Are you thinking about getting into the health supplements business? You’re not alone. Many people want to be part of an industry that helps others feel better and live healthier. But how do you reach more customers without a big store or ad budget? That’s where MLM, or multi-level marketing, comes in.
USANA is one of the most trusted names in this industry and recently won the Good Housekeeping Beauty Award 2025. They sell high-quality health products through a global network of independent sellers. And some of these distributors have become USANA top earners.
But did these distributors become millionaires on their own, based solely on hard work? Seems that’s not the case! USANA helped them at every step in their journey.
Now you might be wondering: What kind of support did USANA provide? That’s exactly what we’re going to explore! This way, when you start your MLM business, you can support your distributors the same way.
This Article Contains:
USANA Top Earners: 9 Powerful Leaders Dominating the Industry
We didn’t simply choose names at random. We looked at real numbers, public records, and trusted sources. These are the people who earned the most money with USANA.
We also checked how long they’ve been with the company and how big their teams are. Overall, we evaluated the impact they’ve made in the business.
What’s our goal with this article? To show you not only who’s earning the most but why they’re doing so well. These USANA top earners are proof that the right mix of support and mindset brings success to both the company and its distributors.
| Rank | Name | Country | Estimated Monthly Revenue | Estimated Annual Revenue |
|---|---|---|---|---|
| 1 | Rita Hui | Hong Kong | $160,000 | $1,920,000 |
| 2 | Collette Larsen | USA | $150,000 | $1,800,000 |
| 3 | Billy and Josephine Dela Fuente | Philippines | $100,000 | $1,200,000 |
| 4 | Jeremy Stansfield | USA | $100,000 | $1,200,000 |
| 5 | Bryan & Monica Penrod | USA | $75,000 | $900,000 |
| 6 | Hubert Krause & Seta Der Artinian | Canada | $75,000 | $900,000 |
| 7 | Susanne & John Cunningham | Canada | $75,000 | $900,000 |
| 8 | Connie Yao & Jim Barabe | Canada | $70,000 | $840,000 |
| 9 | Bob Lin | Australia | $60,000 | $720,000 |
Disclaimer: The above data is subject to change with the respective financial year.
Rita Hui
Rita Hui started her USANA journey in 1999 and has become one of the company’s most successful leaders. She’s USANA’s first-ever 13-Star Diamond Director. This title shows just how far a focused mindset and leadership can go. Rita is known for building strong global teams, offering hands-on training, and creating a culture that helps people grow.
She’s won USANA’s Distributor of the Year award five years in a row and was named one of the Fortune 25, an honor given to the highest-earning associates, as she makes $160,000 a month.
Her incredible story is featured in official USANA videos, where she talks about how the business changed her life. Rita Hui continues to lead from the front, inspiring entrepreneurs across Asia and beyond.
Collette Larsen
Collette Larsen started with USANA in 1994 and built something unforgettable. She has won the Distributor of the Year award thirteen times, placing her among the most respected USANA top earners.
The secret of her massive success? At a time when there were no apps or Zoom/Meet calls, she used cassette tapes to share the USANA story. She’d even leave tapes under car wipers with a note asking people to listen.
That simple, personal touch helped spark what later became Larsen Global Alliance. Over a period of a few years, her distributorship was awarded as USANA’s first and only 10-Star Diamond.
Working with her son Zachary Ross, Collette supported teams across the globe through her distributorship. They didn’t just recruit, they trained, mentored, monitored, and lived in new markets like Australia, New Zealand, Korea, and Hong Kong to help others succeed.
For anyone building a business like USANA, there’s a key lesson here. She realized that support isn’t a system, it’s a relationship. USANA grew stronger because leaders like Collette invested time in people. Remember, high-tech tools matter, but personal connection builds trust and loyalty, which are key to success in a multi-level marketing model.
Billy and Josephine Dela Fuente
Billy James P. Dela Fuente, or “Mentor Billy” as his team XTRM 1-11 calls him, is a self-made entrepreneur and one of USANA top earners. He began his journey after reading “Rich Dad Poor Dad” and watching “The Secret.” These experiences ignited his passion for residual income and time management.
Through consistent hard work and discipline, Billy became the first 2- to 10-Star Diamond Director in the Philippines. His organization, XTRM 1-11, has grown to include nearly 400,000 associates around the globe!
Supported by USANA’s recognition, Billy created a strong identity and foundation for his business. At one point, he enrolled the most direct associates in Asia Pacific, setting a record with 144 in a single year.
His motto, “Successful people are disciplined. They become winners through consistency,” reflects his belief in steady growth. Currently, Billy and his wife, Josephine, continue to lead XTRM 1-11, helping others achieve success through entrepreneurship and personal growth.
Jeremy Stansfield
“Do to others what you would have them do to you.” That’s the motto Jeremy Stansfield lives by. He says, this quote structured a successful decades-long journey with USANA Health Sciences.
At just 23, Jeremy joined USANA and quickly became known for his high-touch mentoring, dynamic public speaking, and powerful training sessions. He built one of the most successful teams in the company.
In 1998, he founded Success Team International, setting the stage for a global network of entrepreneurs and wellness advocates. It was his natural gift for leadership and a heart for service that made him connect with people.
Jeremy has been recognized as a 9-Star Diamond Director. He has spoken before audiences of over 20,000 and helped drive hundreds of millions in annual USANA sales. He credits USANA for giving him a global platform to grow not just a business, but a legacy of impact. That’s precisely what you need to do to scale your health and wellness MLM brand.
Bryan & Monica Penrod
Bryan and Monica Penrod, 2-Star Diamond Directors, are well-known USANA top earners. They started their journey broke and overworked. But USANA saw their potential and gave them what many new business owners need. USANA provided them a platform, MLM tools, mentorship, and consistent training.
That belief changed everything. With time and support, both have built a team that spans eight countries and serves over 100,000 customers and associates.
As entrepreneurs looking to build a business like USANA, you can learn from Penrod's journey. It serves as a clear example of how supporting distributors with real resources leads to serious growth.
When people feel seen and equipped, they give back tenfold. That’s exactly how Bryan and Monica helped drive massive success for themselves and USANA.
Hubert Krause & Seta Der Artinian
Hubert Krause and Seta Der Artinian were determined to find a company with solid, high-quality products they could confidently stand behind. In 1995, they discovered USANA after finding the Health and Freedom Journal in a Florida hotel lobby. Their decision to partner with USANA was driven by the company’s commitment to world-class science.
Hubert and Seta chose USANA for its solid products, which gave them the confidence to recommend it to others. This further led them to become Diamond Directors, Millionaires Club members, and pioneers of the Quebec market. They are also among the founding members of the Independent Distributors Council.
For aspiring MLM business owners, their story is a valuable lesson: when building a brand around health products, the product’s credibility and quality are key to success.
Susanne & John Cunningham
Susanne and John Cunningham are 3-Star Diamond Directors and among USANA’s top earners for years. Over 30 years ago, they used their corporate experience to start building a global USANA team.
The business skills they learned in the past, like clear communication, leadership, public speaking, and teamwork, helped them grow fast. In 1995, they started Team Laserfocus to share USANA’s products and mission.
They believed in Dr. Wentz’s vision of better health, and they used their strong planning and training skills to teach others. Today, they are part of USANA’s Million Dollar Club and Fortune 25. Their story shows that with the right skills, support, and effort, people from any background can build something big.
Connie Yao & Jim Barabe
Connie Yao and Jim Barabe built a steady, long-term business with USANA, rooted in relationships and consistent product use. Connie first discovered the brand through her pharmacist, and later introduced it to Jim, an ESL teacher.
Neither had prior experience in direct sales, but they focused on two core strengths: sharing products they believed in and building personal trust. Over time, they developed a stable income and more freedom in their daily lives.
Their story is a reminder that product belief and long-term consistency can drive growth, even without a sales background. They’ve used their success to support family, contribute to health-focused causes, and help others improve their wellness and income.
As they put it, “Our experiences with USANA have allowed us to begin dreaming again... and it is our hope that many other people’s dreams will come true with USANA, too.”
As an aspiring business owner, you need to provide value by offering effective products, paired with a clear system for mentoring and duplication. When distributors get every kind of support, they help you grow your business while earning for themselves.
Bob Lin
Bob Lin is a leading figure in USANA Health Sciences, recognized as a 12-Star Diamond Director. He’s one of the company's top earners, with an estimated annual income of $720,000.
Based in Australia, Bob co-founded Team Elite Business School, focusing on leadership development and business coaching. His dedication to health and wellness, combined with his entrepreneurial spirit, helped him build a successful international business across 12 countries.
Bob's commitment to USANA's mission is further exemplified by his receipt of the Dr. Wentz Vision Award. He also held the position of Vice President at the Australian Direct Selling Association. Alongside his wife, Mary Ma, Bob actively participates in global events and philanthropic efforts through the USANA Foundation.
Conclusion
Imagine this: you're offered the same product in two ways, one through a digital ad, and the other by someone who shares their personal story and takes time to answer your questions. Which would you trust more? Most people choose the personal touch. Why? Because it builds connection, trust, experience, and real understanding.
That’s the heart of network marketing. And that’s what USANA chose.
They believed in their distributors, people who could speak from experience and genuinely help others. In return, their distributors believed in the products and shared them with others.
For any business owner looking to start something meaningful, this is the takeaway: products matter, but people sharing those products with care and purpose are what drive lasting success.
FAQs
1. Who is the CEO of Usana?
Jim Brown is the CEO of Usana Health Sciences. He took charge in 2023 and, since then, has been working on scaling the business to new heights.
2. Who is the Top earner of Usana?
Rita Hui is the top earner of Usana
Disclaimer: Global MLM Software do not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
