Top MLM Pet Companies Leading the Industry

1. Faberlic

Faberlic is one of the largest direct sales companies in Russia and the world. It is primarily a perfume and cosmetics MLM company that also sells pet products. As it’s a perfume brand, the pet products it offers are related to pet odour, such as PETTI TAILS Freshener-Neutralizer of Odours. This product is used to neutralize the odour from mats, beds, toys, and rooms that pets use.

Similar to this, there’s a range of PETTI TAILS series products that the brand sells using a multi-level marketing model. Faberlic has a vast network of 2.1 million distributors who are directly selling these pet products in 24 countries.

To compensate these representatives for their efforts and generate sales for the company, Faberlic has created a generous compensation plan. It’s structured around personal sales, group performance, and leadership development.

• Faberlic representatives can earn a profit of up to 26% from direct sales by purchasing the product at catalogue price and selling it at consultant prices.

• Additionally, as they build teams, they become eligible for a Performance Commission, which is determined by their Personal Group Volume (PGV). This commission starts at 3% for 100 points and can go up to 23% for 3,000 points.

Additional earnings are generated via Director Bonuses and advanced incentives like Quick Start and Fast Growth bonuses. Through this tiered plan, Faberlic encourages consistent sales and leadership development, which nurtures long-term expansion.

2. proWIN

proWIN launched as a cleaning products company in 1995 in Germany with its first product being a ‘hygiene microfiber.’ A year later, they introduced the cosmetics lineup. They received a positive response in the market, and in 1999, they decided to use the direct sales model to sell their products to a wider audience.

The brand expanded at an impressive pace, and within the next 10 years, it introduced two new subsidiaries, one of which was proWIN Best Friends. Through proWIN Best Friends, it sells dog and cat food, pet care products, snacks, toys, mats, and other supplementary items through a massive 100,000 independent distributor network spanning across nine countries.

The primary reason behind the popularity of its food product is its production quality. Under its premium pet food brand, NATINA, they sell high-quality feed that is prepared according to the requirements of different species.

These pet products are available to purchase through their website, but not in an e-commerce style. Instead, customers must order them through a sales partner of their choice. Additionally, proWIN used the MLM party plan. People can either become hosts to sell products or guests to gain firsthand experience of the products and make a purchase.

3. LifeVantage

LifeVantage is a household name in the health and wellness MLM industry because of its Protandim® and anti-aging product lineup. However, if it focuses not just on humans but also on animal health as well.

It sells ‘Petandim® for Dogs,’ a chewable supplement that helps reduce oxidative stress and supports cellular health in dogs. The product also claims to provide omega-3 fatty acids and boost collagen in dogs.

LifeVantage is using the direct sales method to sell these pet products and operates in 17 countries with more than 50,000 distributors. However, it wasn’t a network marketing company from the beginning.

The brand started as a traditional business in 1988, but because of slow sales, it shifted to a direct selling model in 2009. LifeVantage realized that its product needed explanation to sell effectively, and traditional retail wasn’t working. Their move proved to be strategic as after the shift, it generated $30 million in the first year, $100 million in the second, and nearly a quarter billion by the third.

To compensate its distributors for their hard work, LifeVantage uses a comprehensive compensation plan known as Evolve. This plan rewards both sales and leadership development. Here are a few highlights of the plan:

• Customer Sales Profit: Distributors earn the margin between retail/subscription prices and consultant prices.

• Personal Sales Bonus: It offers an Additional 5%-20% bonus depending on monthly customer sales volume.

• Sharing Bonus: It provides distributors with a 10% bonus on the sales volume of their newly enrolled consultants.

• Launch Bonuses: At LifeVantage, newly enrolled distributors get a launch period of three months. During this period, they get an extra 10% bonus on Personal Sales Volume and Customer Sales volume generated by a new consultant they enroll personally.

• Leadership Match: There’s a 7%-20% match on team commissions, capped by different generations.

This balanced compensation structure makes sure consultants can earn from both product sales and team-building efforts. Therefore, LifeVantage provides one of the most sustainable pet wellness MLM programs.

4. PawTree

PawTree is a brand dedicated to providing high-quality and a variety of direct sales pet products. The brand was founded in 2012 by Roger Morgan, who has extensive experience working in the pet industry. He combined his years of experience, built dedicated teams that share the same vision, and created this brand, which focuses solely on dogs' and cats’ well-being.

PawTree has created a Paw Club that people interested in sharing these products can join. In return, PawTree pays the distributors based on its rewarding compensation plan in different ways:

• Retail Sales Commissions: Distributors earn 15% commission on all retail product sales, with an additional 15% bonus on new customers' first orders.

• Retail Power Bonuses: The plan offers an additional 5%-15% commission bonus based on monthly sales volume, bringing total retail commissions up to 30% for high performers ($2,000+ in monthly sales).

• Product Pack Bonuses: Distributors earn $50-$75 for each new petPro they enroll with a product pack, with upline leaders also receiving $15-$25 bonuses depending on their rank.

• Fast Start Program: New distributors get enhanced earning opportunities, including access to all bonuses, fast start rewards, and matching sponsor bonuses.

• Leadership Overrides: The plan provides 4%-7% overrides on Level 1 team volume and 2%-5% on Level 2, plus additional group volume overrides (1%) and generation leadership overrides (1%-3%) for qualified leaders.

• Paw Point Rewards: Distributors earn 600 paw points for every 5 new Paw Club enrollments monthly, which can be used to purchase qualifying products with no monthly earning limits.

The brand has attached bonuses with commissions to encourage the distributors to work harder. It’s a great input for entrepreneurs building MLM opportunities for pet lovers; they can introduce bonuses and other incentives to boost distributors' morale.

5. Reico Vital

Reico Vital is a leading health supplements MLM company in Europe that sells products not just for dogs, cats, and horses but also for humans. It sells MLM food, chews, treats, feeds, care products, and accessories.

Reico’s product has a unique algae mixture in every product, and the addition of natural raw materials. The company claims that their products are making hundreds of thousands of animals and humans healthy and happy.

However, like many other brands on this list, Reico Vital also transitioned to a direct sales business model later, in 2003. With time, their distributor network grew to up to 8,500 across Europe, selling the pet and animal health products confidently.

Reico has created a commission-based earning system for the distributors. The associates earn commissions based on the number of sales they make. And the higher the turnover is, the higher the commission they get.

6. Life’s Abundance

Life’s Abundance is another pet wellness MLM company that sells food, treats, and supplements for cats and dogs. The key highlight of their products is that they undergo an AAFCO feeding trial. AAFCO is a US-based non-profit organization that sets quality standards for pet foods.

The AAFCO approval provides confidence to its distributors to promote and sell these products. In return, they get commissions based on a generous compensation plan:

• Retail Profit: Distributors earn the margin between wholesale prices and retail prices.

• Quick Start Bonus on Pet Products: When customers or personally sponsored Field Representatives buy commissionable pet products for the first time, distributors receive a Quick Start Bonus. 100% of the bonus is provided to the distributor, and no share goes to the upline.

• Retail Bonus: The plan offers an additional 5%-20% bonus based on monthly Personal Sales volume.

• Foundation Bonus: A team-building bonus that pays 1%-10% on Personal Commissionable Sales of downline Field Representatives across up to 9 levels, depending on your rank.

• Star Club Bonus Pools: High-ranking Field Representatives (7-Star, 8-Star, and 9-Star) share in company-wide bonus pools worth 2.75% of total monthly commissionable sales, distributed as equal shares among qualifiers.

The brand has created a well-thought-out opportunity for distributors that focuses on both personal as well as team growth.