World Financial Group Top Earners 2025

The multi-level marketing (MLM) business model has helped hundreds of brands gain traction in the industry. Its unique aspect of relying on human connections for promotion and sale of products has helped companies like World Financial Group become a household name.

However, it’s not just the brands that get financial benefits, but also the distributors. Some of them even become the highest earners within the compensation plans based on their hard work and dedication.

WFG also has the same elite-level distributors, and we have listed those World Financial Group top earners in our official rankings. You’ll also find their journeys in detail, which reveal their professional achievements.

A Quick View at World Financial Group Top Earners

There are over 85,000 independent advisors working with World Financial Group, providing services in the United States and Canada. However, out of those thousands, only a few became WFG top performers in 2025.

They earned their place in our top earners list because they qualified for the criteria we set. We chose these WFG top income leaders of 2025 because they generated the highest business for the brand, had high influence within the community, and were awarded for their excellent performance.

How Did They Become World Financial Group Top Earners

Let’s take a look at the journeys of these WFG top advisors and understand what helped them conquer the highest spots.

1. Lanzhen (Jan) Zhuang

Jan Zhuang is an Executive Vice Chairperson with World Financial Group Insurance Agency, LLC (WFGIA), and a registered representative with Transamerica Financial Advisors, Inc. (TFA). Her career in financial services began with a very personal realization. Originally moving to the United States to pursue a Ph.D. in organic chemistry, Jan’s focus shifted after she became a mother.

Source: WFG

She wanted to plan for her daughter’s future, and that's when she found WFG's opportunity. WFG’s business model sparked her interest in the offering. She liked the flexibility to raise her children and the platform to empower others to achieve financial independence.

Over the years, she worked hard building her independent business, emphasizing teamwork, education, and empowerment. Her dedication paid off when she was recognized nationally for her achievements.

She was named among “Forbes’ Top Financial Security Professionals in America” in 2021, 2022, and 2025. It’s a distinction reserved for the country’s leading advisors evaluated through SHOOK Research’s rigorous selection process.

2. Brian Loiseau

Brian Loiseau worked as a management consultant for one of the Big Five accounting firms prior to entering the financial services sector. He travelled the world and earned a good living from his job, but the long hours and demanding schedule made him yearn for something more fulfilling.

Source: Transamerica

After a decade, he made the decision to leave corporate consulting. He was determined to build a career that offered both freedom and fulfillment. That transition led him to Transamerica Financial Advisors (TFA), the parent company of WFG. Brian became an independent Registered Representative at TFA and Investment Advisor Representative at WFG.

Then, he began building his own business that allowed him to control his schedule, scale his income, and, most importantly, help others achieve financial independence.

In 2022 and 2025, Brian was placed in “Forbes' Best-In-State Top Advisor list for Colorado,” demonstrating his widespread recognition for his leadership and client impact. He also earned Premier Level Ring status with World Financial Group in 2024, which is a testament to his leadership abilities and output.

3. Laura Counsell

Laura works as an independent financial advisor with both Transamerica Financial Advisors and World Financial Group. Laura Counsell is a veteran in the financial services industry, with over two decades of experience helping families and individuals take control of their financial futures.

Source: WFG

Before becoming an advisor, Laura pursued both business and communication. She had earned an MBA in Information Systems and a BA in English Languages and Literatures. This combination has allowed her to pair technical skill with the ability to clearly communicate complex strategies to people. This quality, combined with her dedication, earned her recognition across the industry, most notably with the award of Premier Level Ring Status within WFG in 2025.

She was also featured in the “Forbes’ 2025 Top Financial Security Professionals List.” She has been awarded as “No. 1 Best in State for Washington” by Forbes for managing policy value worth $2.6 billion.

Over the years, she has held leadership roles such as CEO and MD at World Financial Group and Certified College Consultant with the Heartland Institute of Financial Education. Based on her experience, she was able to help a lot of clients and bring significant business to WFG. This commitment and grit of hers have helped her become one of the World Financial Group top earners.

4. John Shin

John Shin’s story begins in Los Angeles, where he grew up in a hardworking immigrant family. From childhood, he was encouraged by his parents to pursue a traditional career path. But John knew he wanted to build businesses of his own.

Source: AFP

And his entrepreneurial journey started in his grade school, where he began selling candy. Furthermore, he operated a valet parking business during college and later worked in real estate before transitioning into leadership positions in the corporate world. However, even while working for Coca-Cola, his entrepreneurial drive never faded.

When John discovered the World Financial Group (WFG) business model, he realized it aligned with both his vision and long-term goals. He made the decision to build his own businesses under WFG, and it proved to be the right move. First, he learned the processes himself, made sales, and then spent time mentoring and training others to expand the downline.

Later, he founded AXIANTA Financial Partners (AFP), one of the fastest-growing organizations within WFG. Under his leadership, AFP has grown to a sales force of more than 6,800 licensed agents, with 42 offices across 26 states. Through AFP, John and his team offer the full suite of WFG products and services, helping families, businesses, and professionals plan for long-term financial security.

Furthermore, he has had great success at WFG, including the following noteworthy achievements:

• Induction into the WFG Inner Circle (2004)

• Member of the WFG Wall of Fame (2004)

• Induction into the WFG Financial Circle of Honor (2006)

• Member of the WFG Millionaire Hall of Fame (2008)

Outside of work, John has established a solid reputation as a public speaker, author, and media contributor. The critically acclaimed documentary "Think: The Legacy of Think and Grow Rich (2017)" has him as its executive producer. In addition, he is the author of "How Rich Asians Think," which was co-published with the Napoleon Hill Foundation.

His thought leadership has been featured in Forbes, Advantage Magazine, and other financial publications, and he frequently speaks at universities, leadership conferences, and professional events, where he inspires audiences on topics of business growth, financial literacy, and personal development.

In addition to business and media, John is deeply committed to philanthropy. Through his non-profit “All For One,” he has helped establish nine orphanages in six countries, providing resources and care for over 1,000 children worldwide.

The key things to learn from John Shin that vision, discipline, and leadership can help accomplish great things in the MLM business. Therefore, to achieve success in MLM and truly thrive in this industry, you need to act like a leader from day one.

Conclusion

These were the WFG’s financial advisor success stories, illustrating that to achieve a great MLM career, you must keep working hard. Some of them received recognition from Forbes, not just once but multiple times. They could have stopped chasing more after their first recognition if they wanted to. Instead, they treated recognition as a source of motivation.

That’s the key learning for all the distributors who are thinking, “How to become a top earner in WFG 2025.” By following their proven strategies and footprints, you can also become part of our future World Financial top earners list.

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