Singapore is always known for its warm and welcoming culture. It's no wonder that the direct sales industry in the sector is booming. The country’s strong community ties and a growing appetite for premium lifestyle products have made it a perfect environment for MLM companies.
In this article, we will provide you with a comprehensive list of the top 70 MLM companies in Singapore. We will highlight their products, business models, and achievements to help you understand why they continue to attract both consumers and entrepreneurs across the country.
This Article Contains:
Overview of Leading Direct Sales Companies in Singapore
We have evaluated key factors such as product quality, market reputation, earning potential, and compliance with local regulations to create this list. Here, we have mentioned 60 companies that operate under the Direct sales model. They are listed based on their 2024 revenue, sourced from Business for Home.
| Sl No | Company Name | Founder | CEO | Year Founded | Headquarters | Product Categories | USP | Awards/ Achievements | Growth Rate | Revenue |
|---|
Disclaimer: The revenue figures and company data mentioned in this article are based on the latest available sources at the time of writing. These numbers may change over time due to market updates, business performance, or revisions from the original source.
Spotlight on the Featured Direct Selling Companies in Singapore From The List
Below, we take a closer look at two direct selling companies from our list to better understand what sets them apart. This overview offers deeper insights into their strengths, offerings, and business approach.
1. Best World Lifestyle
Best World Lifestyle (BWL) is one of the prominent direct selling companies in Singapore, with its headquarters in the country since 1990. The company specialises in premium skincare, personal care, health and wellness products, backed by strong R&D and a global network of distributors.
Popular Products
DR’s Secret Calming Make-up Remover: One of the brand’s popular products now with an improved formula.
DR’s Secret Botanical Serum: Contains a potent mix of botanical extracts. To be used as a part of a complete skincare routine.
Miraglo Face: An ultrafine microfibre exfoliating cloth.
Avance EPA Gold: Super strength EPA fish oil supplement.
Pentalab Balancing Oil: A multi-purpose blend of 10 essential oils for clear skin.
Compensation Plan
BWL’s Global R4+ compensation structure is a hybrid MLM plan, with 9 levels of unilevel rewards and stair-step type rank advancements.
To earn unilevel rewards of up to 32%, a member must buy at least 6 R4 units. Since the 1 R4 unit costs $8, the minimum purchase required is $48 per month.
To earn pairing bonuses of up to 32%, members must have at least 18 PRU per month, which equals $144. One pair is counted when 3 R4 units on the left match 3 R4 units on the right. Members can earn up to 40 pairs per level per month.
Members in the “Business Manager” rank can receive an additional 35% sales performance rebate when their personal sales are more than 18 R4 units.
Newly promoted members of the Business Manager rank and above can also receive a Ranking group reward. The percentage starts from 0.5% to 4% and will be based on their group volume.
Latest Awards and Recognition
2025: BWL was certified a Great Place to Work for the 4th consecutive year.
2025: The company’s Avance brand has been recognized as one of the leading dietary supplement brands in Singapore.
2. Vorwerk
Vorwerk is recognized as one of the top 100 network marketing companies in the world. It has recently built a strong presence in Singapore through its Thermomix brand. The company recently launched its first experiential store in the country to offer “unique and bespoke” experiences for its customers.
Popular Products
Thermomix TM7: A smart kitchen appliance with a 10-inch multi-touch display and 20+ features for smarter cooking.
Compensation Plan
Vorwerk offers a fixed commission on every sale of the Thermomix product. Consultants receive a base commission of $200/sale.
They can receive a monthly bonus of $300 for selling 5 units.
If consultants decide to build a team, the base commission is $60 per sale made by their members.
A monthly bonus of $300 can be achieved if the team sells 9 units.
Consultants can also receive a $200 recruitment bonus when their newly recruited member makes their first personal sale in the first 30 days.
Latest Awards and Recognition
Red Dot Award (Interface & User Experience Design): The Thermomix TM7 and its Cookidoo recipe platform won this prestigious global design award for outstanding user experience.
UX Design Award 2025 (Product Category): The Thermomix TM7 and Cookidoo were recognized for their seamless design and innovative cooking experience.
PLUS X Award: The Thermomix TM7 received honors in five categories: Innovation, High Quality, Design, Ease of Use, and Functionality, making it one of the top products in the world’s largest innovation awards.
Overview of The Top 10 MLM Companies in Singapore
In this table, we have listed the top 10 companies that operate under the multi-level marketing model. These companies follow the legal regulations laid down by the Direct Selling Association of Singapore. They are further ranked based on the 2024 revenue, sourced from Business For Home.
| Sl No | Company Name | Founder | CEO | Year Founded | Headquarters | Product Categories | USP | Awards / Achievements | Growth Rate | Revenue |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Atomy | Han-Gill Park | Han-Gill Park (Chairman) | 2009 | Gongju-si, Chungcheongnam-do, South Korea | Health & wellness supplements, cosmetics, home care & personal care products | A Korean global wellness brand offering high-quality lifestyle products at accessible prices (“Absolute Quality, Absolute Price”) | 2024: The “Absolute CellActive™ Skincare” line won the King Sejong Award. | 7% | $1.8 billion |
| 2 | Lifewave | David Schmidt | David Schmidt | 2002 | Utah, USA | Wellness patches, nutritional supplements, and wearable wellness products | A life-tech brand pioneering phototherapy patch technology to help people “Live Long. Live Well. Live Young.” | Awarded the Bravo Growth Award 2024 by Direct Selling News, listed as #32 in its Global 100. | 50% | $555 million |
| 3 | Cosway | Chuah Choong Heong | Chuah Choong Heong (Chairman) | 1979 | Kuala Lumpur | Health & wellness, skincare, personal care, household, and home-living products | A multi-brand wellness and lifestyle company offering quality everyday products at accessible prices. | N/A | 0% | $350 million |
| 4 | Greenway Global | Leonid Morgunov | Svetlana Semenova | 2017 | Novosibirsk, Russia | Eco-friendly home care, personal care, and wellness products | An eco-wellness company offering natural, environmentally-friendly products. | Greenway Global was named a 2025 winner at the Green World Awards. | 6% | $326 million |
| 5 | Total Life Changes | Jack Fallon | Jack Fallon | 1999 | Michigan, USA | Detox teas, weight loss supplements, and skincare products | A wellness company known for its all-natural tea blends and full-spectrum health solutions. | N/A | -17% | $250 million |
| 6 | Alliance In Motion | Dr. Eduardo Cabantog | Dr. Eduardo Cabantog | 2005 | Philippines | Nutritional supplements, functional beverages, skincare, and wellness products | A Filipino wellness company known for its C24/7 flagship nutrition line. | N/A | 0% | $238 million |
| 7 | Gano Excel | Mr. Leow Soon Seng | Mr. Lew Soon Kiak | 1985 | Kedah Darul Aman, Malaysia | Ganoderma lucidum–enriched coffee & beverages (3-in-1, mocha, tongkat ali), supplements, personal care, and home care products | A wellness company known for pioneering Ganoderma (reishi)–infused coffee and nutrition. | N/A | 0% | $178 million |
| 8 | Eqology | N/A | Roar Arnstad | 1998 | Oslo, Norway | Nutritional supplements (omega-3, vitamin K2+D3, collagen), skincare & wellness products | Eqology specializes in high-purity Norwegian omega and wellness supplements, distinguished by test-based nutrition. | 2024: Received the “Superior Taste Awards” (Pure Arctic Oil range) –by the International Taste Institute. | 52% | $117 million |
| 9 | Asia Herbal Biotech | N/A | Rick Gan | 2010 | Darul Ehsan, Malaysia | Herbal supplements & wellness products | A Malaysian wellness company known for harnessing cultured cordyceps biotechnology in its herbal nutrition line. | N/A | 0% | $17 million |
| 10 | Successmore | Mr. Sitthawee Kriatchawanun and Mr. Noppakrit Nithilertvijit | Mr. Noppakrit Nithilertvijit | 2012 | Bangkok, Thailand | Wellness supplements, skincare, personal care & household products | Known for its Thai-heritage wellness brand ecosystem offering scientifically developed supplements and skincare solutions. | N/A | 0% | $5 million |
Disclaimer: The revenue figures and company data mentioned in this article are based on the latest available sources at the time of writing. These numbers may change over time due to market updates, business performance, or revisions from the original source.
Closer Look at Our Featured MLM Company in Singapore.
When it comes to MLM in Singapore, this company has earned attention for its unique business approach and consistent network growth. Let’s take a closer look at its popular products and its compensation plan.
1. Atomy
Atomy ranks among the best MLM companies in Singapore. It operates through its local subsidiary Atomy Distribution Pte. Ltd. (Reg. No. 201429640Z) based at 1 Commonwealth Lane in Singapore. The brand offers a broad range of products and is listed as an active member of the Direct Selling Association of Singapore.
Popular Products
Atomy Soybean paste soup: A savoury Korean-style soup made from fermented soybean paste.
Adelic The New Gold Collagen Ampoule Cushion: A cushion foundation infused with gold and rollagen.
Atomy Kids chewable OMEGA 3: A popular supplement for kids.
Atomy Glucose Care Banaba & Red Ginseng powder sticks: A herbal stick formula featuring Banaba and Red Ginseng.
Compensation Plan
Atomy’s compensation structure is based on the new “Binary MLM plan”, where each member can build two teams in their downline.
Members earn up to 44% in general commissions, paid weekly once they meet the 10,000 PV minimum.
An MLM commission is triggered each time both left and right legs accumulate at least 300,000 PV.
The company also allocates 20% of global sales PV to a Master's bonus, paid twice monthly across ranks like Sales Master, Diamond Master, and Imperial Master. As ranks increase, the bonus percentage decreases, and members at the same rank share the pool equally.
The percentage share decreases with higher rank numbers, and payouts are divided equally among members at the same rank.
Top ranks can also qualify for rewards such as cash incentives, luxury trips, cars, and recognition perks.
Statistics Related to the Singapore Direct Sales Industry
According to the report released by the World Federation of Direct Selling Associations, direct sales in Singapore amounted to $448 million in 2023.
About 480,539 independent representatives took part in direct sales, 72% of whom were women.
The wellness category recorded the highest sales in the region, accounting for about 56% of total direct sales. Cosmetics and personal care came second at 24%, followed by household goods and durables at 12%.
Wrapping Up
At the end of the day, Singapore’s top MLM companies show how powerful network marketing can be when strong products, ethical practices, and community-driven growth come together.
If you love connecting with people, believe in the products, and are willing to put in steady effort, MLM can be a rewarding path with flexibility and community. If you’re just curious as a consumer, these brands also offer plenty of quality wellness, beauty, and lifestyle products to explore.
No matter which side you’re on, buyer, business builder, or just a researcher, the key is simple. Stay informed, choose a company you truly trust, and don’t fall for shortcuts. Success in MLM, like anything meaningful, comes from consistency, honesty, and heart.
Shabana is a dynamic writer and strategist with profound expertise in network marketing. Her sharp analysis of industry trends and exceptional ability to distill complex concepts into clear, actionable insights make her content invaluable for professionals at every level. Through her writing, she empowers readers to navigate the evolving landscape of relationship-driven sales with confidence and integrity. Blending data-driven strategies with human-centric principles, Shabana provides a unique perspective that helps businesses thrive while maintaining authentic connections.
FAQs
1. What are the main benefits of joining an MLM company in Singapore?
Being a part of MLM in Singapore comes with multiple benefits, such as:
It offers flexible earning opportunities.
It can be a way to build a business with relatively low start-up overhead.
Most MLM opportunities come with training, mentorship, and support from existing distributors.
2. What are the risks and considerations of joining an MLM company in Singapore?
Joining any MLM comes with a risk, like with any other opportunity. You have to keep it mind that your income will directly depend on the time and effort you put in. You should also remember that many participants earn little or nothing. Some may even face losses if the sales are weak or too much recruitment is emphasized.
In the end, you should conduct thorough research about the company, its legal compliance, product quality, and its compensation plan to make sure that the opportunity is worth it.
3. What are the future trends in MLM in Singapore?
Today, Singapore MLM companies are adapting to trends like increasing digital presence through social media and integrating e-commerce along with direct sales. There is also a demand for premium wellness and beauty products as these tend to do well through personal recommendations.
4. How to choose the right MLM company in Singapore?
Firstly, check if the company’s products are of good quality and currently in demand.
Next, check whether the company emphasizes product sales to end consumers and not just recruitment.
Legal MLM companies in Singapore will always have clear refund policies. So check for fair refund/buy-back policies for unsold stock, clear earning claims, and demonstration of actual sales.
Research the company’s track record. Check if they publish realistic earnings disclosures and follow ethical marketing guidelines.
It's a bonus point if they are recognized by the Direct Selling Association of Singapore.
5. Is MLM legal in Singapore?
As a broad concept, multi-level marketing schemes that resemble pyramid schemes are prohibited under the Multi-level Marketing and Pyramid Selling Act laid down by the Direct Selling Association of Singapore (DSAS). However, certain direct selling companies that meet strict criteria are excluded from the law and can operate legally.
6. Why are MLM schemes illegal in Singapore?
MLM schemes are mainly tied to recruiting participants, rather than actually making sales. Most people have to pay a sum to join these schemes, resulting in financial losses. This is the reason why the Singapore government has banned MLM schemes.
7. Are individuals allowed to participate in or promote MLM schemes in Singapore?
Yes, individuals may participate in legitimate direct selling companies that do not require participants to pay a huge upfront fee or recruit others. But promoting MLM/pyramid schemes is unlawful and can attract serious consequences.
8. What distinguishes legitimate direct selling businesses from illegal MLM schemes in Singapore?
Legitimate direct selling businesses operate legally. Their business model is designed to benefit participants by earning commissions through sales of goods to end-consumers, not from recruiting others.
On the other hand, illegal schemes require large upfront fees or inventory purchases. They also emphasize recruitment and tie rewards to adding new members rather than retail sales.
9. What conditions must legitimate direct selling businesses meet to operate legally?
Firstly, legal MLM companies in Singapore should not require participants to pay large sums or buy goods to join.
The majority of income should be tied to sales of products to end consumers, and strictly inform participants against inventory loading.
The companies should also have clear refund or buy-back policies for unsold inventories within a defined timeframe.
They should also represent income potential and comply with consumer protection laws.
References
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Business For Home
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Direct Selling News
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Direct Selling Association Singapore
Disclaimer: Global MLM Software does not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
