Building a Scalable Wellness E-commerce and MLM Platform
Explore how Global MLM Solution planned and implemented a structured platform to support wellness e-commerce and MLM growth.
Meet Lyftyng
An e-commerce marketplace for wellness products
Lyftyng is a cloud-based e-commerce platform built on the direct sales model. It focuses on product-led distribution of its wellness products. The platform combines online commerce with a structured referral network to support expansion across multiple international markets.
Service Provided
Global MLM’s E-commerce platform combined with a binary and matrix commission structure.
Integrations
Project Scope: Built a cloud-based e-commerce and MLM platform combining product sales, binary and matrix commissions, secure payments, logistics integrations, and automated payouts to support scalable, compliant global expansion.
The Challenge
Setting Up a Scalable E-Commerce and MLM Platform
Lyftyng aimed to launch a new direct selling e-commerce platform to sell its wellness products across various Southeast Asian markets. Some challenges were:
No Existing E-commerce Infrastructure
A complete online e-commerce platform needed to be built to manage products, orders, and payments.
No Distributor or Genealogy Setup
The system had to support distributor onboarding and parent–child relationships to enable referral-based growth.
No Commission Framework
Commission rules and payout logic needed to be defined and implemented to support the MLM model.
Need for a Unified Platform
All operations, including e-commerce activities, distributor management, commissions management, and communication, had to be managed through a single, centralized system.
Project Goals
Business a Scalable E-commerce and Direct Selling Platform
Lyftyng defined clear objectives to guide the launch of its e-commerce and MLM platform. Some objectives provided during the brief were:
Launch a Robust E-Commerce Platform
Build a complete online store to manage a wellness product portfolio and order management, with specific coupon points assigned to each product.
Support Global Selling and Payouts
Implement a system that supports multi-currency pricing and international payouts to serve distributors across multiple regions.
Real-Time wallet & Earnings Visibility
Provide distributors with real-time access to wallet balances, earnings, and commissions, improving transparency and trust.
Establish a Commission Framework
Define and automate commission rules and payouts workflows to support the direct selling model.
Manage Member Subscriptions
Implement subscription management for recurring product purchases, renewals, and member lifecycle tracking.
Enable Coupon Bonus and Behavior Points
Configure rule-based coupon bonuses and behavior points to incentivize purchases, referrals, and engagement.
Our Solution
Aligning Technology with Business Goals
To address Lyftyng’s requirements, the team outlined a structured solution approach which included:
E-Commerce Setup
The team planned to set up a scalable e-commerce storefront integrated with the binary and matrix MLM structure for commissions. Among other features, the frontend had to be designed to change the product display based on the country.
Global Selling & Payout Support
For international currency conversions and payouts, the team decided to integrate the software with Stripe and Vlink. This would enable the distributors to receive payouts in their regional currencies. The team also integrated the Google conversion rate to display product prices in local currency.
Wallet Earnings and Visibility
Global MLM’s e-commerce platform with E-wallet integration offers distributors visibility into earnings, commissions, and balance. That eliminated the need for 3rd party e-wallets.
Commission Framework
The commission structure and payout workflows were defined during planning, with automation built into the design to support Lyftyng’s direct selling and MLM model. This framework also covered subscription-based commissions, coupon bonuses, and behavior points to ensure accurate rewards across purchases, renewals, and distributor activities.
Strategy and Execution
From Planning to Platform Launch
Once the solution approach was finalized, the project moved into execution through a structured and well-defined delivery process, which included:
Requirement Capture & Alignment
Regular discussions with the clients were conducted over Google Meet to clarify requirements, address questions, and align expectations before development began. All requirements were documented and tracked using Trello, where tasks were created and organized based on priority and dependency.
Task Assignment and Development
Once finalized, tasks were moved into the development stage, where the team worked on implementing the planned features across e-commerce, distributor management, commissions, wallets, and payouts. Progress was tracked directly through Trello to maintain visibility.
Testing and Test Server Deployment
Completed features were first tested internally and then deployed to a test server. This allowed the team to validate functionality in an environment that closely mirrored production.
Quality Assurance
The QA team conducted detailed testing across workflows, including product orders, distributor journeys, commission calculations, wallet updates, and payout logic. Any issues identified were logged, addressed, and revalidated before approval.
Go-Live & Production Release
After successful QA validation, the platform was moved to the live environment, ensuring all critical workflows were stable and ready for real-world usage.
Training and Handover
Dedicated training sessions were conducted directly with the CEO, covering system workflows, dashboards, and operational controls. This ensured complete understanding and confidence in managing the platform post-launch.
Results
Operational and Platform Impact
After implementation, the platform delivered clear improvements across functions:
Automated Commission Calculation
Commission calculations are now fully automated, eliminating manual dependency.
Quicker Member Onboarding
Streamlined workflows helped new distributors get started faster.
Greater Transparency and Trust
Distributors gained clear visibility into earnings and commissions, improving confidence.
Simplify your E-Commerce Direct Selling Business with Global MLM Software
We help brands unify online sales, commission management, and global payouts on one scalable platform.
