Top Real Estate MLM Companies in the World

 
Updated on Jul 10th, 2025
Top Real Estate MLM Companies in the World

Real estate multilevel marketing (MLM) is becoming more popular, and brokerages are striving to take advantage of it. Although choosing to enter the industry is a very strategic decision, it is vital to know what works in this field.

To help you understand the real estate MLM sector in detail, we've explained the MLM models that leading companies are using to expand their business. Once you've analyzed the strategies these top real estate MLM companies use, you'll be able to draft a profitable business model for your own brand. So, without any delay, let’s explore everything!

Most Influential Real Estate Network Marketing Companies

The real estate MLM industry is in its nascent stage, and some companies have effectively utilized this opportunity to capture the market early. We analyzed various real estate multi level marketing companies based on various factors to pick the best among them all.

After carefully assessing their compensation plan, revenue streak, agent support, market perception, and reviews, we have listed the best real estate MLM companies.

We’ll now explore both of them in detail so you can understand what works in the real estate MLM industry.

1. eXp Realty

eXp Realty Company Logo

eXp Realty was founded in 2009 as the first cloud-based real estate brokerage of its kind. Built entirely online, it now operates in 27 countries with a growing community of more than 81,000 agents. What sets eXp apart from traditional brokerages is its fully digital infrastructure. There are no physical offices, no territorial franchise fees, and a compensation model that blends real estate sales with network marketing-style rewards.

eXp agents earn income in three distinct ways.

  • First, they make standard real estate commissions with an 80/20 split with the company until they reach a $16,000 cap. After that, they keep 100% of their commissions for the rest of their anniversary year.

  • Second, agents can earn a revenue share by personally sponsoring productive agents into the company. eXp pays out 50% of its company dollars to participating agents through a structured, performance-based model, not by recruitment alone, but by the actual production of those in their downline.

  • Third, agents can earn equity in EXPI stock. They receive shares for hitting certain production milestones, such as closing their first transaction, capping, or helping new agents close deals.

Top producers can receive up to $16,000 in stock annually through the ICON Agent Program. Any agent can choose to invest 5% of their commissions in discounted company stock through the optional equity plan.

In 2024, U.S. eXp Realty agents earned over $171 million in revenue share alone. Since 2015, over $889 million has been distributed to agents in this manner. According to company data, nearly 20% of experienced agents earned between $100,000 and $500,000 in combined commissions and revenue share last year, with a small but significant group earning over $1 million.

What’s unique about eXp is its relentless usage of technology in streamlining its agents' workflows and empowering them to manage business digitally. It offers a virtual campus, known as eXp World, that allows agents to conduct business using digital avatars.

Inside this interactive metaverse, agents attend live trainings, meetings, and corporate events while accessing departments like accounting, tech support, brokerage operations, and legal, all from a computer screen. Everything is available 24/7 through the web, eliminating the need for brick-and-mortar offices.

Agents also gain access to eXp Enterprise, an all-in-one real estate MLM software platform that lets them track production numbers, transaction histories, commission earnings, revenue share, and equity holdings. The platform simplifies operations and provides a high level of transparency, making it a core part of eXp’s attraction and retention strategy.

Therefore, for entrepreneurs studying the real estate MLM industry, eXp offers a compelling blueprint. It shows that success isn’t just about offering high commissions; it’s about providing agents with tools, ownership, and scalable income.

eXp’s model appeals to agents because it rewards both individual production and team development while giving them autonomy and the ability to build a global business from a laptop. Any new entrant in this industry should be thinking about what kind of infrastructure, incentives, and support they can offer to make their platform just as compelling.

2. Real Brokerage

Real Brokerage Company Logo

Real Brokerage entered the market five years after eXp Realty and drew heavily from its cloud-based brokerage innovation, quickly gaining momentum. Operating across all 50 U.S. states, Washington D.C., and four Canadian provinces, Real has over 26,000 licensed agents. It is a publicly traded real estate MLM company on Nasdaq since 2021 under the ticker REAX.

For independent brokerages and high-performing teams, Real delivers a proprietary platform that automates back-office tasks and accelerates growth. Its tools help do all of that while preserving the agent's unique brand identity through its Private Label program.

Its distributors get a flexible commission model: an 85/15 split with 100% commission retention after the capping amount is achieved and no monthly fees. Real offers different annual caps based on an agent's structure: $12,000 for solo agents, $6,000 for agents on a team, and $4,000 for agents on a mega team.

Teams opting into the ProTeams program benefit from enhanced perks such as a 5-tier revenue share plan and equity awards for recruiting talent, hitting production targets, or earning Elite Agent prestige.

Solo agents also thrive under Real’s model, keeping 100% of commissions post-cap and accessing financial upside through revenue share and stock-based incentives. Beyond financial tools, Real cultivates a community-driven culture, encouraging collaboration among thousands of like-minded professionals dedicated to mutual success.

Real offers eight-plus revenue paths: sales commissions, team-building incentives, equity through corporate awards, and revenue share, designed to reward both independent production and network growth. For real estate entrepreneurs, Real highlights the importance of blending technology, shared ownership, and multiple income streams to build a truly scalable business.

Conclusion

If you're an entrepreneur exploring the future of property-driven businesses, studying the top real estate MLM companies is essential. Their models, rooted in tech, flexibility, and layered income, prove that real estate isn’t just about properties but about networks.

Whether you're launching your own brokerage or building an agent-driven ecosystem, learn from those who've scaled through innovation, revenue share, and equity incentives. Ask yourself: Does your model empower agents to own more than commissions?

If not, it’s time to rethink and build something useful for the agents who are going to promote your business worldwide.

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Lakshay Dhiman

About the author

Lakshay is a perceptive writer and strategist with deep-rooted expertise in network marketing dynamics. His analytical approach to industry trends and talent for translating complex sales methodologies into accessible insights make his work indispensable for professionals at all levels. Through meticulously researched content, he guides readers through the evolving world of relationship-based commerce, offering pragmatic strategies that balance growth with ethical practices. Combining data-driven frameworks with a nuanced understanding of consumer behavior, Lakshay equips entrepreneurs to build sustainable ventures.

FAQs

1. What is a Real Estate MLM Company?

A Real Estate MLM (Multi-Level Marketing) company combines real estate services with network marketing. Agents earn commissions not just from their property deals but also from recruiting and mentoring other agents in their network.

2. How does MLM work in the real estate industry?

The multi-level marketing model in the real estate sector helps agents earn commissions not only through direct sales but also from the sales of their downline.

References

  1. businessforhome.org

Disclaimer: Global MLM Software do not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.

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