LifeWave Top Earners: A List of Wealthiest Distributors

Entrepreneurs continuously struggle to create the right multi-level opportunity because some of them neglect distributors as a part of the success equation. It’s a major mistake that you shouldn’t make when you launch your own brand.

Through the success stories of these LifeWave top earners, you can learn and understand what exactly top leaders search for in an MLM company. It is obvious that any individual joining your brand will assess it as a future-proof opportunity. Once they realize you are offering exactly what they are looking for, they’ll do their best to promote the brand.

So, let’s understand what the requirements of top leaders are that make an MLM company an ideal choice.

5 LifeWave Top Earners: A Quick Look

This list of top LifeWave earners for 2024 is compiled based on verified earning consistency, industry influence, market expertise, and demonstrated leadership. These individuals have consistently achieved outstanding results, setting benchmarks for success within the LifeWave network.

The Successful Journeys of LifeWave Top Earners

LifeWave was launched in 2004, and since then, numerous distributors have joined the brand. Out of those, a few achieved unimaginable success through their sheer dedication and grit in becoming leaders.

We’ve analyzed hundreds of high-income-earning earners of LifeWave and run them against our criteria to select the best ones.

1. Steve & Gina Merritt

Source: Facebook

Steve and Gina Merritt stand as exemplary leaders within LifeWave, holding the prestigious title of Senior Presidential Directors. However, before entering the multi-level marketing (MLM) industry, Steve was a professional athlete for 25 years and a World Champion skier. At the same time, Gina spent 25 years as a flight attendant with Delta Airlines.

Their first experience in network marketing was with Amway, where they rose to the rank of Founders Emerald. After Amway, they joined MonaVie and achieved Crown Black Diamond status, and later Double Diamonds after MonaVie merged into Jeunesse.

After finding success in the first two companies, they joined LifeWave. Steve and Gina were drawn to LifeWave by its innovative product, X39, which was distinct from anything else on the market. Only LifeWave holds the patent for this phototherapy patch, which helps stimulate the skin, improve the immune system, and offer numerous other benefits. Both have confidence in the product, and they received positive testimonials, which boosts their morale.

This is a valuable lesson for entrepreneurs that if they build an exclusive product, which is distinctive, it can attract global top-tier distributors. It’s because high-income achievers understand that the power of a product-based network is unmatched. Additionally, bringing in seasoned leaders through such a solid product early builds credibility and trust, promoting expansion and momentum in the brand’s image.

Steve and Gina helped LifeWave achieve that by performing exceptionally well. They enrolled high-quality distributors and generated business through sales quickly. In fact, just 23 days after joining the company, they achieved their highest rank.

This unprecedented accomplishment was a result of propelling their team from 130 to 71,000 members in such a short span. Their meteoric rise is anchored in the “THIS IS IT” system, which has since served as a template for fast-growth team building across LifeWave.

The couple claims to have consistently earned over $1 million per year in network marketing since they joined the industry. Their career totals surpass $51 million in earnings, and they have personally built 176 millionaires, including two six‑figure ranks in LifeWave alone.

In 2023, they were awarded LifeWave’s highest honor, the “Richard Quick Award,” and recognized as the “Top Global Rank Creators” for generating the most personal promotions in North America and worldwide.

2. Onyx Coale

Source: Facebook

Onyx Coale’s journey into network marketing began after a varied early career. She paid her tuition by working as a server, then spent her mid‑twenties traveling before settling for nearly a decade in Blenheim, New Zealand, where she built multiple businesses. In 1999, she returned to South Florida and entered the real estate profession.

Her first exposure to network marketing came in 2005 when she joined MonaVie. Although she initially declined invitations from her babysitter’s parents, she eventually attended a presentation. In the presentation, she sampled the product, saw the binary compensation plan, and felt compelled to build her business.

After analyzing the opportunity, she joined MonaVie as her first MLM company. Within the next six years, she grew her organization to over 340,000 distributors across 23 countries, including the US, Australia, New Zealand, Malaysia, Singapore, Thailand, and India.

She rose to the prestigious rank of Royal Black Diamond within MonaVie, one of only 12 to achieve this, mentored six Black Diamonds and one additional Royal Black Diamond, and supported more than 50 leaders who earned over $1 million each. While she worked there, her personal lifetime earnings surpassed $14 million.

After such a long and successful career, Onyx made a shift to LifeWave in 2019. She transitioned to LifeWave with the Quantum Field X39 Team. She was sponsored by Kathy, and 18 weeks later, both achieved Senior Presidential Director, LifeWave’s highest rank, a testament to her leadership and rapid momentum. Since then, she has been in the second rank among the LifeWave top earners.

3. Carl and Cathie Firestone

Source: Facebook

Carl Firestone has been a serial entrepreneur since the age of 18. Over the years, he built and operated seven conventional businesses across four different sectors. Alongside his wife, Cathie, the couple previously ran a successful home renovation business in Orlando, Florida.

While the business was doing well, the intense Florida heat was beginning to take a toll on Carl physically. Around this time, they were looking for an additional source of income that would offer more flexibility.

In July 2022, longtime friends and respected leaders Steve and Gina Merritt introduced Carl and Cathie to LifeWave. Initially, the Firestones weren’t excited about stepping back into MLM. They had experienced some past success in the industry, but they’d also become jaded with the repetitive nature of many MLM products.

However, their thoughts changed when Steve explained the unique, patented phototherapy technology behind LifeWave’s X39 patch. The fact that the product was clinically backed and supported by scientific studies gave them the credibility and confidence they had been looking for.

Soon after joining LifeWave in 2022 and becoming part of the “THIS IS IT” team, the Firestones began building with renewed enthusiasm. By November 2023, just over a year into their journey, Carl and Cathie achieved Senior Presidential Director, the highest rank in LifeWave. Cathie found the product’s clinical validation especially important. It provided something tangible for their team to stand behind when introducing others to the business.

Their experience highlights an important insight for MLM founders: credible, well-differentiated products backed by real science can reignite the interest of seasoned entrepreneurs. When distributors are equipped with trustworthy tools and transparent leadership, they’re more likely to commit long-term and bring in others who do the same.

4. Phil Steinberg

Source: Facebook

Phil Steinberg is a veteran network marketer with about three decades of experience. He joined LifeWave in 2007 after what he calls a “fortunate accident.” During a sledding trip with his five-year-old son, Phil lost control on an icy slope and crashed into a stone wall. The impact left his leg bent at a ninety-degree angle, and the pain in the following weeks was constant.

Three months after the accident, Phil shared his ongoing discomfort with a friend, who responded by recommending LifeWave’s phototherapy patches. At first, Phil was skeptical, and because of his experience in the network marketing industry, he dismissed the idea as “just another useless MLM pitch.”

But after several days of unrelenting pain, Phil decided to give the product a try. The results changed everything. What started as a reluctant trial turned into a long-term commitment.

Twelve years later, Phil is still actively building his team in LifeWave and credits the product’s real impact for his belief in the business. Today, Phil earns $240,000 annually in commissions, placing him among the top earners in LifeWave.

5. Michael Haeggman

Source: Business for Home

Michael Haeggman, based in Sweden, spent nearly five decades running his family’s goldsmith business. It was an enterprise founded by his great-great-grandfather in 1872. He carried the legacy until 2023, fulfilling custom orders and repairs. While working as a goldsmith, Michael always kept looking for new opportunities that aligned with his values and could provide residual income.

Michael first entered network marketing in 1994. Over the years, he joined several companies but remained selective, only staying if the product delivered real, meaningful results. That level of scrutiny eventually led him to LifeWave in 2020, after more than two decades in the MLM industry.

The uniqueness of LifeWave’s product line is what convinced him to commit his energy. After personally testing the patented X39 phototherapy patch, he noticed improvements in his health and energy levels. He described it as feeling 20 years younger after five years of use.

Another reason for him to choose LifeWave was the globally consistent and easy-to-understand binary pay plan.

Currently, Michael holds the rank of Presidential Director and continues to promote LifeWave’s patented innovations across Europe. His experience is a reminder that longevity and simplicity, when paired with an exclusive offering, can drive sustained distributor loyalty and growth.

Conclusion

There is one factor that drives the success of LifeWave top earners: the quality, exclusivity, effectiveness, and affordability of the product. Each of these leaders describes the product as the prime reason for joining LifeWave and for building successful teams. Another factor was the creation of a supportive system where leaders dedicated their time to mentoring their downlines and helping them succeed.

Therefore, as entrepreneurs, you need to incorporate these factors into your MLM company framework. When distributors have faith in your products, they can use them as a conversion tool to enroll talented individuals. This helps expand your talent pool, reach a broader audience, and generate consistent revenue.

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