South Africa has become a prime market for network marketing. But what makes it such a perfect ground for growth? Today, the region is undergoing a wave of economic shifts, digital transformation, and a rising demand for flexible business opportunities. With a $630 million network marketing industry and 102.9 million direct sellers worldwide, MLM continues to attract entrepreneurs in the region.
In this blog, we will explore the top 10 network marketing companies in South Africa, the legality of MLM in the region, and some future trends.
This Article Contains:
Top 10 Network Marketing Companies in South Africa by Revenue
Here is a list of the top network marketing companies in South Africa, based on their revenue.
| Sl No | Company Name | Year Founded | Company Size | Revenue |
|---|---|---|---|---|
| 1 | Amway | 1959 | 10,001+ employees | $7700 Million |
| 2 | Herbalife | 1980 | 10,001+ employees | $5000 Million |
| 3 | Forever Living Products | 1978 | 201-500 employees | $1800 Million |
| 4 | Nu Skin | 1984 | 1,001-5,000 employees | $1730 Million |
| 5 | Tiens | 1992 | 10,001+ employees | $435 Million |
| 6 | AMC Cookware | 1968 | 51-200 employees | $185.4 Million |
| 7 | Edmark | 1984 | 1,001-5,000 employees | $52 Million |
| 8 | Annique Rooibos | 1971 | 51-200 employees | $16.9 Million |
| 9 | Pres Les | 1971 | 201-500 employees | $6 Million |
| 10 | Sh’Zen | 1989 | 51-200 employees | $4.5 Million |
1. Amway
Amway is a top network marketing company in South Africa. It is recognized for its strong ethics and industry leadership in the region. The company is a member of the DSA South Africa and also a founding member of Ethics SA. It is a nonprofit organization that is deeply committed to ethical business practices in all professions.
| Founder | Richard DeVos and Jay Van Andel |
| CEO | Michael Nelson |
| Year Founded | 1959 |
| Company Size | 10,001+ employees |
| Popular Products | Nutrilite double X, Nutrilite Vitamin B dual action, Xs Sports Twist Tubes, Xs CBD Cream, Artistry Studio, Zen Daze Ahead Facial Oil, Artistry Go Vibrant Matte Lipstick, etc. |
| Global Reach | 100 countries worldwide |
| Achievements |
|
| Revenue | $7700 Million |
2. Herbalife
Herbalife South Africa is a well-established name in health and wellness, providing nutrition and personal care products. The brand operates four warehouses across South Africa, located in Woodmead, Durban, Cape Town, and Port Elizabeth for faster delivery and smoother operations.
| Founder | Mark Hughes |
| CEO | Michael O. Johnson |
| Year Founded | 1980 |
| Company Size | 10,001+ employees |
| Popular Products | Liftoff MD, Herbalife SKIN MD Collagen Beauty Booster, Formula 3 Cell Activator, Dietary Fat Disrupter, Beverage Mix, High Protein Iced Coffee, etc. |
| Global Reach | 95 countries worldwide |
| Achievements |
|
| Revenue | $5000 Million |
3. Forever Living Products
Forever Living MLM has built a strong presence in South Africa, offering a range of aloe-based health and wellness products. The brand thrives in the region where aloe vera’s healing and nutritional benefits are in demand.
| Founder | Rex Maughan |
| CEO | Gregg Maughan |
| Year Founded | 1978 |
| Company Size | 201-500 employees |
| Popular Products | Forever Aloe Lips, Forever Bright Toothgel, Forever Arctic Sea, Forever Aloe Vera Gel, Forever Aloe Berry Nectar, Aloe Vera Gelly, Aloe Heat Lotion, Aloe Ever Shield, Forever Multi Maca Tablets, etc. |
| Global Reach | 160 countries worldwide |
| Achievements |
|
| Revenue | $1800 Million |
4. Nu Skin
When it comes to innovation and premium skincare, Nu Skin has definitely earned its name among the top network marketing companies in South Africa. The brand has a strong presence in the MLM skincare industry. It is known for its science-driven products and business model that empowers entrepreneurs to thrive.
| Founders | Blake Roney and Sandie N.Tillotson |
| CEO | Ryan Napierski |
| Year Founded | 1984 |
| Company Size | 1,001-5,000 employees |
| Popular Products | Nu Skin Sunright Insta Glow, Nu Color Lash+ Brow Serum, AP 24 Whitening Floride toothpaste, Beauty Focus Collagen Plus, ageLOC Dermatic effects, Nu Color Curling Mascara, ageLOC True Face Essence, etc. |
| Global Reach | 50 Countries worldwide |
| Achievements |
|
| Revenue | $1730 Million |
5. Tiens
Tiens has made its mark in South Africa with a unique blend of traditional Chinese medicine and modern wellness solutions. It offers health products and business opportunities and continues to attract entrepreneurs looking to enter the direct selling space.
| Founder and Chairman | Li Jinyuan |
| Year Founded | 1992 |
| Company Size | 10,001+ employees |
| Popular Products | Tiens Shutang Calcium Powder, Tiens Spirulina Capsules, Tiens 7 in 1 Water Purifier, Tiens Yishengyan negative ion health blanket, Dicho fruit and vegetable tableware detergent, Orecare Chinese Herbal toothpaste, etc. |
| Global Reach | 224 regions worldwide |
| Revenue | $435 Million |
6. AMC Cookware
AMC Cookware has been a trusted name in South Africa for over 40 years. The brand is known for its high-quality cookware, tableware, and kitchenware, which are manufactured locally. All products are made of high-quality surgical steel and come with a lifetime guarantee against defective workmanship and materials.
| Founder | Mr Derek du Toit |
| CEO | Clare Hendry |
| Year Founded | 1968 |
| Company Size | 201-500 employees |
| Popular Products | 16 CM Gourmet Oven Safe Pan, 16 CM Milk Boiler, 24 CM Salad Bowl, Soup Tureen, AMC Knife Sharpener, 24 CM Baking Tin, BRAAI Tongs, Outdoor BRAAI Oven, etc. |
| Global Reach | 30 Countries Worldwide |
| Revenue | $185.4 Million |
7. Edmark
Edmark International operates actively in South Africa. Its range of health and wellness products focuses on weight management, detox, and nutrition.
| Founder | Mr. Sam Low Ban Chai |
| CEO | Philip Lim |
| Year Founded | 1984 |
| Company Size | 1,001-5,000 employees |
| Popular Products | Edmark Splina Chlorophyll Soap, Bio-Elixir Soya Drink, CoCollagen, Bubble- C, Edcare Face Scrub, Rose Water Mist, etc. |
| Global Reach | 20 Countries worldwide |
| Revenue | $52 Million |
8. Annique Rooibos
Annique Rooibos is a homegrown South African brand that has made a name for itself with its Rooibos-infused skincare and wellness products. The brand is known for blending local heritage with innovative health and beauty solutions.
| Founder | Dr Annique Theron |
| Year Founded | 1971 |
| Company Size | 51-200 employees |
| Popular Products | Lucid Moisturizer for Dry Skin, Forever Young Revitalising Cream, Lucid Cleanser, Essence Rooibos Miracle Tissue Oil, Resque Mist, Colour Caress BB Cream, etc. |
| Global Reach | 16 Countries worldwide |
| Revenue | $16.9 Million |
9. Pres Les
Pres Les is another home-grown brand in this list of top network marketing companies in South Africa. The company was the first to introduce polycotton, printed and coloured sheets, duvets, and duvet covers in the South African market in the year 1971.
| Founder | Sydney Rudolf Rhys |
| CEO | Max Essmann |
| Year Founded | 1971 |
| Company Size | 201-500 employees |
| Popular Products | Abbey Comforter set, Abbey Scatter Cushion, Bianca Comforter set, Beaumont 12 piece Dinner Service Set, Clifton Cutley, Premium Cookware Set, Bohemian Printed Cotton Percale Easy Pleat Curtains, Linda Woven Jacquard East Pleat Curtain, Agra Luxury Rug, etc. |
| Global Reach | South Africa |
| Revenue | $6 Million |
10. Sh’Zen
Sh’Zen has built a strong reputation in South Africa for its luxury skincare, that blends essential and plant oils to create high-quality formulations. Its products are developed in collaboration with leading cosmetic scientists and clinical aromatherapists, to combine effectiveness with natural care.
| Owners | Ingrid Alexander & Glynis Richardson |
| Managing Director | Ingrid Alexander |
| Year Founded | 1989 |
| Company Size | 51-200 employees |
| Popular Products | Neroli Paradisi Body Butter, Blemish Defence Serum, Champagne Lip Gloss, Tangerine Lip Gloss, Gold Shimmer Bronzer, Destress Luxury Soy Massage Candle, Mixed Emotions Eau De Parfum, etc. |
| Global Reach | South Africa |
| Revenue | $4.5 Million |
What is DSA in South Africa?
The DSA or the Direct Selling Association of South Africa is the country’s self-regulatory body for direct selling companies in the region. It was established in 1972. The DSA represents businesses that market products and services through independent contractors while ensuring they conduct business ethically. The DSA plays a key role in maintaining trust and credibility within network marketing in South Africa.
Is MLM Legal in South Africa?
Yes, MLM is legal in South Africa as long as companies sell tangible products and services through a multi-level network of distributors. This sets legitimate MLM companies apart from illegal pyramid schemes. To stay legal and compliant, all MLM companies and their distributors must follow the regulations set by DSA South Africa.
Another important legal aspect regulating MLM in South Africa is the Consumer Protection Act of 2008. This act outlines certain guidelines to prevent deceptive practices and safeguard participants. Additionally, MLM businesses need to stay informed about taxation, business registration, and marketing compliance to operate legally and sustainably.
The Future of Network Marketing in South Africa
Network marketing in South Africa is on the rise, thanks to new technology, changing consumer habits, and a growing entrepreneurial spirit. The MLM space in the region is set for an exciting future, with more people looking for flexible income and MLM businesses embracing digital tools. Some key trends shaping the future in this space are:
1. Mobile Commerce is on The Rise
With 77% of the population shopping on mobile devices, the top network marketing companies in South Africa are optimizing their platforms for mobile-friendly experiences. MLM Mobile app, digital catalogs, and seamless payment integrations are making it easier for distributors and customers to engage with MLM businesses anytime, anywhere.
2. Technology Integration is Changing The Game
Digital tools like AI-powered customer service and automated business management solutions are revolutionizing network marketing in South Africa. Companies that use technology for seamless communication, product promotions and sales tracking are gaining a competitive edge in the market.
3. Rise of Influencer Marketing within Network Marketing in South Africa
Social media influencers are helping MLM companies grow by promoting products and business opportunities to a wider audience. Younger people, especially trust recommendations from influencers more than traditional ads. Knowing how to use social media for network marketing is helping MLM companies in South Africa connect with the right influencers, build trust, and boost sales more effectively.
4. Youth Participation is Reshaping the Industry
The direct selling industry in South Africa is seeing a surge in younger participants, with nearly 60% of direct sellers under the age of 45. This shift shows a growing interest in flexible income opportunities among young entrepreneurs. To stay competitive, direct selling companies in South Africa must adapt their products and business models to appeal to this dynamic and tech-savvy generation.
5. E-commerce is Revolutionizing MLM Companies in South Africa
The rise of e-commerce is changing how MLM businesses sell their products. Also, Statista predicts that South Africa will have around 11.7 million e-commerce users by 2025. This makes setting up digital storefronts essential for growth. A strong online presence allows network marketing companies in South Africa to reach more customers, offer convenient shopping experiences and stay competitive in the digital marketplace.
FAQs
1. What are the best ways for MLM companies to expand into neighboring African markets?
If you are looking to expand to the neighbouring African markets, you can start by researching local regulations, consumer preferences, and cultural differences. Partnering with local leaders and using digital tools can also make expansion to other markets easier and smoother.
2. How can new MLM businesses compete with the Top Network Marketing Companies in South Africa?
As an MLM business, you can stand out with unique products, a fair compensation plan, and top-notch support for distributors. A strong online presence and smart marketing can also give you the required edge.
Disclaimer: Global MLM Software does not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
Conclusion
After diving into the top 10 network marketing companies in South Africa, one thing is clear. The industry is more dynamic than ever. Businesses that harness innovation, stay compliant, and leverage cutting-edge technology will lead the way in this rapidly evolving space.
If you are thinking about launching or upgrading your MLM business, Global MLM Software is your ultimate partner. Our cutting-edge, fully customizable MLM solutions will empower you with business automation and seamless operations. Take the first step towards growth. Contact us today!