (BV), increasing with PV levels.
Frontline Bonus: 4% of a leg’s BV when the downline qualifies for Performance Bonus.
Performance Differential Bonus: IBOs earn the % difference between their bonus level and their frontline’s.
Depth Bonuses:
Ruby Bonus – 15,000+ PV with strong group volume.
Emerald Bonus – 3 legs at Silver or above.
Diamond Bonus – 6 qualified legs with depth volume.
Extra Perks: include Cash rewards, car allowances, lifestyle bonuses, and travel incentives, apart from the above-mentioned MLM bonuses.
Latest Awards and Achievements
Winner of the 2025 DSN Bravo Global Good Award.
Ranked by Forbes as America’s top private company.
Amway Vietnam was named HR Asia's Best Place to Work in Asia (2024) for the fifth consecutive year, receiving awards for inclusivity, retention, and employee care.
2) Avon
Avon has been a trusted name among the direct sales companies in the UK since 1959, introducing door-to-door beauty long before online shopping existed. In 2020, it became part of Natura & Co. as a strategy to expand its operations globally. However, it continues to operate strongly in the UK, offering a wide range of beauty and personal care products.
Popular Products
Avon Ultra Shimmer Lipstick: Long-lasting shine and vibrant color for a glamorous look.
Anew Skin Renewal Power Cream: Advanced formula that smooths fine lines and boosts skin radiance.
Far Away Beyond the Moon Parfum: A dreamy fragrance with floral and oriental notes.
Anew Skin Renewal Power Eye Cream: Targets puffiness and dark circles for brighter eyes.
Legendary Lengths Mascara: Extends lashes up to 50% longer with a lightweight finish.
3-in-1 Serum Foundation: Combines coverage, hydration, and SPF protection.
Absolute Nourishment Argan & Coconut Treatment Oil: Restores shine and softness to hair.
Compensation Plan
Avon’s compensation plan is based on personal sales and leadership earnings:
Personal Sales Discounts:
- 15% on sales between $0.01 – $125
- 20% on sales between $125 – $312
- 25% on sales between $312 – $3,750
- 30% on sales over $3,750
Coaching Commissions: These are earned by representatives above the Leader title. They start at 3% and increase up to 8% across two generations. Leaders must achieve $312 in personal sales to qualify.
Team Bonuses: These are earned by representatives above the Bronze Ambassador level. These bonuses start at 1% on team sales volume.
VIP Diamond Ambassadors and above receive additional Developmental Bonuses starting at 0.2%.
Latest Awards and Achievements
November 2024: Avon International presented Aptar Beauty with the “Partner Beyond Limits” supplier award in the Commitment for Life category. The recognition came for their sustainable Micro Eco airless packaging developed for Avon’s Anew Clinical Anti-Wrinkle Smoothing Serum.
3) Utility Warehouse
Utility Warehouse (UW) is a UK-based MLM company that offers everyday essential services like energy, broadband, mobile, and insurance in one simple and cost-effective bundle. Instead of relying on traditional advertising, UW grows through a network of independent “Partners” who earn commissions by signing up customers and building their own teams.
Popular Services
Energy: Gas and electricity services bundled for households.
Broadband: High-speed internet services for residential and small business customers.
Mobile: Mobile phone contracts and pay-as-you-go plans.
Insurance: Home, contents, and other personal insurance products.
Compensation Plan
Customer Bonus: Partners earn a one-time bonus of up to $360 for every new customer who signs up for at least one core service. More services = higher bonus. No limit on the number of customers.
Residual Income (RI): Partners need to complete the College of Excellence Online (CEO) Services, an MLM training program that helps partners become eligible for residual income. Different services have different residual income percentages, like:
- Broadband: 3–4%
- Landline: 2–6%
- Mobile: 2–6%
- Energy: 1–2.5%
- Insurance: 4%
Group Residual Income: It is paid from customers acquired by a partner’s downline members. Rate increases as partners move up in ranks. Unlimited levels can earn income, but the GRI percentage decreases beyond certain levels.
Promotion Bonuses: Paid when achieving Team Leader (TL) or higher ranks; range from $240–$24,000.
Fast Starter Bonus: Partners reaching the Qualified distributor (QD) rank within 30 days receive $360. The mentor also earns $360. QD rank is achieved by completing the CEO service training and acquiring at least three personal customers.
Leader Development Bonus (LDB): Group Leaders (GLs), Senior GLs, National GLs, and National Network Leaders (NNLs) can earn $360–$8,400.
Retirement Option: Partners achieving SGL or higher can lock in residual income through retirement. They continue to receive customer bonuses and residual income, but will not be eligible for other MLM commissions and bonuses.
Latest Awards and Achievements
In 2025, Utility Warehouse won the Uswitch Energy Award for Best Value for Money, and it had previously received Best Customer Service in 2024 and Best Value for Money in 2024.
Which? Recommended Provider recognized Utility Warehouse as the top broadband provider in March 2025 and as a top energy company in January 2025. The company also earned Best Buy for Wireless Routers and Extenders from 2023 to 2025.
Defaqto awarded Utility Warehouse a Five-Star Rating for Home Insurance in both 2024 and 2025.
Moneyfacts recognized the company with Five-Star Ratings for Home Insurance and Home Emergency Cover in 2024 and 2025.
4) Forever Living Products
Forever Living Products has been operating in the UK since 1993, with its headquarters in Warwick. The brand is known for its aloe vera–based health, wellness, and beauty products, and is often ranked among the leading multi-level marketing companies in the UK.
Popular Products
Forever Bee Pollen: Nutritional supplement supporting overall wellness.
Forever Bright Toothgel: Fluoride-free toothpaste for healthy teeth and gums.
Aloe Propolis Creme: Soothing cream for skin hydration and repair.
Aloe Ever-Shield Deodorant: Gentle, long-lasting protection without aluminum.
Forever Freedom: Joint health supplement with natural ingredients.
Aloe Avocado Face & Body Soap: Moisturizing soap suitable for daily use.
Forever Arctic Sea Softgel Capsules: Supports heart, brain, and joint health.
Aloe Sunscreen: Broad-spectrum SPF protection with natural aloe.
Compensation Plan
Retail profits: Distributors can earn up to 43% profits by buying products at a discounted price and selling them at the suggested retail price.
Personal Bonus: Distributors can earn 5%–18% bonus on their personal sales volume, depending on their achievement level in the marketing plan.
Leadership Bonus: Leaders can earn a 3%–6% bonus on the sales made by downline teams.
Leadership rewards: Distributors progress through achievement levels: Assistant Supervisor >> Supervisor >> Assistant Manager >> Manager >> Diamond >> Double Diamond, etc. Most of the Forever Living top earners are at the Diamond or Double Diamond levels.
Latest Awards and Recognition
2023: Forever Living Products’ Forever Aloe Vera Gel earned the Silver award for Best Aloe Vera Product at the Global Green Beauty Awards.
2022: The company was honoured with the Brand of the Decade Award.
5) Neal’s Yard Remedies
Neal’s Yard Remedies has been a beloved name in the UK since 1981. The brand has its headquarters in London and specializes in natural and organic skincare, aromatherapy, and wellness products. It is recognized among the top MLM companies in the UK for its focus on ethically sourced ingredients and sustainable practices.
Popular Products
Wild Rose Beauty Balm Vegan: A balm made with wild rose oil and plant-based ingredients for skin care.
Rejuvenating Frankincense Nourishing Cream: Cream containing frankincense extract for daily moisturizing.
Frankincense Intense Lift Serum: Serum formulated with frankincense to support skin firmness.
Women’s Balance Body Cream: Body cream designed for everyday use with natural extracts.
Baby Bath & Shampoo: Mild, fragrance-free cleansing solution for infants.
Arnica Salve: Topical salve with arnica extract for external use on skin.
Citronella Formula: A product containing citronella oil, typically for topical application or protection purposes.
Compensation Plan
Personal Sales Commission: Consultants can earn 25%–40% commission on all personal sales.
Success Start Programme: It is a structured program to help new consultants maximise earnings during their first 90 days.
Additional MLM Rewards: Performance-based bonuses and special incentives are awarded for high achievers.
The brand also runs an affiliate program that allows affiliates to earn 8% of the sales they generate. Such affiliate programs can easily be managed through a specialized Affiliate MLM software.
Latest Awards and Recognition
2025: Neal's Yard Remedies won the Brand of the Decade at the Great British Brands Awards.
2025: The company received the Sustainability & Purpose Award at the 2025 Industry Beauty Awards.
2023: It was named Sustainable Luxury Brand of the Year at the Walpole British Luxury Awards.
Final Thoughts
Network marketing in the UK is rich and diverse. It offers a wide array of products and services, from wellness and beauty, educational products, and essential utilities like gas and electricity.
For business owners looking to set up an MLM business in the UK, this variety presents an ideal environment to refine strategies, test campaigns, and understand what truly resonates with consumers. At the same time, distributors can benefit from this diversity by allowing them to find their niche, connect with the right audience, and build a business that plays to their strengths.
In short, understanding the dynamics of MLM in the UK and capitalizing on its potential can pave the way for lasting success in the country.
Shabana is a dynamic writer and strategist with profound expertise in network marketing. Her sharp analysis of industry trends and exceptional ability to distill complex concepts into clear, actionable insights make her content invaluable for professionals at every level. Through her writing, she empowers readers to navigate the evolving landscape of relationship-driven sales with confidence and integrity. Blending data-driven strategies with human-centric principles, Shabana provides a unique perspective that helps businesses thrive while maintaining authentic connections.
FAQs
1. What is the current size of the UK MLM market?
In 2023, the UK direct selling market generated about 1.1 billion in retail sales. This places the country at #20 among the top direct selling markets in the world. Moreover, network marketing in the UK has seen an upward trend, with a positive 3-year CAGR of 3.4%, which shows immense future potential as well.
2. What are the benefits and risks of joining an MLM in the UK?
Joining network marketing companies here can offer flexible income, training, and a chance to sell products you believe in. However, not every MLM business in the UK guarantees success.
It's important to carry out a thorough background check for factors like compliance protocols, compensation plans, product demand, compensation structure, and reputation before committing.
3. How to choose the right MLM company in the UK?
Look for established UK-based MLM companies with strong reputations, transparent compensation plans, and products that sell. Also, remember to choose a company and its products that align with your interests and values.
4. How can I succeed in MLM in the UK in 2025?
Success in a dynamic market such as the UK often comes from building a strong network, focusing on top-selling products, and leveraging digital marketing tools. You can also get inspired by some of the top MLM earners and understand their success strategies to significantly boost your chances.
5. What do experts say about the UK MLM industry?
Experts note that network marketing in the UK is evolving, with wellness, beauty, and service-oriented MLMs growing fastest. They also highlight that the market rewards consistent effort and strategic growth within both established and new MLM companies in the UK.
6. Is pyramid selling legal in the UK?
Pyramid selling is illegal in the UK. That is why legitimate UK MLM companies follow direct sales regulations and focus on selling products rather than just recruiting.
7. What is the meaning of MLM in the UK?
Multilevel marketing in the UK refers to a business model where independent distributors earn commissions from both their personal sales and the sales made by their recruited team.
References
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Business for Home
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Direct Selling Association UK
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World Federation of the Direct Selling Associations
Disclaimer: Global MLM Software does not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
