Top 11 MLM Companies in California (2025)

Did you know that direct selling is still on the rise in the USA? As per a research, direct selling industry employs nearly 50 million people.

We all know that Utah is the network marketing hub in the USA but how about California?

This province has been equally welcoming to this industry. And following their vision, many MLMs started operating from California and reached heights.

Surely, you want to know about these top MLM Companies in California, right?

Don’t fret. Because in this article we are going to discuss it in detail.

List of Top MLM Companies in California

We gained deep insights into these companies' revenue, history, achievements, and approach to the changing market landscape.

Here's the complete list:

1.Amway

Amway is one of the leading MLM companies in the California; it is known for its quality Beauty and self-care products. Amway is also the largest MLMs in the USA, too.

• Founders: Richard M. DeVos, Jay Van Andel

• CEO: Milind Pant

• Headquarters: USA

• Year Founded: 1959

• Company Size: 10,000+ employees

• Product Categories: Beauty, Self-care products, and Home appliances.

• Revenue: $8.1 Billion

• Achievements: Amway won the Safer Choice Award for Manufacturing Environmentally Safe Products.

• Website: https://www.amway.com/

2. Forever Living Products

This brand is a global leader in health and wellness. They offer aloe vera-based products designed to support overall well-being.

• Founder: Rex Maughan

• CEO: Rex Maughan

• Headquarters: USA

• Year Founded: 1978

• Company Size: 10,000+ employees

• Product Categories: Skincare, anti-aging, and cosmetic products

• Revenue: $4.45 Billion

• Achievements: FLP is the winner of the Best Daily Exfoliator category (Woman & Home Beauty Awards 2021).

• Website: foreverknowledge.info

3. Herbalife

Herbalife is a wellness company that offers a range of dietary supplements.

• Founder: Mark Hughes

• CEO: Michael Johnson

• Headquarters: USA

• Year Founded: 1980

• Company Size: 10,000+ employees

• Product Categories: Nutrition, Weight Management, Energy and Fitness, Targeted Nutrition Products, and Personal Care Products.

• Revenue: $5.02 Billion

• Achievements: Herbalife was listed in Forbes Best Employers for Diversity 2022

• Website: https://www.herbalife.com/en-in

4.The BeachBody Company

The Beachbody Company is a provider of fitness, nutrition, and wellness solutions. It's a direct-selling company that operates from the MLM hub in the California.

• Founder: Carl Daikeler and Jon Congdon

• CEO: Carl Daikeler

• Headquarters: USA

• Year Founded: 1998

• Company Size: 501-1000 employees

• Product Categories: Fitness supplements and Wellness solutions.

• Revenue: $760.3 Million

• Website: thebeachbodycompany.com

5. Young Living

Young Living is an MLM brand that deals in essential oils. This brand is dedicated to transforming lives through nature’s living energy across the globe. Young Living is also regarded as one of the best MLM companies in California and USA.

• Founder: D. Gary Young

• CEO: Mary Young

• Headquarters: USA

• Year Founded: 1993

• Company Size: 1,000-5,000 employees

• Product Categories: Dietary Supplements, Personal Care Products, and Home Cleaning Solutions.

• Revenue: $2.2 Billion

• Achievements: Young Living received 13 international awards in 2020.

• Website: https://www.youngliving.com

6. Nu Skin

It is one of the highest earning MLM companies in California. Nu Skin made its unique presence in the market because of its premium self-care products and beauty solutions.

• Founders: Blake Roney and Sandie Tillotson

• CEO: Ryan Napierski

• Headquarters: USA

• Year Founded: 1989

• Company Size: 1,000-5,000 employees

• Product Categories: Exfoliators, Facial Cleansers, Facial Moisturizers, Hair Care and Oral Care.

• Revenue: $1.9 Billion

• Achievements: Nu Skin products won the 2023 Global Makeup Awards.

• Website: https://www.nuskin.com/

7. ACN

ACN is a USA-based direct selling company that ranks among one of the best MLM companies in California.

• Founders: Greg Provenzano, Robert Stevanovski, Tony Cupisz and Mike Cupisz.

• CEO: Robert Stevanoski

• Headquarters: USA

• Year Founded: 1993

• Company Size: 1,000-5,000 employees

• Product Categories: Voice over Internet Protocol (VoIP), LoLD high-speed Internet and satellite television

• Revenue: $500 Million

• Website: https://acn.com/

8. Plexus

This company stands out for its exceptional performance in the direct selling industry. The company mainly deals in wellness products.

• Founders: Tarl Robinson, Alec Clark

• CEO: Tarl Robinson

• Headquarters: USA

• Year Founded: 2008

• Company Size: 10,001+ employees

• Product Categories: Wellness and Weight Management

• Revenue: $377 Million

• Achievements: Plexus Worldwide won the Direct Selling Association's Marketing and Sales Campaign award for Plexus Reset.

• Website: plexusworldwide.com

9. Jeunesse

Next on this list is Jeunesse, it is one of the direct selling companies in lifestyle-related products.

• Founders: Randy Ray and Wendy Lewis

• CEO: Jason Borné

• Headquarters: USA

• Year Founded: 2009

• Company Size: 201-500 employees

• Product Categories: Personal care and wellness, including Finti Skin and Naara.

• Revenue: $83.4 Million

• Website: jeunesseglobal.com/

10. Sunrider International

Sunrider International is a global leader in health and wellness, offering scientifically formulated herbal products since 1982.

• Founders: Drs. Tei-Fu and Oi-Lin Chen

• CEO: SUNNY BEUTLER

• Headquarters: California, USA

• Year Founded: 1982

• Company Size: 201-500 employees

• Product Categories: Health and wellness products.

• Revenue: $66.1 Million

• Achievements: Sunrider Achieved a rank in the Top 50 Digital Momentum Rankings.

• Website: https://us.sunrider.com/

11. Tastefully Simple

Tastefully Simple offers a wide range of easy-to-prepare, delicious food products designed to make mealtime simple and enjoyable.

• Founders: Jill Blashack Strahan

• CEO: Jill Blashack Strahan

• Headquarters: USA

• Year Founded: 1995

• Company Size: 200 employees

• Product Categories: Meal Kits, Baking Mixes, Sauces and Condiments.

• Revenue: $58.2 million

• Website: https://www.tastefullysimple.com/

Reasons Why These MLMs Became Successful

For any company to establish itself in a growing market like California, it is quite difficult. Hence, it is important to understand how these companies became top favorites in California and USA.

1. Inclination towards social networking

Nearly 73% of Californians use social media, and these figures are enough to convince any MLM company to leverage social media for their products. If you look at all of these companies, you will see that nearly all of them have a good social media presence and engaging content. And that had a positive impact on their sales.

Do you know social media can be a game-changer for your MLM business? Read our new blog: How MLMs Can Succeed With Social Media.

2. Dynamic Market

California is known for its high entrepreneurial spirit and ideal business conditions. The dynamic nature of this market has always allowed businesses to experiment with their approaches and reach customers.

For instance, companies like Amway came up with programs like PASSIONISTA that allowed influencers to connect with the brand and promote it. This also helped improve their brand value and reach a wider audience.

3. Personalized Reach

The companies tackled the need for personalization in a good way. One fine example of this can be Herbalife. They started a Personalize Your Nutrition program where the user could make a custom nutrition plan for their needs.

Also, other companies like Forever Living Leveraged some data analytics tools to convey their message to potential users. Overall, such approaches helped them gain a better presence in the market.

And that’s what makes them the best MLM companies in California.

Marketing Strategies that Worked For these MLM Companies in California

Apart from the above-mentioned points, a couple of other improvements and strategies brought glory to these MLMs, which are as follows:

1. Social Campaigns

Amway's Nutrilite Power of 5 Campaign is a worldwide effort to combat childhood malnutrition and stunted growth in at-risk communities. This initiative provides crucial nutrients and educational resources to children under five years old, a pivotal time for their physical and mental development.

By collaborating with local NGOs and government bodies, Amway distributes Nutrilite Little Bits, a nutrient-dense supplement aimed at fighting malnutrition and promoting healthy growth. Such campaigns helped them reach more people and create an even stronger network in the USA and beyond.

Thinking of improving your brand’s reach using social media? Read our latest blog on: Social Media Strategy for Network Marketing.

2. AI integration

Amway spent time on AI-based business intelligence and automation tools that helped them make informed decisions related to marketing. Plus, some tools like Alteryx were used in Automating Manual Scorecards/metrics that raised the bar of accuracy in their day-to-day operations. And Did you know? Automation at Amway Resulted in Over $80000 of Savings.

Want to know how AI can improve your MLM business? Read our latest blog on How to Leverage Artificial Intelligence in MLM Software.

Why You Should Choose These MLM Companies in California

It is evident that these MLM companies in California are listed among the top MLM companies in the world. However, should you join these companies or not? Here are some reasons why choosing these MLM companies can be a stepping stone for you.

1. Easy onboarding

Most of these companies follow a very easy networking process. For Instance, Amway allows you to choose between both online and offline methods. Plus, a considerable number of these companies don't require loads of onboarding paperwork either.

2. Potential for Growth

With the growing numbers in revenue, company size, and stable position in the market, these companies are projected to grow at a good pace. Henceforth, in the coming years, joining them could get you a lot of growth opportunities. Most of these MLM companies in California provide extensive training and support to get your started with direct selling.

3. Automated Processes

As mentioned, almost all of these companies work using advanced tools to automate their daily processes. This means that all your tedious and repetitive tasks, like commission management or new IBO onboarding, are done online. As a result, you can focus more on expanding your network more efficiently.

Do you know what tools you require to take your MLM business to the next level? Read our latest blog on Top 10 network marketing automation tools.

Conclusion

That's all for this comprehensive list of the top 11 MLM companies in California. Here, we have taken deep insights into the company profile for each of these companies. Examining deeper, it was observed that the growth mantra for these companies has been persistence, quality market research, and global expansion strategies.

However, what sets them apart in terms of success is the usage of technology in MLM automation. Henceforth, implementing a feature-rich Global MLM Software can be the next big step in direct selling.

FAQs

1. How can partnering with an MLM company benefit my B2B business?

Partnering with an MLM can expand your network and provide bulk purchasing opportunities, enhancing market reach and reducing costs.

2. What compliance measures should B2B businesses be aware of when working with MLM companies?

Ensure compliance with FTC regulations and product claim standards and verify transparent compensation plans to avoid legal issues.

3. What are some factors to consider when selecting an MLM company to partner with in California?

For this, always consider the company's reputation, product quality, and alignment with your business values and goals for effective collaboration.

4. How can my B2B business leverage MLM partnerships for growth?

As a B2B business, you should leverage MLM partnerships to access extensive training programs and a larger distributor network to drive sales and business development.