Leading MLM Companies in Ireland to Watch in 2025

 
Updated on Aug 10th, 2025
Top MLM Companies in Ireland

Ireland is slowly emerging as a promising hub for direct selling. According to the World Federation of Direct Selling Associations (WFDSA), MLM companies in Ireland generated approximately $28 million in sales in 2024, with over 13,000 active distributors.

There is a recent trend where global MLM brands are gravitating towards the country for various reasons. The English-speaking population provides a perfect growth opportunity without the added cost of localizing promotional material.

Moreover, Ireland’s digitally savvy consumer base is well aware of the global trends and is increasingly open to flexible income opportunities. This makes it a strategic entry point for companies aiming to scale within Europe.

In this article, we will list some of the top names within Network Marketing in Ireland, explore their brand positioning, and uncover what makes their business models such a hit within the Irish community.

Network Marketing in Ireland: Company Highlights at a Glance

Sl No Company Name Founder CEO Year Founded Revenue
1 Amway Richard DeVos, Jay Van Andel Michael Nelson 1959 $7.4 Billion
2 Forever Living Products Rex Maughan Aidan O'Hare 1978 $1.700 Billion
3 Oriflame Jonas af Jochnick, Robert af Jochnick, and Bengt Hellsten Anna Malmhake 1967 $653 Million
4 It Works! Mark & Cindy Pentecost John Alcala 2001 $450 Million
5 Juice Plus+ Jay Martin Travis Garza 1993 $395 Million
6 NYR Organic Romy Fraser Anabel Kindersley 1981 $21 Million

Listing The Most Successful MLM Companies in Ireland

We reviewed numerous MLM companies operating across Ireland and have selected the most successful ones based on market presence, product demand, distributor success stories, and brand reputation.

List of Network Marketing in Ireland

These companies have consistently shown strong performance and sustainable growth within network marketing in Ireland.

1. Amway

Amway Company logo

Amway is one of the top MLM companies in Ireland, operating in the region since 1979. The brand offers over 450 health supplements under its Nutrilite range and skin care products under its Artistry Range, which cater to the Irish market’s growing interest in health, wellness, and natural living.

One interesting aspect of Amway in the region is that it operates across the UK and Ireland as a single regional unit.

This integrated structure allows the company to streamline its training, logistics, and support system. It also helps Amway Business Owners (ABOs) access a wider customer base, which can easily translate to more income opportunities.

Moreover, Amway combines this with a highly accessible business opportunity. There’s no need to purchase a starter kit or pay any joining fees. This opens doors for individuals across various backgrounds to step into entrepreneurship.

While the low barrier entry makes people sign up to be ABOs, it's the company’s business plan that retains them. ABOs can earn up to 20% in retail profit, while bonuses tied to business volume range from 3% at 200 Point Value (PV) to 21% at 10,000 PV.

Apart from these earnings, Amway also incentivizes ABOs who showcase consistent performance, with Monthly PPV Start Coupon Program. Distributors who meet certain Personal Point Volume (PPV) thresholds each month receive valuable coupons worth 20 euros for PPVs between 50 and 99, and up to 80 euros for PPVs of 200 and more.

This simple and straightforward incentive structure has helped Amway build an active distributor network of 40,000 ABOs across the UK and Ireland.

For anyone exploring expansion into Ireland, Amway offers a blueprint worth replicating. If you are already operating in the nearby regions, you can enter Ireland by adopting a similar unified operational approach.

Moreover, keep your entry model accessible, align your products with the local demand, and offer a clear, motivating compensation plan to succeed in the region.

2. Forever Living Products

Forever Living Products  Company logo

Forever Living Products (FLP) is one of the top aloe vera MLM companies, operating in over 160 countries worldwide. The company is known for its highest-quality aloe vera-based health and wellness products.

FLP started operating in Ireland in 1991. Since then, its products have found a loyal following in the country. And there are various reasons behind this popularity.

Firstly, FLP’s products come with certification from the International Aloe Science Council’s Seal of Approval. Irish customers find this quite reassuring.

Secondly, the company provides a 60-day money-back guarantee for all its products. This gives the consumers the confidence to buy the products, and it also boosts repeat purchases.

Thirdly, customers are known to consistently leave glowing reviews for FLP’s product effectiveness, which highlights strong customer satisfaction and loyalty.

Forever Living has also managed to build a community of loyal customers through its Preferred Customer Program, encouraging buyers to deepen their engagement with the brand.

Preferred customers begin with a 5% discount, which can move up to 30% if they cross the threshold of $406 within any two consecutive months.

While this strategy is excellent to increase customer engagement with the brand, it provides a natural transition to the Forever Business opportunity, as people are already invested in the products.

This approach of converting product loyalty into business potential has played a major role in expanding FLP’s distributor base.

Once the distributors are onboarded as Forever Business Owners (FBOs), they get access to the company’s compensation plan. The plan offers:

  • 35%-48% retail profits

  • 5% to 18% bonus on personal purchases

  • 25% profit on preferred customer purchases

  • 5%-13% team-leading bonuses

  • Upto 6% leadership bonuses

Apart from this, the plan also offers car incentives, fully paid international trips, and the highly coveted Chairman’s Bonus, making the business opportunity more appealing.

FLP’s success in Ireland shows that providing high-quality products and an attractive business opportunity can drive sustainable growth.

3. IT WORKS!

IT WORKS! Company logo

It Works! is one of the top health and wellness MLM companies, which is famous for its supplements and skincare. However, the brand became a household name for its popular and highly effective body wraps designed for targeted body slimming.

Its unique product offering aligns well with Ireland’s growing wellness culture, where people are becoming proactive about maintaining a healthy body weight.

With the demand for natural, non-invasive weight management solutions on the rise, the brand has carved a niche among Irish consumers. Also, the company’s youth-centric branding works well for a younger and more social media-savvy audience, who are open to new trends in the market.

Apart from a unique and effective product line, It Works! also focuses on personalized solutions by offering curated product bundles and wellness regimens.

This personalized approach works for the brand by attracting customers looking for customized solutions. It also gives everyday people an easy way to start a business in the health and wellness industry without the need for a special degree or medical background.

The income potential further makes the business opportunity attractive. It Works! unilevel MLM plan provides multiple income streams with unilevel as well as generation bonuses of up to 6 levels deep.

  • Retail profits on directly selling to customers

  • Fast start bonus of $100

  • Unilevel residual commissions starting from 10% for the 1st level to 2% for the 6th level.

  • 1-4% generation bonuses

  • Other leadership bonuses and car incentives at higher levels.

This combination of innovative products, lifestyle-driven branding, and an easy pathway into the growing wellness space is what makes It Works! stand out within network marketing in Ireland.

4. NYR Organics

NYR Organics Company logo

Neal’s Yard Remedies (NYR Organic) is another one of the major MLM companies in Ireland. The brand offers a premium line of organic,as well as naturally, and ethically sourced skincare, haircare products, and essential oils. It was also the first company to stock certified organic essential oils in 1988.

The brand is quite popular in Ireland due to its strong brand positioning, centered on certified organic ingredients, eco-friendly packaging, cruelty-free testing, and carbon-neutral operations. Consumers here are increasingly drawn to brands that prioritize such aspects, and NYR Organics nails the sweet spot perfectly.

Moreover, this UK-based brand brings a local flavor and connects well with the Irish audience. It also taps into the warm community culture of the country by integrating the party plan MLM model.

The brand encourages its consultants to host get-togethers and invite prospective customers to experience the products firsthand. This approach drives product familiarity and also provides a flexible business opportunity for part-timers.

Consultants can earn rewards by hosting such parties. There is a 25% to 40% commission on sales, with additional bonuses for team building. Other host rewards include shopping credits, when the sales of a party hit a certain threshold or even higher discounts on products.

To manage their parties, the brand provides the consultants with various tools and even a distributor website, which can easily be managed by an MLM-replicated website software.

If you are looking to enter the MLM industry in Ireland, take a cue from NYR Organics. Learn how ethical branding with naturally sourced and organic products can create a trusted brand, while combining it with a fun and rewarding business opportunity.

5. Juice Plus+

Juice Plus+ Company logo

Juice Plus+ is a globally recognized health and wellness brand. It offers plant-based nutritional supplements that help bridge the gap between everyday diet and required nutrition.

'

Juice Plus+’s product line includes whole food capsules made from fruits, vegetables, and grains as well as plant-based shakes, chewables, and snack bars. Its clean-label products and straightforward messaging have made it a notable name among the top MLM companies in Ireland.

The brand’s increasing popularity in the country can be due to the increasingly hectic lifestyles of the Irish. With busy professionals and young parents seeking convenience, Juice Plus+ offers a simple and natural nutritional fit into their daily diets.

The brand operates in over 20 countries and is widely active across most social media channels. It regularly posts real-life transformation videos and success stories of Juice Plus+ top earners, which manages to intrigue both customers and potential distributors.

In a country where many are seeking side income opportunities, these success stories work as catalysts and naturally draw people towards the Juice Plus+ business opportunity.

Juice Plus+ partners primarily earn 10 to 15% commissions on retail sales. They can also earn 3-5% performance bonuses and up to $20,000 in title rewards.

The plan also provides a clear growth path and offers complete support to make it easier for Irish partners to succeed, even if they don’t have prior experience in direct selling.

If you are planning to enter MLM in Ireland, Juice Plus+ is a great example of how convenient products and a strong digital presence can elevate a brand and drive it towards success.

6. Oriflame

Oriflame Company logo

Oriflame is a Swedish skincare MLM brand that has a strong presence among the network marketing companies in Ireland.

It is known for its wide range of skincare, fragrances, wellness products, and color cosmetics. Oriflame blends nature and science to deliver products that are safe yet effective.

The brand has long positioned itself as a champion of women’s financial independence. With Irish women actively seeking new income opportunities, the brand’s business model has caught the attention of the local population.

The company’s low-cost start-up model, personal coaching, and online selling tools make it easy to get started, even for people without prior business experience.

Also, the attractive compensation structure provides multiple income streams, such as:

  • Retail commissions of 20%

  • Performance bonuses between 3-21%

  • Unilevel team commissions for up to 5 levels, with decreasing percentages per level, starting from 12% to 1%.

  • Leadership bonuses and other incentives like car allowances and international trip incentives, which unlock at higher levels.

Oriflame’s strength lies in its combination of high-quality products and an empowering business opportunity. The brand shows that you need a clear mission, a people-first approach, and the right tools to help your distributors shine.

Conclusion

Network marketing in Ireland is growing at a fast pace, and MLM companies are trying to keep up with the changing trends.

The Irish market is responding to transparent business models, high-quality products, and a brand value that aligns with the local demand.

If you want to succeed in this Irish MLM industry, you need to offer a unique growth opportunity to the budding entrepreneurs and approach with a cultural understanding, digital agility, and a genuine commitment towards empowerment. Doing so will help you build a solid foundation and expand your market.

Power Your Network with Global MLM Software 🎯

Reliable, Scalable & Built for Modern Direct Selling

Shabana Kachhi

About the author

Shabana is a dynamic writer and strategist with profound expertise in network marketing. Her sharp analysis of industry trends and exceptional ability to distill complex concepts into clear, actionable insights make her content invaluable for professionals at every level. Through her writing, she empowers readers to navigate the evolving landscape of relationship-driven sales with confidence and integrity. Blending data-driven strategies with human-centric principles, Shabana provides a unique perspective that helps businesses thrive while maintaining authentic connections.

FAQs

1. Is MLM legal in Ireland?

Yes, MLM in Ireland is legal as long as companies comply with Irish consumer protection laws and do not operate as an illegal pyramid scheme. Activities of such companies are regulated through agencies like the Direct Selling Association of Ireland.

2. What industries dominate network marketing in Ireland?

The most active MLM companies in Ireland operate in the health and wellness, skincare, and beauty sectors. Brands that are transparent about their manufacturing and sourcing practices resonate especially well with the Irish community.

3. How should MLM companies localize their brand for the Irish market?

MLM companies should offer regionally relevant product lines, ensure EU-based product certifications, and use culturally familiar marketing. They can also look into integrating a party plan or community-driven sale model that aligns well with Ireland’s warm social culture.

References

  1. Direct Selling Association of Ireland

  2. Business For Home

Disclaimer: Global MLM Software do not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.

MLM Software

Want to have MLM Software for scalability? Here's the Solution

We provide best and reliable MLM Software to establish or kickstart your business in minutes

Try MLM Software Free Demo