Are you considering opening a beauty brand using the multi-level marketing (MLM) model? There’s one thing to understand before you proceed further. You need to build a brand from a distributor’s perspective because they’ll be your company’s flag bearers.
When they connect with the brand’s real value offering, they’ll succeed as top earners. The compensation plan helps, but it's the product quality, the onboarding experience, and the ongoing support that keep them motivated and engaged.
In this blog, we’ll look at motivational success stories of top Younique earners. Their journeys reveal exactly what works in MLM from the ground level.
If you're in the process of developing a beauty MLM brand, these key considerations will guide you in creating a solid strategy.
This Article Contains:
5 Top Younique Earners and Their Secret to Success
These are not just high-income earners. They are people who clearly articulate how Younique’s products, compensation plan, and business support structure helped them grow. We prioritized those who reached leadership ranks, as these roles reflect sustained success and the ability to mentor large downlines.
Overall, these stories aren’t just feel-good wins. They’re real-world examples of what beauty brand founders can learn when building a distributor-first MLM business model.
The success of these top Younique earners shows exactly where the brand got it right. All of this lets you replicate that in your own venture to create successful makeup MLM brands.
| Sl No | Name | Country | Estimated Monthly | Estimated Annual |
|---|---|---|---|---|
| 1 | Whitney Husband | USA | $125,000 | $1,500,000 |
| 2 | Shari Brown | USA | $115,000 | $1,380,000 |
| 3 | Nichole Smith | USA | $77,000 | $924,000 |
| 4 | Katie Thompson | USA | $65,000 | $780,000 |
| 5 | Hayley Jackson | UK | $28,000 | $336,000 |
1. Whitney Husband
In 2013, Whitney Husband joined Younique with a simple goal: to work from home and be present for her son. Within four days, she had already earned back her investment. What drew her in was a generous compensation plan, high product quality, and how easy Younique made it to start. There were no sign-up fees, no website or training costs, and the starter kit was worth more than she paid.
With a degree in Business Administration and a passion for helping others, Whitney quickly became a leader. As a Black Level 3 Status Presenter, she continues to teach, support, and grow her team. By 2023, she earned $9 million in career earnings and to date ranks number one in the top Younique earners list.
The key takeaway for business owners here is to keep their MLM plans simple so distributors can understand them quickly. Next is your product lineup. Focus on the quality of your products. Distributors must be able to trust your products before recommending them to others.
2. Shari Brown
Shari Brown became one of the influential top Younique earners while being a stay-at-home mom with two kids. In her early days, she used to work in cosmetics for 11 years at a department store. After leaving that job, she never thought she’d return to makeup until she tried Younique’s 3D Lashes. The results surprised her.
Then, she tried the makeup. She liked how good the quality was, and the prices were fair too. However, what stood out most to her was Younique letting its distributors work remotely. That made her feel confident. She didn’t feel any pressure to sell, and she could work from her phone, on her own time.
Now, she is directly selling Younique products through her digital platform called “Lashes by Shari.” She shares what she knows, helps others get started, and earns money from home.
For business owners, this shows how important it is to let people work from their comfort. You can provide them with cosmetic MLM software that allows them to track their earnings, automate operations, and manage their downlines.
3. Nichole Smith
Nichole Smith joined Younique in 2012 after her sister emailed her about a new direct selling opportunity in makeup. She gave it a try, and within two years, her results spoke for themselves. Nichole became the first Exclusive Level Purple Presenter and later reached Black Status Level 1, Younique’s highest rank.
She was named the company’s top recruiter, top seller, top leader, and top earner at the 2014 convention. Her team now includes over 300,000 presenters across the world. She thanked Younique and her downline for her great success. Younique offered her incentive trips to destinations such as Hawaii, Greece, and the Bahamas as a gesture of appreciation. She also highlights that, through Younique, she was able to gift a cruise to her husband.
For Nichole, it was the product quality of Younique that made her trust the brand and share it with others.
4. Katie Thompson
Katie Thompson joined Younique in 2012, back when the brand was just getting started. She believed in the products right away because of their quality, and that trust paid off. Today, she holds the title of Chief Brand Executive at Younique.
Katie uses social media to stay connected with her team and keep her downline engaged. She shares updates, answers questions, and helps others grow their businesses from anywhere. Younique gives her the freedom to work on her terms and do what she loves, helping others feel confident through beauty.
5. Hayley Jackson
Hayley Jackson is a Black Status Presenter and one of the founding members of Younique in the UK. Before joining the company, she worked as a Personal Banker at Lloyds Banking Group for over eight years, followed by a role as a Health Coach with Juice Plus. Her background in finance and wellness gave her a strong foundation to build her business with Younique.
Conclusion
The stories of these top Younique earners make one thing clear: success in MLM starts with understanding your distributors. If you're building a beauty brand using the MLM plan, your priority must be creating real value for the people who represent your business.
That means offering high-quality products they can genuinely stand behind, strategizing a compensation plan that's simple yet rewarding, and providing support systems that help them grow.
Once all these things are in place, your company's distributors will not only become top earners but also promote your brand globally. So, build your brand through the eyes of your future top earners, and you’ll be laying the groundwork for sustainable, people-driven growth.
FAQs
1. Who is the top earner in Younique?
Whitney Husband is the top Younique earner with an estimated annual income of $1,500,000.
2. Who is the owner of Younique?
Derek Maxfield is the CEO of Younique and is also the founder.
Disclaimer: Global MLM Software do not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
