Utah is often known as the “Global Capital” for Direct selling. It is home to some of the most successful MLM companies in Health, wellness, and beauty, thanks to a supportive entrepreneurial environment and business-friendly tax laws. However, some MLM companies in Utah have taken full advantage of the region’s ecosystem and established themselves as a global success. This blog will take you through 11 such brands. Let’s start.
This Article Contains:
Exploring the Best MLM Companies in Utah
Here’s a list of MLM companies in Utah, that are driving the state’s dynamic direct sales industry. These companies are listed based on their revenue.
| S.No | Name | Year Founded | Company Size | Revenue |
|---|---|---|---|---|
| 1 | Young Living | 1993 | 1,001-5,000 employees | $2000 Million |
| 2 | Nu Skin | 1984 | 1,000-5,000 employees | $1730 Million |
| 3 | doTERRA | 2008 | 1,001-5,000 employees | $1500 Million |
| 4 | USANA | 1992 | 501-1,000 employees | $850 Million |
| 5 | SeneGence | 1999 | 51-200 employees | $900 Million |
| 6 | 4Life | 1998 | 501-1,000 employees | $341 Million |
| 7 | Life Vantage | 2003 | 51-200 employees | $230 Million |
| 8 | Modere | 1992 | 201-500 employees | $195 Million |
| 9 | ASEA | 2007 | 201-500 employees | $160 Million |
| 10 | Xyngular | 2009 | 51-200 employees | $103 Million |
| 11 | Zyia Active | 2017 | 201-500 employees | $64.7 Million |
1. Young Living
Young Living, a top MLM company in Utah, has built a global empire in essential oils and wellness products. Its headquarters in Utah serves as a center of research, product development, and sustainable farming initiatives.
| Founders | D Gary Young |
| CEO | Mary Young |
| Year Founded | 1993 |
| Company Size | 1,001-5,000 employees |
| Headquarters | Lehi, Utah |
| Popular Products | AgliEase, Aria Ultrasonic Diffuser, AromaConnect Wake-Up Light Diffuser, Cinnamon Bark Essential Oil, CortiStop Capsules, Deep Relief Roll-On, DiGize Essential Oil Blends, etc. |
| Global Reach | 150 Countries Worldwide |
| Achievements | 2023- Young Living Essential Oils was honored with a 2023 Green Business Award by the Utah Business Magazine and Rocky Mountain Power. |
| Revenue | $ 2000 Million |
2. Nu Skin
Nu Skin is another one of the top MLM companies in Utah, with its global headquarters in Provo. This headquarters houses a state-of-the-art innovation center and manufacturing facility. It also serves as the backbone of its operations, overseeing product development, scientific research, and global distribution to over 50 markets.
| Founders | Blake Roney and Sandie N.Tillotson |
| CEO | Ryan Napierski |
| Year Founded | 1984 |
| Company Size | 1,000-5,000 employees |
| Headquarters | Provo, Utah |
| Popular Products | ageLOC LumiSpa iO, Nutricentials Complexion Protection, ageLOC Dermatic Effects Body Contouring Lotion, AP 24 Whitening Fluoride Toothpaste, etc. |
| Global Reach | 50 Countries worldwide |
| Achievements |
|
| Revenue | $1730 Million |
💡 Did You Know?
Utah’s MLM sector employs over 38,000 people in direct selling.
3. doTERRA
doTERRA MLM Company runs its global operations from a massive 610,000-square-foot campus in Pleasant Grove, where it houses over 3,000 employees. The facility is also open to visitors and offers a firsthand look at the company’s commitment to quality, sustainability, and cutting-edge research.
| Founders | Corey Lindley, Emily Wright, Dr David K. Hill, David Sterling, Greg Cook, Mark Wolfert, and Rob J. Young. |
| CEO | Kirk Jowers |
| Year Founded | 2008 |
| Company Size | 1,001-5,000 employees |
| Headquarters | Pleasant Grove, Utah |
| Popular Products | Air-X, AromaTouch, doTERRA Brave, doTERRA Calmer, doTERRA Cheer, Hydrating cream, The MetaPWR System, Daily Vitality Supplement, Dawn Aroma Humidifier, etc. |
| Global Reach | 155 Countries worldwide |
| Achievements |
|
| Revenue | $1500 Million |
4. Usana
The Usana headquarters in Salt Lake City is another well-known landmark in Utah. This state-of-the-art facility is where the brand conducts manufacturing, production, and quality control. Over 2/3rd of its nutritional products, which account for 67% of its product sales, are manufactured here. This way, the company ensures total quality control over its products.
| Founder | Dr. Myron Wentz |
| CEO | Jim Brown |
| Year Founded | 1992 |
| Company Size | 501-1,000 employees |
| Headquarters | Salt Lake City, Utah |
| Popular Products | Usana Probiotics, Vita Antioxidants, Proflavanol C200, HealthPak, CoQuinone 100, Prenatal CellSentials, Children’s Complete Duo, Stress Relief, etc. |
| Global Reach | 24 Countries worldwide |
| Achievements |
|
| Revenue | $850 Million |
💡 Did You Know?
Utah’s MLM industry contributes 2.2% to the state’s economy.
5. SeneGence
SeneGence MLM Company has made its mark in the beauty industry with its long-lasting cosmetics and skincare. It is one of the thriving MLMs in Utah, maintaining a strong presence in the state.
| Founder & CEO | Joni Rogers-Kante |
| Year Founded | 1999 |
| Company Size | 51-200 employees |
| Headquarters | California |
| Popular Products | Climate Control Intense Replenishing Hydration, LipSense Lip Colour, LipSense HydraMatte Lip Color, LipSense Moisturizing Gloss, ShadowSense EyeShadow, etc. |
| Global Reach | 9 Countries Worldwide |
| Achievements |
|
| Revenue | $900 Million |
6. 4Life
4Life operates a cutting-edge manufacturing facility in Utah, that spans over 105,000 square feet. It is equipped with a bulk powder line, a 150- cubic foot blender, and state-of-the-art machinery. The brand formulates and produces its renowned immune support supplements here to ensure top-tier quality and consistency.
| Founders | David and Bianca Lisonbee |
| CEO | Danny Lee |
| Year Founded | 1998 |
| Company Size | 501-1,000 employees |
| Headquarters | Sandy, Utah |
| Popular Products | Transfer Factor Plus, RioVida, Cardio, Transfer Factor Tri-Factor, RiteStart Women, ReCall, Ritestart Men, AgePro, MalePro, RioVida Stix, etc. |
| Global Reach | 74 Countries Worldwide |
| Achievements |
|
| Revenue | $341 Million |
💡 Did You Know?
Utah has more MLM businesses, or direct selling companies, per capita than any other state in the US!
7. Life Vantage
LifeVantage, also known as "The Activation Company," uses science to help the body perform at its best. It is headquartered in Lehi, Utah. The brand’s TrueScience range of Products launched in 2023, makes up 43% of the company's revenue. With a strong focus on nutrigenomics, LifeVantage is changing the game in health and wellness.
| CEO | Steve R. Fife |
| Year Founded | 2003 |
| Company Size | 51-200 employees |
| Headquarters | Lehi, Utah |
| Popular Products | Protandim Nrf2 Synergizer, Protandim NRF1 Synergizer, MindBody GLP-1 System, AXIO Regular, AXIO Decaf, TrueScience TrueRenew Daily Firming Complex, TrueScience Liquid Collagen, etc. |
| Global Reach | 23 Countries Worldwide |
| Achievements | 2024- LifeVantage received the Silver Award for Most Innovative Product Line at the Best in Biz Awards for its TrueScience Activated Skincare Collection. |
| Revenue | $230 Million |
8. Modere
Modere has earned its place among the top MLM companies in Utah with its clean-label approach to health, wellness, and beauty. The brand is known to promote a healthier lifestyle with its range of science-backed, non-toxic products.
| Founders | Leslie Mower and Thomas Mower |
| CEO | Asma Ishaq |
| Year Founded | 1992 |
| Company Size | 201-500 employees |
| Headquarters | Provo, Utah |
| Popular Products | Mineral Supplement, Fiber, Aloe Vera, Balance Drops, Liver Health, SHAPE- Chocolate, Liquid BioCell PET, Liquid BioCell EQUINE, Liquid BioCell SKIN, Digestive Enzymes+, Ignite, D3Plus, etc. |
| Global Reach | 44 Countries Worldwide |
| Revenue | $195 Million |
💡 Did You Know?
Direct selling companies in Utah pay their employees an average of $63,652 per year. That is 18.4% more than other industries in the state!
9. ASEA
ASEA, a wellness-focused MLM, operates out of Utah and is known for its groundbreaking redox signaling technology. The company develops cellular health products designed to enhance overall well-being and performance.
| Founders | Verdis Norton and Tyler Norton |
| CEO | Jarom Webb |
| Year Founded | 2007 |
| Company Size | 201-500 employees |
| Headquarters | Pleasant Grove, Utah. |
| Popular Products | ASEA Redox Cell Signaling Supplement, RedoX Gold Soothing Gel, Intensive Redox Serum, Redox Clay Max, RENUAdvanced, REDOXRadiance, ASEA VIA . |
| Global Reach | 34 Countries Worldwide |
| Revenue | $160 Million |
10. Xyngular
Xyngular is another notable MLM company in Utah. This health and wellness MLM is known for its weight loss and nutritional supplement systems. The company focuses on simple, results-driven programs designed to help people achieve sustainable health transformations.
| Founders | Rudy Revak and Marc Walker |
| CEO | Russ Fletcher |
| Year Founded | 2009 |
| Company Size | 51-200 employees |
| Headquarters | Lehi, Utah. |
| Popular Products | GLP-X, Trimstix, Digestion Duo, X-Bundle, Power Duo, Clear Protein+, Gut Glow, Tummy Tamer, X-Factor, Accelerate with Thermolit Blend, Advanced Omega, etc. |
| Global Reach | 7 Countries Worldwide |
| Revenue | $103 Million |
💡 Did You Know?
Did You Know? In 2020, Utah's direct selling industry generated $2.7 billion in earnings, which accounted for 2.2% of the state's total earnings across all the other industries.
11. Zyia Active
ZYIA Active is headquartered in Utah and is known for its stylish and high-performance activewear. The company operates through a social selling model. Its focus on inclusivity and motivation has helped the brand become a standout name among the MLMs in Utah.
| Founders | Erin and Jeremiah Bradley |
| CEO | Erin Bradley |
| Year Founded | 2017 |
| Company Size | 201-500 employees |
| Headquarters | Draper, Utah |
| Popular Products | Red Relaxation Sweats, Hot Pink Euphoria, Dusty Pink Glide Shorts, Soft Pink Boyfriend Hoodie, Peach Polina Sweater, Butterscotch Cosmetic Zip Bag, etc. |
| Global Reach | 3 countries worldwide |
| Achievements | June 6th, 2023, Zyia Active was recognized as the fastest-growing company at the 2023 WPO Entrepreneurial Excellence Forum. |
| Revenue | $64.7 Million |
What is MLM in Utah?
MLM or Multi-Level Marketing in Utah refers to the thriving network marketing industry that has made the state a global hub for direct selling. It has earned a reputation as a global direct selling capital, with approximately 157 active MLM companies in Utah. The state’s low corporate tax rate of 4.95%, pro-business environment, and entrepreneurial culture have made it a hotspot for some of the biggest MLM brands like Nu Skin, Usana, doTERRA, and SeneGence.
Is MLM Legal in Utah?
Yes, MLM is Legal in Utah. However, it is important to understand the legal framework that governs the MLM industry. The state has clear regulations in place to ensure that MLM companies in Utah operate fairly and transparently. Below are some key legal considerations for MLM businesses in the state:
1. Understanding the Utah Direct Sales Law
Utah has specific laws for direct selling, which are regulated through the Consumer Sales Practices Act and the Utah Administrative Code. These laws are designed to protect both distributors and consumers and ensure MLMs in Utah operate within a legal and ethical framework.
2. Tax Considerations for MLM Businesses
Like any other business, MLM companies in Utah must comply with state and federal tax regulations, including sales tax and income tax. Proper tax planning is essential to ensure compliance, avoid penalties, and maximize financial efficiency. Also, understanding how to file taxes for MLM business, can help manage their tax obligations effectively and take advantage of available deductions.
3. Legal Requirements for MLM Compensation Plans
MLM companies in Utah must ensure that their MLM plans comply with state and federal laws. This includes clear, transparent, and lawful pay structures that avoid pyramid scheme characteristics.
4. Liability Protection and Risk Management
MLMs in Utah often set up liability protection measures, such as forming limited liability companies (LLCs) or other legal entities. This helps shield business owners from personal financial risks and legal claims and also ensures that their assets remain protected.
5. Protecting Intellectual Property
For MLM companies in Utah, safeguarding intellectual property like branding, trademarks, and proprietary formulas is crucial. This ensures that MLM companies can protect their unique products and business models.
Conclusion
Utah’s MLM industry is redefining network marketing success. But staying ahead requires more than just a great product. It demands innovation, compliance, and scalability. Without the right technology, even the best MLM businesses can struggle to keep up.
Global MLM Software equips you with real-time analytics and compliance-ready solutions designed for long-term success. Don’t let outdated systems hold you back. Unlock your MLM’s full potential today!
FAQs
1. What industries dominate MLM in Utah?
Some industries that dominate in this space are health and wellness, beauty, and personal care.
2. Can MLM companies in Utah expand internationally?
Yes, many Utah-based MLM companies successfully expand globally by using technology and international direct selling networks.
Disclaimer: Global MLM Software do not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
