Top 10 MLM Companies in UK (2024)

Updated on Jan 1st, 2024
12 Mins Read
Top 10 MLM Companies in UK (2024)

The UK has a sizable multi-level marketing (MLM) industry, with both well-established companies and newer ventures making their mark. The market generates over a billion dollars in sales annually and attracts hundreds of participants.

You will find companies selling everything from cosmetics and nutrition to telecom services and cleaning products, all through multi-level marketing models. This growth can be attributed to the flexibility and accessibility of direct selling for network marketing companies.

But is this business model legit?

Yes, MLM companies in the UK are legal as long as they comply with disclosure laws and offer tangible products for purchase. However, some companies have faced criticism for questionable functioning. These are called pyramid schemes, a notorious practice that prioritises recruitment over actual sales. Such companies that use multi-level marketing but do not sell any products under the MLM model are illegal.

In this article, we will focus on the top MLM companies in the UK that are 100% legal and profitable for the participants. But first, let’s understand what MLM implies for the Brits.

What is MLM in the UK?

MLM in the UK means selling products and services directly through a network of independent distributors. These sellers don't get a regular salary. However, they earn through a compensation structure where there is an upline and downline arrangement determining commission payouts.

MLM Companies in UK

The top MLM companies that are leading the UK direct selling market are listed in the table below.

Logos of Top 10 MLM Companies in UK

Utility Warehouse is the best network marketing company in the UK. The company offers multiple services, including broadband, energy, insurance, and mobile. It allows earning through commissions, bonuses, residual income, and exciting rewards. For instance, one can become a UW Partner and earn money by recommending their bundled services like energy, broadband, and insurance. There is also recurring income for each customer sign-up.

  • Year Founded: 2002

  • Latest Revenue: $3.1 billion in 2023

  • Social Media:

2. Nu Skin


Nu Skin is a major player in the multi-level marketing industry. The company markets a range of beauty and wellness products through affiliate programs. Brand Affiliates can generate income through retail markups on resold products or sales compensation for both their individual product sales and those made by their team. Many affiliates never earn sales compensation and join for product discounts or personal development reasons.

  • Year Founded: 1984

  • Latest Revenue: $2.00 billion in 2023

  • Social Media:

For more than 40 years, Forever Living Products has been delivering high-quality aloe vera products. Working in the wellness and beauty niche, the company has earned a name in the MLM industry. It offers three main ways to make money i.e., retail profit of up to 43% on personal product sales, bonuses based on personal and team sales volume, and additional incentives like world-class training and travel rewards.

  • Year Founded: 1978

  • Latest Revenue: $445.0 billion in 2022

  • Social Media:

4. Amway


Amway is not just another company working in the niche of MLM in UK; it is a global company that offers high-quality nutrition, beauty, and home products. As a network marketing UK business, it offers rewards to the participants in terms of both personal sales and team building. As their team grows and performs better, there is an increase in bonuses too.

  • Year Founded: 1959

  • Latest Revenue: $8.1 billion in 2022

  • Social Media:

Mary Kay empowers women to pursue their entrepreneurial dreams through the sale of their premium beauty products. As an independent beauty consultant, one can set their hours, build a team, and earn up to 40% commission on sales. This is by far the highest percentage paid in the MLM industry. Plus, one can also become eligible for recognition and rewards (gadgets, fine jewellery, and accessories) that celebrate achievements.

  • Year Founded: 1963

  • Latest Revenue: $3.0 billion in 2022

  • Social Media:

With a presence in more than 95 countries and territories, Herbalife is a global company that offers nutrition and weight-loss products. As an MLM, it offers its distributors many ways to earn money through retail commissions, wholesale commissions, royalties, production bonus, cash promotions, and Mark Hughes bonus.

  • Year Founded: 1980

  • Latest Revenue: $5.03 billion (September 2023)

  • Social Media:

7. Avon


Women entrepreneurs can build rewarding careers on their own terms with Avon. The 137-year-old company began its operations in the UK in 1959. Its compensation plan includes four levels such as Promoter, Ambassador, Leader, and Executive Leader, each with Platinum, Gold, Silver, and Bronze sub-levels.

The higher the rank, the greater the earnings. Additionally, there are performance incentives and leader bonuses available. On an average, every representative can earn 15% to 32% commission from their sales.

  • Year Founded: 1886

  • Latest Revenue: $590.50 million (March 2023)

  • Social Media:

Oriflame is a Swedish company that produces beauty products. The company offers its independent sales consultants two ways to boost their income. First, they can buy products at a reduced price and sell them to customers at the listed price. Second, they can invite others to join Oriflame.

  • Year Founded: 1967

  • Latest Revenue: €31.1 million (September 2023)

  • Social Media:

FM Group is a multi level marketing UK company specialising in high-quality fragrances, cosmetics, and other lifestyle products. While it has bonus schemes to attract new members, FM Group is well known for its other rewards. These encompass car programs, luxury breaks, and added discounts to celebrate the hard work of the distributors.

  • Year Founded: 2004

  • Latest Revenue: $75 million in 2022

  • Social Media:

10. doTerra


doTERRA is another one of the best MLM companies in the UK. The company is famous for manufacturing and selling essential oils. By joining their community, individuals can earn a 25% commission on product sales every month.

  • Year Founded: 2008

  • Latest Revenue: $940.0 million in 2022

  • Social Media:

Factors responsible for the success of MLM companies in UK

The success of MLM companies in UK can be attributed to the following factors

  • Amiable environment: The diverse population and acceptance of various business models contribute to the ease with which MLM businesses can enter the market. This positive environment not only encourages the growth of MLM ventures but also facilitates their acceptance among consumers and entrepreneurs.

  • Freedom: Sarah Robbins, a network marketing leader finds MLM business model attractive as it provides her with time and financial freedom. This business structure allows her and other people in the MLM industry to work from the comfort of their homes, and feel a sense of independence and control over their time as well as resources.

  • Embrace Technology: MLMs in the UK are using e-commerce platforms to reach a wider audience. Embracing the latest technology such as an ecommerce MLM software ensures efficient communication and streamlined operations. This helps them expand their customer base and stay competitive in the rapidly changing digital landscape.

Also Read: How To Succeed in Multilevel Marketing: Everything You Need to Know

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Network marketing offers a lucrative option for ambitious Brits who are seeking control over their income and lifestyle. Some well-known MLM companies, with their roots in direct sales, have also adapted to the digital age, thus creating powerful income-generating networks.

The UK market is ripe with potential, so why not tap into this trend and become your own boss? Choose the network marketing company that resonates with your goals and unlock your entrepreneurial potential in the years to come. To make things easier, try software like Global MLM software. They help you stay legal, manage your network, and boost your success.


1. How do MLM distributors earn money in the UK?

MLM distributors in the UK earn money through direct sales of products or services and by receiving commissions on the sales made by their recruited downline.

2. What are the rules for MLM business in the UK?

All MLM businesses in the UK have to follow certain rules. Here are some important ones:

  • Recruitment advertising: The ads must tell you that: It is against the law for someone promoting or participating in an MLM scheme to convince you to pay by assuring benefits from getting others to join. Do not believe claims that you can make a lot of money easily. The advertiser must understand the rules of responsible marketing.

  • Contractual agreements: Before someone starts selling MLM stuff, they must have a written agreement that explains everything, like their rights to cancel and the amount of money they have to pay (if any) in the first year.

  • Rights of agents and distributors: People who decide to sell MLM stuff must have a few days to change their minds, return any products they receive, and cancel the agreement. They should also have the right to claim a full refund.

  • Minimum initial fees: In the first week of joining the MLM scheme, the minimum initial fee to be paid by distributors and agents must not exceed £200.

3. Are there support and training programs provided by MLM companies in the UK?

Many MLM companies in the UK offer support and training programs for their distributors. It's advisable to inquire about the available resources, training materials, and mentorship opportunities when considering joining an MLM.

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